"growth is a fairly new field you have a lot of renowned interest in growth hacks like what is the like sure things to get growth in the age of social media everybody and anybody tries to share their t..."

"people or work with people working on growth this episode is for you if you enjoy this podcast don't forget to subscribe and follow it in your favorite podcasting app or YouTube it's the best way to a..."

"customers and automate compliance for sock 2 ISO 2701 Hippa and more with a single platform vanta V's Market leading trust management platform helps you continuously monitor compliance alongside repor..."

"2022 and someone just today left a comment uh people are still finding and watching it and this comment kind of encapsulates why I love having you on this podcast uh this person said wow every word fr..."

"want to spend time on with you and these are areas I know you've been thinking a lot about one is growth tactics that never work that people keep spending time on and waste their time on and then you ..."

"their type of business um whatsoever so there's just a lot of failure happening in growth teams it's actually I think growth teams are becoming one of those uh departments that has a higher head of gr..."

"all right what's number one uh number one I have to start with hiring there's lots of positions open all the time uh there's uh so many from head of growth to growth PM uh there's a lot of rotation as..."

"in order to get the growth going in the company a founder and the founding team have to figure out how to make it grow to the first let's say a million five million 10 million in AR some of the compan..."

"versus if your sales like company uh go ahead hire sales uh wait for growth until you're ready to Overlay product Le growth on top of your sales motion okay that's an excellent clarification so basic ..."

"time absolutely I'm only saying that because I people may be wanting more of what you're describing and I will Point them to our first episode which goes deep on that one topic amazing excellent uh an..."

"where the name growth team is like plays against it because like oh we're looking for growth do you have a growth team no that's actually actually I don't have a better idea by the way how to name it ..."

"bigger room for uh upside that you can get to but you going to have to work to get to that upside but yet so many companies um this is a story that happens all the time I hire a new CMO new CMO comes ..."

"growth but we're setting ourselves up for a future brand that's world class and we know our current brand stinks and our homepage needs to be refresh we're just if you're aware it's not going to drive..."

"outperform but you need to bake in that 3 to six months of work after the launch which is what a lot of companies and teams forget to do because they just move on because like big initiative big pop a..."

"telling me that there's no shortcuts uh I wish there were I mean I've been doing this for over 15 years if there were any shortcuts i' be all over them there are patterns and there are Frameworks but ..."

"at least that way there's a starting point and this is why I also started doing a lot more of like my own owness prototypes like skeletons of here's the elements that you should do in these flows like..."

"um and you're trying to re-engineer solution is time lost to Market and has huge opportunity cost so I my biggest thing that I try to get people is like don't create don't think that you have unique p..."

"build Integrations like this how nice would it be to be able to take this off my road map and instead use something like one schema and not just to build but also to maintain it forever absolutely Len..."

"five real quick and then we'll keep going so the first is wait longer than you think to hire head of growth wait until your product Market fit maybe a million AR especially if you're self- serve orien..."

"white eyes wide open four is don't just copy the competition and assume they know what they're doing and assume that what they do is going to work for you use it as inspiration uh on the other hand lo..."

"in but you what do I mean by that when you're doing organic search or Page search you're making Google re richer great for Google Google is an incredible company but by dumping money into paid marketi..."

"that is yours your competitors cannot buy their eyeballs there people are going to be attracting other people referrals from people to people are everything so lny if I let's say I sign up for say sup..."

"to go up your competition in those channel is only going to go up you're constantly going to be praying to log uh algorithm Gods to giveth your way but they again they can take it at any point and um ..."

"this out it's not cheapest it's actually costs a lot of product and engineering and even marketing resources to stand up so it's just it's not the cost of a budget but it's cost of people that will ha..."

"team it's okay if they work on sem pay growth basically and but most of your effort and investment should be in earned channeled owned channels specifically verality user generated content diversify j..."

"speak and we we actually had our own growth pod focused on it because to optimize both sender experience and the recipient experience because it was such a powerful growth Loop and growth engine uh th..."

"huge mistake that uh a lot of Ro teams fail to iterate on and innovate on the way that i' best be comparing it is if product has a product Market fit which is great that product Market fit is not goin..."

"returns and some growth models have very limited time span some of them are huge some can grow for like sharing loopa Dropbox it's 17 years in the making and it's still firing good for it like that's ..."

"where you can um uh interact with your customer the way the way I think about this is like the s-curves of every growth model and growth lever right eventually it'll it'll help and then slow down and ..."

"the list we're going through or that's like a bonus piece of advice uh no that's just a bonus piece of advice okay cool uh okay got it and so the advice here essentially is you'll find something that ..."

"monetized that can be responsible for acquisition so like example on mirrorverse which is a user generated Content Library of all of the mirror boards that people create it took us probably 18 months ..."

"like oh I got to do do this uh can you just give us a list that doesn't have to be exhaustive of potential growth Loops levers methods engines for folks to consider youve mentioned a few just give a l..."

"I should do a blog post on it actually uh and then just see what what what works for you or not because uh at least ideation step of it has to happen if especially you're relying on search engines for..."

"let's keep going so we have three to go number eight so number eight um this one's kind of a doozy and I think a lot of people don't do it I don't know why they don't do it um I think it's such a uh i..."

"underperforming because even me who I've like I've advised so many companies I've operated at so many companies I don't know everything every time I take an operator role I hire advisers for myself be..."

"them for it whatever their rate is for that workshop for sure but see how they actually interact with your team and then hire them on ongoing retainer basis because that creates an interview Loop that..."

"regardless and statistics statistics is tricky like too PE many people take it for face value versus it's just like a directional data point to say there's likely a new distribution that has maybe a d..."

"going to work I'm definitely guilty of this one that is a really good one for sure and it's so obvious in hindsight so I love that you share that yes and then the last one um growth teams are often to..."

"specific problem set of um too much complexity wow that was a big one to end on that I think will help a lot of people avoid wasting time uh again a whole other podcast conversation could probably Foc..."

"of on that note I want to call an audible and so we were going to talk through all of your FRA your favorite Frameworks I like the way this conversation is gone and I want people to get overwhelmed wi..."

"my favorite uh growth Frameworks and to me framework by the way it's not a solution it's a pattern it's a pattern that exists across almost every single company out there and it's a starting point for..."

"think about action reaction that generates another action and it's a self contained flywheel they can spin uh a lot of resources on it at reforge Brian balfor and Casey Winters and Andrew Chan wrote a..."

"different initiatives into hey there's some engines Loops that are just going to keep on spinning there's some fuel that you're going to need to add into it potential like paid marketing dollars there..."

"uh growth ecosystem different growth Loops but also adjacent users which are outside of your ideal customer profile or ICP out outside of your core user and how growth team can really bring them in an..."

"I'm going to stop at these three because I think those are the most powerful ones cool on that last one we Bali was on the on the podcast we'll link to that episode if you want to go deeper on the adj..."

"packages that everybody should evaluate and take advantage of but to many people blindly default to that package and don't explore other options that are uh both available on the market as well as bes..."

"should work for that on yourself without an assumption that full time is the only option that you should have so what are the other options uh there's so many obviously uh the couple known ones freela..."

"doing one of my favorite posts of yours along these lines which is around increasing what you want to do is increase optionality yes and I guess talk about that because I think it's a really powerful ..."

"be feeling here is like oh I'll just bounce around all the best logo companies and create this killer resume I think you also need to build depth and actual experience yes that you can tap into if you..."

"but then at some point you should start not just looking at full-time jobs as the only option that you have you should start to think about when can you start unlocking new ones and uh testing the mar..."

"your life it's Never Say Never and never shut the door on anything absolutely oh my God Elena this was incredible before we get to our very exciting lighting round is there anything else you want to s..."

"much I don't want to overwhelm let's do it with that we've reached our very exciting lightning round are you ready yes I'm ready first question surprise surprise what two or three books you've recomme..."

"highly recommend that um and and the next one that I also started reading right now was Bobby verse uh Bobby verse is so good it's actually takes into account of like Ai and how we can upload our Cons..."

"get into it's like quite unique but you just keep going and it's incredible and AI plays a big role in it actually that's awesome I'll there you go okay uh question number two favorite recent movie or..."

"I've probably watched it two times already the entire series and I'll probably watch it more because it just cracks me up every time I think this is actually how our government works so I'm I'm I'm ve..."

"is it last of us let's I'm Googling while we talk Last of Us I think it's last of yeah The Last of Us oh Last of Us okay okay Last of Us you're saying there's a third season coming soon that's excitin..."

"have shoes I'm I just need my um gloves and I'll be all set love the USB powered clothing and uh we should know you live not in Silicon Valley you live on the east coast sort of Central in central the..."

"also just got airpod Max my headphones I couldn't connect them to my computer still technical difficulty is on that but I love them the sound is amazing that's like my new favorite Gadget that I'm obs..."

"any day very appropriate for a head of growth uh person yes final question you're not only one of the smartest people I've met on growth you're also one of the funniest people on social media especial..."