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If you have ever listened to this podcast, or you like this podcast, or it's the first time you listen to this podcast, I swear to God, I swear on my life, this podcast is amazing.
Search this video
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Today, this episode specifically.
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I can't guarantee you all about all the rest of them, but today's episode is amazing.
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Everything that you've ever liked in any piece of content that's around business, life motivation, inspiration, people doing cool [ __ ] it is in this episode.
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I swear on my life, you will love this episode.
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And I've never said that before.
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This is the first time, and it's probably the last time I'll ever do that, cuz I don't want to die.
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The last 20 minutes are by far the best.
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Make sure you get those last 20 minutes. All right, we're live. Sean, how you doing? How am I doing?
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Dude, you know it's funny.
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Some days I wake up and I'm Andrew Huberman's godson.
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I wake up, I stretch, I get my soas loose, I get outside, I get some sunlight, I cold plunge, I sauna, I do everything.
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I meditate, I focus, I pray.
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I don't even believe in God, I'm just praying to the universe. I do everything.
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And then some days are like today, where I wake up and I just wage war for my boxers in my bedroom.
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I don't get out of bed, I open up my laptop, I'm like, oh, what's coming in?
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What's coming into the inbox? I'm ready.
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I put on my armor and I just start I'm launching ad campaigns, I'm fighting off a cease and desist, I'm texting somebody, I'm I'm diligenting a deal, and 3 hours fly by.
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I haven't brushed my teeth, I haven't changed my clothes.
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I'm like, I'm just sitting sitting sitting in bed.
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I do a Zoom call, they're like, are you in bed?
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And I'm like, brother, I haven't gotten out of bed yet.
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I just started I woke up and I was playing the game.
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And I if I'm honest with you, if I'm totally honest with you, I never feel more alive than when I'm in that second mode.
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I'm sorry, Huberman, forgive me.
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I just feel more alive when I do it the wrong way.
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It usually starts with like something bad that you see, like a fire.
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Like, why the hell are we spending this much money on this? Or what did you see?
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That's why I said wage war.
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It's cuz I'm like something triggers me, and I'm like, exactly, why are the numbers lower than they should be? F this.
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I'm going to single-handedly change this dashboard right now.
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Or you know, somebody texts me saying whatever, did you see this?
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Or hey, you know, we get an email in that's like, hey, you're screwed.
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I'm like, not only am I not screwed, I'm thriving.
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Hold on, just give me 90 minutes on this and I will turn this around.
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And I just like, I don't know.
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It's just it gets something in me something comes out of me that's just more valuable than all of the good healthy stuff.
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Years ago, we talked about a company on here called Jambys, and I felt it was the stupidest idea that I've ever heard.
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I think it was underwear that you could wear shorts.
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Bro, I'm not going to flash the audience, but just so you know, I'm potting in Jambys right now.
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And that's what I was going to ask. Were you wearing Jambys?
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I like I thought it was the dumbest idea, and you're like, oh, I own a bunch of Jambys.
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I bought like 30 pairs of Jambys.
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I even cut a deal with him for the Milk Road to advertise, but I was like, pay me in Jambys credits.
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He gave us $2,000 of Jambys credits to run an ad, and I was like, oh dude, I'm eating off this $2,000 you know, store credit right now.
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I've never been more thrilled.
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Speaking of eating, I see on the top of our document that you have something called the insane pizza business. Yes. What's What's that?
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All right, you're going to know about this.
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I didn't know about this.
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So, our buddy Val tweeted this out.
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He goes, the biggest pizza chain in the country is one I've never heard of, Hunt Brothers Pizza. Yeah. And here's the hook.
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These guys went in and basically found a new way to do the pizza business.
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They've spread to 9,000 stores, and I'm pretty sure, this is my guesswork, but I'm pretty sure they're doing over 500 million a year in revenue.
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And they're growing very very fast.
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So, what Hunt Brothers is, if you're like me and you're a dainty little flower that only lives in, you know, metropolitan areas, civilized places. Yeah, exactly.
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We We cut our nails over here, okay?
4:06
So, I've never run into a Hunt Brothers, but apparently If If you've never worn jorts before, there's a direct correlation of how often you worn jorts and how often you've eaten Hunt's Pizza. diagram is a circle. Yeah.
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All right, so basically what these guys do is they created a pizza restaurant that is only like 50 or 100 square feet.
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The way it works is they put them into a lot of times convenience stores, gas stations, places like that.
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And the owner of the gas station now has a little pizza shop inside.
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So, he can pop in a pizza, it takes 5 minutes, it comes out kind of like, you know, broiling hot, and they can sell them by the slice, or as they call them, by the hunk.
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And they sell a hunk of pizza.
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A hunk of pizza is a quarter, you know, 1/4 of a pizza.
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And they sell it for like, you know, a hunk is $2.
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89, or you can get two hunks for $5. 49.
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Or you can get two hunks for free if you go to our YouTube channel and subscribe. Nice segue. Thank you very much.
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I really just do this to amuse myself at this point.
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Two hunks for the price of a like. I dig it.
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All right, so So, what these guys are doing, they they basically you buy the the franchise you buy the equipment for 10 grand.
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So, you give them 10 grand, they give you the thing.
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But then after that, there's no contract, there's no licensing fee, there's no royalty fee.
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So, it's very different than a traditional franchise.
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All you do is you have to buy the ingredients from them.
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And so, the way it works is you buy the ingredients from them, they they have like, I don't know, distribution centers across the across the country.
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They have like, I don't know, what is it?
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Like 100 something, you know, 16 regional distribution centers, 100 trucks that are delivering pizzas daily to out of each center to to do this.
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And it's crushing in the south and rural areas. Really a lot of areas.
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It's like the dollar store, how the Dollar General or Dollar Tree really have thrived over the last decade.
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And one of the reasons is like there's a whole bunch of places that are kind of stranded stranded land.
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People don't build enough retail there, and so, you know, the Dollar General becomes the spot.
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It becomes like the store you can use.
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It's like where you go and get a gallon of milk. Yeah, exactly.
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And so, what these guys are doing is like, there's a Hunt Brothers inside the gas station.
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There might not be another restaurant for like 10 miles.
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Or there might be just very few options.
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And so, the Hunt Brothers becomes like, you know, the de facto restaurant choice.
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Have you ever been to a town that's been like that?
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Yeah, my buddy my best friend in college my buddy Trevor, he was from a place called Lander, Wyoming.
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And in And I was like, I've never heard of Lander, and he's like, we got five traffic lights. Total.
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There's one street that has like stop, you know, stop lights, and there's five of them, and that's it.
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We went there, and it's the only time in my life I've ever been like, yeah, let's just drunk drive, it's fine. There's no cars here.
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We literally got drunk and we drove, and there's not a single car on the road, because there's nobody in this town.
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It's like nobody There's no human alive.
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He would leave his car key in the car, in the ignition.
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When he just got go to a store, he just come back out, and like the car the key is already in the ignition.
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Dude, a lot of times they'll leave their car on.
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Like when I go and visit my cousins in these areas, they'll leave the car on.
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He bought his car used, and he was one day at a gas station, and this giant Native American guy came up to him, was like, brother, is this your car?
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And he's like, yeah, it is. And he's like, hold on.
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He goes back to his car, he has a key, he's like, I used to have that car. Here's the key.
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Here's like an extra key that I've had in that car for a while.
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It's a It's a crazy place.
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So, anyways, there's places like that where Hunt Brothers does really really well.
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I thought this is a pretty genius model, because what they did was they changed the footprint.
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So, in the same way that 5-hour Energy said, let's not sell an energy drink in the fridge, where we're competing against Red Bull and Monster.
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Let's get Let's create a small shot size, you know, non-refrigerated SKU that we can put right up at the front by the register.
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They changed the footprint, and because of that, they were able to compete in a category, because they became a category of one.
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We're the only energy drink that's a shot size at the register.
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And what Hunt Brothers is doing is they're like, we're going to create a new category.
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Forget Dominos, forget Pizza Hut, we're going to be the pizza that's in the gas stations.
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And it's ironic, when I was researching this, I thought like you, like, oh, this must be like, isn't it gross?
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Dude, people love this pizza.
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They're like, dude, I They're like, honestly, it tastes better than the pizza I get at Dominos.
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Like the the the amount of like love that this brand has, it's almost become kind of one of those it's so bad, it's good.
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Yeah, it's like White Castle.
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It's like White Castle, where it's like, it's just it's distinct, so if you want it, that's the thing that's going to solve that problem, but it it doesn't feel good.
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And just here's the math on this.
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So, a normal Hunt Brothers location might drive 10 grand a month of revenue. Okay?
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Now, remember, they have no royalties, they have no licensing fees, they don't charge you a marketing surcharge.
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All they do is they just charge you for the ingredients.
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It's about 50% gross margin.
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So, that means on 10,000 per location, they're doing 5 grand a month per location in the ingredients.
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5 grand a month times 9,000 locations that they have is 45 million a month.
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Holy [ __ ] 500 million a year.
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And they're like, dude, this is great, it's working.
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They're like, now we're going into military bases.
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And basically like, anywhere where you you couldn't justify a full restaurant build out, we we can still survive.
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Like we're like the cockroach of the industry.
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We can we can survive in places other people can't.
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So, like, you know, a Dominos might make 700,000 a year in revenue.
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And Hunt Brothers won't do that.
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They'll do 120 or 150 or 200.
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So, they do less revenue, but they're only 100 square feet or 56 square feet. Right? It's like tiny.
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And so, they can just fit into places other people can't fit.
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And I just think this is a it's an amazing business.
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I was blown away by the scale.
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And I think that there's actually many other businesses out there like the 5-hour Energy example, like Hunt Brothers, that if you just change the the factor, and you figure out how to do the the sort of like um the mutually forgot what it is like there's like a type of parasite that's mutually beneficial.
10:02
It's like uh like you know there there's fish that that they live on top of whales.
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They like we eat the thing off you but then we get all this other free stuff.
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That's basically Hunt Brothers cuz if you're a gas station you put one of these in people will come in. Well, guess what?
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They don't just buy the slice, they'll also buy a drink and then they'll buy this and whatever and they're like you know for for a long time gas station space to subside on you know oil beer and cigarettes and now there's like a new one.
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There's like a fourth horseman. Pizza.
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Pizza is now here and so this like fresh food inside gas stations is has become like a a big win-win for them.
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And they've been around forever.
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It looks like on Wikipedia they started selling pizza in 1962, changed their business in 1991 to the current iteration.
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So, they've been around for for a long ass time.
10:46
Hey real quick, as you know we're big on ideas here.
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We love bringing new ideas, business ideas, brainstorming ideas for the podcast.
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Well, a lot of people ask what do you do with all those ideas? Can we go find them?
10:57
Is there a list somewhere?
10:57
The great people at HubSpot have put together a business ideas database. It's totally free.
11:01
If you just click the link in the description below, you can go download a collection of over 50 plus business ideas that are from the archive listed out for you curated.
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And so uh what are you waiting for? Go download it. It's free. Check it out.
11:12
It's in the description below.
11:14
All right, back to the show.
11:15
They did a thing called Pepe's I think. It was like Pepe's Yeah.
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wholesale food or some [ __ ] like that.
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And they were doing kind of the same thing but without the front-facing brand.
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So, they were doing wholesale food wholesale food.
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They say you know selling food in in wholesale to to other places.
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So, they had that kind of like the supply chain side of it but they didn't have the brand.
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And so the brothers came together and they were like what if we made the consumer brand for for this and it's kind of like a B2B to C model, right?
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We'll we'll give the brand to these gas station owners, to these convenience stores and then we'll supply the wholesale food like we already knew how to do.
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What's even crazier is how weird things become culty.
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So, for example, have you had Cane's Cane's chicken? Raising Cane's? Raising Cane's, sorry. Raising Cane's. Like it's okay.
12:01
It's fine but it just has like a crazy cult.
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It's just very really weird how things kind of catch on.
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Like and I'm really fascinated by that because Raising Cane's is fine.
12:09
I guess like it's really weird how they serve their stuff in Styrofoam still and they just give you like a piece of bread.
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Um like that's just kind of odd and that's weird that it it's now a cult thing amongst young people and it's weird that this is also one of those things but it takes like 30 years cuz it's almost like you have to grow up knowing that it's a thing and then when you're grown up, it's got to be like the nostalgic thing that you post online about.
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Do you know what I'm saying?
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It's not a game plan you can execute because it's not predictable and it kind of takes 20 30 years to do it.
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But when you do it you it's like it's like when you um it's like those people who you know get hot and they're in their 30s or something. It's like what?
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That's that's found money. How'd you do that?
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It's like these brands that they kind of just were like low-stakes brands that survived but then 25 later years later they become trendy.
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They're like we're what the [ __ ] We're trendy now?
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These mom jeans are cool now. All right, sweet.
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I just had these cuz I liked them, right?
13:05
Um and that's basically what happens to these brands is 25 years in they get this gust of wind that like picks them up and makes them cool all of a sudden.
13:14
Do you remember uh XL XFL like the alternative NFL and they had crazy names on their jerseys like He Hate Me? Of course.
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Your XFL name is Sean Found Money Perry. That's found money.
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That's your that's your new nickname now.
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The guy who got hot in his 30s.
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All right, you're officially found money. That's cool.
13:36
I didn't think that this would interest you and I like you more because it does.
13:41
I'm trying it's actually part of my my PR team was like hey you need something relatable, bro.
13:43
Yeah, you didn't know who Dolly Parton Hey, can we find a blue-collar business for this guy to talk about here? Yeah.
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Yeah, Sean you know we're hit we're tanking in the numbers because you didn't know who Dolly Parton was. We got to revitalize.
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We got to make you more relatable. are dropping.
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I got my like my fictional PR team over here and like guys, we need something.
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Let me tell you an another thing that is probably even more random. So, listen to this.
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So, in 2013 this 29-year-old Swedish software engineer he posted on Reddit in a web development subreddit and he said I'm fiddling around with Google Maps and their eight new API and I made a small application.
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I'd appreciate your feedback and suggestions.
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And you click on the link and this it's this thing called Geoguessr.
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Have you ever heard of Geoguessr? No.
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All right, this is going to blow your mind.
14:32
And so his original application was a small thing where you basically see a random street view of Google Maps. Oh, I've seen this.
14:42
And you have to guess where you are.
14:44
And so they'll drop you off like you could do like a it depends how hard it is but they could be see a barn and you see like some grass and you see like a half of a road and then on TikTok there's these guys who are like this is rural Kansas and then they'll like drop the pin and they're within like 20 ft of it. It's like insane.
15:02
Yeah, and so like it could be easy.
15:03
So, it could be like Times Square or the you know Athens or something like that.
15:08
But then it gets more complicated where you'll get dropped in some place in Ghana and you have to look at the license plate and you're like the license plates are yellow.
15:14
I know that's a thing in Ghana and I also know that like these cars are this model of car they quit selling that in Ghana.
15:20
This might actually be this other location.
15:24
And so it's like a contest basically. It's a game. And it does okay.
15:26
And so up until 2019 it's only doing okay.
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It's I believe it's a Swedish company and all the revenue is public.
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And so 2019 the company did $467,000 in revenue and $61,000 in profit.
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So, he's five years into this business, six years into the business or sorry, three years into the business and it's doing okay.
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And like barely full-time living. Well, the pandemic hits. This thing explodes.
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And so check listen to the revenue growth. 2020, 2 million. 21, 10 million. 22, 18.
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23, they did 21 million in revenue and 11 million EBITDA and the owner took out 9 million dollars in dividends.
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And so at this point this thing is called Geoguessr.
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So, in 2019 2020 the pandemic hits.
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People are sitting at home.
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Originally it's just monetizing with some advertising. Not doing that well.
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He decides to put up a paywall.
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So, you have to pay for certain games.
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And his revenue blows up and so does his traffic.
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And so at this point this guy Geoguessr's this website it has 50 employees and does and it has 50 million registered users.
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And if you go to their traffic on SimilarWeb it's like 12 or 15 million a month. Totally.
16:40
And there are all these YouTubers and TikTokers who are famous now because of it.
16:45
And so there's a YouTuber that I was looking at and I would watch his videos. He has something like 1. 3 million subscribers.
16:53
And in fact Geoguessr's has created a World Cup.
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So, it's $100,000 in prizes and they do this like in-person event.
17:01
And these guys get dropped off in the most random locations and they and at sometimes within seconds they can guess where they are to within like a mile.
17:10
It's insane that this guy has built this company and it's just amazing that something so small and so silly has become such a serious business. This is an amazing find. Kudos to you.
17:23
Love that you found this.
17:25
I had no idea this was a business.
17:25
I'd seen the games of the guys guessing this, right?
17:28
Like there's there's one guy I mean I can't even describe what he looks like but he's like ingrained in my mind.
17:33
I see him all the time on TikTok who's just like he's like a god at this. And it blows me away.
17:37
I what I didn't realize was that there's actually a business for this.
17:41
I just assumed they're using Google Google Maps.
17:42
I didn't even know that there was a there's a website that does this and that I went to it.
17:47
I tried to sign up to play.
17:48
I want to play while we're doing this and it's a you cannot play.
17:49
You cannot do a single guess until you pay and the pricing is hilarious.
17:54
It's like 249 a month to play like five minutes.
17:59
Like you get to play once a day.
18:00
But if you pay 289 a month like for an extra like 40 cents, you can play unlimited.
18:05
And my brain's like screaming the value.
18:08
Just for 40 more cents I get unlimited play.
18:11
And so uh yeah, I want to do this.
18:13
I we should play a game of this.
18:15
I'm like do you have an account?
18:16
We should we should play one.
18:17
No, I I didn't I didn't sign up but I should.
18:19
The guy the guy's YouTube you're thinking about on TikTok I think his name is Rainbolt.
18:23
And I think he has over a million subscribers on YouTube and his views are huge.
18:28
And so and he's not the only one.
18:32
There's tons of these guys doing this and it's really actually wildly exciting to watch. It's very strange. Dude. We should sponsor this.
18:42
There's not many things I think we should sponsor.
18:43
There's not many places where I want to be a big fish in the smallest of ponds but if there's one it's this nerd Olympics of Geoguessr.
18:49
To be able to go and sponsor this thing for like you know 1999.
18:56
Get up get to my first million banner somewhere. It's awesome, right?
18:57
We are the we are the official podcast of Geoguessr is what I would like to be.
19:04
It's really cool what these guys have done and the cool part is is that just like in the UK.
19:08
So, in the UK there's a website called Companies House where you if you're a company that does I think 10 million in revenue, you have to display your reports or your financials.
19:17
I guess in Switzerland or wait, is he Swedish?
19:20
I think he's Swedish, sorry.
19:22
In Sweden you have to do the same.
19:24
And so it was actually a little bit challenging to find these numbers cuz I've got to do all these translations but you can actually see all of their numbers for their revenue and things like that.
19:33
And so you can go back and track their growth. It's really fascinating.
19:36
I'm surprised I mean I'm surprised at many things.
19:40
I'm surprised this thing's doing 20 million a year in revenue.
19:41
I'm also surprised that it's only 50% margin.
19:45
What do you think what are this guy's costs?
19:47
What what is happening here? I don't know.
19:49
How much does hosting cost? You would know.
19:50
You you had one of these sites. Not $10 million.
19:54
Like is somebody going to give this brother an AWS plan? Like what's going on? Yeah, I don't know.
19:58
50 employees cost $5 million maybe or yeah.
20:01
Why does he have 50 employees? What are they doing? I don't know, man.
20:05
You got to look at them look them up on LinkedIn, but I know that he but on his if you go to the Geoguessr career page, they like list all their people. I don't know.
20:12
I think they they have a bunch of advertising stuff.
20:15
So I think they have an ad sales team cuz if you go to their like employee list, it's like developers of course, but then like account managers, things like that.
20:23
So Google increased their maps API cost 14x.
20:27
So it went from a dollar to $14 per thousand API calls.
20:31
So that's got to be that's got to be why.
20:33
And that's why he put the pay paywall in cuz he's like Google's forcing me.
20:39
And by the way, five years ago, so he puts the paywall up.
20:42
Here's a post on the subreddit for r/geoguessr.
20:46
Title, why the paywall is the worst idea ever.
20:50
It says, "So first of all, I understand that Google increased its API fees by this and I understand that Geoguessr needs to make money.
20:55
However, I don't understand why all of a sudden there's a paywall.
20:59
I can't do I can't play at all.
21:00
Every single map, every single thing is this.
21:02
Why do you have a paywall? Do more ads.
21:04
Do you seriously think users are going to pay a subscription fee?
21:05
I think 90% are going to leave and never come back.
21:09
This move was in no way intelligent, especially because Geoguessr is not the type of game you're going to completely talk you're going to keep playing and keep talking about.
21:15
The paywall is a is a great way to make sure nobody ever plays your game again.
21:19
So congratulations on ruining what you had spent years building and your best achievement.
21:26
It is now your worst flop ever. Five years ago.
21:29
Well, I would say that the owner's new the the broker of the owner's new penthouse overlooking Stockholm really disagrees that that was a flop.
21:41
Sorry, I can't hear you from the 19th floor penthouse. Yeah.
21:46
Dude, this is amazing and this is like the you know, internet dork version of like a revenge bot.
21:51
When you get this when you get this type of hater comment and then you're you know, you're proven absolutely correct. This is this is revenge.
21:57
Yeah, he gets the found money award.
22:00
I don't know if I used that correctly, but we'll just assume I did. Still workshopping it.
22:03
Yeah, so anyway, pretty pretty sick, right? Geoguessr. What do you got?
22:10
got a quick I got a quick one for you.
22:11
So this is my side hustle of the week.
22:14
It's not quite a blue collar side hustle.
22:16
It's actually a white collar side hustle.
22:18
So this is a you know, this is a a Ivy League side hustle.
22:24
So saw this story the other day that Alex Eisler, I don't know how you say the last name.
22:29
Who is a sophomore at Brown University. So shout out to Alex.
22:33
Coolest sophomore at Brown.
22:35
This person is basically flipping you know, high-end restaurant reservations.
22:39
So the story was basically like the guy's basically created a ton of accounts on Resy, on OpenTable, calls in calls in using fake voices fake names and he's getting reservations at Carbone and all these cool New York restaurants like the hottest of the hot places gets a month in advance and he's flips it for $750 or I got a restaurant I got a reservation at Carbone and he flips it for $1,500.
23:05
And he says that in the last year he's made $70,000 flipping restaurant reservations.
23:10
70 grand as a side hustle doing this and his his screen name on appointment appointment trader is glorious seed 75. Oh my god.
23:21
know you were thinking about for baby names and it was your second choice, but but glorious seed is just a phenomenal name as well.
23:28
I'm a big fan of this kid.
23:32
That definitely was the nickname when she was in her in her mother's stomach. My glorious seed.
23:38
The quote I love it was this.
23:38
Alex said, "It's like some people play Candy Crush on their phone.
23:42
I play dinner reservations."
23:44
Was this in like was this in like the New Yorker? Where was this?
23:48
Yeah, it was in the New Yorker, but it was like buried halfway through the story.
23:51
So the story to me was wow, some sophomore is making 70 grand flipping high-end restaurant reservations. That's awesome.
23:58
But the New York article was like 15 pages long and it was all about like how restaurants are really busy now.
24:05
It's like who is the editor of this?
24:07
Like you buried the viral story of this you know, nine pages in. This is ridiculous. That's insane.
24:14
What do you think about that?
24:15
I mean, so I think someone doing that, I think they're going to be incredibly successful.
24:18
I think this will get shut down.
24:20
As soon he shouldn't have talked to the New Yorker. Yeah, exactly. What are you doing?
24:25
The only the only explanation that would make me respect him more is if this doesn't actually work anymore.
24:31
And then they're like, all right, well, let me just go get some free PR as my like back-end bonus out of this because like the arbitrage is going away or it's not working as well anymore.
24:39
Yeah, I had like two crazy months during the pandemic or after the pandemic you know, stopped and everyone wanted to go to these restaurants and my run rate was 70 grand, but let me just get feed this to the New Yorker and get some free press.
24:51
That would be a cool story.
24:51
If this was actually working really well and you went to the New Yorker to go talk about this, silly move. Don't need to do that. And yeah, I'm like you.
25:00
This is actually a waste of talent a waste of time and talent, but it does show me that you've got talent and congratulations.
25:06
You will be successful, but you're kind of wasting yourself right now.
25:09
It's not a waste for a 20-year-old.
25:12
It's it's a it's a worthy worthy cause if you're a sophomore in college, but yeah, like like it'll be done.
25:20
It's probably already dead.
25:22
He probably already got glorious seed probably is already banned from the from that website.
25:25
Dude, when I was a sophomore in college, my friends and I had a genius idea to try to win the McDonald's Monopoly game.
25:34
And unlike the movies where the guy who actually did it, he like figured out how to win, we just tried to brute force it.
25:42
You know how he figured out how to win, right?
25:43
He just worked at the he worked at the he worked at the place that made the pieces.
25:49
So I would have respected myself more if I had contacted the the place that made the pieces and been like, "Hey man, I'll give you a thousand bucks if you tell me where where Boardwalk is."
25:57
Instead, we were just like, "Hey, we're just going to dig through dumpsters and go get go get the go get the pieces that people throw out and see if we can win."
26:04
And I I ended up making like three grand that that year. Wait, did you really?
26:09
Yeah, we like found some we like won something and it was like worth like probably like a couple thousand dollars.
26:14
But I wasted like a semester of brain power of like extracurricular brain power doing this.
26:19
And I thought I was winning and you know, what's it's like winning a carnival game.
26:24
It's like, "I won the bear."
26:26
It's like, "Dude, you spent $90 winning that bear.
26:28
Do you know you could have just bought the bear for six 60 bucks, right?"
26:31
That's basically how I treated my college career.
26:33
A bunch of you know, really dumb really dumb side side hustle ideas that kind of panned out, but if I had just done like something useful with my time, I would have made you know, 10 times more in the long run.
26:47
Did you really I mean, winning a thousand dollars on that thing is kind of like a rush.
26:50
Have you ever won the lottery or like any type of scratch-off? I've won like raffles.
26:53
I've won like poker tournaments.
26:55
I think on scratchers I've never had a big win.
26:56
I've played a lot of scratchers.
26:58
I probably I probably down a couple thousand bucks lifetime on scratchers.
27:03
Wait, do you really you still buy them?
27:06
Not anymore cuz my wife looks down on me for doing it, but there was like a three-year period of my life where like if I saw a scratcher, you know, I'm buying.
27:13
I have not bought a scratch-off thing or a lottery ticket in my entire life. That lines up.
27:20
You're the same guy who sold his company and then put it all in his like CD and never touched it. Congratulations.
27:29
I have I have been missing out.
27:29
So I'm a pretty degenerate gambler and I spent I have I have a lot of you know, like anyone who's a degenerate about anything, you have stories that are it sounds like you're rock bottom and you're like, "Bro, that's just scratching the surface of what I've done."
27:43
Like you know, I've gone on riverboats and I've you know, overdrawn my account and I've you know, I've done really dumb stuff.
27:49
When I was in my early 20s gambling. So I I love gambling.
27:53
And if you take me to a casino, I'm a I'm a happy I'm happy as a clam.
27:57
But I went with my mentor, my investor who's a billionaire.
27:59
I went with with my my mentor Michael Birch and we go to Vegas for like a conference or for for a meeting.
28:05
We're going to go meet Rupert Murdoch actually.
28:06
And so we're there for this big big meeting and we're staying at the Wynn, I think and we go you know, we go down to the to the floor and any degenerate knows like there's a certain feeling that comes over your body when you walk the floor of casino when you enter the casino.
28:20
It's like something about the air, the sounds it like physiologically does something in my body. For sure.
28:26
And so I'm like, "Michael, you want to play?"
28:28
I'm like, "Let's let's find a table.
28:28
We got you know, a couple hours before this thing. Let's let's gamble."
28:31
And I'm just like I want to gamble, but I'm also you know, I'm trying to hang out with him and I'm trying to be cool and whatever.
28:38
And you're only like 26 or 27? I'm 25 years old maybe.
28:39
He's 40 or something like that. 40 yeah, 45.
28:44
I don't know how old he is.
28:44
And he's like you know, a thousand 10,000 times wealthier than me. And smarter than me.
28:50
He's he's everything better than me.
28:50
And so that became very apparent because he's like I was like, "Do you gamble?"
28:56
And he's like, "Not really."
28:56
And I was like, "Oh, why?"
28:59
Like you know, you don't like it or whatever.
29:01
He's like, "Why would I gamble?
29:04
Like you know, the house has an edge, right?"
29:07
And I'm so and I have these chips in my hand and I just put them back in my pocket.
29:12
And I really haven't gambled since cuz I was like, "Oh, so the rich successful guy I admire just pointed he's like, yeah, like this is a losing game.
29:18
Why would I play a losing game?"
29:21
And just him saying that you know, my mom has told me to stop gambling.
29:23
I've had friends been like, "Yo, you should you know, why don't you just not do it?"
29:28
And then nothing has ever sunk in except for this guy just being like, "Why would I play? House has an edge."
29:33
I thought you were going to like uh like right when you walk into the casino, you turn your hat backwards and you like untuck your shirt and you're like Poker Sean's here.
29:42
I have a different dialect. I'm like Prison Mike. Yeah, the offense. Mike. Yeah, it's date Mike. Nice to meet me.
29:49
Yeah, I thought you were going to just like change.
29:52
Like, thanks for holding my money.
29:53
And you start saying that to people.
29:55
Um speaking of money, we got to give a shout out to one of our sponsors, Beehiiv.
29:59
Yeah, what's not a gamble?
30:01
Starting newsletter on Beehiiv.
30:04
You know what's not a gamble?
30:06
Putting your content out there for the world to love.
30:07
And you know who's making money instead of you know, pissing it away?
30:11
Tyler Denk, the CEO of Beehiiv, who just raised a crazy amount of money, $33 million announced yesterday.
30:15
And then he opened up with some community round.
30:20
He's like, oh, by the way, like if you want to invest in Beehiiv and you missed out on the fun.
30:23
And he just posted it in 2 hours they crossed a million dollars of community money raised.
30:27
This guy has created amazing like PR halo, you know, he's creating a cult of believers.
30:33
It's pretty impressive to see what he's doing.
30:34
And I think I'm one of the believers.
30:34
I had the opportunity to invest in this when they first started and I passed.
30:37
I don't remember what the valuation was. I What was it? 10? It was under 10.
30:41
I think we both passed under 10.
30:45
I realized my sins and I came and I said, Father, forgive me. Let me invest.
30:50
After I started using the product and then I was like I was like so I was using the product and I still really wasn't fully convinced cuz I was like, I don't know how big this market is. How big is newsletters? Is this too niche?
31:00
And then he they kept shipping updates so fast and building features so well.
31:02
I was like, okay, I've learned enough times in my career like just don't bet on like a workhorse founder and a team that ships this fast for a product you love and you use.
31:11
Just like go if that's if those boxes are checked, just invest.
31:16
You might be surprised on the upside with the market, which it seems like I guess is the case here cuz they've they've really taken off.
31:21
Um but I want I normally do not sell I I have a policy actually.
31:23
I think this should be a official MFM policy, which is we do not celebrate fundraising news.
31:29
Fundraising is not to be celebrated.
31:29
I mean, think about what you're saying when you celebrate fundraising.
31:33
It's either a combination of congratulations, now the game is starting.
31:37
Like you don't get cheered for to start the game.
31:39
You get cheered when you win.
31:40
The second thing is it's congratulations, you gave up a piece of your company. Right?
31:45
Like you shouldn't really celebrate fundraising too much.
31:49
I thought this was an ad for them where we're supposed to make them look cool.
31:52
But here's why I like it. Cuz he said something. He had a great quote.
31:56
If there If I'm a sucker for one thing, it's a great quote.
31:58
And he said like, you know, in his Slack to his team, he's like, all right, guys, money's in the bank, but the rent's still due. That's so good.
32:07
even know fully what that means, but that sounds like some mafia [ __ ] and I dig it.
32:11
Uh which is some version of like, cool, we got all the funding, but like we still got like this doesn't mean anything.
32:17
We still got to pay the rent.
32:18
We got to put in the work and actually deliver. And so I like that line.
32:20
That's the only reason I'm willing to talk about the fundraising because he said, the rent's still due.
32:26
And I think the rent's still due is just like a a a great great slogan.
32:30
He also had in the TechCrunch article, he goes, look, we're only 2 years into this and we have a billion emails going out.
32:36
And like that line does in itself isn't a lot, but the fact that this guy is this I don't like using the word cocky because that's negative, but he's so confident.
32:48
I love I love what he has and I I don't know what the valuation was for this.
32:53
Maybe it was probably north of a hundred million dollars.
32:55
So he's right, I'm wrong. I lost on that one.
32:58
So kudos to Beehiiv and if you want to start a newsletter, Beehiiv with two eyes.
33:02
They still need to change their name though. Beehiiv. com. All right. Um okay, so what else? What else you got?
33:08
Let's talk about Nick Gray.
33:09
So Nick Gray is the hottest thing going on the internet right now.
33:11
So Nick Gray is a good friend of mine, good friend of yours.
33:15
I've known Nick for a little bit now.
33:16
He's the weirdest person I've ever met.
33:18
So one time Sarah and I are in New York, he DMs me on Twitter. I've never met him.
33:22
He goes, hey, I want to take you to Washington Washington Square Park and give you a tour.
33:25
We go there and we just start hanging out and he pulls out a blanket that he goes, yeah, I keep a a picnic blanket in my bag at all times. And he like lays it out.
33:33
I'm like, all right, cool.
33:36
And then he goes, hey, do you want to throw the Frisbee?
33:37
I always keep a Frisbee on me.
33:38
And he has a Frisbee and then I was like, I guess.
33:40
And he goes and we get done with that and he goes, hey, do you want to fly a kite?
33:42
I always have a kite on me.
33:43
And so he pulls out a kite. Hey, you want to kiss? I got lips. Yeah. That's the next one.
33:48
And I'm like, this is the weirdest guy I've ever met.
33:52
And then I get to know him over the years and I realize it's totally genuine.
33:55
You're just a weird guy and this is it's an act.
33:57
So fast forward a a few years later, Nick has written a book called the two-hour cocktail party.
34:01
He's By the way, all None of this is an ad.
34:04
We just We admire this guy's weirdness.
34:07
He lets his freak flag fly. We dig that.
34:10
And he just did something interesting, which is what we're about to get to.
34:12
Yeah, and so he starts getting a little popular on the internet and he tweets something out last week. Here's the tweet. I'll read it verbatim.
34:16
He goes, I want to go on a blind date and I want to go to Tokyo next weekend.
34:22
Here's the qualifications.
34:22
If you're a woman with a passport who likes sushi and Japanese food and you could ride a bike in a big city, let's go and I'll pay for everything, but in return you have to film stupid videos of me for my socials.
34:35
Uh and then he puts out an application where you could sign up on like a Google Doc. So I I called him.
34:39
Do you know how many applications he got to this?
34:44
400 women applied to go with him.
34:48
And he sorts through all the the listings and he sends me like his top five and his top 10 and he does calls with them to figure out if it's what he says a culture fit.
34:57
He's like, I want I want to see if it's basically a job interview.
35:01
He's like, I want to see if this is a culture fit.
35:02
And so this post that he writes about or writes on Twitter, it gets something like 2 million views, the original the original tweet.
35:13
And people are so bought in.
35:13
Now fast forward a a few days ago, he's on the date. He picks the girl.
35:17
Up until recently, he never showed the woman, but he is tweeting out and documenting the whole thing saying, I just picked up flowers for her.
35:25
I'm about to go pick her up at the airport.
35:28
I've scheduled a ramen dinner for us and then we're going to do this, this, and this. I'm nervous.
35:32
And he's like explaining his inner dialogue publicly.
35:36
Each tweet is getting hundreds of thousands or millions of views.
35:38
And he's saying exactly what's going on.
35:42
Eventually, he shares her face and they look like they're having a blast.
35:45
And I talked to him and people are reaching out to him from all over Japan.
35:50
And like he shares, he goes, we just got this amazing dinner reservation because this man owns this restaurant who's hosting us.
35:57
Or we're going to host a meet up with all the people who are following along.
36:01
And the date goes so well, they've extended the date.
36:03
So right now it's Wednesday.
36:05
I believe they're still there.
36:06
It was only supposed to be a couple days.
36:07
They're five or six days in.
36:09
He has Netflix and Amazon reaching out to him about a show for this.
36:12
It's just like one of the most viral things that I've seen about such a weird topic and people are so bought in.
36:18
I've got so many people messaging me saying, are you following what Nick just did?
36:22
Nick just shared that the date's going well.
36:24
I'm so invested into this. I That's exactly it.
36:28
I'm so invested into this.
36:28
I love this on so many levels.
36:31
The main thing is just I love that Nick's just being himself.
36:37
And I love that he like there's there's many ways to be rich.
36:41
We've talked about this before.
36:42
You could be rich with money, you could be rich with time, you could be rich with friends.
36:46
Nick's life is rich with fun and adventure.
36:48
And I think that that is something that That's why this is resonating because I think there's a deep part of a a lot of us that is like, am I making the most of my time on this little blueberry? Right?
36:58
Like you know, am I am I am I making the most out of my time in life?
37:03
And I think what Nick has done with this Tokyo date To me, it's not about dating, it's not about anything.
37:07
It's this guy is like living He's had an He's having an adventure. He's having fun.
37:14
And we want to go along for the ride.
37:16
And so I think we should actually go tweet by tweet with this thing. Go.
37:17
Dive deep for anybody who's not following this. So tweet tweet one.
37:22
So all right, so if tweet one is he goes, I want to do a blind date in Tokyo next weekend. You read that out. He puts a Google Doc.
37:28
Let's read the Google Doc.
37:30
You open up the Google Doc and it says, Nick Gray's Tokyo blind date. Do you like sushi?
37:34
Do you like exploring new cities?
37:36
Do you like blonde guys with glasses?
37:38
Come to If so, come to Tokyo for a blind date next weekend. It'll be fun. Possible itinerary.
37:43
You arrive April 25th, you leave April 28th. It's now May 1st. They're still going.
37:47
It's like that you know, we we play spin the bottle and they got, you know, 7 minutes in heaven.
37:53
There It's been 11 minutes.
37:53
What is going on in the closet over there? I must know.
37:58
So he says, if you've never been to Tokyo, we're going to do some touristy stuff, blah blah blah.
38:00
We're going to go to Shinjuku at night, go to some hot springs, team lab, tea tastings, this park.
38:06
Each day we'll try two or three restaurants, maybe four.
38:08
We'll walk a lot, shop, eat, and explore. Why I'm doing this.
38:12
I went to Tokyo last summer and it was excellent, but after a few days, I wish that I had a a fun cute friend traveling with me. Just to say that aloud.
38:20
I mean, I'm not even saying that any even a part of me you know, clenched up when I had to read that those words. Okay.
38:26
I just wish I had a fun cute friend traveling with me.
38:30
All right, so I wanted to talk and share stories with and also film me for my dumb Instagram reels.
38:34
Uh logistics, I'll get you a flight, I'll get you a hotel room. Is this crazy?
38:37
I guess, but it also sounds fun. Yes, exactly.
38:40
That's the sweet spot of life.
38:43
Um feel free to reference check me here.
38:44
Here's how to apply, blah blah blah.
38:46
And so you had to email him to apply.
38:48
So you said he had how much? 400 women apply? 400.
38:50
Which let's just take a minute a moment to admire that. Yeah.
38:53
So um you can go on a dating app as a guy and normally it's you send 400 messages to get one back.
39:02
He sent one message out and got 400 women coming inbound. Yeah.
39:07
Work smarter, not harder, my friend.
39:07
All right, so So that's tweet one.
39:10
He also tweeted out the conversion rate between the Japanese yen and the US dollar and he was like, all of you people thought I was going to be spending a lot.
39:17
Turns out it just turned in my favor.
39:19
And he's like he's like tweeting out like the that he's like is conspiring to help Nick Gray with this date.
39:25
So he he's giving updates kind of play by play.
39:26
So he's like, I'm flying out.
39:29
Here's what I'm going to do.
39:31
He's like, here's the agenda.
39:31
He's like, she's you know, I'm I'm in on my way to the airport.
39:35
She's on her way to the airport.
39:36
I'm going to pick her up.
39:36
I'm going to get flowers.
39:37
He does a poll on Twitter, should I bring flowers? Yes, bring the flowers. No, chill vibes.
39:44
Guess which one won the poll? Which one?
39:47
55% bring flowers, 45% Too hot, too try-hardy.
39:49
Dude, 45% of Twitters are are losers.
39:52
That's an easy That's an his blog.
39:54
He's like, "By the way, I'm traveling.
39:55
Here's my travel pack of must-haves." He's got refresh tears. He's got his eye mask.
39:59
He's got like some I don't know, some tape.
40:01
I don't know why he's bringing tape.
40:04
Uh things are getting a little crazy here. He's got a toothbrush.
40:07
Okay, so he's going step-by-step as to how he's going to do this.
40:09
Okay, so now he picks her up.
40:11
And he never shows her face.
40:13
He only shows like like like her hands accepting the flowers or the back of her head as she's taking a picture in awe of the Tokyo skyline.
40:21
So, let's just read here. He's at the airport.
40:23
He goes, "I pick He's like, my blind date update."
40:25
So, he goes, "Waiting for someone at the airport is humbling.
40:27
You're scanning hundreds of people's faces trying to find the one person who you've never met before.
40:32
Each passing person is, 'No, not her. Not her. No, not her.'
40:34
Until I see her come out.
40:37
I pump my fist in the air. I call her name.
40:39
She runs over and we sort of half hug.
40:42
We look at each other, square up, and full smile.
40:44
I I think we're both thinking the same thing. Wow, you are real.
40:49
She might have been thinking something else, but I think that's hilarious.
40:50
At least I have a feeling deep in my stomach that is yes, she is real. That's a relief.
40:55
I knew she'd be real, but you never know.
40:58
What are What are people on the in the internet saying about us? She asked me.
41:01
I say, "It's 90% hype and 10% worry that you're going to cut out my kidneys." "I like those odds." She says. Damn, full rom-com.
41:08
We're going full rom-com. This is great.
41:10
Um I send her on a side quest while I handle the train tickets to get us back to downtown Tokyo.
41:15
We board the train and start talking.
41:16
Conversation comes easily.
41:17
Our ramen tour starts in 2 hours. The comments blow up. People are are fully in. Fully in. Subscriptions on. Notifications on. I got to do this.
41:28
So then he talks about I I booked a ramen tour for two reasons.
41:30
If it was awkward for us to talk, then somebody else would be leading the conversation, the tour guide.
41:35
And it would keep her awake till 9:00 p. m. through the jet lag.
41:38
So, we meet, we do this, we do that.
41:41
We tell our tour guide that we're on a blind date.
41:42
He misunderstood us or we must have misstated this.
41:44
He He said, "But you said you just flew in. How did you meet?"
41:48
I explain what's going on with the date.
41:50
The guide is confused, but he likes it and he likes us.
41:54
She and I share a glance and smile.
41:54
The ramen is good and I like her. End of chapter.
42:00
Dude, he's doing great writing this.
42:02
shades of Nick Gray is actually the name of this paint, dude.
42:05
This is This is incredible.
42:08
So, he's going and I love that there was there was one there where he was talking about he was just like, "Honestly, I'm exhausted.
42:12
I kind of over plan like my nervous energy around this made me like schedule too many things. I'm feeling exhausted.
42:18
I just said goodnight and like um you know, honestly, I'm just I'm just totally totally pooped out.
42:24
Tomorrow, I'm going to act a little bit differently.
42:25
I'm just going to settle in a little bit."
42:27
And every day, step-by-step, um has just been thrilling. He did a meet-up.
42:33
So, he's like, "I'm hosting a Tokyo meet-up for us.
42:34
Anybody who's following the blind date."
42:36
And then he posts a picture in the park and there's like 20 people there. He's holding his book.
42:40
It's his date, him, and 20 random people in Tokyo who are like fully invested in this date that came for a meet-up. Dude, so listen to this.
42:49
So, uh on one of the 2 hours ago, he posted, "It's late. I'm always late.
42:53
We are running through the side streets of Tokyo's most upscale neighborhood to make our dinner reservations.
42:58
She's wearing eyeliner and I have on my least wrinkled shirt.
43:01
It will be our last big meal together and I want to make it special.
43:04
In 2 hours, we'll cry over a plate of Kobe beef. I get a message.
43:07
'I like to treat you and your date to a fancy dinner in Tokyo.
43:11
I love the stories you share and I'll pay for everything. Please enjoy.' But what's the catch?
43:15
The foreign man I don't know has a travel company that does reservations.
43:18
Nice Nice reservations are hard to find in Tokyo.
43:22
The catch is that we'll like it and we'll share.
43:24
I grab her hand and I risk a jaywalk to sprint us towards the skyscraper.
43:26
'You have the royal option' is the only thing the waiter says before train or a tray of lobster, shrimp, and beef is sent our way.
43:35
We eat and joke about how ridiculous the amount of food is and we have a sense of excitement and dread about how this meal will play out.
43:39
And it's a picture of this massive amount of food overlooking Tokyo and he's just writing this these almost poetic posts the entire time as he goes.
43:50
Um It's This is just great. This is great.
43:53
And I texted him and I'm I'm not going to blow his story, but uh I think they like each other.
43:57
Uh and he said that he said that he'll come on the pod.
44:01
He said he goes, "I don't know if I want to."
44:02
And I go, "Okay, no pressure."
44:04
And then he replies back.
44:04
He goes, "Actually, you guys promoted me for a long time.
44:06
I'll come on and we'll talk about it."
44:08
And so he's going to come on, but uh it seems they like each other. I'm so in. Uh I'm so in.
44:12
My first marriage, let's go.
44:17
Uh I've been waiting for an opportunity to turn our whole podcast into a dating show and I think the time has finally come. Nick, you're the man.
44:22
This is a reminder to everybody, step up your adventure. Do something fun.
44:26
Do something a little bit out of the box and uh good things happen in your life.
44:31
I I really do believe that.
44:31
He created a situation to get lucky.
44:32
That cool things would happen.
44:35
That that, you know, whether this date works out or not is sort of irrelevant.
44:38
He's going to have a great adventure, a great story to tell.
44:41
And he he opened up the door to where maybe maybe Lady Luck can walk in.
44:43
What if he marries this woman?
44:44
I don't know I don't know if my little heart can take it.
44:49
If he marries I only got two ventricles, brother.
44:53
That that would fill it up too much.
44:55
I uh I had a person come to my house one time and they were bringing their new girlfriend and I find out that they're staying at my They're They're staying at my house for 5 nights.
45:03
I found out on the third night that this is a blind date and the first time that they've met.
45:07
And they got married uh a few weeks ago. That's great.
45:13
Um all right, do we have anything else?
45:15
I got a little little bit of uh I have a one one sort of life advice type thing I liked. Let me hear.
45:20
So, this is not new, actually.
45:22
We were We did a podcast with Scott Galloway, which maybe it's come out by the time this comes out.
45:25
I don't I don't know exactly.
45:28
And Scott said a bunch of things.
45:28
He talked about his business.
45:29
He talked about his money.
45:30
But he said one thing in the middle that has stuck with me days later.
45:34
Like I can't I honestly can't really remember all the bunch of the stuff he said about money, but this one little phrase stuck with me and I kind of want to give it some extra shine.
45:43
You know, in the same way we talked about don't bury the lead.
45:45
To me, this was actually the lead.
45:48
And we had talked to him about when he was younger and he was going He's pretty open about going through tough times.
45:54
He talks about when he went through a divorce.
45:56
He talks about when he you know, hadn't made it yet.
45:58
He talks about his insecurities.
46:01
And he said something which was like he goes, "You got to keep your sails up."
46:06
And I was like, "Keep your sails up?
46:08
What did you mean by that? Keep your sails up?"
46:09
He's like "You know, like even when things were going poorly, I um I didn't let it I didn't let things go poorly um even if I felt down, I didn't take actions that were down."
46:20
He's like, "So, even when things weren't going my way, I I got down, but I didn't stay down."
46:24
He goes, "I kept my sails up so that He's like, you know, I started eating right. I cleaned up my room.
46:29
I would make sure every day I would go out and I would talk to people.
46:32
And um you know, he's like, 'I just did little things.
46:34
I would try to be kind and try to be generous to somebody that day, even though I was feeling kind of low and I felt like things weren't going the right way, I started taking actions, you know, I kept my sails up so that that when the next gust of wind came, I would be ready.'
46:49
And that's what happened.
46:49
The wind came and I was ready cuz I had my sails up."
46:53
And I just thought that was a beautiful life metaphor and just a a a great philosophy to have.
46:57
Which is like, you got to keep your sails up because the things that happen that are good in your life are not fully, you know, your your doing.
47:06
They're not your creation.
47:07
There was tons of market conditions and luck and um you know, contributions from other people that help you out that come your way. That's the wind.
47:16
And you can't control the wind.
47:18
But the thing you can control is having your sails up so that when the wind comes, you actually get a benefit from it.
47:23
Like if you're in such a lull or you're in such a low point or in you're in such a funk that even when the wind comes, you weren't ready for it, it passed you by.
47:31
Now, that's that's on you.
47:33
And so I just love that metaphor, that philosophy of life and I wanted to kind of bring some attention to that.
47:38
What do you think about that?
47:39
It was good to hear from him about it because he had a lot of First of all, he was a late bloomer in terms of traditional success.
47:43
So, he told the story about how he had a a bunch of companies that actually were doing good, but he lost them. He got fired from them.
47:50
He told the story about how he didn't have a relationship with his father and his single mother with there was it was a hard upbringing.
47:55
He got divorced uh and he had his first kid, I think when he was 40 or something like that, a little bit later in life and he was like, "I have to make money to provide for this kid.
48:05
I can't just be jerking off.
48:07
Like I've been messing around a little bit too much."
48:10
And it was good to hear that advice from him because I admire him and he was sort of a late bloomer.
48:13
And so I know that he experienced hardship and that actually is living this life of of of keeping your sails up.
48:20
And so that's why it was particularly special.
48:22
It was better to hear that from him this versus some like 28-year-old, you know what I mean? Yeah.
48:28
Yeah, if you see like a 24-year-old on TikTok talking about this, like you have the right idea, you just don't have the scars to prove it.
48:33
And I thought Scott has the scars to prove it.
48:36
And I just love the phrasing, you know?
48:38
Even when I was down, I didn't stay down.
48:40
That's so powerful, dude.
48:40
You You know, you're allowed to go down, but you you're not allowed to stay down.
48:44
And also like a lot of these little things I I never had the words to explain it, but it resonated with me because like, you know, I'll do things where you know, if I'm feeling a certain way, I'm be like, "All right, I'm making my bed this morning."
48:57
Or [ __ ] I'm going for a run.
48:57
I don't even like running.
48:59
I suck at running, but I'm going for a run.
49:01
I'm going to run till I cramp.
49:03
And it's like, "All right, I'm going to run till I cramp."
49:04
It's like, "Why do those things?"
49:05
On the surface, making your bed seems like a nothing action.
49:09
And it's like, "Dude, making your bed's not going to help you, you know, go get that girl or not going to help you, you know, recover from this breakup or go get the job or go get whatever, help turn your business around."
49:18
But like anybody who's actually done it knows that actually those things are linked.
49:21
You don't know how they're linked.
49:23
And this phrase to me is a great way to link them.
49:25
It's like, you know, "I'm not just making my bed.
49:26
I'm getting my sails up today.
49:29
And all of these little actions I'm taking, I'm getting my sails up.
49:31
And I now I kind of like at the end, I can connect the dots of like, what were all those actions and little habits that like instinctively in my gut I knew were the right thing to do but I didn't really I couldn't have logic and told you why that matters.
49:44
Now I know why it matters.
49:46
It's cuz that's getting your sales up so that now that when the wind comes you're ready.
49:50
There's this awesome video that's not very popular but it it like it's so good. It's the guy from SNL.
49:56
I think his name is Tom Bennett. He made this.
49:57
No dude it's a it's a essay.
49:59
It was a essay for it was a blog first and then they turned it into actually they turned it into a movie. Wait wait wait.
50:05
A blog post became a movie.
50:05
Oh dude it's one of the best blog posts ever.
50:07
It's one of the the video is so good.
50:11
Okay so this this guy Aaron is the guy who wrote it.
50:13
It's called how to lose weight in four easy steps.
50:14
And it goes I spent the last past year losing 80 pounds and getting in in shape.
50:18
A lot of people ask me how I did it specifics on my diet how many times I worked out so I thought I'd just answer all my questions here.
50:24
It's just four easy steps. Ready? Here we go. Number one no beer.
50:26
This is probably one you've heard of before but every time you drink a beer it's like eating seven slices of bread. That's a lot of bread.
50:32
Number two portion control.
50:34
This is especially true when you go to restaurants.
50:36
Your meal comes cut in half and ask the ask the waiter right away for a takeout container so you can save the second half for later.
50:43
Number three have your heart broken and not just broken shattered into itsy-bitsy tiny little pieces by a girl who never loved you and never will.
50:51
And then the rest of the post is basically about the heartbreak and I was like wow I remember reading that intro and I [ __ ] cleared my calendar.
50:57
I was like I am going to sink into this blog post.
51:00
This whoever wrote this this is genius level writing and I loved it.
51:02
And the whole step three is like get your heart broken and then it's like start going for walks to feel better.
51:08
And so you start going to the gym and you previously thought that gym rats were a bunch of bros and now you realize that they're your family and you start making puddles and you start eating chicken and more chicken and you make more puddles and you repeat every day and then suddenly read some of this is beautiful.
51:23
Let's just read some of it.
51:24
So by a girl who never loved you and never will.
51:25
Join the gym at your work.
51:27
Start going to the gym regularly even though you don't know much about exercise and you're way too weak to do anything except for live live 5 pound weights and do the elliptical machines with the old people.
51:34
Do it until your sweat makes a puddle on the floor.
51:36
Then go home go to bed early and do it again the next day and again and again.
51:40
Listen to stories of your ex-girlfriend [ __ ] around with gross and terrible people.
51:43
Stories from your friends who think they're they're doing you a favor.
51:46
Go to the gym and make more puddles of sweat. Buy buy books.
51:48
Learn about muscle groups and how they work together. Start eating healthy.
51:53
Start eat start planning your meals. Try to forget her. More puddles.
51:57
And then it just keeps going and keeps going make puddle after puddle and eat single chicken breast and work and sleep and the weather gets warm and the weather gets cold and all you know is Taylor Swift songs by heart and the only thing that exists in the entire universe is you and the gym.
52:08
And there's a different sort of happiness.
52:09
It comes at night when you're the last person in the gym and it's you and the girl who does weird leg exercises.
52:15
You end up walking walking out at the same time. Her name is Melissa.
52:17
She works at the building next to you.
52:18
She's worked there for two years.
52:20
She asked you for dinner on Friday promising it'll be healthy.
52:23
The leg exercises she's doing by the way are called pivoting curtsy lunges.
52:27
And then it goes into the you know the love story. It's beautiful guy.
52:30
it ends with step four no sugar. Yeah no fruit juice. Yeah no fruit juice.
52:37
One of the best posts I've watched that I remember when I first watched you get teary-eyed.
52:40
It's cuz it's it was a I guess it was a blog post first I didn't know that and then it was a YouTube video and then I guess a whole movie.
52:47
The YouTube the YouTube video it gets me teary-eyed and it gets me so motivated whenever I watch this.
52:52
So that's a little a little bit similar to Scott Galloway's keep your sales up.
52:55
This was just like the most positive episode we've ever done. Yeah. Positivity baby. That's it. That's the pod.
53:04
All right we have a big announcement possibly the biggest announcement of the year from us. So pay attention. Turn the headphones up.
53:09
We are doing a challenge called my first muscle.
53:15
Instead of my first million this is my first muscle.
53:17
It is a fitness challenge that we're doing.
53:18
We want everybody to get involved with it.
53:20
Sam tell them how it works and why we're doing it.
53:22
All right so here's what it is. Summer's coming up.
53:25
We got this thing called the pod bod.
53:27
We've been sitting here I think we're on 650th episodes or so. We want to get fit.
53:31
So it's a challenge it's a race actually.
53:32
It's 100 push-ups 100 squats 100 burpees.
53:36
100 times 100 times 100 that's your first million and it's hopefully going to be your first million muscle.
53:42
So here's what what you're going to do. You can do any order.
53:44
You can start with burpees you can start with squats it doesn't matter but when you do a burpee you got to go nips to the floor.
53:50
Your chest has to touch the floor and then you hop up and when you jump up to do the top of the burpee your feet need to leave the ground and you should film yourself doing it and when you film yourself doing it you have to time yourself too and then you have to share the video with us at myfirstmusclepod on Twitter. Exactly.
54:05
Or you can tag me and Sam directly either way.
54:07
So just to summarize turn a timer on.
54:11
Best case scenario you film it too but at least turn the timer on and do it.
54:15
You have to you have as much time as you need to complete 100 push-ups 100 air squats so no weight and then 100 burpees.
54:21
You can mix it up and you can do them in whatever sets of five or 10 or however you want to mix it up.
54:26
You just got to get it done. That's the challenge.
54:27
You've heard of 75 hard you've you've heard of the Murph.
54:30
Well this is our version of that. My first muscle.
54:33
Me and Sam are going to be doing it. We're going to film it.
54:34
We're going to post our videos of us doing it.
54:35
Sam what do you think your your prediction your time is going to be? You're a super fit guy.
54:40
I'm going to break 20 minutes.
54:42
That's my goal and I think I'll be in the 90th percentile.
54:44
20 minutes I think is 90th percentile.
54:45
I think the winner will be 15 minutes.
54:47
I predict that I will be far above 20 minutes.
54:51
I think I'm going to be closer to 35 to 40 minutes if I'm I did a little test run.
54:55
I did a little test run I I went 80% 70% and it took me like 42 minutes.
55:00
And so I got to I got to that was just V1. That's okay. Just I was a nibble.
55:05
It was a Costco sample of it.
55:06
I just need to now iterate and get better. There's two things here.
55:09
The first is just doing it.
55:09
So I think doing it I have a feeling you're going to see thousands of people doing it.
55:13
I think it's going to be cool to see that you're going to do it.
55:15
Well let's talk about the doing it first.
55:17
You came up with this you brought this idea from Jesse Itzler about the Misogi a hard physical challenge that you do something that that makes you a little bit scared that pushes you past your limits.
55:29
It's good to do these and instead of having everybody come up with a Misogi we want to give the community one that we can all kind of share all do together and I don't care if you're out of shape don't let that be the reason you don't do this.
55:39
You know if you can do push-ups on your knees do push-ups on your knees.
55:43
All right you might not win the prize but get it done you'll be proud of yourself when you get it done and I think there's a immense there's an amazing feeling on the other side of doing this and that's who you want to be.
55:53
Now let's talk about the prizes.
55:54
So if you want to be eligible for the prizes you got to do it legit and you got to have a video camera when you're doing it otherwise we don't know if you're you know this is not the gentleman's agreement.
56:01
You got to actually show some proof if you actually do this thing.
56:04
We've seen some amazing videos come in.
56:05
We can pull these up on YouTube.
56:07
They're like so a couple people heard about the announcement early and started doing them.
56:13
Did you see these girls who did them in their peanut butter and jelly costume? That was awesome.
56:17
There's a guy who's doing it out in a field in a just a set of overalls. That's hilarious.
56:20
All right and so here's the prizes.
56:23
So we got Plunge so the company Plunge plunge.
56:25
com we got them to give us two cold plunges.
56:29
I think these are like six or seven grand a piece.
56:31
So they're going to give them away.
56:32
We're going to give one to the fastest male one to the fastest female.
56:35
And then we got Nike Strength to give away a bunch of bumper plates and a whole bunch of workout equipment.
56:39
That's going to go to three other people.
56:41
Who are the three other people?
56:42
Well we're it's our discretion.
56:44
We're the judges and we're looking for three things.
56:45
We want we're looking for creativity.
56:47
So the girls who did it in costume using the peanut butter and jelly costume they're early front runners.
56:53
So best dressed is one area I'm looking at.
56:57
Another one is creativity on the video and the last one is just inspiration. This is the Rudy award.
57:01
So for whoever really like we watched the video and we are rooting for you you will win a prize as well but we're all winners if you do the thing because I don't know you had the option not to.
57:11
Could have easily chickened out.
57:11
Could have easily said it's too hard.
57:13
Could have easily said you're too busy but you didn't take any of those excuses. You're the real winner.
57:16
And to make sure there's no excuses we have a timeline on this.
57:20
It's going to end on May 12th which is this Sunday.
57:22
So you don't actually have a lot of time to get this done.
57:25
So if you're listening to this you might go do it like in the next 30 minutes and just get it out the way. Exactly. All right I'm excited. My first muscle.
57:32
Let's go we got to get rid of pod bod. Pod bod is a plague.
57:33
It's it's getting so many people.
57:36
Don't be don't be caught up in pod bod.
57:38
And we have to say one last thing.
57:40
In order to get any of the prizes you have to subscribe to our YouTube channel and to our podcast on Spotify and on iTunes. You have to subscribe.
57:50
That part is the gentleman's agreement.
57:52
We're giving away all these prizes and we're trying to make everyone get a little bit healthier.
57:54
All we ask for in exchange is just to subscribe.
57:56
It costs you nothing and it means a lot to us.
57:58
So that's all you have to do. Check it out.
58:00
My first muscle challenge. Do it. Post it.
58:03
Tag me and Sam on Twitter. I'm @SeanVP. He's @TheSamPar. Send us your videos.
58:08
We can't wait to see them.