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This drove 15-20m monthly active users per year 🤯
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Solving the Login Dilemma
In this segment, the speaker discusses a significant issue faced by users who were logging out of their accounts and struggling to log back in. They highlight the importance of allowing users to log out, especially for those with limited resources or shared devices. The introduction of an Omni box experience and a proactive text message solution significantly reduced login issues, contributing to an increase of 15-20 million monthly active users on the platform.
"we saw this big problem where people were logging out and not being able to get back into their account you we were losing like 10 12 million people a year we realize that it's important actually for ..."