YC Partner Tim Brady covers the importance of building a strong and coherent culture early and shares six things that you can do now to help you create a solid foundation for your startup.

Transcript and lecture slides here: https://www.ycombinator.com/library/6r-building-culture

This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/

Timestamps
00:00 Introduction
0:30 Culture drives behavior
1:32 Why think about culture now?
4:20 Be proud of the problem you're solving
6:52 Create a long-term vision
8:57 List values; model behavior
11:55 Align culture with customer
14:11 Discuss diversity
16:05 Hiring process
17:14 Conclusion