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The story behind Sonos' name
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#startup #productmanager #productmanagement #founder #branding
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1
0:00 - 0:45
•0:44 duration•144 wordsNaming Sonos: A Shift in Perspective
This segment explores the initial resistance to the name 'Sonos' for the speaker company, as it was perceived to lack emotional resonance and entertainment value. The discussion highlights the importance of naming a brand not just for the company itself, but for the marketplace and customers, ultimately leading to the acceptance of 'Sonos' as a fitting name that embodies sound and the flow of entertainment.
"The story I like to tell is the story of Sonos, they were stuck on being in a brand name that put them in the entertainment business. And so when we presented Sonos, which has many qualities to it, it..."