Ash Maurya is the author of Running Lean and creator of the Lean Canvas.

3.38 - Ash dedicated his first book to his kids because they helped him appreciate the true value of time.

5.10 - managing time with Non negotiables: family, work, health, financials. then start building habits.

9.30 - Ash stumbled on the idea of one of his businesses when his daughter was born.

11.20 - what's the LC, starting the origin story.

13.50 - Why should we focus on early adopters, our products are for everyone!

16.20 -Don't write a fictional business, spend 30 min on your LC and then talk to early adopters

18.20 - Aim to reach product market fit with your early adopters

20.35 - The innovator bias: 'my mum/friend said it was a good idea'

25 - where should be your focus first when validating your business model: what are pb worth solving?

28 - 31 - the back of the envelop calculation on your business: your Minimum Success Criteria
build a life plan before a business plan

34 - Iterate on your business model...every 2 weeks
alternative title: the treasure map of your startup...

34.45 - Do you enjoy working on that problem or with those customers?

41.30 - Love the problem, not the solution

44.33 - Want to test your business model? come on the FPY show.