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All right, let's do this.
Search this video
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What uh what topics you got today?
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I've got a billy of the week.
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A million dollars isn't cool. You know what's cool? A billion dollars.
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All right, so I'm going to tell you some facts about this billy of the week and I want you to see if you can guess who this person is. All right? Okay, I'm game.
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So, Steve Jobs appro- So, one one time Steve Jobs approached him on advice about designing the Apple stores and when they discussed each of their products, Steve said to this guy, "I'm not sure if the iPhone is going to be very popular in 20 years, but I'm certain that your products are definitely going to be popular."
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So, that's one interesting thing about him. Intriguing, okay.
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He's had multiple tennis matches with with Roger Federer.
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He lives in a 150-year-old castle.
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And last year his company did 84 billion in revenue and 22 billion in operating profits.
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And this might give it away.
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This year his company was the fourth largest company in the world and often times he's number one on the richest person in the world. The Louis Vuitton guy. The Louis Vuitton guy. What's his name? Rene?
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I don't know how his how to say his name because it's French.
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We're going to call him Bernie, but it's it's Bernard Arnault.
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I don't know if the T's silent.
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Sorry, but It's It's usually not a hard T, but we're going to go with that. Yeah.
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Is that a hard T or is that a soft T? I don't I don't know.
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Bernie Arnie, you are the man.
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So So, Steve Jobs really went to this guy, huh? Dude, yeah.
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And a lot of people really respect this guy.
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So, I'll I'll like give you a little bit about his background, but some facts about him.
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So, he owns 46% So, the Louis Vuitton empire it's called LVMH.
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So, it's a multinational luxury goods conglomerate deal.
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Market cap of 430 billion.
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Often times him, Elon, and like Bezos go back and forth.
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But, he's kind of the odd man out.
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Because he's not like he like dresses really nice and he like looks as like a someone who owns Louis Vuitton would look.
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He like has his black turtleneck and a nice sports jacket.
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But, he's been called the um uh I believe it's like the the the the wolf in cashmere sweaters or something like that because he's like he's pretty ruthless, but he like dresses nice.
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But, uh yeah, I'll tell you a little bit about him.
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So, at 21 it's kind of an interesting background to his so the denim fox, right? The denim fox. Yeah. Yeah. I wish.
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The the juggernaut is what they call you.
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The dog in the Canadian tux.
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That's what I'm known for. The denim dog. Uh so, listen.
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At 21, Bernie joined his father's construction company after fin- finishing his engineering degree.
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And by 25, he was the CEO of the company.
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The company wasn't small at all.
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Uh at the time it was doing uh something like 10 million in revenue, which is the equivalent of 40 million now, and it had 1,000 employees.
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But, right when he joined, he like he said let's expand.
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So, we got into like some he started investing investing the profits in some finance businesses and the real estate things like that.
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Then in 1981, he goes to the US and he starts expanding the business.
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And eventually, he like specializes specializes in town homes.
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Sells a bunch of them, makes the equivalent of 75 million dollars now, uh which was 25 million back then.
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Or that's what he sold his company for.
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I don't know what he made from it.
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But, there's an interesting thing that happens. So, he's in the cab.
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He's in a taxi in New York and he asked the taxi driver if he heard of the president of France.
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And the taxi driver was like, "Nope, never.
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But, I know all about Christian Dior."
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Who uh you know, Dior is like a like a luxury uh a luxury brand. And he started thinking.
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He's like, "Okay, so this guy who's like just a normal guy in New York doesn't know who the president of France is, but he knows all about Christian Dior.
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Like, maybe I should explore uh like luxury brands."
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And so, he buys the holding company eventually of Dior and it was like all like he got inspired by that first taxi cab meeting.
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He raises a bunch of money, buys it, fires a ton of people, turns it around, sells like the the other brands that Dior owns and it's a really good success and that's like his first big entry into luxury brands.
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Then in 1987 he gets the idea to buy Louis Vuitton and he does the same thing where he raises a bunch of money and he buys it and he fires a bunch of people and Was Louis Vuitton a a big deal?
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Was it doing Was it very successful at the time or was it like distressed?
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It was I think Christian Dior was like distressed when he bought it.
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They both were distressed but they were both brands and so that kind of brings us to like the big point here which is I mean Louis Vuitton has been around for hundreds of years or at least 100 years.
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I think from that since 1800s but they they were kind of mismanaged.
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So have you seen that movie with I think it's Lady Gaga Lady Gaga where she like is Is that how they say it? Lady Gaga?
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Where she Have you seen that movie where she plays like the wife of like the Gucci guy and like murders him? I saw part of it. Yeah.
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Yeah, you saw the trailer.
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Yeah, it was only these but you know big Gaga fan.
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So they it's like mismanaged.
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So like a lot of these family businesses they like have great style but it's kind of like you know like a singer managing their own career like maybe like you know the left part of the brain doesn't actually work well with business but it was go to trade and stuff.
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And so it was the same thing where it was definitely mismanaged.
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He raises all this money and he just turns them into an operation powerhouse and then he just starts going on a on a on a spree where he starts buying all this stuff.
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So he owns all these brands.
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He owns you know I don't freaking buy any of this [ __ ] so I'm going to look like an idiot talking about it but Sephora which is like the big makeup thing Fendi which is another popular thing Bulgari Marc Jacobs like if everything that a woman aspires to own he owns like a huge portion of of that market.
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But, I want to tell you about a few of the things um that interest or that make me interested in this guy.
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And first, have you Have you heard about him?
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Do you know anything about him?
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Uh I'd only seen him cuz he's at the top of the rich list and he's, you know, LVMH, but I I didn't know I didn't know this backstory. So, go on.
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So, what interests me about him is I think Peter Thiel has this book.
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What's that book called that Zero to One.
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Zero to One, and it's awesome.
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Um I I really like reading that book and it kind of had an impact on me where he talked about like extreme personalities and uh having extreme results and all about like an engineering culture, yadda yadda yadda.
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But, there's one part of the book where he lists out all the moats.
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He's like, you can have like you can like know like a secret that no one else knows.
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You could have like a patent.
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You could have have technology that no one else has, whatever.
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But, and then he mentions there's this one moat called brand. That's a huge moat.
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And I think he's like, I never understood brand, so I don't know how to invest in this.
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there's one sentence and he says, "This is definitely a moat, not for me. I don't get it. I don't understand it."
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And I always thought that was funny because when a lot of like tech people discuss moats, they talk about like technology, networks effects, yadda yadda yadda.
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Rarely do they discuss brand.
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Well, this guy, Bernie, that's truly what he understood where he was like, "No, there like that's where all my margin is is because I can create a brand.
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I'm going to create luxury goods.
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I'm going to get luxury margins."
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And not only that, it's going to live for forever.
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So, uh Louis Vuitton, by the way, was founded in 1854.
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And he His whole thing was like uh in 10 years there'll be far fewer luxury brands and the ones that survive will be more important because people are getting richer and richer and richer.
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And if a brand has been around for 50 years, he thinks it can be around for another 50 or 150 years.
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So, that's like his whole schtick.
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And I thought that was interesting.
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And he um has this rare combo of operational excellence and also like good style and understanding brand cuz typically this might be an overreaching statement, but a lot of times these really rich people are like maybe like uh what's his name Um uh Warren Buffett might be a little bit like that where he like sees like what a good business is and he's like well I don't care this could probably last for a long time let's just do it.
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I can look at the spreadsheets and I can understand it.
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And then other times there's people who are like this is a sick brand and they just totally but they totally mismanage it and they're not numbers oriented.
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But then you got a guy like this guy who like does a pretty good job of like being pretty ruthless that you like you need to be in order to make the business usually profitable and very successful but also like understands like vision and some of these intangible things basically like how to make [ __ ] cool which is very very very challenging.
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It's hard to have just that let alone both of those features.
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So I thought that guy was interesting.
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Um and he has a few interesting quotes and I'll wrap up.
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So luxury goods are the only area in which it's possible to make luxury margins.
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For me luxury is how do you create desire?
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And then he says I'm optimistic long term pessimistic short term.
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So interesting interesting guy.
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He has He has another one I think that's like something about being rich without uh being famous.
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He has some some quote like that.
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And he's not quite a recluse but he like owns this island in the Bahamas where he spends most of his time obviously flies private and is somewhat under the radar compared to Bezos who's in the news with his you know new girlfriend and things like that.
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This guy's pretty low key and his business he owns like all the voting shares and all that and he when he dies he already says he's giving 20% to each of his five children and it's like run like a family business.
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So in that regard he's pretty low key and out of out of the out of media mostly. Right.
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Uh yeah okay I can't I can't really fully find it but he had said some there's some French phrase which is like the only uh something about uh something about being you know being happy uh you know basically it was it was something around the idea of you want to be wealthy but not rich and he had some cool French way of saying it but I can't find it off the top of my head here.
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Well, it'd be like It'd be like cooler if you did, but that's all right. Sure would.
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Well, that's my That's my billion-dollar week.
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Dude, I have another like weird internet culture thing that I was uh kind of related to like your engineers.
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I was thinking about this.
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And I think that what I'm about to say is incredibly not normal, but I think for you it's normal and it's incredibly normal for me.
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And it's probably normal for a bunch of our friends.
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So, I was thinking about this.
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We got We I have this new re- researcher that you're trying to steal from me a little bit.
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Um and he I met him through a friend of a friend, but it all started on Twitter in the Twitter DMs.
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And without talking to this person like uh uh whether phone or or Zoom or whatever meeting in person, we just like text and we hire them and we do a business exchange.
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And like you put a lot of trust in one another.
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And I realized I've done this like 20 times where some of like my best coworkers and best uh some of my best friends in fact, it just started like through internet culture and we very rarely exchange words.
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And we've done like some relatively big business together where we're like exchanging tens of thousands of dollars a month or we've invested in one another's companies or whatever.
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So, I've done it with the partner of my latest company, uh Joe.
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We basically were Facebook friends.
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I've done Yeah, maybe only like six times.
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Um but like we knew each other for like five years before we really uh like talked a lot in person.
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I've done it with this guy Diego who uh I'm helping him with his agency business.
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I By the way, I heard a funny story from about you on this.
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So, uh somebody who has worked with you goes, "Yeah, Sam gave me the login to his Instagram or something like that or to LinkedIn.
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I don't know what it was."
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And what is it that you requested back from this internet stranger, Sam?
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I asked for his social security number.
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I asked for his girlfriend's social security number.
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I asked for uh a picture ID of both him and his girlfriend and a utility bill, so I knew exactly where he lived.
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The Sam Parr school of background checks.
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Like, dude, what What is your plan?
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Okay, let's say What is he going to do?
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All right, let's say he He posts something or changes the password.
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What are you going to do with this utility bill and his social security number?
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What is your What is your revenge?
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Well, I don't know, but I know it's scary enough that if someone has that I I don't know, sign him up for a credit card.
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I would I would show up to his house, for sure.
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I would show up to his house. a crime.
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Yeah, I don't know, but I don't know, maybe it's like scary enough that it worked. But, have you done this?
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Have you like done business with a bunch of It's not anonymous people cuz you actually get to know them, but internet It's like a weird internet thing.
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That's like very normal now at this point, which is strange.
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Shouldn't It almost feels like it shouldn't be normal, but it is.
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I don't think it's normal for most people.
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I mean, it just seems natural.
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I see I feel like I know these people.
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I see their writing or I hear their podcast or they they email me a bunch of times and we go back and forth and then they're in my Slack and then sure sure enough it's like, "Hey, you know, here's everything.
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Here's the keys to the castle."
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And once you get that once you're working together or you're doing things together, that builds even more trust and it just layers on and then you meet them 4 years later and you're like You see them in person and then you're like, "Nice to meet you."
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Uh you know, you don't know what to say.
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It's like, "Nice to see your Nice to see your body."
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Dude, that's the most accurate way to say it.
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Nice Nice to see your face finally. Yeah, like sick legs.
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Dude, I'm I'm okay not meeting these people. I I like it how it is.
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If it ain't broke, don't fix it.
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Like I I enjoy these types of relationships.
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Yeah, we have this feature, not a bug, right? For sure.
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And we have this one dev I have this dev working on a project uh I have and he's in Hong Kong and he's in high school.
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And he built this amazing thing and I don't really know anything about him other than I want to work with you for a very long time.
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And like I would just that he sent me some of his work and it was so awesome.
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And I just realized this is super odd and also amazing.
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And I don't think a lot of people realize that you can like do business like this cuz I'll tell my family and they'll think I'm crazy.
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But it's become so normal at this point that I don't even think I I forget that it's not normal amongst others. Right. Right. Yeah. Totally.
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I'm also a lot of my real life friends I just sort of like shifted more to online.
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I'm like hey what we can hang out 10 times more through the group chat and through a bunch of a bunch of these little like like you know apps or or things like that.
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I feel like I get to know them better that way almost and you know, ain't nobody got time to hang out in person anymore.
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And now we know why the birth rate in America is declining rapidly.
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But yeah, this basically like is uh a thing that I do and I thought I should bring that up cuz I don't think most people realize like how some of this stuff happens.
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And it's actually quite random how it happens.
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But if I see like a 19-year-old who's like impressive or like a 21 who's impressive and like writes well and is like clever in my DMs, some this sounds like creepy.
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But I'm like I'm I'm I'm interested in giving them a shot on something.
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And so it's really cool how these like little projects actually turn into like pretty meaningful things after a while. Right.
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Yeah, they're IYBs, interesting young boys and Sam's got a list.
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Isn't that a Michael Jackson song?
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Pretty IOB Pretty IOB Yeah, pretty little things. RIP, no disrespect.
15:04
All right, I want to tell you about somebody interesting I met recently, too.
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So did we talk about Chris uh Sparling on the podcast yet?
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Yeah, so uh we have this great friend named Andrew Wilkinson who has maybe close to a billion dollar empire and Chris is his partner in crime.
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And I had never met him until we went to that event in Vancouver for the show.
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And You guys are really similar.
15:29
You guys are very similar. Me and him?
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You have similar some some similar uh parts of you. Yeah, yeah, for sure.
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Um a couple of a couple of observations I would say about him.
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Um I want to I want you to tell me if you you cuz you've interacted with him, right? You've you've met him?
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Only a couple times, but yeah. And and yeah.
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very interested in these kind of like high performers, especially in this case, it's a high performer who went and built their own island.
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And did they won in their signature way.
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I think that that's particularly what's interesting to us.
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Like if somebody's just like I don't know, some VP at Google, I'm a lot less interested than somebody like Chris who basically made their own path.
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I think he he you know, Andrew met him when he was working at a bank. He was like a banker.
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Uh not like a cool investment banker, but like a go to the bank, I need to write a check banker.
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And they started talking about cars cuz Andrew had drove up in a cool car, and uh they both nerded out about cars, and then they were like, "Okay, what's going on, you know, what what do you need for you you're getting like a line of credit or whatever for your business? What's your business?"
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Uh Chris was like, "Yeah, I'm like studying to be like a CPA or like I'm about to get my my license to be an accountant or something like that."
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And um Andrew was like, "Hey, you want to just leave here with me and like, you know, work with me?"
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And uh you know, Chris tells happened at the bank?
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He didn't say it like that, but he you know, he offered him a job.
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He was like, "You should come work with me. Uh like I need help."
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He At the time, Andrew just had MetaLab, his design agency.
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It was doing well, and um had gotten to maybe a couple million dollars a year of profit.
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Um you know, let's call it I don't know, four or five years in, something like that.
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Uh but so so he hadn't started what became Tiny, which was acquiring a bunch of other internet companies.
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And so Chris tells the story.
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Here's some of the things I took away from this uh this this meeting.
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So one interesting part of the story, he goes, "So my first day at work, I show up uh Andrew's not there.
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I'm just like waiting at the door and um 30 minutes go by, Andrew's not there.
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Andrew rolls up in a Uber with like, you know, one AirPod hanging out of his ear or whatever.
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And he's got he opens up the trunk, he takes out this giant box full of papers. Oh, no.
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And he's like he's like, "You're here. Okay, fantastic.
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Here's uh all of our papers for like, you know, here's the business finances.
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Um I got to go to a meeting and there's no office space for you.
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So, I talked to my neighbor, they have room in their basement.
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So, just go knock on the door, tell them you're with Andrew and like there's a desk in their basement and like here's this box of papers."
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Then he's like, "Andrew left."
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And then Chris was like, "Man, I made a huge mistake. Uh who is this guy?
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What what is happening here?"
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He goes he knocks on the door.
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He's like, "Hey, um do you have like a basement desk for me?"
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They're like, "Yeah, yeah, come on in."
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And they like when you see the guy with the hole in his boot, you know you're there. Make a right.
18:09
The hole in his boot, exactly.
18:11
He's like, "So, that's how it started."
18:13
And then I go, "Okay, so then that time he's just doing Metal Lab.
18:15
So, what how did this become Tiny?"
18:17
And he goes, uh "Well, we looked at the business and the business was good.
18:22
The business was generating revenue, it was generating profit.
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It was like, 'Okay, well, like what do we do with this profit?
18:25
Um what are we supposed to, you know, should we reinvest this in some way into the business? Like can we grow?
18:30
Can we should we hire people?' He goes, 'I don't know.
18:33
What do all agencies do?'
18:33
He goes, 'Agencies hire a bunch of people uh and then buy fancy offices.
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They put a basketball hoop in the office.
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Like, you know, they put a a play pit in the office.'
18:43
And he's like "Yeah, that doesn't seem like a good idea. We should not do that."
18:46
That's kind of the only thing they agreed on.
18:49
They're like, "Let's not do that."
18:49
They go, "Well, okay, we can't follow agencies to figure out what we should do.
18:53
Like, you know, how should we think about this?"
18:54
And they go, "Well, look, we're a business that has clients and we have, you know, like uh service team and then we have some profits.
19:01
Like we are a boring law firm.
19:03
Let's just pretend we're a boring law firm.
19:05
Uh let's not try to be a cool agency.
19:07
Let's be a boring law firm and not get too high on our own supply.
19:11
Okay, so what what could we do with our these profits if we weren't going to like try to just get flashier and flashier with the design agency.
19:18
Um and that's where they decided let's buy a better business than our current business.
19:23
So like let's buy a business that has recurring revenues, maybe that has less service oriented, more product, and let's use the profits from the service business to buy increasingly better businesses.
19:33
So I thought I like that story, that frame, I enjoyed that.
19:35
And what was the first thing that they bought? Was it Dribbble?
19:39
No, that wasn't the first thing.
19:39
I don't I don't know I don't know exactly what the first thing they bought is, but honestly it was probably another agency is my guess, but you know, regardless.
19:47
That that's kind of the start of their journey.
19:49
So I had never met Chris.
19:51
Andrew uh talks a little bit about him, but you know, you never really know uh what people are like. Here's my observations. Chris had the juice.
19:59
And it was very surprising to me that Chris had the juice because normally in these partnerships there's like the outgoing uh face of the brand that everybody knows, and then there's like the quiet, silent but deadly operational partner, finance partner, whoever partner that's like doesn't really care about the spotlight, um and usually is more reserved.
20:19
I would say most of that is true, but at this dinner I thought it was remarkable that he was kind of like this like it was shy, but he still had the juice.
20:30
And I've never really seen that combo before.
20:32
Like I think he would have rather just been at home reading a book, but he had this thing which is like I'm at this dinner, so the flip is the the switch is flipped, and he was like super talkative, and not with not because he's Mr.
20:46
Charisma or he's not like dripping with like, you know, He's like wise. charm.
20:50
He has wisdom, it feels like.
20:50
He was he was just like I would call it honest.
20:54
He was just like he would ask a question, and if you said something he'd be like, "No, no, hold on, hold on. So is it like this?"
20:59
Or he'd be like, "But you're saying this, is that because you think that, or is that because your parents taught you that? Why did you say that?
21:07
And he would ask these questions at a rapid point.
21:11
That's what reminds That's one of the ways in which you guys are similar is you ask those same questions.
21:14
I do and I so I was eating it up. I was loving it.
21:17
I was like, oh, this guy's right up my alley.
21:19
The other thing he did that was like me but times 10 is he was like Mr. Framework. Exactly.
21:22
You guys are the exact same way for that reason.
21:26
I called him out at the dinner.
21:26
I was like, bro, you have just named 14 different like cognitive biases in one dinner. It's crazy.
21:32
Like he'd be like, it's like the strike sand effect mixed with the thing that you know the the the the the the like you know the sucker's bias and it's like, what are you talking about?
21:42
He he had just like an index.
21:42
He had an index of mental models.
21:44
I was like, this is I was like, did you download Twitter threads and you just memorize them?
21:50
Like how do you know all this and then why are they so top of mind for you?
21:53
And that's really how he thinks.
21:54
He he he truly seems to think that way which I thought was really interesting. Well, you know why? So Andrew told me this.
21:59
I don't know like the what Chris's story is but Andrew said they basically were like building their own companies and like reinvesting the profits into building their own things and then they read the biography of Warren Buffett.
22:11
I think it's called Snowball or something and then they read like a Charlie Munger book and they go, oh yeah, let's do this instead.
22:16
And so they start buying companies at work and they have the you know like I think Tiny's website says we buy wonderful companies.
22:23
That's basically I think exactly what Buffett said at one point.
22:29
just we buy wonderful internet companies and then the but Berkshire doesn't doesn't have internet in it. Right.
22:33
It's So they basically stole you know a lot of Buffett's really great ideas and also have you ever read a Charlie Munger book or anything by Charlie Munger? Yeah, yeah, for sure.
22:43
Dude, they're all frameworks about everything.
22:45
There's like one's called like Poor Charlie's Al- Almanac I think it's called and it's like 88 different frameworks.
22:49
I started reading it and I'm like, dude, I need a story here but Yeah, it was a very strange book.
22:53
People say they love that book and I'm convinced that anybody who says they love that book hasn't actually opened it because when you open it it's not even like a book.
23:01
It's like a Have you Have you Have you actually opened the book?
23:05
Yeah, I read the whole thing and I I found it very hard to even remember stuff. dude.
23:09
It's like a list of rules. Yeah.
23:12
Yeah, it's like the table of contents except it's long.
23:16
It's very It's a very challenging book to read, but I what I remember from the book and then hanging out with Chris is like, "Oh, you read a lot of Munger."
23:24
Cuz you guys are sort of similar in that framework.
23:26
And another thing Buffett does is like he'll say things I forget exactly what he phrases, but he's like a you know, "Why kill a mice?
23:32
Why kill a mouse when we can go and shoot an elephant?"
23:35
Like he'll say things like this or he'll like create some analogy or up pennies in front of a steamroller or you know, these things.
23:41
He He said that to me we were talking about something he goes, "So is that like Diomedean sword that slays the beast?"
23:47
And I was like I was like, "What the [ __ ] are you talking about?"
23:50
Like I was like uh I don't know what that is.
23:52
What are you saying in English?
23:53
And he's like, "No, like you know, the story of Dia whoever the some Greek guy."
23:59
And I was like, "No, I don't know any of these things.
24:01
What are you talking about?"
24:03
Yeah, it's like, "Dude, I need an analogy for your analogy."
24:04
But I've noticed that Chris uh the little bit of time I've been around him he does the same thing where I can tell who he's read and he's really good at what he does and I think he's also naturally like that.
24:14
He just like thinks in frameworks and analogies and things like that.
24:16
He can take complicated things and make them quite simple. Totally.
24:18
And he uh I think he's really really like super curious, which I really respected about him.
24:24
Like I I felt like when he was asking questions, he wasn't doing it to make conversation.
24:27
He was doing it because he actually really wanted to know the answer.
24:30
He was genuinely interested and I think that comes off comes off and I think that is a huge um like saving grace for I think people overthink how to be in social situations and like you know, the easiest hack is just simply genuinely be interested in the other person.
24:46
Everything else will work itself out.
24:47
Um that's how I felt about Chris and I I really like that.
24:49
We had a interesting different conversation.
24:52
I'll share one uh one little tidbit that that can take a dinner conversation from surface level to a lot more interesting.
24:58
And um I forgot who was talking.
25:02
It was the CEO of something and um she said something and I go I go, "Let me ask you a question.
25:11
It's a little bit a little bit of a weird question. Can I ask you?" And she's like, "Yeah."
25:13
And I go, um "Growing up I said, "What you said was really interesting just now and it made me wonder why you why you wanted that so bad?
25:20
Growing up, whose love did you want more, your mom's or your dad's?" Oh my god.
25:28
And uh you know, she immediately like is like you know she take it take it back by the question but then kind of answers and then and people open up about their like they they open up about their relationship with their parents and also like it's kind of like where did that chip on your shoulder come from is really what this question is asking.
25:46
And I stole this from Tony Robbins.
25:46
Tony Robbins asked this question and I saw that like in most of he he he does he's like uh live kind of coaching sessions or whatever with people during his events.
25:55
And he had asked this question and it immediately found like the actual answer to the to the problem.
25:58
And since then I've like kept this question in my back pocket and I ask it from time to time.
26:03
It's a very revealing question.
26:05
Um hard to say without sounding like just like a pretentious prick um but Yeah, did you have like your like glasses like in your mouth like exactly. You got it.
26:14
The tip of the frame the tip of the the glass needs to go into the mouth and you have to be wearing a turtleneck.
26:18
But if you do happen to have a turtleneck on it is such a good turtleneck question.
26:25
That's ridiculous and it worked? Oh, it worked.
26:27
And then the whole the whole table kind of shared their answers to it and it went from like "All right, we can either sit here and we'll go 1 in deep or like we ended up 50 ft deep."
26:36
And I felt like everybody actually felt like they knew each other and um and it was like after the fact it was like, "So, what do you do again?"
26:43
It's like you know, you're trying to it kind of reversed the order of how most of these like kind of networking dinners go.
26:49
And And been to a lot of these and so like I appreciate something that can break out of that that surface level, you know, surface level stuff fluff that's not really that interesting.
26:57
Dude, I was at this one dinner recently, and this guy, who was a younger guy, and he was like a fan of our stuff.
27:02
So, he was and he like clearly like was learning how to interact with people.
27:07
Like he was like an internet guy who like read how to win friends and influence people.
27:10
And the first thing that he said to me and my wife was like he was trying to do what you did, and he asked us like, "When did you guys first have sex, and what was it like?" I swear to god.
27:25
And I like I I was so frustrated, and I was like "I'll answer your question, but you got to answer mine first.
27:31
How much money's in your checking account? How long is your dick?
27:34
And what was it like when you saw your parents having sex for the first time?" And he was like, "What?"
27:38
I go, "Yeah, that's weird, right?
27:40
I don't want to talk about that. Don't be weird."
27:42
And he clearly had like read like a book on how to do this, and then he like saw something you said, and thought that would have been a good idea. And it wasn't. It was a total miss.
27:51
Well, there's something else you got to do, right?
27:53
You can't just ask out of the blue. Oh, he did.
27:56
reason this question worked on ours was because when somebody's explaining the chip like they have this chip on their shoulder, you're basically it's a natural question to ask, "Where did it come from?"
28:04
And then they give you some [ __ ] answer, you say, "All right, let me ask you a different question."
28:07
And you you dig in that way.
28:07
You can't just go up to somebody and be like, "Hello, I'm Sean. Nice to meet you. Hey, you.
28:12
I'm just curious, what's your deepest darkest secret?" Right?
28:13
Like it just it doesn't really work like that. Yeah, it was weird, man. It was weird.
28:19
It was one of these guys I met It was horrible.
28:22
Uh but you pulled it off.
28:26
This data is wrong every freaking time.
28:29
Have you heard of HubSpot?
28:31
HubSpot is a CRM platform where everything is fully integrated.
28:33
Woah, I can see the client's whole history, calls, support tickets, emails, and here's a task from 3 days ago I totally missed. HubSpot, grow better.
28:46
All right, what else you got?
28:46
Um okay, oh I'll give you one other Chris little gem that that came out of the the talk.
28:53
Uh somebody was telling a story about somebody else and and it was kind of a story that was like what do they call it like a romp?
29:00
Which is basically like That's a romp.
29:03
like a like it's like a it's like a tale about like your you know, you could tell a tale of like your drunken days and this the crazy thing that happened and we almost got arrested and then we ended up fighting. Right?
29:12
It's like it's a story that doesn't have a lot of like it's not like a meaningful story, it's an entertaining story.
29:16
And um and so person telling the story about like this business romp.
29:22
So somebody was like going to get rich and then they like went almost went broke and then now they're okay and like you know, whatever happened.
29:29
And he goes and and the the the takeaway was, you know, that you know, that person they said, you know, they yeah, they could have they could have sold the top and made a bunch of money, but they said, you know, "Well, if I had done that, then I wouldn't have blah blah blah blah."
29:42
And he said something that has stuck with me which he goes, "Do you think that's the right lesson to learn out of that?"
29:49
And he goes he goes, "I wonder that sometimes."
29:52
He goes, "People always talk about like how the lessons that they learn this? Chris.
29:55
And he goes um he goes, "A question I've often asked is like is is this person somebody who's learning the right lesson out of things?"
30:07
And I thought it was so funny.
30:09
Uh it was like a blunt thing to say and so I loved it already.
30:11
The second thing was it's so true.
30:16
I look around the people around me in life that I encounter and very rarely like if if like a lot of people have experience go through experiences and think they learn a lesson, but if I was to measure like the hit rate of are they actually having the correct takeaway out of a situation?
30:35
It's shockingly low and I think that that is one of the greatest indicators of success.
30:39
Is are you actually able to learn the correct lesson from your life experiences?
30:44
Um nobody's 100% on that cuz we all have weird things where we'll blame other people or we'll glorify ourselves and not realize that we just got lucky.
30:53
We'll we'll do weird things like that.
30:55
But um I realized oh I want to only be around and work with people and hire people who are high on this score.
31:01
I don't really care how much experience you have, but if you don't take away the right lesson from the experiences you were going that you have, uh and that you're going to have, your rate of learning is just going to like it'll be a different rate or you'll just end up in some weird trajectory where you'll just do dumb [ __ ] cuz you're taking away the wrong lessons from your life experiences.
31:21
And I I just never heard somebody say that aloud and it really stood out to me and it's like I now I see it everywhere.
31:26
That's a that's a really good question.
31:28
I wonder if that is something that he came up with or like was inspired by.
31:32
I mean that's a hard thing that's a really unique that's a really unique question.
31:36
it kind of as an offhand comment.
31:36
It This one wasn't one of his like frameworks or like go-tos. I could tell.
31:41
It was just like he literally just asked the question cuz he was cuz he was so he heard like it was kind of like uh you know when somebody starts a sentence and you kind of your brain is trying to fill in the blank of the last thing they're going to say and then they say something totally different and you're like that is not where I thought you were going with that.
31:55
That's what happened in the story.
31:56
It's like 90% of it kind of made sense and then the last 10% at the conclusion was like some other weird conclusion and he was like what?
32:05
Is that the wait that was the conclusion?
32:06
I feel like the conclusion just should have been X but you're saying their takeaway was Y.
32:11
What uh and and and so I don't even think he really meant it that way or he really put that much weight into it.
32:17
But that was my my golden nugget of that dinner was that one question.
32:19
And uh and I can't stop I literally can't stop seeing it everywhere now.
32:23
Like my kid does something, my wife does something, I do something and I I started to think back.
32:28
I was like in what areas did I take away the wrong lesson? Like I don't know.
32:31
If you think back in your life, can you think of an example where if you if you're honest with yourself it's like "Yeah, actually I kind of learned the wrong I kind of I did not even learn the right lesson from that.
32:41
Was that the right answer?" There's a few things.
32:43
Like, you know how that phrase like fail fast?
32:48
Like, I used to believe that that was cool.
32:50
And then I'm like, "I'd rather succeed fast."
32:52
Like Like so Yeah, like I'd rather not fail and like how could I succeed faster than I fail?
33:01
And I remember thinking it like for years I was thinking, "Well, it's okay I tried something."
33:05
And I'm like, "But like if I'm a baseball player and I take lots of swings, but I don't get any hits, like that's bad. That's not good. That's very bad.
33:13
So, the lesson here is I should swing and also have a high batting average."
33:17
And I remember thinking like, "Oh, just shots on goal.
33:20
That's all That's all that matters."
33:20
But I'm like, "No, I need a score, too."
33:21
And so for years like I thought it was okay to fail cuz I'm like, "Oh, I'm failing fast. I'm moving fast. I'm breaking things. Whatever."
33:29
And then I'm like, "Maybe I shouldn't break things and I should actually like succeed fast."
33:32
And I remember like that it changed like 5 years ago. Yeah. Totally.
33:43
Yeah, I can think of a bunch of examples in my life where I've I've I think messed that up.
33:46
But now going forward, that's not the case.
33:49
Did you learn the the right lesson when you got roasted by some people for posting your private chef?
33:52
Dude, you posted this picture of this nice looking food and people are like, "Dude, your blood glucose is going to spike and you're going to be so unproductive because you're eating rice."
34:02
Uh I thought that was pretty funny.
34:02
All the All the people that got Yeah, like Also, that wasn't rice.
34:08
Whatever it was, people were like giving you a hard time.
34:10
I thought it was pretty funny.
34:11
You only clapped back at a few of them.
34:12
There was three or four reactions.
34:14
Reaction one, so I What did I do?
34:14
I posted a tweet that was just like a delicious meal.
34:18
I was so happy I was having this meal.
34:19
I said, "Best life decision was hiring a hiring a family chef."
34:24
And um there was four reactions.
34:26
There was the uh predictable positive, which was, "Ooh, yum. Looks good."
34:32
There was predict predictable negative, which was uh "Hey, douchebag.
34:37
People are struggling in the world. You're posting this.
34:41
Like, you nice flex, you know, asshole."
34:43
Uh so, there's predictable negative.
34:45
There was the predictable um next question, which was "How much does this actually cost?"
34:50
Um you know, like I I what goes into this, which is a fi- fine question. No no problem.
34:53
And then uh And then there was just like, you know, whatever.
34:57
There was the sort of like the the the random or like the the interesting I think the person who had the right answer from it, which was you either should just move on if it's not interesting to you, or if it is interesting to you, you should be like "Yeah, that's something I want my life.
35:10
Let me put bring that back to the front of my brain um as something that like, you know, I I kind of want."
35:15
And um I thought that I thought it was very funny.
35:18
I didn't even know I wanted that until I met somebody who had a private chef.
35:24
And I was like, "Wow, this is incredible.
35:25
incredible. So, you're telling me like instead of them having to cook three meals a day and they're they're, you know, also they have a wife and kids, like, you know, instead of their whole family have to cook three meals a day, do grocery shopping, do the dishes,
35:39
to end up with a meal that doesn't taste as good, isn't as healthy, um and takes up, you know, probably on average three to five hours, you know, per day if you average it all out, including the the groceries and the cleaning and the cooking and the all of it. Um
35:52
Um And you know, but by the way, three hours a day out of your like, you know, people have only have like 16 waking hours, right?
35:58
Like, this is a this is a really significant chunk of time per day.
36:02
I was like, well, I saw it and I was like, "Oh, that's a goal that I didn't even know I should have, but I want that."
36:06
And I want that way more than I want a a you know, a a ski home in Tahoe or like a fancy car or those types of things.
36:14
And then I for I didn't do anything about it for a while cuz I assumed, "Oh, you got to be like a billionaire to have that."
36:18
No, you can get a price cheap as maybe a a thousand a month, maybe.
36:22
And then I was like, "Oh, let me do the math.
36:23
Like, how much do you actually need to do this?" And then I did the math.
36:26
and I was like, "Oh, I think I could do this now."
36:28
And then I just did it and my life got way better.
36:30
And so I posted it because A, just whatever, it's Twitter, I didn't really think too much about it.
36:34
But like um you know, there is a benefit in seeing somebody's uh like a somebody do a decision in life or have something in life that uh is attractive to you and brings it, you know, to your attention and makes you think about do I want this? Do I not? Uh can I have this? Can I not?
36:49
You know, I think there's some value in that, too.
36:52
So anyways, that's that's my story on the tweet.
36:54
I thought it was pretty funny.
36:56
Um I thought it was hilarious.
36:58
I am I was frustrated you didn't like holler at some of these people.
37:01
I almost started replying to them for you.
37:05
Yeah, I haven't decided if I'm a heel or a face yet.
37:07
So to use wrestling terms, like um I'm tempted to just be a heel.
37:11
Uh you know, like in the easier.
37:14
In the tech world, I would say like uh what's his name?
37:15
The the dude who loves Barry Keith uh Keith Rabois.
37:20
Yeah, yeah, I called him out. I I don't like that guy.
37:23
Well, you don't like him cuz he's a heel. Which is funny.
37:27
Uh you know, he basically um doesn't mind pissing people off, telling people telling people off, whatever it is.
37:34
And like that's his brand and he has some people are like, "Man, I love it.
37:38
This guy just tells it like it is or he's funny."
37:39
Or you know, he must be you know, he basically has this aura of I'm better than you like like many great wrestling villains.
37:46
And um and he'll tell you how much you suck.
37:50
And so people some people hate that.
37:50
A lot of the majority of people hate that.
37:53
And then there's a minority of people that love that and find him like interesting.
37:56
And either way, you can't ignore him.
37:58
He he's like a you have to take a position because it's so um polarizing.
38:02
It's not just like, you know, vanilla.
38:04
And I would say you actually do a lot of what he does where Right.
38:09
And I don't think you think you're doing it uh cuz you're like, "I didn't say anything bad."
38:13
It's like, "Bro, you put a period at the end of that line."
38:14
That just You know when you put the period there, you're saying like that's a middle finger.
38:19
You know, that's that's not a period.
38:21
Um do you know you're doing it when you're doing it or Not all the time.
38:25
Maybe some of the time, but I think I don't like um Like I'm kind of a stickler with language.
38:33
Like I like using certain words.
38:35
So if someone like says something and they end it in a question mark, my reply will be like, I don't know if you're asking a question or if you're getting me to agree with you. stupid. Do you know what I mean?
38:47
Like I just like I just like or when people like sensationalize things.
38:50
Like well they'll say like, well this happens all of the time.
38:53
Like for example, someone replied to you and they go, I've been seeing a lot of this lately.
38:56
My example what I want to reply with is like, oh okay, well what are some other examples? Right.
39:02
Do you like I I it's like I just don't like when you say like this I did. I was like, like what? Uh Yeah. Just curious. Like like like what?
39:07
What are you talking about?
39:08
I'm a I'm a stickler with language.
39:10
I don't like when people say this always happens or this never happens or these people are everywhere. Like things like that.
39:15
I don't like that phrase.
39:17
Or this is so common that it's become an issue.
39:19
I'm like, well I actually don't think that it's any more common than it has ever been.
39:24
Anyway, so I'm an [ __ ] about that.
39:26
You want to do one more topic? Yeah.
39:28
Let's do Do you have one? No. I blew my load early. Oh wow.
39:34
Just all in on Bernie, huh?
39:38
Uh and the internet thing.
39:41
Why do you think it is that I generate so many more ideas than you?
39:42
Let's go Did your mommy not love you or your daddy not love you?
39:46
If we look at the three years that we've done this, I think it ebbs and flows.
39:50
I think that each person goes on a dude.
39:54
Dude, each person goes on a three-month like run. Dude, 100%.
39:58
I think you talk more, but I don't think that I don't think that you necessarily bring more topics. Right. Right.
40:06
I think that when I was selling the Hustle, but But thanks for your permission.
40:12
When I was selling the Hustle, you carried me.
40:16
When you were selling Milk Road, my shoulders got tired.
40:18
That's all I'm going to say.
40:22
These delts weren't weren't getting covered nothing. These are no pro delts.
40:26
That's all I'm going to say.
40:26
So, I think it ebbs and flows.
40:27
There was uh there's a guy who basically took every idea from the podcast and put it in a database.
40:33
This is how I know I win because he took every idea from the podcast and took put it in a database and he said it was 75% me, 25% you.
40:38
But, that's specifically on ideas, not topics. maybe ideas. Yeah. Yes.
40:44
Like this Bernie guy, that's not an idea. Right. Come on.
40:47
That's that that's that's seven out of 10.
40:49
You're definitely the king of the billing of the week.
40:50
I think uh you somehow know a bunch of these old ass [ __ ] in different spaces and uh and you you you find these guys.
40:57
I don't know how you find these guys or how you think of them. bro.
41:02
Yeah, but like why do they even get on your radar?
41:03
You'll be like, this guy used to own this coal mine and then he bought the shoe factory and then he owns like, you know, you ever read the St. Louis Post? And I'm like, nah.
41:12
You're like, he owns that.
41:13
And so, I'm like, I I don't know how you found this guy, but you know, more power to you. I just [ __ ] books.
41:20
Can I give you Okay, let me give you a couple uh let me do an idea I'm going to go rapid-fire.
41:23
I'm going to I'm going to just empty the chamber here on some some things that have been on my list.
41:28
Um I have a D2C idea that I'd like to do. Pass.
41:32
but I'd like to do I means I'm not going to do it, but I want to invest and advise somebody who does it who's really good.
41:39
Wait, do you still ever want to launch an e-commerce store? Uh I don't know. I'm torn.
41:43
I don't want to operate it myself, but I do want to like incubate them.
41:46
I I do want to like incubate them and hire a CEO that that would run them in theory, but uh that might also be difficult.
41:51
Um So, I have a a gut health one.
41:54
So, gut health is uh this is nothing new.
41:56
So, let me just start this by saying, oh bro, this is that exists. Yeah, I know it exists.
42:02
Um almost every D2C idea you've had exists.
42:06
Um gut health is a uh a trend that is going up up and up and it fits a sales model that really works with D2C. What do I mean by that?
42:20
You mean you can just buy it over and over again, you never know if it actually works? So what works in D2C?
42:22
Uh a D2C product a great D2C product is one that is going to be high margin.
42:27
So maybe uh can you get to 75 to 80% gross margins?
42:31
Well, with supplements you can get to 80 85% gross margin.
42:32
So that's fantastic on the product itself.
42:37
The next thing that works in D2C is that it's a repeat purchase or it's a consumable.
42:40
So something that somebody's going to buy many times.
42:41
They'll shop from you again and again because either they ran out, they ate it, they drank it, or they you know, the deodorant stick ran out, whatever it is. Unlike a mattress. Unlike a mattress.
42:51
Um so so you want something that people grow out of or it run out of.
42:56
And um so so high repeat purchase rate.
43:00
Well, supplements have that as well.
43:02
Health and wellness has that um as well.
43:07
You want something that is a uh is a problem solution fit.
43:09
So basically, you want something that is not just like a kind of nice to have fashion item.
43:16
Um what works better uh in what what sells better is something that you can just say "Do you have this problem? We have this solution."
43:23
And this is why you see if you go scroll down to the bottom of a New York Post article, you're going to see a toe fungus ad.
43:30
Why is a toe fungus ad always there? Cuz guess what? People have toe fungus.
43:35
It's a very easy problem to point out and people are looking for a solution and willing to buy something that tells that that promises them that it's going to uh go away.
43:42
So uh promise me that um the prom the best problem solution ever is uh Claude Hopkins.
43:49
He invented the advertising for toothpaste in the 1920s and he said "Rub your tongue over the your teeth.
43:57
Do you you feel that film?
43:59
Now brush with our toothpaste, Crest.
44:02
Now rub your tongue over your front teeth." Right.
44:04
That was the best problem That's like an easy to understand like, "Oh, I see exactly what you mean." And this this solves it.
44:10
Why that one's even better is when you get to be the one diagnosing the problem, you have way more authority and you're basically creating a new problem category for people that they weren't fully aware of.
44:20
And so this happened this is why I like gut health a lot.
44:24
Five years ago, I didn't hear anybody talking about gut microbiome, leaky gut. I personally Leaky gut.
44:30
I'm sure there were some people I love that phrase. It's beautiful branding.
44:33
I hear leaky gut I have a I have a family member who is like, "Ah, I'm super worried about leaky gut." And I'm like, "What?"
44:39
And then she's like, "Yeah, I bought every book.
44:40
I watched these YouTube videos and it dude it scares the [ __ ] out of me and like now I drink apple cider vinegar, I do this, I do that."
44:46
And I'm like, "Hmm, interesting.
44:48
Somebody just like created a problem, talked to you about it.
44:50
You may or may not have it, no way to know. It's a beautiful word.
44:55
bunch of solutions and it was branded in this way that sounded horrible.
44:57
I don't want a leaky gut.
44:59
It's a it's a it's a spee- it's a it's a spooky is what it is. It's a spooky phrase. Just like cleansing.
45:02
So Like, I'm going to do a juice cleanse.
45:05
Like, bro, I don't think like this juice is like a pipe cleaner and it like is going through pipes.
45:09
I don't know if that's how it works.
45:10
So I um so I bought this domain, drinkguts. com.
45:13
And I have this idea for this brand called Guts.
45:15
And Guts is a basically a drink that that you drink for uh it's like it's like a protein powder.
45:21
And you drink it for gut health.
45:23
And um it helps with digestion.
45:26
So a lot of people who are either constipated or go to the bathroom all the time, uh it helps with weight loss, it helps with uh sugar control, it helps with those those sorts of things.
45:35
Um so yeah, so I think I could incubate this brand and I just needed an amazing marketing CEO and so I'm looking for that.
45:40
Uh Have you uh have you heard of Olipop? Uh I've heard of Olipop.
45:42
I've drank an Olipop before, yeah.
45:44
So Olipop is basically it looks like a soda or a seltzer.
45:50
It looks exactly like this.
45:50
I'm drinking Spindrift right now.
45:51
It's just like water with a little bit of fruit in it. It looks just like that.
45:55
Except it says like probiotic on the can. Yes.
46:00
Which always turns me off, by the way.
46:02
I'm like, nah, I don't want that weird stuff. me on. Probiotic? Dude, you know. Who's antibiotic? You? Dude, I'm antibiotic. I'm not probiotic.
46:12
I'm neutral on the biotics, at least, but I'm definitely not pro.
46:14
But, uh you know how we you feel about oxidants? You anti? Are you pro oxidants?
46:23
I'm What's it Michael Scott say?
46:23
He goes, I wouldn't say I'm superstitious, but I am a little stitious.
46:30
Uh Olipop, do you know how big they are?
46:33
I think they're huge, dude.
46:33
I see them in every grocery store.
46:36
100 million plus, and they're doing a very the way called Poppi or Poppy. You seen this one? No, what's Poppi?
46:42
an even more, uh it's like a gut health soda or like a probiotic like LaCroix, and uh I see that one popping up at Whole Foods now.
46:50
Dude, when I think probiotics, I think diarrhea.
46:52
Like, you're going to do something to my poop.
46:54
Like, you're going to make that's where the branding opportunities come in, uh to to to fix that.
46:57
Guts doesn't exactly help your cause here.
47:00
I know, but I think it's a loud, uh splashy name that can be almost like so bad it's good.
47:06
And, uh I don't think it's very trademarkable.
47:09
I think that's the the problem with it, but I kind of want to work with a designer just to make a fake D2C like packaging of this.
47:14
I kind of want to crowd source this idea through MFM.
47:16
So, basically, I'm like, let's find a marketing CEO through this.
47:20
I have I have a guy in mind.
47:22
Um let's get somebody who's a design agency.
47:25
Like, let's make the packaging for fun, and uh and see what we could do.
47:29
Somebody who's like a supply chain guy, let's go find the formulation lab.
47:32
Like, let's just like crowd source this idea.
47:33
I think that would be a lot of fun.
47:35
What Here's something I want to test.
47:37
So, this what you're saying reminds me of something.
47:38
So, we're in the 55th minute or something like that of this pod, and you're saying like something where you want to You're saying a call to action.
47:44
I'm curious how many people you're going to get.
47:47
Last episode or two episodes ago, I we were talking about my Airbnb, and I said marathonranch. com.
47:51
I go, yeah, I have this Airbnb you can see it marathonranch.
47:54
com, and I just kept talking.
47:56
Uh I was curious how many people went to the site. Um, do you have a guess?
48:01
Uh, I mean, I would guess it's low.
48:01
I'm going to give you the homie guess. I don't know. 100 visits?
48:07
So, we set it at minute 38 or something like that, like not in the beginning.
48:09
It got like 3 or 4,000 views.
48:11
And uh, not one not one booking, by the way. Not one booking. Uh, not one. To be clear. Yeah.
48:20
One time I shared it on Twitter and it got 2 million impressions, not one booking.
48:25
So, not one booking, so it didn't help me at all.
48:26
But, I'm curious I bet you you'll get maybe 15 qualified people messaging you.
48:32
One time you talked about this thing you wanted a woman to holler at you for this woman brand that you were working on.
48:39
And people started hollering at me to get to you.
48:41
And like four of them were like Instagram women like models like wearing thong bikinis and [ __ ] like trying to reach me to to talk to you.
48:50
And my Sarah was like, "Oh, saw my phone.
48:51
I'm like, dude, this this lady like she's like, "What do you look at that?" Like, "Check this out.
48:56
This lady just DM'd me trying to talk to Sean."
48:57
It was it was a pretty funny. Yeah.
49:00
I also like that you say holler at still.
49:03
Uh, it's like I still say Tight.
49:04
when I think something's cool. How about dank?
49:06
I'm trying to bring dank back. Do you remember dank? I'm still dank.
49:11
TRL when I get home from school.
49:11
So, um you can just email me shaun@shaunperez. com.
49:17
I'll put it in the show notes of this, like in the description of the podcast, too.
49:20
Um I hired a assistant that just reads all my email and triages it into buckets that's like uh, action item, needs a reply, read this, and in case you're interested.
49:32
And then, um, she filters out a bunch of the crap.
49:35
How much is that per month?
49:38
from being horrible at email.
49:38
Like, I I don't see stuff I should.
49:42
I see a bunch of stuff that's trash.
49:45
I forget to reply to things.
49:47
I'll read it on my phone, think to reply later, never never remember to come back and reply later.
49:50
I had a horrible system and now uh shout out to my assistant Andrea who's uh helping me so much with that.
49:57
It's it's like literally overnight game change on that.
50:01
Well, I got an email from her saying "Sean would like to schedule time to speak with you in Vancouver."
50:04
And at first I was like what the [ __ ] Sean, are you kidding me?
50:10
There's some growth pains. Yeah. I was like really?
50:15
Uh and then I was like okay, this is awesome and I messaged you I go who where did you get this person from? Very interesting. She did a good job.
50:23
Also um by the way, your call to action thing just reminded me.
50:25
I think we should do two things. Uh two upcoming shows.
50:29
I'm going to put it out there now.
50:31
It's time for another drunk ideas episode uh which is where we come up with ideas that only sound good if you're drunk.
50:37
So, half-baked kind of bad but maybe good startup ideas.
50:39
So, what we should do another long distance girlfriend, the best one ever. Yeah, exactly.
50:43
Very long distance girlfriend was was an all-timer.
50:48
Um the second one is uh I think we should do our version of the bachelor.
50:52
So, I think we should get MFM's most eligible uh guys and gals basically. Submit your application. We need a photo.
51:01
We need it We'll We'll put up a We should put up like a dating site which is basically like um uh we we ask a couple questions and then we take the best and we present them on on the show and then people can reach out to them and they will get like a bunch of inbound of people who want to actually date them and let's see if we can get somebody married out here.
51:19
Let's see if we can get somebody to fall in love.
51:22
The second time we've done that by the way.
51:24
We've had one MFM marriage.
51:24
But did you um did you see my tweet? divorce. Yes, more than one.
51:30
And that's not a joke, for real. and we take it away.
51:35
Did you see what I did that on Twitter where I like tweeted out like 10 of my friends who were single and uh Yeah, that's a great idea.
51:41
We should just do that as a podcast. It crushed.
51:44
All right, I'll tweet that out after this.
51:46
Uh Well, let's let's let's do this.
51:48
By the time this comes out, let's let's make a landing texted me.
51:52
He wants to do He wants to call it hot millionaires in your area.
51:57
No, we're not going to call it hot millionaires in your area. Hot MFMers. MFMers. Um what can we call it?
52:03
So, what what should we call it?
52:05
It could be uh maybe something with singles, maybe something with uh uh let's see, what else? We need a name. know.
52:14
We We got to get creative eventually. no, don't give up. You could do this. I don't know.
52:18
We could change the word singles with shingle. Is there anything there?
52:22
That's the thing, it's always at the bottom of the website.
52:24
It's like hot singles in your area. So, just call it that.
52:26
Like, it's hot singles in your area.
52:28
competition on that name, dude.
52:28
That's That's the most competitive term on the internet.
52:33
It's got to be like uh um MFM most wanted.
52:35
And but it's most wanted because you you know, they're wanted in in a dating sense. Yeah, we we get it. We get it. MFM's most wanted. That's fine. That's actually great. That's actually great. We're going to do that.
52:50
And then Yeah, I'm working on it.
53:05
I'm I'm going all in on uh on uh just creating great content.
53:11
I don't understand what content has to do with merch.
53:12
Uh it's like merch is content to me. Okay.
53:17
not going to get rich selling t-shirts, but we can make awesome t-shirts that are like as good as great content.
53:20
Like, it makes you laugh, it's interesting, it's cool, it's fun, it's you know, it's it's meant for fun, not meant to be like uh you know, our Patreon. All right, I'm down.
53:31
No offense to people on Patreon.
53:35
But, y'all are little [ __ ] Patreon is like certified small business.
53:41
Yeah, dude, I don't want to be like I don't want to have a patron.
53:44
Um all right, that's the pod.