All Segments
Andy is a storytelling expert who has consulted to Uber, Square, and more
2 segments available
#startup #founder #entrepreneur #ceo #bookrecommendation storytelling advice, how to pitch as a founder, startup pitch advice
Segments Timeline
The Arrogant Doctor Approach
Andy discusses the traditional pitching method he learned in business school, which he refers to as the 'Arrogant Doctor' approach. This method focuses on presenting a problem and offering a solution, emphasizing why it's superior to others. He critiques this structure for lacking a narrative that resonates with audiences.
"the way I learned how to pitch in business school I think the way most people did is what I call the Arrogant doctor so you have a problem a pain I have a solution you know a treatment and I'm gonna t..."
Shifting to a New Game
In this segment, Andy introduces the concept of a narrative shift in storytelling, exemplified by Marc Benioff's approach with Salesforce. He explains how Benioff framed the transition from traditional software to cloud computing as a 'new game' with new rules, highlighting the importance of defining a movement rather than merely solving a problem.
"structure that I read about in these movies was different every movie starts with some kind of shift in the world and I call this shift the shift from the old game to a new game and the archetypal exa..."