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the earliest work was uh you know muscle power it was your ability to build things using nothing but your own muscles we didn't have farming so we had to go hunt and gather for our food and humans were very good at that because we
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were able to coordinate with other humans and therefore quickly became the the apex predator on the planet BL forward to farming and most of the world were farmers so that led to a pretty controlled and centralized life around
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the village around the farm and your family the thing to really keep in mind is that for most of human history work was horrible you know people didn't understand quite why people would leave the farms in Dr Groves to come to cities
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to do industrial work well again look at the incentives Farm life was brutal and hard and people naturally thought that the being able to work inside for just like 8 or 10 hours wow that was like a luxury to them at the turn of the 20th
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century 75% of Americans were farmers then as the industrial uh Revolution marched forward that changed dramatically seemingly overnight for the period say post World War II to about the mid 1960s particularly in America uh we looked at
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that suddenly as the norm you know there were unions that negotiated wages with the management of the company they worked for people stayed with the same company for most of their career you know they got the gold watch and they
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had a mandatory retirement age but they also got a pension not a 401k which in this country is determined by how much money the worker puts in in the old format it was a fixed pension I look at that period as an anomaly not a
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norm between 1946 and say 1968 America bested the world uh but that's because we wiped out all of our industrial competitors in world War II in the mid 1950s America produced something like 86% of all of the cars sold in the world and it wasn't because
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they couldn't build good cars elsewhere the Japanese and Germans have certainly shown us that it was that they didn't have the factories we bombed them into rubble and so in America in particular uh we we started just sort of
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looking that as the normal way that things were going to be and that wasn't true at all it was an anomaly and you know there's the website what the f happened in 1971 well one of the things that happened is the Japanese brought their
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manufacturing fully online and guess what they build beautiful cars that are reliable and were more in tune with the energy problem of the 1970s and so you had kind of fat and happy American automakers getting caught uh as if uh it came out of nowhere that's the same idea of the great ruffle the great ruffle posits that a lot of people are fat and happy using an old playbook in media in publishing in finance all over the place those models
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are collapsing why are they collapsing because we are bringing online tools and technology that is you know almost magical in its ability to leverage smaller teams smaller companies Steve Jobs famously said that with his first
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computer he was building a bicycle for the Mind well with AI and the internet that's a rocketship for our mind and for human creativity and given the fact that we have right now not in the future not expect it but right now we have the
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ability where I fully suspect that somewhere in the world we will have a billion doll Corporation with one employee we have made such huge strides in automation you can essentially have a situation where much of the what I would call cut and paste
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work goes away you can automate the boring parts of your job you're seeing the adoption of this across sectors knowledge workers are probably going to be the most impacted by this but if you're keeping up with the physical
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embodied robots that they are making that have ai chips uh running them they're getting incredibly good at things like moving boxes from point A to point B you're able to uh essentially get this sort of exponential leverage
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using the platforms and the tools distribution great example you can have a company whose distribution is the worldwide web you know the internet and so I also think that particularly AI is going to supercharge our creativity and
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our ability to innovate everyone's always afraid well the AI will do this or the AI will do that I I don't look at it that way at all I think that what we're going to see is this so-called senar model which is man machine that
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combination will give humans such a boost in terms of their ability to pretty much pursue anything they want to do now as part of that the whole idea of the company that you work for for 30 years to get your gold watch and your
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pension is disappearing and and you can understand why just as an example you see all of the big companies trying to get their workers back to the office and why isn't that happening well because people during the uh period where they
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were working from home realized oh I really don't like commuting 2 and 1 half hours to the office and more importantly they demonstrated that they could become very productive working from anywhere where so for example oan Ventures we have
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colleagues and teammates all around the world and the way we're structured is also very different just because you work at osv that doesn't preclude you from doing other things that you want to do and you know I believe that what
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we're seeing the great reshuffle doing is creating a lot of more opportunities and options for people young people in particular you know if you're exceedingly good with tech and you have like two or three things that you love
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to do you're now in a position where you can in fact do that so I think that a lot of people get scared because they want the certainty of that job that's going to get them the gold watch but we'll we'll see that broken away as well
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simply because those types of companies will get put out of business by far more efficient firms where the capital structure the cost structure of the firm is dramatically lower one of the things that OSI Ventures is going to do with it with its
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infinite books division we were talking about earlier we're going to give the authors of those books 70% after costs are recovered of the revenue of their book people when they hear that they're like how can you do that well we can do
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it because the tools have been with us in many cases for the last decade at least and it's a classic example of an industry that doesn't want to change but can change and so if you've got a free economy you're definitely going to see
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people come in and improve the underlying business model another thing we're going to do there is we're going to have dashboards for all the authors so they can actually see where their books are selling and a variety of additional sort of AI agents to help them uh plan their podcast appearances Andor their substacks Etc I think that cities are going to see potentially tumultuous changes um I'll use my local New York City as an example the entire
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area of midtown midtown is where all of the offices migrated to because it was close to the bo train train stations Etc well my wife's a photographer a street photographer in New York and she's like midtown's kind of a ghost town now
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because so many people are not going to the office at all and then even the ones who are going to the office the joke in New York is that Thursdays are the new Friday everyone thinks oh my God that's horrible oh my gosh like what's going to
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happen well I I flip that on its head and think how cool would it be if m Town becomes a mixed use sort of space if they convert some of the disused offices to apartments that are far more affordable for younger people how about
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having old Office Buildings turning into multi-use things for movie theaters for galleries for all of that sort of stuff so everything has a life cycle and you know the idea that we were always going to go to an office is it's kind of
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ridiculous offices I was just reading last night you know the modern office didn't really start coming into being until like the turn of the 20th century in 1850 Britain offices or quotes business establishments why did they use that term because you lived there too because you had a kitchen there because it was all the same place and your colleagues in your business Enterprise lived there too so the the notion of an office that's
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external to where we live where we raise our children Etc is a really New Concept constant change uh is you know just part of the package cities will compete on are they fun to live in literally I could see New York um turning huge Parts
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uh of the city into bike and passenger only areas and you know won't come quickly but uh we were talking at lunch about you know the Highline it's a perfect example the Highline is a disused Subway or Railway track now you
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could tear it down right or you could turn it into a beautiful green walkway where literally hundreds of thousands of people go and walk and take in the sites and there it's integrated into things like the Whitney Museum and so cities
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are going to have to get creative even though remote work works very very well there is something special if you're in a certain type of career where you want to live in a city where there's other people with great ideas right and and so
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I used to always joke that New York wasn't really a city New York was an idea cities tended to draw the smartest people and you see that in all countries not just America India the UK everywhere there is that kind of magnet City that's
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a schelling point for the best and the brightest of that area um and internationally are governments going to have to compete with one another well um in the in the area of business I would say certainly yes uh look at what
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happened with Ireland when Ireland uh did the uh more reasonable corporate tax structure every single American country uh company at least had has their headquarters in Europe in Ireland and so you'll see I think quite a bit of that
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type of competition emerging and you know it's going to be a kind of a not necessarily win or take all but you're going to see certain uh countries get sort of the Lion Share of businesses locating there the more favorable they
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are to the way things are moving as opposed to the way things were if you're going to talk about it in terms of the United States the red States versus the blue States they're already competing and they're competing around things like government
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services tax rates crime rates all of that sort of thing but finally if if you want to be like say you're a nature lover um and you don't want to have to face the super high costs of living in a New York or a San Francisco and you're a
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knowledge worker you can go off the grid you can get a satellite internet connection and so I I think that time and space have collapsed so to speak and because of that uh you'll be able to have more not less choices about where
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you choose to live and work so I think the good news is that people have never had so many tools at their disposal at relatively reasonable cost to prepare themselves for this new world you you can take God knows thousands of courses
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on any in particular that you're interested in right online I would heavily suggest that people take writing courses one of the reasons why we are underwriting the scholarships at right of passage with David Perell is we want
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to demonstrate and help out in areas that we think are going to be beneficial to people moving into this new environment um so oddly I think writing has gone from nice to have to need to have and the Beautiful part of that is
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you don't have to go to uh the Iowa writing school you can start with David and then go on to other courses and other associations same sort of thing in the hard Sciences now of course you're probably going to need a degree from an
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institution but that's not going to or should stop you from learning all you can online all of these resources are there for everyone that's the thing that I like to stress I always try to find things to root for as opposed to against
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and I think that we're coming into maybe a golden era for creativity and Innovation because all of the Drudge work all of the things that occupied hours if not days can be done in in the blink of an eye Now by a machine and so that frees us to spend more time thinking creatively to thinking of solutions to experimenting with Solutions the other thing you want to keep uh moving into this new environment is your proof of work you know you got
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hired because of your proof of work many many jobs especially on the knowledge working side you definitely have the ability to have a long proof of work uh that will become in essence your calling card let's say we're making a movie we
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are making a movie and we're going to use this very uh methodology people who want to make a documentary are going to we're going to be able to find where they are we're going to be able to show them the benefits of doing working on
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this project but as the maker of the movie you've got to present it differently so what we're going to do is everyone who has a in making the movie is going to own a piece of that movie and so if we sell that movie probably to
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a streamer we're going to bypass for the most part theater distribution and go right to the streamers but the key is if you worked on the movie you got a piece of it and so what we're trying to do is inculcate the owner mentality as opposed
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to a employee mentality and I think that if you could start thinking that way about your own career you are the owner of your skill set you are the owner of the things that you can do better than others and so we'll even see I would
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think things like teachers I think that within 10 years the best teachers in the world will be making millions of dollars a year because they'll start their own corporations they'll work with AI so that the AI can get to know the student
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better but they'll use the teacher who's very Dynamic who's all of these things so you're going to see professions that once were very modestly paid such as teachers uh you're going to be able to see some breakout Superstars there and
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because of the infinite bandwidth that we have on the internet there's no more just single one game win or take all right power laws exist everywhere and I don't think we're going to get rid of them however now we have all the these
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little niches that you can conquer and so people are going to be able to do things that are more in line with their passion and if I were younger I'd be super excited because you're not going to be bound by the same old 9 to-5 that
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maybe your mom and dad were certainly than your grandparents were I think that we are really heading into kind of a golden age for people being able to really pursue the things that really they love or are passionate [Music] about