"so Chris what do you do I'm the CEO of sub stack we make it simple to start a paid newsletter and also you can put audio in it now in Jonathan I'm Jonathan Gill co-founder and CEO of backtracks we hel..."

"the current state of the podcasting market ad-supported sponsorship is one way forward when people are used to free products versus television and cable where they're used to different tiers so there ..."

"advertisers today overpaying or under paying or paying about the right amount for podcast ads in general so it depends on the particular piece of content a particular advertiser one of the problems in..."

"percentage of the market do you think it's going to end up being because right I think obviously the answer to this question is it's gonna be a blend right there's just gonna be like a bunch of mass m..."

"parts of the world that or not the u.s. there's micropayments there's ways to facilitate that sort of ecosystem how do you view that just in the current infrastructure for direct payments to the creat..."

"being 10 bucks a month and my newsletter being 15 or something like it depends on the content so you'll see more technical content more in each content that people will pay for not just in podcasting ..."

"people who are like striking out on their own who are making a sizable income or are they going like are there gonna be like YC type things were YC podcasts is paid for or whatever and it turns into i..."

"direct human connection and the creators that feel like they have this sort of like unmediated thing where they're answerable directly to their audience where they get to have intellectual freedom whe..."

"people that are like a little bit into you that's great but if you're someone that has let's say 10,000 fans that find you completely irreplaceable and wouldn't want to go on living without you becaus..."

"big podcasting studios will like tailor their shows like oh we're gonna make this show because this shows going to attract this audience of people that's very valuable to advertisers and so if you're ..."

"there's a philosophical thing like who should be choosing what podcast get made should we be making the podcast that advertisers want or should be making the podcast that people yeah and I think there..."

"connection while the phone or device people think about it as it's coming from Apple it's coming from a certain pod catcher but it's all these independent brands and creators getting their voices into..."

"yeah right like when somebody subscribes to your podcast if you make another episode they're gonna get it in most good podcast players whereas if someone follows you on Twitter and are they gonna get ..."

"meant to meet certain metrics because metric driven content production that's very professionally done sometimes loses the magic of podcasting I think that's why YouTube's in many ways become really s..."

"will tell their friends word of mouth but they'll also like the forward an issue yeah or they'll like there's a share button they can link to that on the web page or tweet about it or whatever there's..."

"kind of like the biggest thing and if you're charging for it it's like well how many people discover it and then how many like it or then how many of those people pay is tricky so you have to like you..."

"like the unfiltered on Polish stuff do you have people running multiple feeds on backtracks yes okay so basically if you're a brand you have multiple podcast you can see all your data together and sep..."

"because I know someone's going to share it and then come back in and then everybody wants to get access to this content that they need to pay for do you want it public to grow the audience to engage t..."

"solutions of I'm interested in this topic of podcast I don't care what series it's in or what show exactly give me a fix about this that are curated to my taste and based on some criteria I think I wi..."

"despite that Microsoft lost that name blogcast could have been what we're talking about but that team was highly effective but they were small and then depending on how its viewed with an apple maybe ..."

"maybe the angle people start taking right for this paid small I like I'm wondering about what even the content is for your average paid newsletter like is much of it paid and is that the path forward ..."

"heard so this is a sense of like oh if it's free it must be like for the rubes which they're not necessarily wrong about and if it's paid it must be good kind of thing and again it's part of the kind ..."

"so Joe Rogan maybe three hours and you can actually get longer more well produced content that people will consume in in chunks because they don't need to consume it in the same day and then it become..."

"right where it's like they're all free but if you beyond a certain period you have to pay to get the back hat along right yeah so every time I like break my phone I lose all the old ones and have to b..."

"millions of dollars podcasting requires a certain style content a certain size audience and then to say that for educational content in the u.s. that you could make close to double-digit millions a ye..."

"of it I think it has to be paid like there's some stuff that's maybe a mass-market enough but this just the value that you can give to like a small number of people like the best way to get capture so..."

"cultural shift there's huge swaths of content that could not otherwise exist that become not just possible but like massively profitable yeah and you know the world gets richer and everything's happy ..."

"free and like make it easy for that to share on the on the web so like we send emails every time you publish a free thing we'll send the email to everybody but there's also like a version on the websi..."

"free gifts that you can give out that's like a couple months of subscription which is actually quite valuable I sometimes like worth 20 30 bucks but you can like give that to your friends who they mig..."

"to all content what's the actual story is it good enough for someone to tell someone else about mm-hmm and when you get there and you can find a way to summarize that it's a part of it for us is a lot..."

"people remembering the story and just from our standpoint people actually do remember what they hear 36 to 39 percent longer than what they see in what they read which is actually a video advertiser l..."

"replaced is where we're conducting our culture in there so the the idea that the place where not only do I get my updates of baby pictures but I'm gonna get my news from Facebook that should a hundred..."

"how to startups calculate the ROI and the CAC and I guess that also means a startup potentially doing a podcast like you guys have done so maybe you can shed some light in that as well Chris yeah so p..."

"for your brand so you guys are a start-up do you buy podcast ads we have yeah we do buy podcast that are they worth it they are worth it and then sometimes they're under price sometimes they're over p..."

"did and this was actually maybe related to the reason why advertising would be good which was we found the trick with sub stack when we were bringing writers on especially in the early days was we had..."

"you go budgeting for that so you did it in-house right yeah and we you know we're fortunate wheat one of our our first employee is Nathan Bashaw who was previously head of product again what media he'..."

"those playbacks are occurring depending on your company if it's a startup that has a very social media focus and your audience is on Twitter is that audience listening to your content on Twitter are t..."

"newsletters in podcasts like a lot of the questions we also got or about people who are curious of getting started and so I think like best practices I'm like how to actually get going and what to exp..."