0:10
Yeah, welcome back.
Search this video
0:10
Greatest podcast in the world.
0:12
Good decision to click play and now you're going to learn things. You're going to laugh.
0:17
You might even get a little teary-eyed at the 42-minute mark. Um, that is true.
0:21
Also, That's a prediction by the way cuz we haven't got there yet.
0:24
Yeah, but that's like the whole point of the podcast is like predicting things.
0:27
But your sweatshirt looks great.
0:28
like that's kind of who you are.
0:30
You're that stupid dog who says Is he stupid? Or is he a monk?
0:35
So, my one of my business partner Joe, he's got that framed in a back on his wall because this is who I am.
0:44
I'm calm when there's fire.
0:48
You know what I'm out on by the way?
0:51
I am out on the graph that's like this is what you think progress looks like.
0:57
This is what progress actually looks like.
0:59
It looks like a squiggly line instead of the straight up and to the right line. I'm out on that. What does it look like? on that. What? What's it look like? No, it's correct.
1:10
I'm just out on the graphic. Like we know.
1:12
Like if you don't know that by now, like if you're if you're over the age of 25, you actually have to report that comment as spam when you see it on LinkedIn. You you can't like it.
1:24
You have to say flag this as redundant.
1:26
Learned this 15 years ago and it I got it.
1:29
The first time I saw it, I got it.
1:32
Never needed to see it again.
1:34
Dude, I haven't ran Facebook ads in a couple years, but when I did, what when I ran it, I think that if just one person clicked flag as spam, that had a meaningful difference on the ad.
1:48
Is that still the is that still the truth?
1:50
Uh, I don't know cuz that's hard to say.
1:52
It's hard it's it's like a black box now so it's really hard to know.
1:55
Um, but dude, you got to just fire up the old ad manager once in a while. Take it for a spin.
1:59
Well, what I used to do is any competitor, I would always click flag as spam.
2:03
Yeah, I was going to say, there's only one reason you know that.
2:07
Yeah, I would do it I would do it constantly because when I was running the ads, like I would have an ad set that got seen by like uh, 10 million people and I would notice like if two people clicked flag, that would actually make a meaningful difference in the CPM and click-through rate.
2:23
And so, whenever I learned that, I'm like, "Oh, every time I see someone I don't like, flag, flag, flag."
2:26
It's It's honestly a miracle Morning Brew succeeded given that you were doing this.
2:34
More credit to them, actually.
2:34
I created eight accounts just to flag them.
2:39
All right, let's uh Wait, before we get in, we do have to remind everyone about the gentlemen's agreement.
2:42
Well, in fact, what you were saying about reporting things and clicking buttons, it just did remind me of the gentlemen's agreement.
2:50
And what is the agreement?
2:50
Uh, the agreement is Think of it as an agreement Think of it as as a firm handshake done digitally between uh, two gentlemen.
2:56
And and and one gentleman says, "I will provide an unlimited, free-flowing, all-you-can-eat buffet of content for the low price of $0 as long as you go to YouTube, you type in My First Million, and you click subscribe.
3:14
And I'm not just saying that so we get more subscribers.
3:18
I'm saying that so that you get more of the content that you need.
3:22
I'm just looking out for you.
3:22
And so, that's just what one gentleman does for another.
3:24
We dedicate our lives to this podcast, you spend 15 seconds to click subscribe.
3:29
It's like, that's the gentlemen's agreement.
3:31
We can't go to your computer and check that you're doing this.
3:33
So, if you watch more than one episode, you owe it to us and that's just the agreement.
3:37
Yeah, it's more like a Santa, you know, naughty or nice list thing.
3:41
You just need to do it just in case.
3:44
So, please do that for us. We work hard on this. Um, semaglutide.
3:47
Do you want to talk about this?
3:49
I've been wanting to talk about this.
3:51
I'll be fairly open semaglutide. I decided I will.
3:53
But I So you told me, let's talk about semaglutide, and I feel a little bit vindicated cuz I've been telling you about this thing. I I This happens a lot.
4:03
say I want to say a couple months ago.
4:06
Do you think it was a couple months ago?
4:07
Let's just say a couple months ago.
4:07
It was a little longer than that.
4:09
It was more like Sam goes, um, dude, I'm getting an insane It was after the recording.
4:15
After the recording, Sam usually unloads like one or two just bombshells, and he's like, dude, I'm getting in insane shape right now. I'm taking these drugs. And I was like, what?
4:23
And he's like, yeah, I took this stuff. It's Dude, it's amazing.
4:27
I don't want to eat any sugar anymore. Hold on. Hold on.
4:30
We have to Let me set a little bit of the stage here.
4:35
So I like testing new products, and that oftentimes includes body stuff.
4:40
I'm just a fiend for testing stuff.
4:43
I love testing everything.
4:45
And I'm not opposed to injecting myself uh, with stuff in order to test it.
4:50
Just like I'm not opposed to buying a $2,000 thing to test it.
4:54
Like I just I'm I love new technology. There's clinical trials.
4:56
They go phase one, phase two, phase three, phase Sam.
4:59
That's actually how all drugs get to market.
5:01
It's after phase three, they go straight into Sam's body.
5:05
I said earlier in the pod podcast, if I drive a place that says has the world's best coffee, I'm testing it.
5:09
If I see a thing that says zero symptoms miracle drug, I'm testing it.
5:15
So okay, so tell me, so we'll explain what this is.
5:18
So there's a There is a set of drugs, actually.
5:20
So I don't even really know the medical stuff here, and I don't know how to pronounce anything.
5:24
So you correct me where I'm wrong.
5:26
But Well, first of all, let's let's preface this by saying not This is 100% bro science, and we're like Wikipedia article and like three podcasts deep at best.
5:38
So take everything what we're saying with a grain of salt. Yeah. Yeah, yeah.
5:41
Don't do anything we say. Okay, continue on.
5:44
So basically, the background of this is basically um there was this drug that was created to help with diabetes.
5:52
And the way this works is uh sugar cravings uh basically come from like a blood sugar imbalance.
6:01
So, like when you eat sweets or carbs or drink alcohol or something like that, your body releases insulin and that like lowers your blood sugar to a lower level, but like when your blood sugar goes up and down, that makes you crave it more.
6:13
So, if you've ever noticed that like you get off sugar or like a carb-heavy stuff for 30 days or you're like by week two or three, you're like, "Great, I don't actually crave it anymore."
6:24
But if you just taste it, you're like, "I need more. I need more."
6:29
And so and so there's this uh series of drugs that have been created for um diabetes and you inject a very small amount of liquid, like uh I could say what that is, but you wouldn't even know.
6:41
But uh like enough to cover a quarter, like a very small amount.
6:45
And you do it once a week and they did this trial about I forget how many years ago, but they tested it with like three or 4,000 people and they gave people this drug and originally it was used for diabetes, but then they tested it for weight loss.
6:56
And they gave people this drug and they noticed that when they injected it in their body just once a week over the course of around a year, they lost roughly 15% of their body weight. So, what's that mean?
7:07
If you weighed 300 lb, and this is for like obese people, if you weighed 300 lb on day one, by after one year, you weighed uh what's that?
7:16
45 You lost 45 lb in one year.
7:19
And people were talking about this and they're like, "This is the craziest drug I've ever I've ever ta- take because basically it it's an early drug, so we're not sure entirely of the side effects.
7:29
So, this is like the big the big downside, but like for the most part, the side effects were like, "My stomach hurt.
7:34
I had some diarrhea, but then after like two weeks that [ __ ] went away."
7:39
Um and so this drug, what it does is when you eat bad food, like a sugar or something like that, or carb, you can just eat a little bit of it and you feel full and you don't crave it anymore.
7:50
And it makes it really fascinating.
7:52
So, ultimately, what it does is it lowers your calorie intake from like, you know, eating 3,000 calories a day is pretty easy for some people.
8:01
Now, it's like, no, I feel super full after 2,000.
8:03
I don't crave any more food. Right.
8:06
And this drug is being taken to the the the forms of this drug comes as like Ozempic or Wegovy or there's like all these like kind of the the brand names of this same drug or this class of drugs.
8:17
And it's being taken by tons of Hollywood celebrities, um tech kind of like tech people like Elon Musk yeah.
8:25
Elon Musk said he was taking it. Um who else?
8:27
There's a bunch of people that that have come kind of said that they're taking it or coming to it.
8:32
like basically, what's going on with this drug is people were using it for diabetes and then a couple really famous people, including Elon, I think there's I think the Kardashians said they took it.
8:42
And once that happened, then like the the rest of the rich and famous started taking it.
8:45
And so, like the woman from The Office, the Indian lady, uh Mindy or something like that. yeah.
8:51
Yeah, there's a lot of people who think she's on it cuz she just lost a ton of weight.
8:53
And then The New York Times and The Wall Street Journal separately each wrote articles saying out in The Hamptons and out in LA and Hollywood, everyone is on this drug and everyone automatically, like it looks 20 lb thinner than they did 6 months prior.
9:07
And it's been causing a shortage for the people who need it for diabetes.
9:11
Yeah, oat milk is out and Ozempic is in. That's right.
9:16
So, okay, so this is this is what's going on.
9:18
So, you told me about this a few months ago and like most things, I'm just like, I don't know what Sam's talking about. Sounds a little crazy.
9:27
I'm just going to sit this one out and see what happens.
9:29
Then I hear about it again.
9:31
Then I heard about it through one of the brand names.
9:32
I didn't actually realize they were talking about the same thing you were talking about. about it?
9:37
Um dude, I I can't tell you how many random places I have heard this.
9:40
And then, I'm on Tik Tok and there's a Tik Tok doctor talking about it and I click the comments and literally the comments are all people with diabetes who are like, "This is why I can't get my drugs." Like, what's going on?
9:56
So, there's basically there's a ton of people with diabetes that are like experiencing cuz there's a shortage of access to uh to these drugs right now.
10:02
So, they're trying to um try to keep up.
10:06
So, okay, where do we want to go with this?
10:07
So, there's a couple things.
10:07
So, basically, you were ahead of the curve.
10:10
You told me about it a couple months before I started hearing about it.
10:11
It's still not fully out there.
10:13
I wanted to talk about it now because I think three to six months from now this is going to be like uh household name.
10:22
A lot of people are going to know this because it's going to be on, you know, CNN, Fox News.
10:26
People are going to talk about it.
10:28
More celebrities are going to come out about it.
10:29
There's going to be controversies about it.
10:32
There's going to be all sorts of things.
10:33
And so to like call our shot and be like, "We talked about it early."
10:35
Yeah, we should have talked about it right when you said it and this is how we're making up for it.
10:40
I we I started uh learning about it in June. Yeah. Six months ago. Oh, man.
10:44
So, you you've been way ahead of the curve.
10:46
Okay, so So, you tell me about this miracle drug.
10:49
Now, I'm like, you know, most people a miracle drug, you know, I I'm skeptical initially.
10:53
So, can we talk about I guess like have you looked into the science and the side effects?
10:58
Cuz I asked a doctor friend and he goes, "Yeah, these drugs, they're super effective."
11:01
And he's like, "They work.
11:03
Uh there's no He He's like, "I don't know of any uh kind of known downsides to taking them right now, but also they're so new.
11:09
So, like, you know, we'll see 10 years from now if, you know, everybody's small intestine is shriveled up into like a little pea and they you know, what what happened?" So, what do you know?
11:20
that's the downside, which is it Now, this particular drug, I don't actually think it's that new.
11:25
Like, these types of things have existed for I I believe a couple decades.
11:28
Um, but they the the it is like new like on a bigger scale.
11:32
Uh I read like there's like this original study that they tested this on two or three thousand people and they found that like the side effects are like for some people you um like you get muscle cramps or stomach cramps and like some things where you're just like uncomfortable for two or three weeks.
11:49
For me, when I started uh toying around with it, I got really cold.
11:51
I was like freezing all day and I wanted to like wear a coat and I thought that was just because I was just like 9% body fat, but I think it was partially the drug.
11:59
Um, there's another thing where like they there's a chance it causes thyroid cancer, but like uh they didn't that that doesn't seem like a statistically significant thing, at least not to the point of like causing true concern.
12:11
I think the the biggest concern is I don't know. You know what I mean?
12:14
It's like Okay, fair fair enough.
12:16
And we're not that's not our specialty, so let's not talk too much about it.
12:20
Let's talk about some of the I want to talk about the business side and then I want to talk about your other experiments that you've done. Oh, wait, hold on.
12:27
You know what's interesting though about this?
12:28
Why this is going to be big, I think.
12:29
Dude, I think I I think there's a world where this like cures obesity.
12:34
So there was one downside, which is like the study that they everyone lost this weight on, after they quit taking it.
12:43
the downside is if you were into obesity Yeah.
12:47
No, dude, the downside was like people gained weight after they quit taking it.
12:50
Like they gained back like two-thirds of the weight.
12:52
So like if you don't like actually use it to create habits and then you get off of it, you're just going to get fat again.
12:56
But um I think there's a world where it helps like get rid of obesity.
13:00
I also think there's a world I think there's a world where it could help cure alcoholism.
13:05
Dude, there's been people posting on I like here the way the way I find all the find all this stuff is I go to forums, which we could talk about in a second, but people are like, "I'm an alcoholic and I started taking this and I don't crave alcohol anymore."
13:17
Like what's the name of a forum?
13:17
Like Reddit or you're talking about like deep forum, like bodybuilding. com or something? Yeah, yeah.
13:22
So like it could be a body I will go to bodybuilding.
13:24
com or there's a Reddit called semaglutide.
13:28
There's a Reddit called uh Ozempic and Wegovy.
13:31
There's subreddits for all of them.
13:33
How many people are part of the Reddit for semaglutide? Uh let's look right now.
13:37
So, there are 14,000 15,000 Not that many. So, that's pretty low.
13:48
That's not what I'm looking like but that's cool.
13:49
That's enough people that like it gets pretty interesting.
13:52
And then there's another one for like each brand name. Ozempic 19,000.
13:56
So, and then okay, so here's some kind of crazy business stuff.
13:59
So, to me, I'm like, wow, there's a there's a miracle drug that helps you lose weight easily and almost guaranteed and to people like tons of people and a bunch of celebrities are doing it, this thing is going to fly.
14:10
So, sure enough, the you know, supply starts getting constrained cuz so too many people are trying to get it.
14:16
Um have you heard of some of these brands that try to get it to you and how crazy how much they're doing right now?
14:21
So, Are you talking about the Novo, the the European company and then like the like just the big pharma the maker of it.
14:28
So, I was looking I was like, how do I benefit from this financially?
14:31
I was like, I'm not taking this drug, but how do I make some money?
14:35
That's that's a different drug.
14:35
And um so, I looked into the you know, the maker of it, the stock and then I was like, okay, well, um how do uh who how are people getting this today?
14:44
So, first search if you search Ozempic is a company called Calibrate.
14:47
And Calibrate has some crazy stats.
14:50
So, Calibrate Let me just send you uh or let me just send you calibrate. com?
14:55
Yeah, so Calibrate basically you go to their landing page and it's like Ozempic online weight loss prescription.
14:59
It's a safe doctor-prescribed GLP-1 thing.
15:01
You know, see if you're eligible and then basically you get it's like telemedicine.
15:07
You get a call, you get a prescription, you get the weight loss drug.
15:11
Um They they're currently valued at about 40 450 million, this company, in less than 24 months, um they've basically scaled to about a $50 million run rate, which is kind of crazy.
15:27
So, June July 2020, it's a zero.
15:32
July 2021, it's less than like, you know, it's you know, it's tiny, and then it's gone up I want to say, what is this? How did you see this?
15:43
I can't really say, but it's gone up, you know, 10x in a year.
15:49
So, that's kind of crazy, and they project project by the end of this year they'll be at 60 million, and by the end of next year they'll be at 140 million.
15:54
So, semaglutide, it costs like 500 bucks a month.
16:00
And when you take it, you're like, this is dope.
16:02
I'm I don't want to quit taking this. Right.
16:06
You're like, hey, turn off the heater.
16:08
I got to pay for Ozempic.
16:12
Well, it's like you like, what would you pay to like be ripped? You know what I mean? You'll pay a lot. Yeah.
16:19
You know what I won't Turns out I won't do is inject myself with a, you know, a kind of newest drug, but you know, I think I'm I'm in the minority here.
16:27
Looks like the majority of people are doing it.
16:28
So, there's this company there's NextMed.
16:32
Obesity is a disease, not a choice.
16:32
We will help correct your body chemistry with a with this drug.
16:38
Okay, that's pretty pretty strong pretty strong marketing. Okay, cool.
16:40
So, that's that's the first part is people are going to Google search this thing like crazy.
16:45
If you go to Google Trends right now, and you search for like Ozempic or you search semaglutide, you just see it's like basically going up up up up up, and then the the Google Trends like, you know, they do this forecast where it's like a dotted line, and the dotted line is going straight up to 100. Is it really?
17:00
Yeah, they're like, this thing is going to fly.
17:05
And so, like, you know, that I I think there's there's going to be a lot of people doing this.
17:08
I think that if you are creating content that is reviews, reviews, science, uh summarizing the science around this stuff.
17:16
I think that you can make a killing right now if you can get in the top rank on SEO or on YouTube doing reviews and um scientific summaries and um FAQs on this uh on on these drugs because you will then be able to affiliate link out that lead and if it's $500 a month and people are staying on this thing for multiple years, you might be getting paid you know, $3,000 a liter, $10,000 a liter or something like that, right?
17:48
Like it could get kind of crazy depending on what the lifetime value is of these things.
17:52
And so, um I think that somebody who creates content for those Google searches is going to do really, really well, right?
17:59
Like if I go search I haven't looked at all the uh So, a lot of this stuff for this, but Well, a lot of the when I went and I went and researched this like crazy and I used um YouTube and I used a bunch of different stuff to like learn about it.
18:10
The majority of this content is mostly for women who are overweight, you know, it's it's a it's overweight women and I went and I was like, "Okay, but is this What does this drug do for like kind of fit men?"
18:24
I was like, "What's going to you know, like that's like the niche that I'm curious about."
18:27
Like okay, cool if you're podcaster as a And is there a niche for like uh like guy next door?
18:35
Like you know what I mean?
18:37
Um but I was like looking for like, "All right, so if you're 300 lb, this could make you 200 lb, but like you know, like I don't need to be less fat.
18:45
Like I I just want to you know, how do I just I got a B- face and a B+ body.
18:52
Yeah, where am I going after this?
18:52
How can a Missouri eight become like a New York seven?
18:56
That's just what I wanted to know. That was the niche.
18:58
Um so, I was trying to learn about it, but there is like not that much content.
19:02
There's some content on about it on YouTube with like Joe Rogan and More Plates More Dates talks about it.
19:07
Huberman is beginning to talk about it a little bit, but there's not a significant amount. Right.
19:10
I also think that uh owning a Facebook group of people who are trying these things out Or even batching it by month, like November, you know, Ozempic bunnies.
19:21
And it's like, you know, here here we go. We're all going in. How's everyone doing? Oh my god, it's amazing. Oh, you're on the fence?
19:28
Click this link and you can get in, you know, like here's here's how it works.
19:31
It's so I think that there's a bunch of different ways to be an affiliate for this stuff that that I think is going to do well.
19:35
Plus, obviously, the companies that are selling this stuff directly.
19:38
And you don't want to take this?
19:39
You're not You're not on board?
19:42
Uh like I don't know, I'm fine.
19:42
Like I I I'm not like completely against the idea of taking it.
19:48
I just uh I play it safe when it comes to health stuff and uh I play it safe more more more than anything else.
19:57
And so, if there's a lot of unknowns and it sounds a little too good to be true, I just got to wait.
20:03
And like, you know, I get shredded next year, it's fine.
20:06
Two years from now if I wait this out, I'll be okay.
20:10
Uh you know, Look, all I'm saying is really is going to make it so that nobody gets fat anymore, then honestly, being shredded ain't going to mean [ __ ] anyways.
20:17
So, uh not sure not sure how I feel about it.
20:21
You're just fighting the advances of of modern science that you're on loss, you know what I mean?
20:26
I'm like a flat-earther of the body.
20:30
Well, and and we should say like I do think that like being natural, like I I think there's pros and cons where they're like people are like, "Well, I don't want to take drugs."
20:37
And I'm like, "Well, like would you would you take There and they imply that natural's better."
20:42
And I'm like, "I think that's actually a a stupid argument because like I could go eat some seed, that's natural, and that can kill me.
20:49
And also, like if you're if you're sick, do you do chemo? Of course you do.
20:52
And so, where do you draw the line as to like what you will and will not do?
20:56
And I love testing drugs and testing all my like I said, new products cuz I'm like, I actually want to find out where my line is.
21:03
You know, is your like you could be like, "Well, I'm not going to drive a car, that's not natural and it kills people.
21:07
But I'm like, yeah, but it's pretty pretty sick. Cars are cool.
21:11
Like so like it kind of makes it worth it.
21:13
So I I I challenge people to ask themselves and for them they may say, well, I just don't want to take anything and I say that I think that's great. Do what you want.
21:21
But I always think it's like an interesting argument when people say they're unwilling to take a certain drug and I'm like, well, but you're you drink this Coca-Cola or if you take Advil, like where are we going to draw the line? Yeah.
21:32
Yeah, we're going to draw the line at things that I already thought were normal and new things stay out. That's the reality.
21:38
I'm I'm what you call dug in.
21:41
I've made my mind and I'm not changing, okay?
21:50
I have mental cleats and I'm in the ground right now.
21:53
Um all right, where do we go from here? Um let's move on. So um other things. Oh, wait, wait, wait.
22:01
Let's finish up with weird things that you've explored that are not psychedelic.
22:05
So this looks too good to pass up.
22:09
So vaping weed, I was on that train since 2004 and I used to So nowadays cuz I was like, well, I want weed, but I don't want like smoke.
22:18
And I was never like a weed guy, but I like I was remember thinking about this and I'm like, I don't I don't really even like this drug, but like the whole smoke thing seems weird.
22:27
And so years ago I bought a thing where I was like trying to research like crazy and like there's vaporizers, but then there's this thing called a volcano. You know what that is? No.
22:39
It's like a $600 vape thing that would like put vape in like this plastic bag and you would toss it around the room and I was like, that's stupid.
22:46
And um so I like went and found this like wood maker who made like an oven that you light on fire.
22:53
It's basically like a meth pipe for weed and it heats the weed to like a certain temperature and it turns into vape.
22:59
And I was like, portable vapes, this is going to be a thing.
23:00
And then like PAX came out.
23:02
How how how far ahead of the curve were you on that?
23:06
So, you started vaping 2004? That's crazy.
23:07
When did vaping become popular?
23:10
I feel like that's like 5 years ago. 5 years ago. I was on my baby.
23:14
The other vape that I thought was going to be a thing and it never turned out.
23:19
I learned about vaping alcohol.
23:19
Turns out that's not like there's not like that much science to it and butt chugging is actually the way to go.
23:25
But I was I was curious about like can you actually get drunk off of vapes?
23:30
I remember like trading different We got to put up the picture of you with the incredible hick tan versus you now.
23:41
This is the like Ozempic infomercial.
23:46
How did you feel about that?
23:46
That's pretty messed up, right?
23:49
What's what's pretty messed up?
23:49
Here your before picture?
23:51
So, basically I posted a before picture on Twitter and my before picture, it looks like I'm Kid Rock's nephew.
23:59
Uh like picture honestly looks like somebody is staging a before picture.
24:03
It's like, all right, how do we make this as crazy as possible?
24:08
Like yeah, let's like turn the knob up all the way.
24:10
Like Yeah, like somebody said it looks like you got That guy definitely has a couch in his lawn.
24:19
Sahil said that was so good.
24:19
Later that day, I saw a guy get shot in his leg with an AK-47 in a drive-by.
24:23
I It was the most hectic part of my life.
24:27
This guy definitely has like a loose, you know, hot dog in his pocket right now.
24:33
Just in case he like a hot dog.
24:37
Yeah, so you you know, you are a man of progress.
24:40
You're a symbol of progress. So, that that's amazing.
24:44
The other thing you said you're taking some like crazy wonder drug for your Achilles right now.
24:50
You want to talk about that or not?
24:51
I'm I'm I'm looking into this thing and I've and I've tested it out a little bit. It's called BPC-157.
24:57
So, it's a it's a peptide, which is it's hard to I I I'm not a doctor.
25:00
I don't even like explaining this stuff, but it's basically um like an amino acid, and it Okay, we we have no public math.
25:08
Maybe we should also have no public science.
25:11
Well, here here's why I started getting interested.
25:14
I started reading on Reddit on like the peptit uh what's it called? The peptide Reddit.
25:17
And this guy was like, "My shoulder has been hurting me for 20 years, and I injected myself with this thing, and like 3 days later, I have zero pain."
25:26
And I've complained for like 5 years that my Achilles and my calf are like it always I'm always in pain.
25:31
And so, I was like, "Screw it.
25:33
This one Reddit guy, I'm going to try this out." And so, I did it. My calf feels amazing. I have zero pain.
25:42
Dude, and so, that's my point.
25:42
So, I think and this is kind of what I wanted to talk about.
25:47
I So, like I think that you can find patterns in non-qualitative places.
25:55
So, Facebook groups, forums, article comments, uh comments on um like when Box or CNN or whatever when they post their articles on on Facebook, looking at the comments, and 90% of it is total nonsense.
26:13
But there's something interesting about like repeatedly seeing these things.
26:17
Like here's a really like controversial one that was controversial at first, but now we're like, "Huh, maybe it's not bad."
26:23
It's like when you were when I I I I follow all political spectrum on Facebook, so I can see like what articles are the trends.
26:28
And I'm like, "Wow, Fox keeps or Breitbart keeps posting about Wuhan lab and like a virus coming out of it.
26:36
Like what what No, this the we didn't it just didn't come out this way, but why do they keep saying this?"
26:43
And You feel like it can't be true.
26:44
Somebody ate a bat in their soup, and that was what happened.
26:46
Yeah, that's what I thought.
26:48
But like this is and this is just one example.
26:50
We're nowadays we're like, "Huh, that's actually plausible, maybe."
26:54
And so, what I try to do is whenever I see these crazy things, I try to say, "What's the repeated pattern?"
27:00
And let me ask myself like, "What is the evidence?"
27:02
Not, "These people are crazy." Or, "This is stupid."
27:06
So, like if I hear about a drug or a product, my my I used to say, "You're just nuts. You're insane.
27:11
You don't know anything that you're talking about. You're just be normal."
27:14
Now, I say, "Well, why are you saying that?"
27:17
And like, "Is there any evidence?"
27:19
Here's like, for example, here's one that was interesting.
27:20
And I'm not a political guy, just so happens that the political things are like way easier because there's way more of them.
27:24
I saw this like crazy Instagram handle say that Putin has cancer and he's like close to dying.
27:32
That could be total nonsense.
27:32
But I'm like, "That's really weird that someone would say that.
27:36
Let me like go and research."
27:37
And then like I'm like research like, "Oh, wow, he did cancel two like things recently."
27:41
So, I understand why you could jump to that like conspiracy.
27:45
But like it's just like interesting to see like new ideas pop up and patterns that repeatedly happen.
27:50
And then to ask yourself, "Why?"
27:52
And that's typically how I find a lot of interesting trends.
27:55
Another one is like, "Do you remember keto being really popular?" Yeah. Dude, keto's dead. Keto's keto's gone.
28:02
Like, I I would bet I haven't looked at it, but go to Google Trends right now and type in keto and I bet you it looks like a mountain.
28:07
Like we're on the right side of the mountain where it's going down.
28:11
And uh like you just start seeing these trends where like people are like, "Who does keto anymore?"
28:14
Or uh you just start seeing these things.
28:17
And I find that so fascinating.
28:18
Like to figure out where these subcultures are on the internet and what do people who are considered freaks, what are they believing?
28:23
And actually, which one of their controversial opinions is going to prove to be true in like, you know, a couple years.
28:32
You know, I got to give it to you.
28:32
Um when you first started saying that you saw a guy on Reddit say that his shoulder pain went away and then you injected yourself, I thought to myself, "This guy's an idiot."
28:43
But now I realize I misjudged you. You're a biohacker.
28:47
We just needed to change the label.
28:51
We just We just went from mayonnaise to aioli, and I love it. That's all you needed.
28:57
You didn't You didn't need to be like, "Yeah, I I just take random drugs from recommended by strangers on the internet."
29:03
You need to say, "I'm part of the biohacker community." Yeah.
29:06
It's like Indiana It's like Indiana Jones rebranding a a male purse. Like, he nailed it. That's what I need.
29:15
All right, let's go to the next one.
29:15
Um okay, I got something kind of interesting for you.
29:19
So, uh speaking of Indiana Jones, I saw a clip It was actually a good transition.
29:25
I saw a clip of the new Indiana Jones trailer.
29:27
I don't know if you've seen this.
29:29
Have you seen the new movie trailer for Indiana Jones?
29:30
No, I play sports and work out and stuff.
29:39
So, in there watch like wizard movies.
29:40
So, well Kind of Indiana Jones top five wizard.
29:49
He So, it's played by Harrison Ford, right?
29:51
And but you know, Indiana Jones is like the remake, but it's Harrison Ford again.
29:53
And there's In the trailer, there's this one scene where Harrison Ford, who, you know, he looks like uh you know, like somebody calls him Papa now.
30:01
Like, you know, he's he's he's a little older.
30:06
Um he like rewinds the clock, and he looks like young Harrison Ford in a scene.
30:10
And I was like, "How did they do How did they do How did they do that?"
30:13
the the technical term, by the way, for people of that age is greybush.
30:15
That's the preferred nomenclature just some respect. Okay, yeah, my bad.
30:22
Pronouns are grey {slash} bush, so So, I was like, "How did they do that thing where they like made him look young in that one scene?"
30:28
Like, that was pretty pretty cool.
30:30
And I found out that the South Park guys have a company around this. Have you seen this?
30:35
The guys who created South Park have this company called Deep Voodoo.
30:40
And they raised a lot of money for it.
30:42
They raised $20 million and what they're doing is they are creating deep fake technology for movies.
30:48
So they're like, "Yo, visual effects, expensive as hell.
30:50
What if we can do it using AI and deep fakes?"
30:55
And the way this works is they actually were making a movie that required a lot of visual effects and so they were kind of building this technology in-house for their own production and I think something happened.
31:05
COVID happened, they shut down the movie.
31:07
And so now the movie is not happening but they they were like, "Well, how do we turn this, you know, turn this lemon into lemonade?
31:13
How do we turn this failure into, you know, something that could be successful?"
31:16
And so they spun out the technology as its own company and they're like, "Yeah, we're going to basically do that use this technology to make it easier to do visual effects."
31:26
And so then there's this I put a link in our doc here.
31:31
Um oh no, I didn't put the link in.
31:31
But there's a a music video by what's his name? Uh Kendrick Lamar. It was amazing.
31:39
Okay, you've seen this video. It was amazing. Yeah, dude.
31:41
I was going to I was I was been looking into this.
31:42
I was you play sports, you exercise and you also watch rap videos.
31:53
I'm not a terrible podcaster, I'm a cool podcaster.
31:58
Dude, the Kendrick Lamar music video is so good. It is so good. It's magic. this technology.
32:03
So what he's doing is he's describe it.
32:05
Like you you know it better than I do. I've only seen it once.
32:08
It sounds like you actually saw it in the wild.
32:09
Basically, if I'm it's it's just basically a close-up of Kendrick Lamar and it's just him rapping.
32:16
Uh so it's Kendrick Lamar The Heart Part 5.
32:18
It's him sitting sitting in a chair. Yep.
32:21
It starts off it's him then at like the 1 minute 45 second mark all of a sudden his face just changes into O. J.
32:28
Simpson And it looks great.
32:30
he's wearing the same shirt, same hair.
32:32
It just just his facial features change to identical to O. J.
32:33
Simpson but he keeps rapping.
32:36
And it's not like, you know sometimes you see these AI things where the mouth is like it's like not quite moving with the words and you would think that it'd be pretty hard to do with rap. Um but they did it.
32:47
It's like it looks perfect and it looks like OJ then he changes into Will Smith then he changes into Kanye then he changes into Nipsey Hussle he changes it and he just keeps morphing and if you look at the bio it says deep fake from deep voodoo special thanks to Matt Stone, Trey Parker and deep voodoo uh for the production of this video and so that is that's pretty cool and I think this is kind of amazing.
33:07
These guys these guys you know the South Park guys that's kind of like a like some people look up to Elon and they're like wow Elon is the the he's that's the that's the best it can be career wise you know he's the he's the Michael Jordan.
33:25
For me these guys are a little bit more like the Michael Jordan right?
33:28
The creation of South Park South Park is amazing the way they went about it the way they poured their heart and soul into it.
33:33
If you have ever watched that movie what is it 7 days to air?
33:34
Have you seen this movie?
33:37
What is it 7 days to air?
33:39
Have you seen this movie? Yeah it's awesome man.
33:40
Yeah it's awesome man. It's basically shows how they they produce South Park in one week every episode is in one in 7 days and they just followed them for like a Monday Tuesday Wednesday Thursday Friday Saturday and then it's like boom here's the the episode goes live and all right
33:55
back to the meeting room tomorrow we got to do another one and we do that for the whole season and that's how they stay super topical with their with their shows whereas other shows can't because they they film the whole thing over a longer period of time or they animate it over a longer period of time so they can't do things that just happened. Um
34:08
Um so they did that they did Book of Mormon so now then they they crush it at the play you know Broadway play you know space now they're doing it with this product this technology company this production company I think they just signed a 900 million dollar deal by the way with somebody so these guys are just like crushing it.
34:26
not what 900 million dollar deal?
34:26
I think with a Viacom they signed a deal I think for South Park or I don't know if it's South Park or it's other shows, too, but It's a That's crazy, dude.
34:37
And I bet I wouldn't doubt if they're each worth something like $400 million.
34:43
These guys are like prolific and they've done it How long has South Park been around? I think like 30 years. And they're just boys.
34:50
not 30, but they're just friends. dude. It's great.
34:51
Yeah, they're great, man.
34:53
And like what's funny is these guys make like raunchy kid comedy.
34:59
And they've never had like a blemish.
35:02
Like they've never really done anything wrong.
35:03
Like the worst thing they've ever done is like gone to like the Remember when they went to the awards ceremony on LSD and they dressed up like J. Lo? No.
35:13
So So there was like that There was an MTV Movie Awards where J.
35:17
Lo wore this Jennifer Lawrence Lopez wore this like green dress that was like risque and like was iconic, whatever.
35:24
The next year, they dressed up like J. wore that.
35:26
Actually, I do remember this.
35:27
Yeah, that dress is iconic.
35:27
So And they tell the story.
35:29
They're like, "Yeah, we just like took a bunch of LSD and decided to do that." And they're hilarious.
35:34
These guys are the best and they're super prolific, man. They're awesome.
35:41
Our software's the worst.
35:41
Have you heard of HubSpot?
35:43
See, most CRMs are a cobbled-together mess, but HubSpot is easy to adopt and actually looks gorgeous.
35:49
Think I love our new CRM. Our software's the best. HubSpot, grow better.
35:56
So these guys, I think they got to be our Billy of the Week.
36:03
A million dollars isn't cool. You know what's cool? A billion dollars.
36:10
So they signed a $900 million deal with Viacom CBS in August of 2021.
36:15
Book of Mormon, their Broadway play, has grossed $500 million in revenue, and they just raised $20 million for this new deepfake company.
36:22
And basically they say, you know, deepfakes have this rap of being, you know, problematic cuz there's going to be fake news and there's going to be misinformation.
36:30
But also, it's going to be really important for Hollywood films.
36:31
So, things like um de-aging the character like in here in uh like Harrison Ford in Indiana Jones or the music video stuff that you saw.
36:41
Their bet is that visual effects are too expensive and that deep fake technology can make it much more cost-effective to do creative work.
36:48
And um yeah, it's kind of crazy.
36:48
So, they they basically the movie they had a movie suspended due to COVID.
36:52
They pivoted on the team and decided to provide deep fake tools to Hollywood.
36:56
Um before that the thing they were making was a 14-minute comedy featuring a a deep faked version of Donald Trump.
37:02
And so, that's what got uh got canned.
37:06
Um Did you just yawn during your own segment?
37:11
I've been doing a lot of talking here.
37:15
You know another good another good South Park thing another good South Park thing that I stole from them a long time ago was there's this video of them talking about storytelling.
37:22
Have you seen this where they're like uh they're like we have one trick when it comes to story telling one rule when it comes to story telling.
37:29
And um they it's like they're teaching a class I think on story telling.
37:32
And they go anywhere you can say and and then this happened.
37:37
He's like, you know, what when a kid tells a boring story they're like I came home from school and then my mom said this and then she said I could have some candy and then she got the candy and then it's like this is the most boring story ever.
37:49
Just, you know, kill me now.
37:49
And then you know you know, and then is like that keyword where you're not providing any twists and turns that would make this an interesting story.
37:58
You're just layering on more [ __ ] more [ __ ] more [ __ ] And so, they're like swap that with a but therefore.
38:06
So, instead you would say I came home from school and asked my mom for candy but she wasn't home.
38:11
And she's always supposed to be home.
38:15
Therefore, I went outside and I started saying, "Mom mom mom mom."
38:19
But the only person who who there was this uh my neighbor who's always creepy, blah blah blah.
38:22
And so, but and therefore make for an interesting story, whereas and then makes for a boring story.
38:28
So, they can literally take a script and just cross out all the sort of like and then uh types of of of connector words and replace them with a but and so or a but and therefore.
38:37
So, with someone tweeted um why do you like My First Million, and we got like hundreds of replies, and the common thread was um Sean just oozes and drips charisma, and his storytelling is so good, and it's just addicting.
38:59
And Sam has a funny laugh.
39:04
One guy goes, "Sha- Sean's got such good stories, and he's such a great storyteller. Sorry, Sam."
39:17
Yeah, I don't know what was going on there.
39:18
I think cuz I retweeted it, so it was like, you know, people who who like me, I guess, who were who were replying, but um yeah, they were like, you know, uh they the experience of stories, whatever.
39:26
I was like, I feel like your experience of stories and like crazy weirdness is what makes the podcast tick. I really believe that.
39:34
I think Oh, here's another compliment I got for you.
39:36
I was actually going to start the pod with this, I forgot.
39:40
I was when we were at that um like, you know, weekend retreat or whatever, uh I had asked somebody a question.
39:45
I was like, cuz I'm trying to think about what to do in my life, right?
39:47
I'm like, okay, sold Milk Road, thinking about what's next, and I was like, "Okay, I think life comes down to like picking the right thing to want.
39:59
So, like picking what you want, and then bending reality to make it happen." Yeah.
40:03
And picking the right thing to want in the first place is almost even harder than becoming a reality bender.
40:11
Like, at this point, I believe I'm a reality bender.
40:12
That was hard, but that was the first 15 years.
40:16
And now I realize, oh shoot, if I am a reality bender, I better pick right.
40:18
And so I said So I asked somebody, I go I go who was there, I go Man, who do we know?
40:24
Who who are our examples of people that I feel like they picked the right things to to care about and to work on and like go for like they picked the right goals, basically.
40:35
And then they bend reality and make them happen.
40:36
And I was like Who's like A+ at both of those things?
40:42
And I thought I would have this like handful I just like a basket full of examples that I could just be pulling out from for inspiration.
40:50
And what I found was that even the people who I think are super smart most of them were picking like dumb things to to think about, care about, work on. Right?
40:59
Like they were not picking well.
41:01
And then a bunch of people who picked well weren't ever going to bend reality to their will.
41:06
It was like, yeah, I talked to them 5 years ago, still wanted that.
41:09
Here we are 5 years 5 years later and no no real progress, you know, they're still just trucking along kind of like they don't really they haven't really figured out how to make it happen.
41:17
So like I'll give you some examples of what I mean by this.
41:19
So we have a buddy I'll kind of pick on him I'll pick on him but I won't say his name.
41:25
Very successful, probably worth, I don't know, 100 to 200 million.
41:30
Um I feel like has just been batting a thousand, like just had wins ever since the age of like, you know, 24.
41:36
Like just kind of first thing worked in a small way.
41:40
Next thing worked in a big way.
41:43
Now they're doing a new thing, you know, that's you know, or in between they invested in a bunch of things. Good good investments.
41:50
Um Now they're doing a new thing.
41:50
It's sure enough it's working.
41:52
And they make it look easy.
41:53
To the point where I was jealous.
41:55
I was like, damn, this person makes it look easy.
41:56
And I'm like but the problem is and I even told them this, I go, I feel like you beat the level of this video game and then instead of going on to the next level, you just hit reset on your Super Nintendo and played that same level again.
42:11
And you're doing that thing where you're just almost like trying to speedrun that same level like perfect, you know, like people who play Mario and they're like, "I'm going to perfect this level." Right.
42:20
It's like, "Dude, just go to the next level and have a different adventure, have an improved adventure, right?
42:23
Like more challenging or more interesting or just new."
42:28
And they were First they were like, when I told them this they I was like, um they were starting a new thing, it was working.
42:33
Everybody else was patting them on the back being like, "You've done it again. It's working.
42:37
I can't believe how easily you're able to make these things work."
42:42
And I was sort of like, "I feel that way, but I also feel like you're playing the same level.
42:46
Of course you're making this work again.
42:47
You already know how to do this."
42:49
Um they did a thing recently where they bought a company.
42:54
And they were super pumped that the company like and it's a great buy. They made a great buy. They bought a company.
42:59
It's not like they had a background buying companies. They just did it.
43:02
They bought the right thing.
43:04
It wasn't available on the market. They found the person.
43:05
They convinced them to sell.
43:07
It's making a few million dollars of profit a year.
43:11
They're they're going to pay back their whole investment in, you know, 15 months or something like that.
43:14
It's a fantastic buy by all accounts.
43:19
But why why are you doing that?
43:19
What What does that bring to your life?
43:22
You're already worth, you know, a hundred to two hundred million dollars.
43:25
This two million dollars a year of profit is not doing anything except for distracting you from maybe what you should focus on which would be something else.
43:33
And um it's kind of nitpicking, you know, like a you know, somebody who's, you know, amazing at the game.
43:39
So I I kind of don't want it to be I don't mean it in a negative way.
43:42
I just mean it in man, it's really hard to find somebody who picks the right [ __ ] and knocks it out the park. And what do I know?
43:52
As I'm brainstorming, I'm like, "Dude, I think Sam is that guy."
43:58
Cuz I I thought of a couple people, but I just like last night when I was thinking about this I was like, "Dude, Sam is the best example. Let me tell you why."
44:07
I remember when you were um um like you've done a bunch of things where you're like, "I'm going to motorcycle across America."
44:15
It was like like not what everybody else was picking.
44:18
You weren't just following a herd.
44:20
Um you then immediately went and did it.
44:24
So, you've done a bunch of things that like I feel like you were choosing.
44:25
You didn't just do what everybody else was doing.
44:29
And each one added to your like life value.
44:32
Uh so, it's like, "Oh, this trip across America, right?"
44:35
Or this way to make a bunch of money, uh you know, because having a bunch of money gives me this like safety net and ability and ammo to go do cool stuff.
44:45
Even after you uh so, the newsletter was another one where it's like, "What the hell's this guy doing?"
44:48
Uh but you figured it out.
44:50
You bent bent reality to your will. You made it happen.
44:51
And you were completely right, right?
44:53
I I was like, "Oh, you're going to do a content company?"
44:56
And your answer is, "I'm going to do better content."
44:59
And I was like, "Where's the disruption? Where's the technology?
45:01
Where's the new platform?
45:03
What's the What's the pitch?"
45:06
And the pitch was like, "Yeah, like you ever read this stuff, man? It's dry. It's boring.
45:09
It doesn't even like it doesn't speak to us."
45:11
And I was like, "Your plan is to be less boring?"
45:13
That was literally your business plan. Right?
45:17
Like that was literally your pitch deck for the Hustle.
45:20
It was like, I called it the Daily Show effect.
45:24
I was like, "Yeah, we're just going to be like a little funny."
45:27
Yeah, I was like, "Dude, that is not a pitch."
45:29
I remember I was trying to give you like help.
45:30
I was trying to help a friend.
45:32
And uh turns out I needed the help. It was so stupid. It was so stupid.
45:35
I can't believe it worked, if I'm being honest.
45:39
Like I was right in a way that it didn't become like a multi-billion-dollar company cuz you were doing some like crazy crazy [ __ ] But like so, it it may not have been the right investment.
45:45
So, I maybe I was right there. But but who cares?
45:49
Cuz you were like, "Dude, I'm going to own 90% of this.
45:50
And I'm going to sell this.
45:52
I'm going to have, you know, like whatever, tens of millions of dollars in my bank account, which will let me live and do whatever the hell I want by the time I'm 30."
45:58
And then sure enough, it's exactly what you did.
46:00
You bent reality to your will.
46:01
You picked the right goal.
46:03
You were like, "I'm going to have this like huge financial war chest by doing the thing I know.
46:10
Um I'm going to have fun, build a cool brand, and I'll meet a bunch of cool people along the way."
46:12
Like you did with Hustle Con. So, you did that.
46:13
Then, you were like, "All right.
46:17
Should I do this Airbnb thing?"
46:17
You started thinking about luxury Airbnbs and short-term rentals and creating a portfolio there. And I was like, "Wow. How does he think of it?
46:23
Like what Again, that's not where most people are going with the next step of their career.
46:29
And you started picking And then you And then the thing you picked now, which we don't talk about too much now, but like the thing you picked now Yeah.
46:37
I think is the perfect project for you, and it's the perfect project for where you're at.
46:41
And I'm like, "Damn, he did it again." I even texted you this.
46:43
I go, "Your project selection was so perfect.
46:48
All I can do now is try to think of the second best project to pick for myself."
46:53
And what was my reply to you? Did you remember?
46:56
Uh you Oh, you were like, "Dude, you had this you you know, you stopped, right?" Or something like that. Yeah.
47:02
Yeah, cuz I actually I I don't want to say too much cuz then it'll it'll kind of give it away, but like yeah, I had prototyped the same idea, um liked it, but I was like, you know, didn't have it all kind of figured out, and I wasn't really ready to go do a new thing.
47:13
And so, I just kind of like I took the like the quick win, and I moved on.
47:18
And you were just like, "Oh, wait.
47:20
That's like, you know, that that's actually you figured out the right way to do it, and you're doing it, and it's amazing, and it's going to work."
47:25
So, dude, I just want to say I think you're that guy.
47:30
And I think this is a really important thing to figure out is who are the people that you think um choose the right things to focus on, and then are able to bend reality to their will.
47:42
Cuz that's like the one-two punch that is uh like most important in life.
47:47
And I think that um well, thank you for those compliments.
47:49
You got like way, one one more. One more.
47:51
It's not just about work, right?
47:52
So, it's like fitness, right?
47:55
If we showed that before and after, like you really like made it a point to get in phenomenal shape health-wise.
48:01
That's And not just like your And not just like shape, but like mobility, strength, athleticism, like things that actually like are de-aging, right?
48:10
Like they're the reverse reversing aging rather than just How many friends do we have that just basically are like only focused on stockpiling success and money?
48:20
And you meet them and you're just like, "Dude, like you're just going downhill, right?
48:23
Like the aging is like it's going at double speed."
48:27
So, yeah, you're making more money, but you're doubling your age rate by the stress, the lack of the bad lifestyle that you're living, right? Like it's not good.
48:33
Um and so that's a very common.
48:36
And I think you're uncommon in that.
48:37
The last one is like let's say family or relationships, that sort of thing, too.
48:40
Like how do you make it a point to be good at that, right? Choose the right focus.
48:44
All right, I want to have this great family life and then bend reality to your will.
48:46
And so I think uh I really respect that, you know, about you.
48:50
And I think that that's something that I'm looking for more models of that in my life because um I now realize that that's the most important one-two punch. Well, thank you.
48:59
I think not to make out with you on this podcast, but Yeah, if you want, like buy me dinner first.
49:05
Uh but I think you got you you we flattered you uh with those tweets. So, you got your ego.
49:12
I was I was I messaged Sean and I go, "God, these guys really hurt my feelings."
49:18
Um but I think the what I learned the reason why I able to do some of these things.
49:24
One, I think it was Guy Ritchie.
49:26
He said something like, "You are the director of your own movie."
49:28
Uh and whenever I heard that line, I was like, "Oh, yeah, like I don't like this game I'm playing, but I also make up the rules.
49:38
So, I'm going to I'm going to make the rules to my game.
49:40
I'm like it's like I only have myself to blame if I'm not happy because I'm I make the rules."
49:47
And so that kind of changed my perspective.
49:47
And another thing, I was working with Sophia Amoruso.
49:49
That She's um the Nasty Gal, this you know, big company and then now she's got business class as the thing.
49:56
She's her and I become great friends.
49:57
And she was like, "Hey, I need some help with my 2023 goal setting." And I was like, "Cool.
50:02
Here's my framework for doing this.
50:04
Let's sit down and sit for an hour and do it."
50:06
And I was like, "Sophia, how are you so successful and you've never like written down like what you're proud of the previous year, what you regretted, what would make you happy to accomplish this year, what those not like I'm like I was like, "All right, so here's how much money how much money do you want to make?
50:23
What would make you happy? Okay, that number? All right, great.
50:26
Let's work backwards and have a plan. All right, cool.
50:26
What about I always do family, fitness, fun, finance.
50:31
So I'm like, "All right, what about relationships?
50:33
What would make you proud in one year to be?
50:34
All right, let's do um uh your body.
50:40
You know, where do you want to be physically?
50:41
Let's write down a plan for that." And like, boom.
50:42
So we just set aside this time. That was our worry time.
50:46
This was the time where we're going to stress and we're going to worry about what's going to make us happy and we're going to make a guess that boom, that's going to make us happy.
50:53
Then we're going to stress on this plan. Have we settled? Is the plan done? The plan's done.
50:58
I'm not worrying about it anymore.
51:00
All I'm doing is executing this. The worry time is done.
51:01
Next quarter, I'll give myself 8 hours on a Sunday.
51:05
Then I can worry then, but between now and then there is no such thing as worry.
51:09
All that all that there is is I'm executing the plan.
51:11
The worry time already happened and I've got scheduled worry time in the future.
51:14
And so what I think a lot of people don't do is they don't spend enough time sitting down and saying, "What do I want?
51:20
What are the rules of the game that I'm going to play?"
51:23
And let's create those rules and literally write them down and for the next some period of time, I'm going to follow those rules as best as I can.
51:31
And then we're going to reassess, are those rules actually good?
51:32
And I don't think people do that systematically enough.
51:36
So you said something like, you know, I didn't like the way that the movie was going, but then I realized I'm the director and I could switch it.
51:42
Like what what was that point?
51:46
And what was the movie like before and then what what did you make a point to switch?
51:50
Well, um you know, when I was between the ages of like 19 and like 23, like I had some substance issues and I got in trouble and everything.
51:58
And I remember, this sounds like really lame, but I remember watching a concert.
52:01
It was actually Oasis, which makes this even lamer.
52:05
And they were singing a song and I remember like watching Yeah, it was like really lame.
52:10
I remember I was like drunk in bed like watching this YouTube video and I remembered like the singer was outputting very little energy.
52:16
Like and yet there was a hundred thousand people in the crowd singing back to them and I'm like, "Wow, that's leverage, man.
52:23
This guy wrote this song in his bedroom and it's like because it's such a good song and he has such an interesting personality that he's got like a hundred thousand fans as well as 40 million views repeating back to him the words even though he's exerting a little bit of energy. That's leverage.
52:37
That's the ideal way to live your life is to have leverage and I'm wasting it."
52:40
And so I remember like changing it around after I saw that and I'm like, "That is uh I was like, I think I'm special enough to do something like that.
52:46
know how I'm going to do it, but I know I have the ability to get there, but I'm wasting it by not leveraging myself.
52:52
And I can only truly have leverage if I focus on like what my goals are going to be."
52:57
So I remember like going through that and like that is really what changed it.
53:00
And then moving to San Francisco and meeting you, meeting a a couple other people and it normalized achieving goals and then I realized, "Okay, great.
53:07
I can bend the reality easily. I know how to do that.
53:09
Now I just got to figure out on what do I want."
53:12
And then just figuring out like what's a holistic want.
53:13
And so I met a couple people um who it's like they weren't all focused on work and I would ask them why they're doing something and they're like, "Cuz it's sick."
53:23
And I was like, "Oh, that's cool. Life can be fun."
53:24
Like it doesn't just have to be about money.
53:26
And yeah, I remember changing when I lived in Nashville when I was a loser.
53:30
I was like, "I'm a [ __ ] loser right now, but I know I have an it factor."
53:37
And when you you met people who ever who had a holistic like a holistic want.
53:41
Is that what you called it?
53:44
Yeah, like or I'll just like read about them.
53:46
So like Laird Hamilton, you know Laird Hamilton? Yeah.
53:49
Like he interests me or like Rob Dyrdek where these guys and I'm like you're just doing dumb [ __ ] just to do dumb [ __ ] and they're just like, "Yeah, but it's fun."
53:57
And I'm like, "Oh my god, you're so right that it is fun."
54:00
That I need to have more fun.
54:02
So like I remember like reading or talking about them on the pod and that like kind of has changed a little bit, too.
54:08
Yeah, and you kind of seem to like these people that um like they kind of chart their own path or they're like they just they do it somewhat like uh like Rob Dyrdek, you know, it's like he's a skateboarder, makes a kind of like a a show that's like um you know, hanging out with his friends in this like the Fantasy Factory and like all this stuff, right?
54:29
Like it's kind of like you're fun, but it's like have fun on blast or have turn your fun into business in some way, right?
54:36
Is that Is that kind of like a good description?
54:39
Like why do you like those personalities more than um you know, whoever, you know, the the the traditional people that people look up to.
54:48
Like I don't think most people in in who are entrepreneurs, when you say "Who do you think's kind of got it figured out?"
54:53
Or who do you who do you do you look up to?
54:54
They're not like Laird Hamilton and Rob Dyrdek, right?
54:57
Like that's like a pretty unique thing to say. So why is that?
54:59
Because most people don't live life intensely enough and because they and they I think they don't live it intensely enough because they're afraid. And I'm afraid, too.
55:07
But then I see people do stuff.
55:11
Like for example um like wouldn't it be cool if we owned like a farm and we just go out there and just like shoot guns and ride motorcycles and like have a blast? Like that would be fun.
55:20
Like if you're just like sitting around, you're like, "I wish I could do that."
55:23
It's like cool, you can do that.
55:25
You're going to make this much money, you're going to save it, you're going to go and buy this farm, then you're going to go and buy all the motorcycles, and then you're going to tell all your friends about it, and like now you have this thing. Like you can do that.
55:33
Like or like or some people are like, "Man, it'd be like I like cars.
55:38
I'm like, I wish I just had a warehouse full of cars I could just sit around my friends and just like tinker on the cars."
55:42
I'm like, "Great, you can do that."
55:44
Like I I just think that you can make any rule you want and then like make it a reality.
55:48
So, that's why I just like get off on that and I don't think people uh even when it comes to work, fitness, or fun, that they dial up the the the they're living at like a three when they it's very easy to turn it to an eight.
56:00
So, what would be let's say before your 20s your 20 two or whatever and now you're 30 What are you? 30 one 32? Uh I was born in '89. What does that mean? I'm 33? 33.
56:14
Okay, so you're 33 years old.
56:16
And I feel like you did a kind of like you dialed up the knob on fitness, right?
56:20
We saw the before and after photo. I told you.
56:21
I I tweeted I think I texted you two years ago.
56:24
I got I go, "I'm going to become a fitness influencer this year." Yeah, I know.
56:29
This might not have been the right thing to want actually. Maybe I take that back.
56:31
It's not, but like I the point being I was like, "I'm going to guilt myself into getting fit." Right.
56:34
Uh the second thing is you turned up the knob on finances, so you went from broke to No.
56:42
never have to work again, right? Like you broke to rich.
56:44
Um you went from, you know, single to, you know, married and and with somebody you love.
56:49
You went from um uh I don't know if you were having a lot of fun then, but like I think now you have like your dude ranch where you can like go and shoot you know, shoot guns, motorcycles, work out, you know, whatever.
57:02
You live in different places different times of the year.
57:04
Like you're crafting that whatever lifestyle you're you're into right now. All right, so that's 33.
57:10
What's the next holistic want for you so that 43 is is it just more of the same?
57:17
Like do the same thing do like enjoy this for the next 10 years?
57:18
Or is it there's another there's a there's another level you're you're looking to reach?
57:25
Yeah, um financially if I'm not worth at least $150 million by the age of 40, That would I would be considered That would be a miss on my goals.
57:34
Now, that just What's What's the meme?
57:38
If I'm not worth $150 million, you know, I'm gay and my parents die. Yeah. Yeah.
57:43
Like I think that, but like obviously that's going to have no impact on happiness, but that's just like the goal I have.
57:50
Um Uh so that's that's it.
57:50
I think well, I my why would you do something that has no impact on happiness?
57:56
Why would you want to bench 300 lb? It's just cuz.
57:58
It's just that Well, but like some people do.
58:01
Like I I cuz I set goals and I hit them.
58:03
That's why cuz that's what I do.
58:04
But like, you know, like I don't know.
58:07
I just I I thought that would be a cool goal and I think it's really fun.
58:10
The the journey of like achieving that is cool.
58:12
Like I think it's like you'd respect yourself if you pulled that off.
58:19
Yeah, because I'm afraid that I can't do it.
58:20
Therefore, that's my That's now my goal. Because I Yeah. Um so I don't know.
58:24
Like why do you want to Why do you want to Why do you want to be ripped?
58:27
Like it's I don't know if it'll make you happy, but it's like it's just a cool little thing.
58:32
Um And then um I'll have kids, so that will change a thing.
58:36
But what I really want is I want to own more property that can I want to own compounds.
58:40
That's really what That's That's kind of like a goal is to have compounds.
58:43
So you remember when we went to Camp MFM and we were at the like a basically a compound.
58:48
I want a bunch of sick ones of those and regardless if I'm there or not, I'll be like, "Yeah, you guys go and use the compound. You could have it."
58:55
Um that's really what I want.
58:55
I care about physical space like that.
58:56
I think that that would be a something I'm looking forward to, No, I don't really have that many goals other than those things.
59:04
I just want to live a dope life. I'll be Look at that.
59:07
Just just be a be a [ __ ] man.
59:09
Like I get I get pride out of being being a man and like Well, I just Like look, I I am fearful of everything that everyone else is fearful of and probably even more.
59:20
I I would say it maybe I'm even more sensitive to that.
59:23
And so I think it's fun to be like, "I'm afraid to have this hard conversation, therefore I must have this hard conversation with this person and I feel like pride and like being a man and like honoring you know, what I'm supposed to honor.
59:35
I'm afraid to have this conversation, therefore I must have this conversation. Yeah. Yeah, yeah, yeah. You know what I mean?
59:41
Like you you know what I'm saying?
59:43
Like it feels good to like uh be like, look, I'm brave. I can do it.
59:48
I just get I get off on those things.
59:49
Yeah, there's a part of me that's a lot like you and then there's a part of me that's not that way at all, but it's really funny just to see that just dialed up to 10 and it's like, yeah, that's just how he lives.
59:59
And that's what's important to him.
1:00:01
Like you said, it's really like what did you say?
1:00:04
Like it's really important to be a [ __ ] man. Yeah.
1:00:07
Like uh for me to be a [ __ ] man and I just found that that's hilarious.
1:00:09
It's not That's a thought I have never had.
1:00:13
Well, you know, like You're so different in that way.
1:00:16
Someone told me, they're like, real men don't change their opinion based on every little like bit of emotion or insight that they have.
1:00:24
And like I And I remember up into that I remember at the Hustle and you do you do this too and and I do this all the time where I'm running a company and something bad happens and I'm like, oh, the company's ruined.
1:00:31
Um like our quarterly plans are [ __ ] I've got to go fire I've got to fire everyone.
1:00:36
And then someone told me, they're like, men don't behave that way and I was like, oh, you're right.
1:00:42
Like like I got to be a man about this and I cannot let I cannot get emotional over this some of this stuff.
1:00:48
I have to like like no there's not been meaningful data yet to show that I should change my opinion.
1:00:54
This is just normal like bad news stuff.
1:00:57
like 40% more jewelry, 20% more uh tint on your glasses and 80% more of an accent, you could be Andrew Tate.
1:01:10
You're just like a few tweaks away.
1:01:12
Dude, you're like a [ __ ] I'm like making this dish. I taste the sauce.
1:01:18
A little umami, a little bit a little more salt, a little dash of Yeah.
1:01:25
Eastern European, maybe need a little bit of that.
1:01:27
A little by the way a little more jewelry, a little man man jewelry.
1:01:31
You could be Andrew Tate.
1:01:31
I called out Andrew Tate as having he was the like it was a breakout year in 2022 and then I read about what his um uh what what he's accused of doing and like some of the evidence and then I saw like a video where he admitted it.
1:01:46
Did you see the video where he admitted it? No, he admitted it.
1:01:49
He like talks about how he manipulates these girls into being on webcam and how he like he just says horrible [ __ ] I want to say that that pick is sort of like Time magazine making Hitler the person of the year in 1938. Like They do that? Is that a real thing?
1:02:05
Yeah, yeah, yeah, yeah, it was like 2 years before World War Hitler was Time's person of the year. you serious? I swear to God.
1:02:10
Yeah, I don't know what year it was Time magazine Hitler person of year.
1:02:14
Let's find out what year it was.
1:02:16
Uh 1938, yeah, I was right.
1:02:18
Uh 1938 he was Time's person of the year because he came into power and he like made a lot of change but like what I wanted to Honestly What a sick reference by you just now to draw that analogy and nail the year and talking about a magazine and what that was Dude, because like here's the thing. wonderful.
1:02:37
Because yeah, by the way, Google it. You can see the picture.
1:02:41
There's like a picture of him on Time magazine when he was person of the year.
1:02:44
You can be breakout of the year and also a piece of [ __ ] And I want to say Andrew Tate breakout person of of the year huge piece of [ __ ] You got to go and see what this guy says.
1:02:53
Now, also, the thing about pieces of [ __ ] you could be 90% all right and 90% of the things that you say can be like oh yeah, that's a really good point.
1:03:01
You've just inspired me to go work out.
1:03:03
And then 10% of it could be horrible and because of that I dislike you and that's kind of what he does to me where like 90% I'm like yeah, that's a great line. You're right. Oh, great.
1:03:13
Let's empower men to exercise and have confidence. Ooh.
1:03:17
But anytime you use the and then someone's race, I'm out. You know?
1:03:28
I actually don't know if he said that, but like anytime I hear like the Jews or the blacks, I'm like, "Yeah, I'm out, dude.
1:03:33
I'm not on board with that." Uh All right.
1:03:37
So, this is officially the bro episode or the bromance episode.
1:03:38
We did semaglutide and the weight loss shredded part.
1:03:45
We did South Park creators as Billy of the as as Billy of the week.
1:03:49
We did uh Sam's, you know, therapy session / me sucking up to Sam where I gassed him up.
1:03:58
Um we did be a [ __ ] man as uh as Sam's internal monologue.
1:04:02
And I think this is the bro episode, the bromance episode.
1:04:07
I hope uh By the way, we said something the other day.
1:04:10
We were like, you know, to our four female fans, um thank you for coming.
1:04:12
We It's like uh at every Indian wedding, for some reason, my mother-in-law, she has to give a speech where she thanks individually everybody who came from India cuz there's like just like it She's like, "They came so far.
1:04:25
I have to say, thank you, this auntie, for coming. Stand up, please." And everyone laughs.
1:04:32
And then she says, "And this person came also from so far. Stand up, please."
1:04:36
And it's like the worst speech you've ever seen.
1:04:39
That's how we are with our four female fans where we're like, "Thank you, Ashley. You are still here.
1:04:45
And we so, so, so appreciate it.
1:04:48
Um sorry about the be a [ __ ] man part earlier.
1:04:51
That was probably boring and or offensive. But thank you so much.
1:04:56
And so, they they DM'd us after we made that joke on the last pod and they're like, "Hey, female fan here. Um you know, whatever. I love it."
1:05:03
And so, I hope we just didn't lose them after this episode. we did.
1:05:09
This was It's the bro podcast.
1:05:11
Everything we said that's good regardless of who you are.
1:05:15
Be a [ __ ] man, change it to be a [ __ ] woman. You're all right.
1:05:19
All right, we're out of here before we get canceled. Let's go Let's leave.