John who who was the doctor that you were going to for calf implants oh yeah oh we're alive welcome to technology Brothers the most profitable podcast in the world uh we're still Loosely on the topic of the fires but today we're flipping to a little bit more of an optimistic frame we're going to take you
through the rebuilding process who's going to make money off of This Disaster there's always a lot of money changing hands whether it's through Insurance private companies rebuilding all sorts of different things that are going to happen so we're going to take you through a market map of what companies
are going to be built but we yeah we're going to try to get into there there's people that there's people that are taking advantage of the situation but there's also a bunch of good people yeah and there's also a lot of chaos uh so yeah excited to dive in here uh but we'll kick it off uh with some coverage by our
Mike salana yeah uh journalist of the Year journalist of the journalist so Mike salana writes in Pirate wires a piece called Wildfire uh he's he does a very interesting thing in this piece he he kind of connects the wildfires to the Mark Zuckerberg announcement about the removal of fact Checkers and the
institution of community notes um it was pretty interesting but it's a great overview of kind of where the chaos stands uh culturally mike always does a great job of blending uh technology and politics together in a really cool way so I'll just read through some of this uh last Wednesday America woke up to
footage of Los Angeles once Los Angeles's once idelic Pacific Palisades and black and smoldering ruins as the city began to Grapple with the worst fire in its history almost immediately the remaining vestages of our de facto State press lifted their hands to the sky in Despair and blamed global warming
as also not just the worst fire in La history it's the worst fire in American history from the lands of economic damage yeah I wonder if it's going to be the worst fire in human history if you measure it that way it's it it's it's up there it's massive um we are recording in a different city because of this
we've both been Loosely displaced a fire could rip through two or three Western European countries and not cause the same amount of economic damage as one neighborhood of La yeah it's true um and so the uh the Democratic politicians echoed the charge and demand Ed action decarbonizing our entire planet from
Donald Trump who would not be president for another two weeks but on X there was no hiding from the truth and there will be no forgetting what we saw La was a portrait of Madness as hundreds of thousands of people evacuated the city while suspected arsonists shuffled through the Haunted Hills and empty
streets spreading fire and roving gangs of looters picked apart abandoned homes from the first deadly Blaze questions from the front lines quickly rocketed back to social media and spread and he list all of these great questions that people were asking and some you know conspiracy theories and some things that were
proven true and it's very very interesting to because it happened so fast I didn't remember all these we talked about a few of these but uh why were the fire hydrants running dry something that's been really hot hotly debated uh why did the LA water Chief uh Janice Quinones empty the Sanz Reservoir
and why was she making $750,000 a year yeah I saw an interview with her where she repeatedly said that uh Equity was her primary motive in taking the job like over and over and over that was like the most important thing to her yeah which you know it's fine for her to have that belief but you
would imagine that you'd want the person running our water infrastructure to just make sure that it was a well-run you know well-run you know sort of system yeah the priority should be like your job first the other stuff comes also unbelievable comp for a public servant you know um I mean we love big comp
packages here should we ring the size gong for her 750k I'm not going to really give it too much you know just but not not bad it's not bad for a day's work doing apparently nothing um the the next question is why was LA mayor Karen bass at a presidential inauguration in Ghana um and then actually why was the mayor
of LA on diploma I the G of thing's interesting I I think so a lot of this got kind of blown over a little bit but malibo had bad fires less than a month ago yeah and the town was really damaged there was if you drive through Malibu today you you would think that the fires had really gotten
into the sort of central area of Malibu but it was actually the last fire which was in December and same exact thing high wind warning fire started up almost immediately in that situation the fire fighting teams were just able to be a lot more effective and save a lot of structures so it wasn't like 15
structures were taken out or damaged um and so Malibu and and sort of Santa Monica Mountain residents are basically trained to at this point where if there's a high wind warning there will be fires right and so that's why this week everybody's still on super high alert because there's high winds today
they shut off power again and all the stuff um so so bass was getting briefed on the high wind warning while she was on her trip knowing that this was like the the the most significant fire risk uh and still decided I'm going to stay on this trip that at this point nobody even knows what the purpose of the trip
is but it seems like one of those kind of like relationship building sort of more like Photo opportunity it does I I mean I was thinking about this cuz like at at first read it's like very bizarre like why is a mayor going to a country so far away like you think about the mayor like their business is in the city
they should always be in the city governor should be always be in the state and then the federal employees and you know the President should be traveling doing like the geopolitic stuff yeah and there was an early story about like Bernie Sanders being one of the first Congressman or Governors to do
like foreign policy as a local politician it was very odd and it was criticized um but but I was trying to steal man it like is there a reason why I would want my mayor to be in a foreign country and uh I mean we could use like the Swiss Watch industry as a joke but there are reasons why if if there's a
country that's doing a lot of business in your city it might actually make sense to go visit that and say Hey you know you are you are a constituent in the in in some way you are selling a lot of products in our city or you are you know so I'm going there to make sure that our business relationship with my
city is great and I might want my mayor to go and do that again it's a little odd because I don't think we have a really amazing business relationship with that Ken has a history of of of uh you know foreign you know policy missions she in the 70s uh her favorite trip was to Cuba where she
would go and she would coordinate um I'm forgetting the exact name of the group The extremist group that she was a part of but she would coordinate with the Cuban government to sort of strategize on bringing communism back to Southern California and it sounds like sounds like a joke but look it up it's
factually true um and so yeah maybe she just likes to travel maybe that's just part of her thing but regardless she she had posts like few years ago saying calling out other politicians in disaster scenarios being like why aren't you you know it's embarrassing that you're not at home with your so the
whole thing is you know she has been completely melting down but let's get back to that uh more questions why in a City constantly on fire did the mayor cut the fire department's budget it's a very good question and if you look at the the breakdown of the budgets it's not like the budget of everything was
cut and the fire department was just cut less than everything else it's like the fire department was uniquely cut one of the one of the hardest hit departments and then a lot of other things increased in budget so it's kind of odd why we were allocating away so the the fire
chief who's been getting just you know MD and in in kind of unnecessary ways in many ways it seems but she had put together a report telling the mayor's office we need we don't need our budgets Cuts we need 50 more fire stations in LA county so she was yeah asking for the right thing bang in the size gong asking
for more budget yep getting size gong everyone needs a size gong it's like look I need my budget increased I need to bring the size gong we didn't we couldn't bring much from the studio but made it we brought the flag and the size gong and money uh and why uh the last question is and why had the state prohibited
insurers from increasing rates as the risk of wildfire increased which catalyzed a drop in coverage just before one of the worst fires in its history California is a one- party state so failure in California is perceived as an indictment of democratic governance this means Wildfire discourse is pretty much
toxic at the national level Republicans are incentivized to highlight disaster in the state Democrats are incentivized to obscure it and nobody is incentivized to chart a course toward safety for the people of California while inevitable the discourse stalemate has nonetheless been frustrating this is
something that I covered in that solo episode was like I I I wasn't even trying to take like a political stance I was more just trying to like lay down like what will the narrative be and what where where is where are the battle lines being drawn right now and it's the question of like you know was this a
man-made fire was this uh can you pin this on the a lot of times these fires get pinned on like the electrical companies for not doing maintenance on their Transformers that's why now every time there's any fire risk they shut off the power completely it's crazy which makes sense to them there because there
were were Landmark court cases where they were proven to be at fault and there's billion dollar payouts or whatever so they're like well startup idea how about a Transformer that just doesn't explode yeah I I cannot believe how many Transformers just explode when something goes wrong like
that just seems like an engineering flaw right transform into a more Tru structurally sound he it's crazy but the real solution is to bury the real solution is to bury the the lines of course of course and I don't think the utility companies want to pay for that so now they're hoping for bailout there
is a there is an interesting question I don't know if we talked about this before but there's this massive move in in La everyone's saying like oh look at the houses that survived they you know they use like steel and brick or whatever and you see the the burn down homes and the chimney is always still
there because it's made out of brick and so it's like oh maybe just rebuild with but you forget that like earthquakes are huge here and like if you just focus for fire prevention well then when an earthquake comes you're going to get screwed and and and and like it's easy in this in the in these kinds of like
immediate disasters to just refocus on like the current issue and be like fire prevention is the number one thing but it's like maybe the time is to also think about earthquake prevention and Fire Prevention and all the different things I think thees in in some ways focusing on making you know built
developing houses so inexpensive through stuff like cover and uh my buddy Alex a company has a company that py back that's focus on building um you know building homes in in a in a much more inexpensive way part of it's like if you could build a home 10 times faster for 10 times less money then there wouldn't
even be the same issues around Insurance because you could yeah lose your home and just rebuild it fairly quickly yeah uh which is sort of dark but um maybe that's uh part of the solution here yeah so uh salana takes a little bit of a Victory lap for having called a lot of this uh he says he first wrote about
California's wildfires in the fall of 2020 and then again in 2021 in a piece called global warming Ate My Homework great catchphrase he quot tweeted Bernie Sanders with that and got a lot of attention because it's it's a great way to you know focus on the key issue of like you can't just always blame uh
global warming when like if you had done the wild if I ever told you this my dad my dad during his teaching career his his website where you would go to get the homework yeah was dogmy homework.com oh really that's amazing good domain runs the blood he he let it expire I was like Dad like come on that's a great but
uh but yeah again the whole like at a certain point the excuses just stop working and and when Bernie was tweeting blaming this all on climate change I was I don't get triggered yeah but I was upset generally like I was like okay like come on dude like this is like this is not the time and also you're in
Vermont so why don't you focus on Vermont which is a disaster in many ways too yeah so salana breaks down like a little bit of what's going on here wildfires including mega fires have burned through California for thousands of years but about a 100 years ago Gold Rush times the population of California
exploded which led to the prevention of natural wider scale Burns as humans fought back against the regional phenomenon on fuel has built up for decades because of this and today the state the state's at constant risk of burning there's no easy solution to this problem the problem let's call it of
living in a place that tends to be on fire any thr in these jokes uh although there are many strategies we should consider from housing policy that en encourages greater Urban density I talked about that uh away from the winds to better from the Wilds to better resource management to reservoirs to new
equipment we are also living in the future I'm told and I wonder what new tech what new strategies and Technology might be possible from tracking to fighting fire probably someone literally paid to pursue such things should do a little digging but decarbonizing our entire planet is not a serious suggestion not
only because it's never going to happen but because if it does happen California will still be at constant risk of massive deadly Wildfire we need a plan I argued this for years um and so goes a little bit into uh you know Liber like how the discourse is shift on X because there's much less factchecking um this
is a really interesting anecdote now there really is an art to good factchecking one of the most popular and useful weapons in our sprawling information War generally what you want to focus on is something categorically wrong which by relation seems to disprove an entire class of thing you
find uncomfortable yeah CNN produced a great example of the tactic early morning early Monday morning met of fact Checkers they reported debunked a post on looting and for what and from what I can tell they were correct the narrow example they fact checked was indeed wrong but was looting a problem barely
discussed in the early days of the fire while widely dis while widely discussed online a problem or not and then he says as as the as at the time of my writing 29 looters have been arrested with hundreds of looters reported generally speaking it was and remains a huge obvious problem and and they had to
create 24-hour curfew effectively where you were not in Malibu specifically you were not allowed to move around walk around Etc uh we were my neighborhood was looking at beefing up our security and the only place the security was going to be able to sit was at the guard Tower or in in the community y so it was
effectively not going to be worthwhile because we already had security there yeah um and so they weren't even letting private security come to the area so imagine the number of people that would have been arrested if and that were arrested um just as a media strategy I find the section so fascinating because
it's like it like you know you're you're running some like SAS company and people are complaining about your website being slow or something uh but instead of addressing like the the median complainer you find like the most extreme person who has some like insane Avatar and you're like I'm being
targeted by the farle to the far right and then it's like oh well like you know he debunked that person so you know he debunked the entire class of complaint I I I I feel like this has been used all over the place to great effect this idea of just like honing it on one that's what new has been doing
too and he's hyper fixated on maintaining His Image right now and so any that anyone says he's he's a master manipulator and and media personality um and so yeah it's a good strategy to just focus in on the one thing but in my you know going through this the last couple you know last week or so it's been eye
openening to me because so much of the information that I I was getting from people that that they were speaking factually like noou burned down yeah it did not burn down it was saved um yeah apparently two so Larry Ellison has seven homes P two out of the seven burned down and apparently the
firefighters just decided to make a final stand at elison's houses I wouldn't be surprised if he was like carrying like this is a Bitcoin you know hard Hardware wallet like don't let it go any farther um but um but yeah there there was just a lot of a lot of people were saying the Palisades Village burned
down in fact it was the only area of the Palisades basically that didn't burn down um so there was a lot of stuff that ended up wasn't inten misinformation how bad do you think the the Palisades Village is going to be in for it post fire because Caruso had private firefighters there and water tanks and
was very set up to defend it he defended it successfully you know people are criticizing him oh like he prioritized his buildings over people's HS but clearly the guy was prepared and planned effectively and was effective in like protecting I think it'll the question is just like who's going to go to these businesses when it's all just
construction around here's here's what I think happens just my opinion I think it was actually very positive that one small area was untouched because that is going to be the community center for people to rebuild I think a lot of these stores you know the stores there PGA Vanetta St lauron you know like these
stores like not really useless they should be like construction you know hardware stores gas stations you know restaurants for food cuz like there's going to need the homeowners will be spending and and the residents will not be spending much but there's going to be for every home
let's say the average home has a crew of 10 people working on it you know that that's tens of thousands of people that need to eat and you know buy supplies and get gas and stuff like that so I think it will ultimately be a Beacon of Hope and some it's not going to be normaly but um it would be interesting like does do
it make sense for Aran to still be there when it should probably be a smart and final now because like people should you know they don't we don't need we don't need $20 you know grain bowls when when the average person buying will be like you know day labor yeah yeah yeah I mean maybe he uh maybe just does
short-term leases and just swaps out the that's what I'm saying I think he'll be I think he'll be strategic with it bring Stu later being worth $6 billion do he could have that and he owns his properties like he could basically zero it out but if he goes into say we need a hardware tenant we need you know this
this this M um and uh maybe get a slop Cava BS in there some barard barard Barnyard bowls so uh in in typical Salon of fashion he Bridges the two major stories of the year of of the week together into one kind of thesis uh and he shifts from the wildfires and all the fact checking that's going on on X to Mark
Zuckerberg's announcement that he will be removing fact Checkers from meta properties and and implementing an acts like Community notes system which we talked on the show before but uh salana has a bunch of grid stuff in here he says on Blue Sky Zuckerberg's changes were of course likened to white
supremacy by the sort of mental patience once uncritically cited as experts by our Tech press and sure we love to throw eggs at the crazy people who held us prisoner over the last few years it's funny when they claim their lives are in danger because people are posting on a platform where they do not
themselves post and it's good to laugh at them but meta changes really are significant and they were announced in a met in a manner meant to make that clear Mark didn't only change course on speech he denounced fact Checkers both specifically in the case of their work at meta and conceptually this was
returned to the company's founding founding values he argued one more point on that I I do think I have been generally everybody can say these I posted yesterday have you been testing the limits on Instagram going really really extreme seeing seeing if Mark's you know really well I posted about this
well I just posted yesterday just because you can say there was this e Egan robot says it's morning again in America and there's a quote from a banker I feel liberated we can say the RW and the p word without fear getting it's a new dawn and so my point was just because you can say the RW now doesn't
mean you should yes and I think that the the people are taking this as an opportunity to be mean and hateful totally and it's low class and vulgar we joke about this but it's true don't use free speech to be mean yep just just just there's no there's no um more or less you don't see um you don't see successful people being mean online
totally even Palmer when he uses some of these words is using them in response to Jason who's a Internet bully yeah so he's standing up to an Internet bully exactly but even with Palmer as he said the third and fourth iteration of the RW it started to get old exactly but again Jason is like trying to bully him which
is hilarious to try to bully a billionaire who's 10 times more successful than you um but that's what's happening so but yeah we just say to to our audience um just try you know there's no there's no Roi there's no long-term Roi in being mean yeah it's sort of these shortterm y uh you know so
I remember literally where I was when I first heard the term the r word obviously I grew up with like you know guys calling each other all the time um in in the pejorative sense which I don't think you should use I think it's okay to use it in the descriptive sense uh if you're quoting something or
using it in like fire retardant essentially like to slow the process down um but I remember being at South by Southwest at this like Spotify activation and my business partner was on the phone with someone and he used the RW as in a pejorative sense and his buddy was like hey we don't use the RW
anymore it was kind of like you know uh like like free speech policing him and he was like oh I don't know how I feel about that but like I kind of get it like it is kind of vulgar like maybe I shouldn't use it and then over the following years it became like okay no one ever uses that yeah which like
people were already there was there was already a sense to be clear it was still being used heavily online totally and in many male circles totally but but but if you just had like a normie job at like a Fortune 500 company company like you wouldn't use any foul language in the office at all basically your mom was
right speak how your Your Mother exactly wanted you to speak when you were 10 years old but then what happened was it became such an inflated word to the point where if someone caught you using it even descriptively and the famous example is Ben Horowitz using it in that clubhous uh chat and Taylor Loren's
putting it out on Twitter saying Mark and she misattributed to mark andrees But Ben Horowitz was quoting some Wall Street bets kind of Gambler dgen guys who used the RW to describe themselves so they were they were they weren't being pejorative because they were using it to describe themselves they were
still using the uncensored RW he was quoting them and so it was like three degrees of separation away from like actually calling someone the RW pajor I'm just and so and so it became like this weapon of like if I caught you using it if I have evidence of you using it I can get you fired I can get you
punished I can hurt you and and so that's why I do think it was important to cross the Rubicon for people like Palmer and Delian to use the word and say hey we're not afraid anymore you can't control our speech but it's funny now back I would not I I would not be inclined to hire somebody that was
freely using the RW totally in any in any like online you know consistent setting just because I don't I don't think it's generally kind so I think AG part of it is having the power and the the freedom to do it and having the restraint to say there's better words Nimrod communist mouth breather vure
capitalist so next time yeah repeat this next time you want to use the RW call someone a VC yeah John you sound like a VC right now yeah yeah and so and so I think like Palmer at one point he actually broke down his logic and kind of explained why the why the word shouldn't be removed from the language and censored and and I
agree with all that I think it's I think it's good to to to say this is something that should not be this weapon of cancellation um but then there's a second aesthetic question and aesthetic question I was debating with someone ter exactly exactly uh there's there's the there's like the utilitarian question of
the word like should you be fired for using this word maybe not should you be shamed and should your free speech be impinged no but is it an aesthetically beautiful word no and so that's why weird thing where I do think sound like you know again this is like almost getting into territory that's this is
almost more of like a man like a business like management thing but if I had an employee who is going around using the RW online yep I would tell them to stop yep and then if they kept doing it I do feel like that's grounds for termination because you're representing the company in a way and
you've been asked to not do something and if you want to go around using your real identity while being employed at a company it's the same thing to me as somebody going around being racist online y especially like I mean it's very context dependent but it's different if somebody wants to have an
Anon profile and go RIT and be in Wall Street bets there is a very different thing now especially with the with the company badges on X like everyone with that badge is an extension of the brand and and I me we talk about got a lot of trouble with this because they gave the badge to everyone
it made everyone a brand ambassador when you look at the way ramp's done it it's a lot of people who are on X and are posting about literally just their job but it helps build the brand because they're posting about software development or fax Herbert is posting about corporate finance and he works in
corporate finance at ramp and so he is an extension of that brand they don't want their brand to be represented by vulgar terminology and so it would make sense for a ramp employee with the badge to use that word and represent the brand that way and so it is this weird it is this weird dance because because
obviously I'm extremely pro- Free Speech I'm extremely anti- cancellation but aesthetic free speech is also different in the context when you're representing if if a pro it's totally fair yes if a pro sports team it's one thing okay a guy an athlete should be able to give an interview and thank their religion for
you know what you know whatever right that should you know nobody should be able to get in the way of that right like that's their P part of their identity using specific words that negatively impact the brand that you're participating in yep is to is to me a totally different thing and you can go
to another team and do that you can go work for yourself and do that you can be you know terminally online unemployed you know and use you know also it's like I mean it's like good comedy like there are like certain words can be used in very funny in novel ways and the first few times the RW came out online it was
like whoa like okay in this context this is extra funny I mean we were joking about in that Taylor Len's piece how how we said like her career had been our word right because slowed because that's that's actually the the the non-pejorative definition so it's like this play on words and that's kind of I
think it's funny um but but if you're just like throwing out the RW everywhere because you just don't you just don't know any other words and you can't express yourself anyway it just gets boring and so it's low class and vulgar and what would your mother say um what would your mother say so that that wraps
up our our our word rant for the day um well you'll probably be able to use it on meta um they list out a bunch of examples and think you should be able to use it on social media platforms they're not the Arbiter of this we're the Arbiter of it because we decide what is aesthetically correct in terms of taste
and there's going to be teams that decide that that aesthetic aligns with their brand sure and they're free to use that uh but um it's very like Monster Energy word I had uh I I I had a young member of the party round team that uh there was a period where me and uh another person on the team would have
post notifications on for the said person we would be like we'd have like twice a week we'd have to be like delete this right now like it became this thing um hilarious some people will be able to guess okay so basically uh salana breaks down some of the reaction at meta like the there's been this big story in The
Intercept in formerly Gawker and 44 media talking about how like zuck's announcement has caused chaos at the company and there was uh a post on the internal meta platform called workplace that said this person's like upset about it and they're taking time off um salana then talked to a couple meta employees
himself and and said that there were a couple 100 comments on internal post but not a single person had quit because of it and meta employs 25,000 people so it does seem like a muted reaction internally people are just kind of like yeah cool fine no fact Checkers Community notes awesome um but there's a
great anecdote in here from Tech History which I was not familiar with and he says that um one executive that salana spoke with reminded him of what Facebook culture used to mean in 2018 when Justice Kavanaugh was elected to the Supreme Court a meta employee and one of Kavanaugh's good friends went to
Washington to support him amid the controversies surrounding his confirmation this according to the executive I spoke with uh led to a full week of what might more be more properly be termed chaos as thousands of comments lit up meta's internal message boards which concluded in an employee walk out
that executive's name was Joel Kaplan Mark just gave him a promotion he is now the company's president of global Affairs and nobody at the company seems to care which is kind of confusing at this point as it's starting to seem like Zuckerberg is actually trying to piss these people off which I love um and so
uh after a few a few days after his Instagram post meta ended its Dei program and uh Mark appeared on Rogan to basically apologize for all the censorship in some way benefited from I think meta and Sam have benefited from the fires in some ways because they both had somewhat controversial moves
that were just completely drowned out like last week people really didn't care too much about tech techology this was a story but it had 10 times less interest because there just was these raging fires yeah it was hard to post like anything nonf fire related uh just because it's overwhelming the timeline
um but this is a very interesting uh debate point I mean you you you've kind of called the top on Mark's you know called the top I should have posted about it but I I called the top on Mark's personal the local top yep not bearish forever as soon as he throws on a suit it's a new it's a new market yeah
new bull market no but but about six six yeah yeah about six months ago I felt like Mark had been very emboldened by a lot of the positive reactions he went through the worst negative period everybody called robot he was called a robot he would go in front of Congress and be gone and just he was he was in a
bad spot then he started training MMA working out got jacked meta like started ripping started doing the the wakeboarding with the American flag positive response moving all the way to the minivan stuff like flaunting as wealth like kind of playing into the average meta user and things that they
would find interesting and I felt I felt like there's this Dynamic where if you get too much positive the more positive attention you get the more of a Target you're putting on your back front by the internet right and uh anyways that seems to have been there now is like a much more there's a bunch
of positive people are like yeah PR zck and then now there're starting to people being like you don't get credit for this decision yep you're doing it right at the new Administration you're very late you're doing it at the most convenient time and there's always been this theory of like the pr firm behind his Rebrand
is genius and like I never really bought that because I do think he's just going back to you can literally also he's also always just had like anyone goes through periods with different interests he got into smoking Meats he did that very robotic way yep but then he's now into MMA and likes Dana White and likes yeah
you know and and he's more confident about it and he's more he's posting about it so I'm generally I'm generally I'm I'm in the camp where I'm I'm glad but I've literally talked to like the head of PR meta and like and like she's always like yeah he had to explain to us what MMA was like
they didn't know like I'm like I'm very very sure that like that like there's no slide deck out there with like get an fpj Zuck like that's what'll work like no he's he's he has agency yeah and and you can see it because if you go back and look at like the first interview he did with like the Solo Cup on the couch
it's like that's kind of he's always kind of been a bro and then he like if you look at language he used in the college era is almost the same is what you would expect a guy that looks like he does now to I can't believe these people trust me with their data LOL looks kind of clearly the robot era was the pr firm
makeover it was like this guy's too much of a crazy bro we got to wrap him in something really tight and like quiet so like don't say anything and now he's kind of Unleashed but uh but people are definitely saying like oh this is the top and now it's like oh this is late and I'm I'm sick of the stick uh I think
he needs to switch it up I've argued that he should throw on a suit um there's other things that he could do he needs to get into long range yeah yeah I wish Tim Cook would follow Tim Cook can't really afford it yep but if he had the level of wealth that Mark had he might be able to spice
up his personality a bit tot you um Tim Cook you think of Tim Cook you're like okay he drives Alexus he drives Alexus no I'm assuming so wears an Apple Watch yeah wears Lululemon okay maybe spices his EP I think he wears Nikes Brun Nike some Brunello now and then uh but Tim Cook I think could take apple from a three to a
four trillion dollar market cap just by being a little more personable and being like yeah the photos app is terrible I'm sorry the alarm app is terrible I'm sorry battery life is terrible I'm sorry we're gonna make it better oh yeah yeah yeah he is he is like the most media
trained person in the world have you seen his interview with M he doesn't do live stuff right no well not anymore but that's just because like the co stuff and the live stuff's coming back he's not afraid of that we'll see we'll beckling you bricked my phone no he did he did an interview with MKBHD about the
Magic Mouse which is the mouse that you have to plug in this way so you can't use the mouse while it's plugged in like it would be so obvious just to have the charger in the front so then you can use the mouse while you're plugging it in but this you have to flip it over plug
it into the bottom it's like one of the worst designs ever Apple they have a lot of great designs but this one was hug MKBHD asked him like like uh what do you think of the Magic Mouse he he's just like well it's one of our best products just zero awareness that like people in the Apple Community hate that and he
should have easily just been like yeah I mean obviously like we kind of messed up the port I'm excited to revise that we have all these timelines we'll work through it like you know you miss stuff sometimes so yes my phone's about a year old I might go I don't think we're going to have time today but tomorrow I'm
definitely going to go upgrade it um sorry I didn't sorry to Apple I didn't get it in for Q4 but but I'll try to buy some other stuff this quarter and really get my you know uh LTV up but um my phone went yes so I I go on I leave uh the house I go on a beach walk yeah I was like listening to something
not even using my phone in 15 minutes my phone went from 20% battery life to 1% and then died yeah I was like 20 to 1 15 like a 15 minute walk I was like this is basically like a landline now like I actually should be charging it right I we need the tin foil hat because I don't believe in this conspiracy
this conspiracy theory at all I think it's a skill issue I think yeah my batter is a skill issue it is you have some crazy apps running the background no it's X actually I think X when you have like if you're posting a bunch because you're getting notifications Destro your exactly exactly and you know
whatever optimization engineer was like let's worry about the battery elon's like no don't care fry the battery just get the just get the engagement out keep the people out we get the test they they Elon would launch a phone at some point yeah with a weekl long battery life using all of Tesla's like Battery Technology like
that would actually you know people would be like oh that's pretty cool the the starlink is like the size of an iPad you could just have that and then iPad on the front and then it's just like always satellite internet connected I saw a SAT I saw a starlink battery like new product that's like built like
basically like a we long battery that you can put your starlink in but it costs like five times as much as the star as the starink batteries are expensive they still are uh Apple needs to have some sort of like limited allocation like the like Ferrari does so you know it's like look we're going to
need you to take a bath on this apple Vision Pro you're going to need to get because these things are losing you can buy an Apple Vision Pro for 4K and go on eBay and sell it for 2K the next day like the depreciation is insane on the on this products but you do that a couple times you're you're you know your
ad starts uh liking you gets you the allocation of the new diamond Iced Out Apple watch when it go ice it out with with a you know 72 hour battery life it would be it would be really funny if they were just like yeah we launched the new iPhone has the has the best like M4 chip in it it's super fast interesting
and and you're you're going to need to get on to get it you can't just buy it it it is fascinating that Apple has seemingly shifted away from this multi iPhone strategy and basically wanting everybody to get in theory get the next iPhone when I do believe there's a huge number
of people that if they made a $110,000 iPhone that that had a just Ultra ridiculous battery life that they would get it totally I would if I had a phone that I just never had to really worry about charging throw it on every now and then I the the the sort of my willingness to spend would be it is
crazy because like there's that terrible camera bump on the top which like you know was never on the Steve Jobs iPhones uh the wobble is wild and and it seems like if you just ra the rest of the phone to the thickness of the camera bump you would get double the battery life with the extra space they must have
run the numbers and been like people don't care I I think that it's like a stated versus revealed preference thing I think that for most people it's like yeah just subscribe to the iPhone every year it dies at the end of the day you're good and then sure you're power user on X so you're going to get screwed
but for most people their phone lasts the full day at least for a year and then they move on to the next one it would be if they had any vision would do a landline version of the iPhone that's has one of those stretchy cords you can just that would actually we got to get that Tim when you listen to this yeah
reach out to us printer too we won app we got to get on we we we got this incredible Market map so John John is John future ass John did this and if anybody yeah if anybody uh any any Venture Capital firms out there that need a market map made John made this in like 10 minutes I'm very uh very
impressed but um yeah so we key question who's going to make money obviously it's a terrible tragedy but yeah and who are a lot of business ramifications so we tried to divide up what are the categories of industries that will be affected and then within those what are the subcategories and then give you a
couple examples of each company yeah so C take us through some maybe list out all the categories we'll go through high level category so we have building materials and supplies thousands and thousands of homes and structur and stores and all these things burn to the ground uh tons of damage that wasn't
even necessarily structural so that's a big one community and government support uh so that's everything from FEMA to the Red Cross who are coming in uh some you know some activity on the nonprofit side government side uh neither of those groups are going to be making money but they're going to be spending a lot of
money and so people are going to be making money from those budgets y uh construction and infrastructure so there's big uh home builder and you know and groups that will build a you know a uh not a not a not a those big home builders like lenar will come in because they they do more like tracked homes and
specific developments we can talk more about that when we go into the Deep D on that company but yeah and the Palisades is not an area where people are going to say hey let's just take you could see that potentially happening where one block is like let's all work with this one Builder just build them out um but
anyway so construction and infr structure environmental remediation restoration so that's everything on the cleanup side yep uh you know so much uh there's so much toxic waste uh all over La that needs to be cleaned up uh and then landscaping and erosion control so one thing that happens post fire is when
all the fuel that fueled the fire burns off then um then the mud slides become a huge risk remember s so Santa Barbara really really sad so I was in College when those were happening and mono had had some fires and then there was heavy rains and there was so much mud coming through the hills of mono that entire
houses were just taken off like Boulders Carri so imagine a house a house traveling 20 200 feet the depth hole was like 20 yeah I know I I had a family friend who not not super close or anything but who decided they they felt they were safe in their home even though there was a lot of rain and and sort of
activity and the home was just taken out just completely destroyed so um very dark but that's going to be super important now because all over LA and in the Hills people want to rebuild but there's going to be like huge mud risk so financial and insurance services so there's going to be a lot of a ton of
lending you know activity for people that need construction loans to rebuild and um and huge fights I I was listening to something about this where like where like there's the like the uh what do they call it claims adjustment yeah big question about like oh like your house burned down and you're claiming that we
need to like rebuild the foundation but we think that the foundation was cracked before the fire happened and so we're adjusting you down and and like if you don't have perfect data on exactly all the materials everything that went in like you're just going to get Pennies on the dollar just huge fights and then
lawyers get yeah so it's interesting so there's going to be the banks are going to make Mone on the new activity yep but they're also going to lose money on mortgages where you know maybe somebody didn't have insurance and so there's bankruptcy um and then there's just going to be obviously a bunch of policy
shifting around as people realize oh I need to get off the fair plan because yep um and it was interesting I I think it was mon was it Monday's episode I reached out to kin.com just to just as like a market research thing and and they called me like six times in the last few days I finally picked up while
we were at the grocery store earlier talk and uh they were like yeah we're issuing new policies in California so so kin.com still issuing policies um QED I think is their biggest investor um so then next category security and safety uh you have Alarm Monitoring services and then there's a bunch of new upstart
companies uh like Sauron that are in that space as well and then physical security providers so um uh in the Palisades and Malibu area there's like a specific security company called IPS that everybody uses and so they've been on overdrive they're probably really important in the short term yeah and
think about think about so LA's had huge issues forever with uh uh squatters so if you I know people who have had a house in La that was empty that would repeatedly get broken into and the police just say we can't do anything about it like there's weird laws around like if they just chill out there for
enough time then like suddenly like they have some rights which is crazy um so you want to hear a crazy story two weeks ago a friend of mine was flying back into LAX gets off the plane goes to baggage claim luggage has been stolen there's an air tag in the luggage can see uh so she
can see exactly where the luggage is going it goes to this house she takes a screenshot it's stable she knows exactly it is calls 911 or calls the police police department tells them hey my bag was stolen it has an air tag I know exactly where it is like can you help me with this and they were like no just no
just no just no that's so dark I know that's to that's collapsed right there and I was just I almost like I wanted to like tweet about it but it felt like very like culture warri or something that's that's like it feel it feels like a sci-fi movie where you're like okay I'm hiring my own private special ops
team to basically go break it saying that I was like do you need me to go yeah yeah oh I'm ready to Tool up styman I'd call S the door kicker or door kicker he's got like oh he's ready he's ready go no but I had I mean I I I was just shocked I was like you have all the evidence here it's like so clear all you
need to do is just have Comm La just just send someone to knock on the door and say Hey give us that back yeah and instead she just bought all new stuff oh really she wrote it off never got it just wrote it off um next uh technology and data services so there's a ton of disaster assessment planning Tech you
know drones being used aeral photography um satellite imagery uh and then smart building and constru construction Tech so you know there's going to be companies like procore which is actually here in Santa Barbara County um they make a platform for construction management so like they'll probably see a huge uptick in
Southern California sales as Builders sort of descend um and uh yeah one thing that you know let let's let's get into it let's start breaking down each individual category sure um so why don't we start at the top so manufacturers of core materials so um there's uh to make a house takes a few
different parts um so we have Semix is the first one they're multinational uh that we're highlighting multinational producer of cement concrete and Aggregates they're key supplier for roads Bridges and Foundations post disaster they are publicly traded $8 to10 billion market cap and operating in uh 50 plus
countries already so massive um massive country or sorry massive company uh already and um the other one that we have listed is Owens Corning they do roofing installation fiberglass composits they're already been emphasizing like fire resistant and energy efficient products also publicly traded similar range N9 to 10 billion
actually in annual revenue I wonder what some of these like uh construction materials companies if this will actually move the needle for the stock we were talking about maybe looking up some of the some of the market caps on this because like although the LA fire is like hugely impactful in this area
like it is at the end of the day just like 10,000 homes some of these home builders are putting out 100,000 homes in a year well yeah but but from a construction standpoint if you think about the demand so if there was $150 billion dollar worth of damage yeah and it's and everybody's projecting it to
actually be higher than that and you're the number one producer of cement and concrete yeah that could be and then that 150 billion of damage is not going to cost $150 billion to replace right the replacement cost is actually lower because you build a house for $2 million and then it's worth4 million right
because the land didn't get destroyed or whatever but I think that's calculated in the losses I think when they say $150 billion losses the replacement cost yeah yeah yeah they're not talking about the land value for sure I no no I I I figured it's more but the thing a house
that's built is worth more than the raw materials sitting around and the constru ruction yeah but but I mean I think that like I mean we discussed this in that in that in that Bloomberg odd Lots interview where it's like the there's the insurance claims and then there's the uh there's like that other disaster
database and so um they're not just saying oh a 4 million doll house burned down that's $4 million loss they're like they're saying the insurance will pay out 2 million got it so they're taking the lower exactly exactly yeah because because truthfully like the land was not destroyed like you still own the land
and even if you didn't have insurance and you had a $4 million home in the pades and it burned to the ground you your net worth if you own that free and clear is still two million probably right something around that you maybe it's 1 million maybe it's three I don't know but um but yeah I mean the the
losses are truly like the the the burn losses it's interesting if you owned L if you owned Lots around La that were in these fire affected areas and then now a bunch of red tape gets removed your property value actually ticked up in some ways because now it's easier to build and you can build it faster so
you're not carrying that construction I I was actually thinking about this like there's that there's a funny Newsome announcement where he was like we're removing the red tape for all the fire victims and you see Nat fredman quote tweeted he's like but we're leaving the red tape for everyone else
yeah see did you see the video of him everybody was saying he was on a bunch of stimulants because he has these like weird ticks where he was going hand motions yeah so we he literally was going like this yeah we're really afraid of these property developers that uh we're really afraid of these property developers that
are going to come in and make lowball offers on these properties you know I talked to the Maui guy you know the Maui governor and he was afraid of the same thing so we're working we're working on he's just such a SL but I wonder I wonder like uh like there's going to be like payouts to people that are affected
uh I wonder $770 from from Joe yeah it's like seven it's 700 bucks or something $770 oh yeah 77 I thought you just said $70 that would be really l i mean what's the difference if you just lost um but but there's also the question about like if the regulations change like will it be
all of Malibu like will it be easier for you to build will it be like Altadena burned I'm in Pasadena my water was affected because I'm on the same water line which is why I'm here in Santa Barbara now um but my house didn't burn down but there was Ash that fell on my house like we have ashes
like do I benefit from this or not I'm still unclear Malibu Coastal commission yep lo you have local groups other environmental groups there's so many different levels of permits yep I I think it's great that Gavin Newsome can go out and say we're going to make it easier than ever to build yeah yeah but it will but but okay
you remove red tape but then you have a thousand times more people trying to do the thing so what is the net effect are they going to get you know a 100 times more you know employees that are processing sort of these like permitting stuff like that everything's going to still be permitted
you talked about how you talked about how you were just trying to rebuild a room in your house and they were like well if you want to do that you have to put in a stove yeah you have to add a kitchen you have to add a kitchen you're like I already have a kitchen to the studio I already have a kitchen I you
just really want me to cook I get all my food from Cava I get barard I'm Barnyard C it really is so insane it's like yeah your house needs two kitchens so yeah why no all of this is exposing that that every single level is broken right and and we talked about this on Monday's episode The they had just introduced new
regulations to solve the insurance crisis that was already unfolding and then it there was a week delay between when it went into effect and when the fire is hit and no no change it's so easy to just be like The Branding is we're removing red tape and then the law is like we're going to make it sure that
your house can never be built unless it's to the most environmental fire code possible and it's like no and and so now La now La has I I think we're going to want to cover this but the the the the business of Super Bowl prep the business of Olympic prep so we have these huge international events coming to
La by 2028 and um that just adds a whole other level to it but let's keep going so we have separately um these tend to be the companies so semx and or chemx I don't actually know how you say it and Owens coric um get way less attention because they're they're much more on the industry side
B2B than Lowe's and Home Depot which still have a huge B2B component to their business but are the more high-profile sort of consumer retail businesses so Lowe's uh I think everybody should know second largest Hardware Building Supply retailer in the US provides community support and emergency supplies post
disaster which is great uh do 90 to 100 billion in Revenue they're based in North Carolina where they just had obviously a big hurricane and then you have Home Depot which is the largest US Home Improvement retailer critical supplier of rebuilding materials after disasters 2300 stores they have 150
billion of annual revenue and so um so yeah the Aver you know for every one person that walks into a Home Depot one of them is a you know contractor for two people that walk in one is it's 5050 at Home Depot contractors versus DIY cumers at Lowe's it's about 70% diyers it's
yeah yeah it's more of a it's more of Lowe's is where you go uh as a consumer the contractors lean towards Home Depot and there's some interesting design choices that they've actually made in the history of Home Depot where one they were building one of the first stores I believe and they and the the the Builder
on the actual store had like polished the floors and made it look all nice and they came in there and they were like this is not this is not going to be friendly to a contractor like a contractor wants to see like gr grit and so like throw some sawdust down that funny CU whenever I'm in Home Depot you
you know I feel like a lost gold golden retriever exactly I'm I'm over here golden retriever ma yeah and and and and the idea is to you know put the contractor first you show up you go in you just get your stuff and you go whereas Lowe's there's going to be more people walking around kind of oh oh you want to you know like
you know DIY your own deck or just get some furniture get a new fridge like we'll we'll walk you through that you could in many ways I would imagine that Home Depot is a bigger beneficiary here because there's been so muchu you're not build doing the foundation yourself exactly um that is almost a meme online
of like you know you can just build a house like people that you know you know left wi people will complain about the cost of housing and then these sort of like Homestead or rightwing people will be like you can just build you can just go and buy the supplies and build your house you know um so I'm sure we'll see
some of that Home Depot went through some crazy shocks during covid everyone was worried that like you know the the housing market would collapse because the stock market was down the economy was really rough during the early days of Co unemployment was really high but then once people realized that they were
going to be at home for a year they were like let's do some Home Improvement projects and I think they pulled forward something like five years of growth in one year during covid and the stock like mooned and did really well because everyone was doing renovations and stuff because they're like if I'm gonna be
here and the interest rates are really low and I'm getting massive checks from the government and and you know I'm not moving and and the stock and the price of my house is going way up I should be renovating I should be and there were just like stuff everywhere so yeah Home Dep ton a lot of flipping during that
time so again Home Depot's a national we're going to we're covering Brad Jacobs on Friday but he has a new private Equity Firm or roll up firm you're going to try and buy a couple companies that do um Construction Supplies uh so that presumably would B2B SE more like semx or kemx ow but the
smaller smaller exactly mid midmarket compies he wants to bring in technology and automation to all the stuff he's done at xbo and the other logistics companies that he's run but focused on on uh construction supply chain yeah um all right let's jump into we're going to cover more of that like car if you're
familiar with that he wants to be you know mcmas car Margarita for for construction supplies who is posting about the McMaster margar oh yeah yeah the itar Gatorade the itar Gatorade yeah that's great um so next category community and government support uh subcategory we have emergency management
and coordination so first up we have Cal OES they oversee the emergency SP response specifically for the State of California they coordinate the Wildfire evacuations in Statewide resource deployment it's interesting because I don't know anybody that was using caloes for this everybody was using um watch
duty but I'm sure Cales data feeds into that sure yeah that makes sense but watch watch nonprofit but it's but it's like a company so it's like startup almost and I'm it wasn't it wasn't perfect nonprofit now might be for-profit conversion if they want to start printing yeah we'll see St take
private get those units stack those units if you're watch Duty gon and Company take priv at a watch stud watch just jacks it up to1 $100 $100 yeah get Nikita in there yeah get some dark pattern get some dark patterns dark and uh start start printing dark purchase yeah so Cal oh yes coordinates with
local like City LA and FEMA for disaster strategies and yeah it was wild I think Wednesday night watch Duty just stopped updating the fire didn't spread all night so I remember everybody's watching it being like what's going on cuz that's like the only way to get anything close to information um FEMA is a more
interesting one to me here so FEMA's everybody knows kind of a controversial agency because they deal with a lot of the immigration stuff but Federal agency coordinating major Disaster Response across the US they provide grants temporary housing and public infrastructure repair funding so they're
funding you know if if a freeway gets damaged they're going to help fund that um they oversee $20 billion annually in disaster relief so what's interesting about this is people yeah and I'm sure that that's more of like an average and I'm sure it massively Katrina I'm sure was higher but um what's interesting about this is
there's a whole subcategory of contractors that uh that are already looped in you know that that do work with FEMA because there's always stuff happening right so it's think of it as like a FEMA SMB type you you know uh operator where FEMA is now going to be funding a lot of the cleanup from the
fire where everything from okay there's we have these 20 cars on the street that burned out and we need to bring a bulldozer and so there's Contracting but just yeah so there's a subcategory of of contractors right now that are buying that are buying or renting every available bulldozzer in the surrounding
area or shipping them in just to them to basically take on these like individual you know FEMA contracts and could probably do a whole Deep dive um there but it's a lot of like people that have good intentions a lot of people that are just trying to make a quick Buck uh a lot of that money gets spent pretty
poorly because there's like this crisis situation and if you need to clean up you know hundreds of square you know miles or thousands and thousands of Acres of just like chaos and like you just need to spend money it's like a startup right where if you need to do something something super super fast
sometimes the best way to do it is just to like overspend um the local agencies and nonprofits American Red Cross have attat for Humanity uh everybody knows the Red Cross they not many injuries or blood donations going on right now because the death tole so low but I'm sure they come out with like you know
just general relief yeah so they the Red Cross works with local agencies they're trying to you know Provide support for displaced residents they operate on $2 to3 billion annually from donations and grants so you know big organization but maybe not even as big as some might think Habitat for Humanity they build
and repair affordable homes with volunteer labor and they offer zero interest mortgages for disaster affected families so that's cool they're active globally um but they're based in Atlanta I built a house with Habitat for Humanity in high school and it was like the slowest process in the world it took
like months for them to do like anything oh yeah cuz it's like now we're going to do the like a because it's like American uh like there's all the stting just takes forever uh and then I did one where I went to Mexico and did it built the house in a day it was the most satisfying thing in the world that's
crazy I mean they P the foundation before but you get there and and it's just like okay frame this out put this up it's like very minimal but you finish the house in a single day so sick that's how it should be hopefully I mean that's not going to happen here but hopefully even 100 days right um I have a friend
the bring the toow thr bar um import the I have a buddy in Malibu who did an internal remodel so structure didn't change at all took him over three years and and it wasn't and it and it was the kind of thing that could have been done in four months and the delay so all right next construction and infrastructure
commercial and infrastructure construction so there's aeom a e AC Acom Global Engineering construction firm for handling civil and Commercial projects yeah that's more for like if the water plant or power plant like burned down like they're going to come in and build like a bespoke like you know massive
power plant or some like piece of huge infrastructure like the water M and stuff like that yeah you have to imagine a lot of that stuff didn't burn to the ground because it's like concrete buildings but the Machinery inside and and right now we have a water crisis in in La just because you know you think
about who builds the reservoir like that type of thing like do we need an extra Reservoir after this is that the resolution well then you're going to call in going for their comp should be structured based on making sure the reservoir actually has water you know like it should be like a you know we
need some accountability you don't get paid unless it's and then there's Beckel one of the largest privately held engineering companies renowned for massive infrastructure projects worldwide 17 to 20 billion in annual revenue yeah uh International operations so very similar companies uh halberton
famous for Dick Cheney uh halberton very old company but does H these huge infrastructure projects the famous story is in Iraq like you need to put in oil well they would engineer that and build that uh and then uh and then are you familiar with Parsons in Pasadena oh the design school right
there is a design school I think the design school was endowed by the founder of the engineering firm oh crazy I think his name is Bill Parsons and he uh he yeah he designed uh like all these weapons dur he was like a a DOD contractor during like maybe World War II maybe a little bit after but built
like a whole bunch of like tanks and stuff and then eventually did more and more engineering projects bigger and now it's like this big big engineering firm crazy um okay on the residential side we have KB Home and lenar KB Home customizable energy efficient homes in major US markets built to order model
simplifies adaptation to local codes BAS in La so I'm sure they're going to you know I actually talked to a guy who does a bunch of can I have the other three pages by the way yeah um did we get the printer working sorry hav copies of this um we can trade back at some point um I talked to a guy in Santa Barbara the
other day I was like are you g to go try to do any development work in in Santa Barbra and he or sorry in LA and he's like I'm good you know I don't want to go basically get involved and someone's back here yard so I think a lot of the stuff will go to local Builders y um and that's who I'd want you know if I my
house burned down I'd want somebody local that's not just like coming in for a few years to like make a quick buck and get out yeah um and then lar one of the largest US home builders they focus on scalability um and they do have post- disaster rebuilding sort of products um based in Miami $35 billion market cap
also an investor in cover really yeah that's cool yeah so cover is a friends company uh who builds um modular homes most homes right now covers Revenue well 10x you would imagine if people are doing stuff their core Market has been adus in backyard homes very quick no but here's here's here's one angle and this
is what people have done even historically is if you need to remodel or rebuild your primary home throw an Adu in the back start with the live there and then you can build the full house there's people that don't you know if your house didn't burn down but it was badly damaged and
then okay so you're not you're going to get paid to get it remodeled y but insurance payouts kind of work where they're like well we'll fund it for two years but then it takes three four years to rebuild and then you have to then carry the cost of two properties just for your primary residents yeah I mean I
certainly hope that they can step up and and help they they they have this whole modular like you know they they they basically M manufacture panels there's a lot of manufactured homes where they build the whole home in a huge warehouse and they put it on the back of a truck you've probably seen these driving down
like the five it's crazy and then and then they and then they sometimes they split the home in half and then they just piece it together bolt it to the foundation home feel really bad when you're in them yeah yeah and and and they're built using traditional manufacturing techniques like it's a guy
with hammer and nails like nailing like 2x4s together to make the home and then putting up dry W the cover model is like make these modular panels that then can click together and they're perfectly engineered so that even like the you know the the power outlets are like built into the whole system um but they
long term they want to have all those panels click together so you could make a three story house out of them uh but they just aren't quite there yet and there's always a question of when these uh when these big events happen like the Ukraine war like there's a lot of uh there's a lot of drone companies where
it's like yeah they want to jump into that business but they don't have a manufacturing plant they have like a demo product and they're just not really going to move the needle but it can be a catalyst for a next funding round or a next product or something like that uh there's this interesting uh Deep dive on
DR Horton from business breakdowns uh they're very similar to lenar in the sense that they're a massive home builder I think they build uh a 100,000 yeah 990,000 homes annually now uh the founder started with $3,000 in 1978 and a $30,000 loan from the bank built one home and then five homes and then 10
homes and then 100 homes and then uh in 1992 he built 1,200 homes and now he's building 90,000 annually and uh yeah so one one this one thing to note if if um there if you're somebody who is obsessed with construction and home building which there are many people and this and you want to go and build a
major construction company uh or home build company there's nothing wrong with coming to LA and setting up shop and trying to rebuild a bunch of homes here and that can be your the Catalyst to building a big business it's not you're not taking advantage of anyone you're providing a service nobody's going to
give you money unless you're providing them value and exchange so I would imagine that there will be some there will be many people that make an incredible you know catalyze their career and go from a $2 million Revenue business to a totally you know 20 plus yeah one of the interesting things about
these uh these large home builders that came out of this deep dive that I listened to was uh a lot of them have transitioned being asset light meaning that they don't typically own the land and they're less in the real estate business and they've said the business is transformed from being a real estate
business to being a manufacturing business so they really just focus on making the homes 75% of the land is optioned versus 25% a decade ago and that has increased the return on equity for this business from 10% to 22% so much more asset light and uh and and it's really just about getting those
homes out as fast as possible now I don't think any of those prefab manufactured homes are going into the Palisades there's a question about Altadena uh you know the the average home price there was probably a third to a fifth as much as the Palisades um like a 800k to a million something like that
yeah but there's a but there's a big question about like uh what will that uh what will that Community want in terms of style and Design I think the what what uh what there's a pending gentrification crisis almost in Altadena where so many of the people there had owned their homes for so long
that if you own Your Home Free and Clear you do not have to have insurance I don't believe you can just you can just raw raw dog it basically but um um but uh the what's going to happen is alenz in close proximity to yeah people will look at that very opportunistically and say we can create $3 million homes here you know and $3
million gated communities by going out or more or more mixed use you could mix in so Pas has been going through a little bit of a transition where um in the downtown core there's been more apartment buildings going up still not 10 stories you're talking about like four story buildings and you and aladen
historically really had none of those so maybe you put in some of those the there's these zero lot line homes that are very popular in LA right now especially in kind of the Echo Park area it's a full house you own the house but there's no lot like like your house bumps up against your neighbor's house
and it's basically just like this ultimate optimized like check the box for what a house is bad place to be golden retriever maxing there's no place to send your well the roof deck usually so they're they're designed to be like hyper optimized I know a guy who moved into sunning on you better hope you're the highest
rooftop yeah so like it'll be like a two-car garage but they're like stacked and then you go upstairs and there's like a kitchen open floor plan living room then you go upstairs there's some bedrooms then there's a roof deck and it kind of like checks the boxes for like you have one of everything and they look
nice but they're just like really really condensed to be able to to fit them all in uh so you can you can wind up building like a 3,000 foot four bedroom home on like a 6,000 foot plot of land or something instead of like a quarter acre or whatever I probably have those numbers wrong but it's a small plot of
land uh because it's just stacked up um and so I could see some of those going in I could see some of the I I wonder how many people will say hey we want we want Elena to look like it did before so let's build in kind of there's the Spanish style there was a lot of like tiled roofs and stuff um and there was
just a lot I mean it was a very slow growth Community like it grew for a hundred years without there was a large uh community of like African-Americans yeah Latinas yeah and uh and so there's a question about like yeah what What will what will the style demands of that community be
going forward how much displacement will there be from uh wealthier people moving there well all the people it's going to be I mean it'll be cha it's a interesting experiment to see what Palisades look like yeah just because I could see the Palisades rebuilding like exactly like it looked yeah similar I
mean there were still in the Palisades there were still homes from 60s you know a lot of stuff like that um but uh let's keep it rolling because there a lot here so environmental remediation and restoration uh cleanup and Remediation is a big one we we covered some of this in the emergency management section but
you have belf for Global Property Restoration firm for fire water and storm damage they offer complete Services they do clean up and reconstruction also privately held Clean Harbors specializes in hazardous waste management and Industrial Services they removed toxic debris and manage Environ
environmental risk post disaster publicly traded for four to five billion annual revenue the one interesting thing here is like okay you have a gas station that just burned to the ground and was on fire okay now is that what happened to the tanks like is it is it leaking oil everywhere a lot of the gas would
have been siphoned out um just by nature of the the demand in the in the exit to the fire um but but yeah there's there's just so many levels to the crisis that's not just the homes right there's um it's like simple stuff like oh this hardware store had 200 batteries in this back room that just burned right and so now
that's all just leaking everywhere all the refrigerators all the stoves all the stuff just um uh landscaping and erosion control so Bartlett Tree Experts is one they have 150 offices so that goes to show you can uh get uh you can build a big company pretty much in any Niche familyowned
still they do like basically just any work around these sort of M I mean for as many homes as La has it has as many trees the trees weirdly a lot of them are left standing which is just a proof point for I think going forward a lot of these homes are going to add these complex sprinkler systems there's this
guy who runs an SMB and like does a lot of stuff with the homes in Malibu called I think it's like brush fire battle systems like kind of a cool name name but he creates these um I actually meant to when I was originally looking into that idea around doing a drone fire response business I I was meant to talk
to him but then we had a bunch of fires and the meeting never happened um but but he build these sprinkler systems to just make homes damp when fires are breaking out and the trees it was interesting a lot of conspiracy theorists were saying like how did all the homes burn down and not the trees
and this car but but trees are very moist they have filled with water filled with water they're like humans they're like what 70% water whereas the so it's much harder to drest Wood possible yeah if you've ever tried to burn down a you know burn you know start a fire with like wet wood just doesn't work that's
why you have to like kill the tree and then you burn it out and it's an interesting thing where where where homes in California and you know buildings everywhere have fire sprinklers because it's a way to protect but it's like why don't we have systems that just completely irrigate every home
as these fires are starting because if not the firefighters are going to have to come put them out so that to me seems like a startup opportunity that's maybe not a venture back business but just create these sprinkler systems for homes that are set up where when somebody evacuates they turn it on and it just
like sprays water everywhere and makes the place damp so Davy tree employee owned company very cool better than uh much better than being a a nonprofit uh for tree care and environmental Consulting stabilizes Landscapes postfire by removing hazardous trees one and a half to two billion of annual
revenue they're based in Ohio wow um so like there's a lot idea those companies have presences in LA but it gives you a shape of no but they should be being like okay we have 200 employees neighbor neighbor and uh so anyways they they'll they'll be making some money out of this Banks and mortgage lenders you know I
don't think we have to explain Bank of America or Wells Fargo to our highly sophisticated audience of uh wealthy technologists but um uh so maybe we skip over that Property and Casualty Insurance All State State Farm um yeah we already talked about we already talked about insurance I say we like
skip over this I mean All State uh sure there policies they're saying they're they they all states focus on like rapid yeah claims um and uh but you can imagine so much of the stuff is just going to be slogged and you know it's like any anytime you experience a business experiences a 100x like comms
around something it's going to be slow um alarm and mon in a lot of areas right now people still can't get to their homes yeah like they're just literally blocked by National Guard and even if you own a home you can't get through yeah um security and safety alarm and monitoring Services um it's kind of
interesting because like some of these businesses just lost a bunch of customers because people are not going to like pay to secure pay ADT in the long run to secure a lot yep um and they're not going to pay for uh whatever what's the like camera ring or whatever like nobody's paying for ring if their
cameras don't exist anymore that'll be a quick unsubscribe um and then the physical security providers I think will be bigger because people have very little trust in the government right now and even though there's a National Guard presence um the one thing that that is positive on the security side in La is
Nathan Hawkman who was the is a new DA for La who um just started and he was Caruso's pick I saw Caruso talk and and dors Hawkman at a at a fundraiser in the Palisades um back in Q4 um he's already like throwing the book at looters and people criminals that are you know uh have been taking advantage of the
situation uh support services and ancillary Industries you have architecture and engineering a lot of these design firms engineering firms that are just figuring out how do we bu rebuild this home there was the home in succession the $125 million home and the Palisades that burned to the ground that
rebuilding $125 million home on a slope is like a very complex engineering undertaking y so that by itself is probably like just imagine the architecture and engineering bill for rebuilding a home like that has to be in the millions of dollars so like there's going to be some big beneficiaries there um Professional
Services deoe McKenzie these companies that are doing like Consulting audits tax all this advisory work there's just anytime you have m massive amounts of money Changing Hands these companies benefit Mackenzie always finds a way to make money in a um in a crisis here yeah we got to get the we got to get the
McKenzie sponsorship and then get like preed companies working with McKenzie and they're like look like you've got 100K of annualized Revenue like you're paying you're paying yourself 100K a year like their only person to cut is you mcken is goingon to be like cut yourself fire yourself like but sure
like who who will run the company and they're like well we have our AI agent practice for a million dollars we can create a program for you to but I only cost 100K run your business with AI agents and they're like well spend the money on us don't spend it on yourself everybody will win in the long run
that's great um disaster assessment and planning text so we talked about this a little bit before but the Drone deploy they they use um they deploy drones and they have software for aerial mapping and inspection I I was recommend to somebody the other day they were like I couldn't get to their house and I was
like go find Buy satellite imagery you can you can actually pay Planet labs to task a satellite I'm sure a bunch of satellites were tasked over La this last week um I think that's the other that's the other company that's mentioned yeah so drone deploy has raised 140 million you can hit the size gong for that uh
they do quick damage assessments over uh large fire are are so like they'll they'll I'm sure make you know this is the kind of thing where insurance companies are now like probably like sitting around the table being like Oh my God you know and you know publicly they're like we're very you know
devastated but then internally you can imagine they're just like freaking out and so I'm sure they're tasking drone deploy with with various projects and then um smart building and construction Tech uh this is just more like SAS um Autodesk creators of AutoCAD and a bunch of other design engineering tools um
what's interesting is like you know that when whenever something like like crazy national news story happens like there are startups that are pivoting and looking for their next idea and some of them might pivot into something related to fire prevention I think the the fear and I've seen this play out before I
knew a guy who after the San Francisco fires remember the ones that turned the sky orange yeah he he decided to start a fire Wildlife prevention what wild fire prevention he decided to start a fire a fire prevention company right and was using all this data and peeling all and
pulling all this stuff together but selling into the government was so hard that he pivoted and I was telling him like like okay you have all these like vanity metrics and like contracts that you're working on but like really like the Catalyst for your company being huge will be like what happened with the
watchfire app like when you save watch Duty when you save your first home like that should be your main kpi that you have on the wall of your company is just like brush fire battle systems literally sa home saved a home and so he's like here's the proof now he's need to ra zero on the wall zero home saved you
need to just work backwards from saving a home and as soon as you save a home there will be a national news story about your company yeah exactly exactly but he pivoted out before the next fire and so like there was never a moment when it was like the tech could demonstrate like what it was there probably a flock
safety style business that makes consumer apps for cities and state local governments to manage disasters because right now like when the disaster broke out everybody's on WhatsApp iMessage you know coordinating using watch duty but watch Duty wasn't working and I don't really want to be reliant on a nonprofit
during you know a f like fire realistically because it's like okay they went down for 12 hours yeah and was that because like they hit they their Cloud bill they didn't have like the basically like who knows right we probably will never know but um I think there's a consumer business to be like
city states get every one of your citizens like on this app so that we're not relying on the press release I think of flux safety as like the hardware company like andal for for local citizen app is I guess this not local government like that makes more sense yeah yeah more around Communications because the
government being like I was getting my information from group chats my HOA yeah and then the city was the HOA was getting going and like tuning into the Live Events broadcasts that the city was doing there's always this question about like oh like can the technology save us in the situation and and I always worry
that it's not it's not a matter of Technology it's a matter of like willpower or like even desire like is there even a desire to solve some of these problems like it's very unclear yeah and you kind of need to rely on people like my neighbors were great I got um It's Tricky well should we move
on to the timeline jump into the timeline I got I got take a break welcome back to technology Brothers still the most profitable podcast in the world uh Jordy you have an exciting announcement to make let's hear about pmf or Die the latest project from the technology Brothers okay so uh yesterday I sent out a inspiration
struck I wasn't exactly yesterday morning but the inspiration for some of this uh for some of the language that I used in the post definitely struck in the morning so uh a while back John and I uh were always thinking of new formats and Concepts and stuff like that our goal is to entertain and Elevate technology
brother voices and movements and so we were were thinking about well what if we uh found a Founder gave him 25k and just basically locked them in a studio apartment for 90 days and then us was that the word you used studio apartment studio apartment or did you refer to it as a cage a cage well it's now called
the cage okay break down the Tweet read your post no I'm I'm just giving some of the history of it so the idea was like well if we have a Founder we'll talk about them on the show we'll support them we'll get them a bunch of attention and if they can't hit a million dollars of AR in that 90 days with all of the
attention of us telling people go buy this product today then they're never going to succeed and they and and we do some type of deal where they literally have to quit startups if they can't make it work um you got to go work uh in big Tech if if you can't make it in the in the cage uh but I I posted yesterday so
we're working on a new show called pmf or die we will lock a small founding team in a studio aka the cage with 25k in funding and only enough food caffeine and nicotine to last for 90 days the team will only be released if when they achieve a million in ARR and the whole process will be documented and
shared daily while in the cage you will get millions of eyeballs and be coached by some of the most accomplished Founders in the world so if you can't find pmf in the cage you just won't find it anywhere please reach out if you're interested in being locked up so good and I will share the
application and and it's so so fun 2,000 likes right5 2300 2300 2300 likes still climbing lots of yeah and I had to quickly follow it up and say like no this is not a joke here's the application um so uh yeah and I'll say it again now like I want as many of our listeners to be a part of
this as possible you'll all be in the ride uh as as viewers and um you described it as Mr Beast meets Paul Graham yeah I said if Mr Beast and Paul Graham were to make sweet love and have a nice and give birth to a baby accelerator it would look a lot like pmf or die and it's so funny cuz I've maybe
watched 5 minutes Mr BEAST's content I just never got into it I didn't watch squid games I've never I just was never big into that whole world I've never watched Survivor or anything any of these other shows um but this is in that vein I think it's going to be extremely entertaining and and it's one of the
issues so um we've talked a lot about different concepts and shows and one of the issues with shark tank is because they're putting this out on TV which is not a tech startup audience generally yep uh they need to who only basically they only can work with Founders that are um that are creating sort of
gimmicky cpg products like I made I made this cooler that also has a grill built into to it so you can like cool your steaks and then one of the greatest shark tank it's a wristband that shocks you when you do something that you're trying to quit so if you're trying to quit smoking it will shock you when you
smoke it's the pavlovian response it's like total me and so there's a bunch of meme Tech and I I think it's great and and if you're building a product that you know and Founders go on that because they don't go on that to get the money cuz the terms aren't generally good uh they go on to get the attention and
these reruns and stuff like that so it's really a customer acquisition do you know the whole gimmick on Shark Tank let's go let's yeah yeah go for it go for it oh this is such a good story so uh they film you for like an hour the actual segment on TV will be like 15 minutes max and so what happens is they
wind up uh am I good okay um what happens is that is that there's during that there's a bunch of really good quotes from you and there's also a bunch of really bad quotes of things stumbling over your yeah yeah and they ask you hard questions and they ask you easy questions and then depending on if you
take the deal they will edit it to make you look great and if you don't take the deal they will make you look bad yeah and so uh I I had a friend who went on and uh and just tied them up in legal negotiation for so long that they had to run it and and they were like we're doing the deal make us look good we're
doing the deal make us look good and then as soon as it went live it was like I'm not doing that deal no way it's the worst deal I've ever seen exactly exactly yeah and then it's it's locked and you have to run but I mean that just gives you an idea of like the problem with shark tank it's purely
entertainment so so it's cut out a lot of Founders that don't care to get in front of that audience that don't want that funding and so one thing that's really interesting we've seen this recently is so many companies can can get get to that 1 million of AR Mark faster than ever right you're seeing it
in YC the best YC companies are getting out with like millions of AR and you're seeing teenagers on X go from nothing to doing hundreds of thousands a month and part of that is like these new AI this new like these llms that are enabling new experiences but part of it is just faster to build it's just faster to
program and so we want to create the you know basically the cage which is like the best place to build a software company and so um like specifically for this kind of corner of the internet uh one of my favorite responses was uh scy uh responded and said uh hits too close to home uh and shared that and got a
good response one of the coaches he would yeah so I actually messaged him to become a coach already um and I think it's funny because if he was actually a player he would get out in a day guarantee would figure out a way to get out in a day and so there's so many fun ways that you can gamify this the point
is not to create the next you know I I hope that people create world changing startups out of it but it's totally cool to come in the cage and just have yeah a Sprint and have fun have fun right I I was telling I think something that people could do is make the next like I am rich app and call it the jailbreak
app and be like I am stuck in a in a prison right now I can only get out if I get a million of ARR subscribe to my app I will donate all the profits to Fire Relief right and somebody would get out in a day right if they know how to work Tik Tok and so the the players will have
access to the TV audience and the X audience um I posted a follow-up to just make sure that people understand that this is real I'm very happy to see the incredible response to pmf or die we are clearly making something people want the show is guaranteed to be lifechanging for the players they will
either leave the cage with a million dooll air our business as a niche internet micro celebrity or they will die either way it's a big change we have received 10x more applications than we anticipated and we we will be processing them as fast as we can the the demand has been insane like there's so many talented
uh Builders reaching out it's like kind of the perfect opportunity if you're just like in the middle of something or you want to start something new you want to quit um did you put on the form just email name just name email you put you got to put mailing address because like it's always good to be able to send
people stuff that'd be good um so yeah the the we're just trying to process the applications at this point we already have you know people that we've accepted um we're going to be sharing a lot more information location dates um and there's tons of opportunities for people to get involved you can be a player you
can be a coach you can be an antagonist you could be a a trainer right we're going to have weightlifting equipment there go we're going to have treadmills you're not going to be getting sloppy in the in the cage um cage and uh so if you want to sponsor the show there's going to be a bunch of opportunities we're
going to have to get bunch of these in there um it's just going to be super fun the response was really incredible I saw that DM you got from someone who said uh put me in the cage I yearn for the cage I yearn for the cage so there's something Primal about being in the cage and just wanting to break out it's the
cure for it's great we're going to figure out how to structure the 25k it'll be an investment maybe it'll be like uh you know debt lots of debt covenants lot of up 100% of the business the debt covenants are the are the real like kill you got maybe it's more like Venture debt right yeah exactly um but no we
don't want to scare anyone off like the point is not to to Really own a lot of these businesses the point is to just like create some really great entertainment and create some some great companies out of it so um so go apply what's you can just go to x and go to pmf pmf ory or pmf uh the the
application link is in the bio it's apply. pmf or.com S1 um and uh it's going to be a lot of fun as I like to say if you can't find pmf in the cage you won't find it anywhere war is peace freedom is slavery pmf is strength there you go fantastic I'm excited um we will talk a lot more about the show coming up
you'll bear you'll be you'll be hearing about it relentlessly and uh some of the locations we're looking at are pretty insane uh we're looking all over the country for the right spot y um and uh you know we're going to be you know assuming season one goes well we'll be going more and more exotic we're going
to do Epstein Island Season Two Season Two we take back yeah yeah we could have we could have Reed Hoffman come come back to the island judge Back to the Island re um but uh but yeah it's going to be it's going to be a lot of fun and uh everybody will be able to be involved we're going to have I'm sure there'll be
some like betting markets on poly market for sure that's great that's that's a cool one um and uh I just it's going to be a really great time so um without fur further Ado let's talk protein oh yeah protein okay so you have mentioned this founder many times on the show founder
of our xar does he go by Pete or Peter Peter Peter raal yeah founded R xar did not raise a lot of venture capital I don't know if he raised any he sold the business for hundreds of millions of dollars became very wealthy and then decided to run it all back and build another protein bar company and I
have been surviving off of these exclusively for the last 30 days and it's been fantastic you've been doing like roughly 10 a day 10 a day so it has 28 grams of protein 150 calories so 10 a day I get I get one and a half grams of protein per pound of body weight roughly and only, 1500
calories 1500 calories so I'm in a major caloric deficit lean lean but a mass and just yeah going down to 5% body fat absolutely peeled while maintaining all question for the audience should JN try to get his ifbb pram yes because that's like obvious there's going to hit a point this year where the the natural
next step is to get your card yeah and do a show yeah because some of the greatest ever do it chesky yeah you know had his run on the on the amateur bodybuilding circuit yeah but uh these are fantastic I've I've been really enjoying these uh just in really really insane macros the the rule of Ryan our
our dear friend Ryan Haron at day job did all did The Branding fantastic it is great the David bar after Michelangelo's David correct I saw the angel in the marble and carved until I set him free that is how you need to be thinking about yourself does it say that on here on the side yeah that's
sick oh that's amazing these quotes biblical quotes uh yeah it's fantastic um the the the macros really feel too good to be true the the rule of thumb that a buddy of mine uh gave me was uh if you're trying to eat healthy and get a lot of protein you should be looking for one gram of protein for every 10
calories so you pull out a protein bar that's 200 calories it should have 20 grams of protein yeah this has almost twice the ratio it's it's uncanny it ratios the other bars it ratios the other bars and I thought it was going to taste absolutely terrible because of the in I thought it was a you know fouy and
bargain but uh I think they taste great and I I could easily survive off these for years and just and just walk around ifbb Pro status ready to step on stage at 6% body fat at any at any moment let's go yeah it really is it really is fantastic I I'm a huge fan of these we might have different palettes but uh but
I'm into this uh and so thank you for sending these that this tastes like almost like a Rice Krispy treat it really it doesn't taste like you think You' think it'd be really really dry right and like inedible and it's just like like it just go so much better than RX bar yeah which is evidence of why repeat
Founders oftentimes do really well yep because they're a better founder than they were with their last company but then with uh with this he didn't just he's it's he's still in the bar game so he's like making a 10x better bar no I I I would eat RX bars quite a lot I just like the fact that it was so simple and
it's funny because this is on the other end of the spectrum of simple but but much more of of a science project in a way right where it's not a um so anyway shout out to David shout out to Peter uh thank you for getting us stocked up they're fantastic they will definitely take us nicely into the um into the
timeline definitely present in the cage you'll be surviving off of those yeah the cage by the way uh one thing I want to clarify it's not meant to be um the cage is not meant to be uh a unenjoyable experience I I predict that many people I've been talking to some of the applicants I
predict that many people will get to the end of the 90 days and and actually have like sort of a Mexican standoff you know uh like I don't want to leave the cage like like I'm like I'm like you know St like I'm staying they're calling the sponsors on our behalfs like season two right now the chef is too good the
stakes are too good I'm too diced my company's ripping if I have to move it's going to disrupt my company like let me stay um I hope they can just speedrun everything I want to see an acquisition of one company into another AB we're to see large scale MMA uh mango seed rounds getting done in
the cage what are these private Equity guys doing in the cage today oh they're doing a lbo and one of the I want yeah I would like to see a roll I'd like to see a roll up i' like to see somebody come in the the the good come in with a search fund okay acquire a business over that 90 days get to the 1 million Mark
seller financing you only have 25k mcoin the mem coin idea is good too right it's like mem coin's obvious but I mean the the the the seller finance buyout of a business that's already doing a million AR that's very doable no Ru get out in the day the Only Rule the the rules are very simplea 25k 90 days 1 million or you die
somebody so Nate Eliason you know him he said that that the death should be waterboarding with dom Perry I was like I don't know I don't think that's the way to go but that's rough um I mean if you were going to go there'll be lots of on if you had to be tortured to death slowly you would
choose Don perryon water I mean I've been doing dry January so only drinking dry Champagnes uh basically every day and it's been fantastic I mean uh your body just changes after a couple weeks of of not drinking sweet wines and focusing on the dry ones during dry January so highly recommend doing dry
January sticking to Dom um I have a fantastic story about cages and Paul Graham first time I heard him speak Silicon Valley 20 2012 uh first company went or secondy crazy that I wasn't even born yet yeah yeah you were in uh what third grade uh uh uh first company's going through YC and uh PG comes to talk and
gives this uh talk about like what red flags exist for uh founders of companies Lees and so PG famously really loves technical teams he likes you know oh these three guys were at MIT together they all can program roughly and they all come out and then over time you know the CEO does a lot less programming
eventually the CTO becomes just a manager but is very technical still and this is a common pattern we see where it's like if it's a tech company like the the CEO is still pretty technical even if they're not with party round that was a huge uh oh yeah people like I didn't we didn't we didn't get into YC
because because of that technical founder and um well not I can't say it was just because of that but that was a primary reason they gave we were already funded by Google like Google's um early stage fund um but uh I do feel like it was the biggest detriment to Our Success because in terms of imagine it's a
Friday night and you are CEO and you want to have the most imp on your business and maybe shipping that next feature is the most way to the best way to have an impact if you're non- technical you're just sitting there yeah and also it's a great way you can't you just simply can't have the impact and if
you are technical you can evaluate technical Talent very well you can in rally the troops Inspire them and you just know hey like this bug that I that somebody a customer to me I'm the CEO told me to to to fix this bug you can if you if you're at least a little bit technical you can clock okay this is a
weeklong project I'm not going to try and give this to somebody on Friday night I'm GNA actually set ourselves up for Success next week and build this feature properly or this should take one this should take 15 minutes if I give it to my team and they take a week there's a problem like something weird is going
on um and so PG has been super bullish on on on technical teams technical Founders for a long time but he comes in and he says like one pattern that he sees is the like the business guy the MBA guy that comes in and is like I got this business idea and I have my technical like Code Monkey who's going
to build it for me and he and he the term that he used for the programmers who because he's like usually it's like some shy programmer who's been like lightly bullied into like joining this like startup for this business guy who has no idea how to build this technology is uh is kager oh wow kager because he's like
he's like the way it feels in a YC pitch is that they pull out their Code Monkey in the cage and they're like and this is the guy who's gonna build it look at my Quant that type of thing and so we we would always joke about like oh you you're a cager like you we need a cager that type of stuff and so the cage is
well established in the YC Canon it's so real I mean every every one of those business guys that hasn't built a software company before software is pretty tangible because like everybody's used a bunch of software and they've used oh I've used Salesforce I can build a CRM I've used Airbnb I can build a
sharing economy app and then you just realize that it's building great software it's maybe getting easier to build great software but it is not easy at all and the the toughest thing and the reason that I think I was not accepted to YC and even raise you know didn't stop me from Raising you know YC
has their religion almost right like it's very firmly like they have their criteria and that's what they need to follow in order to accept hundreds of companies a year but um I feel like their General framework I've used it for my own Angel Investing and it's been the be like it's it is the best framework
for me for evaluating early stage technology companies because it's just so much data has gone into that um that uh I now you know well if I talk to a Founder that doesn't even look too dissimilar to myself um that that I'm like no I won't invest in your company unless you have somebody who is is equal
to you that is as good as you at what you do at engineering and they're as bought in to the mission and they're also like a brother to you or like you that's the other thing the real risk having a CTO that you don't know that well is usually a disaster too because you can't trust them in the same way
that you can somebody you've worked any amount of time with so that's why you ask those questions and then if it's a no you ask them well what's your bench press and that's kind of the final that's the final as long as they're repping two plates or CL could be 800B Bri Johnson Club just benching more than Brian Johnson
that pretty far in most most people yeah can do anyway get in the cage folks sign up today uh let's go to Brian Graham he says Zuck Zuck says meta is putting in cubicles it's bringing back Scotch at lunch and smoking in the office Zuck says the company's AMX cards work at the strip clubs again he says it's back to
suit and tie dress code Zuck says they're reinstalling the asbest Zuck says there's no Irish allowed then Santiago tags us and says this is a tech Bros pod worthy Banger right here 38k likes like people really like this but it is funny this is this is why this is why this is why we're
doing pmf or die CU 38k likes just shows how mainstream this stuff has become people are into this yeah I um yeah I mean it's kind of funny Zuck kind of is at this point where he's basically kind of understands that he's he always wants to be at the edge of doing what people like and what is acceptable right so
he's just kind of like crawling to the edge coming up to a new spot being like okay I can go a little farther I can go a little farther I go a little farther let's take the tampons out of the mail restrooms let's see what happens then yeah okay I haven't gotten canceled apparently Palmer Palmer said he posted
he said he had some crazy story about the it probably was like some crazy company that was charging like $20 a tampon you know like just like abusing like well you need to buy tampons is a service I mean that is hilarious that it's like if you're trying to sell more urinals logically you'd be like they
need to be in both bathrooms that was the issue I remember the plate the library that I would study at in college I had my little Zone yeah and I remember when the Dei wave hit and they ripped out all the urals and and made the our main bathroom for that section so the the walk to go to the
bath you know when you're studying and you're just like grinding for like 10 hours and you're and you just are like at your desk walking you know my my peer group would walk outside smoke a cigarette walk you know back to the desk go to the bathroom and just like alternate there and then it just became
like a super long walk to get to a urinal um so it was devastating but I'm sure they're putting it back uh now which is also good for the Ural companies right yeah for sure I I love the the suit and tie Dr code obviously we we love a suit We Don't Wear Ties yet but stay tuned we bringing back martinis
I think'll the cafeteria yeah yeah yeah uh he say scotch and smoking in the office which I support as well if you combine big Tech profits with the with power lunch and bring back the power lunch unable people all you can drink all I told you about my my buddy who his dad worked at Goldman Sachs and on the
prop desk and uh their whole team wore tuxedos every day every day every day that was like the dress code in their office and I was like dude that's so sick like the 80s were probably so tight he was like oh no this was in 2007 right before they crash and I was like 2007 like people weren't wearing
tuxedos all the time and like I have a feeling that like the MD on that team just thought it was funny it was just like okay this is like what our culture will be in this pot because like when you're in Goldman like it's a huge organization you need to differentiate your team a little bit yeah um and I was
like that's an amazing thing so if you're if you're a you know a manager at at meta make your team wear suit and tie every day just lean into that one CU that's that's not offensive you know the the smoking in the office that's going to set off the fire alarms there's a lot of other things here that are little bit
more risky don't recommend the asbest but you can't go wrong with a nice suit and tie um let's go uh to the next one Forward Thinking Founders says Monday's pod is going to be lit in this conversation Matt Sherman interviews simp for simp for Satoshi of truffle top in covered include the discussion of
truffle a device for local inference tied to humanoid Robotics and personal intelligence insights from a unique upbringing in the Middle East future of AI agents criticism of Sam Altman um critique of Y combinator yeah s for satoshi's been spicy on the timeline for a while and Forward Thinking Founders
says can you print this one out please this episode is going to be epic so I guess I guess is Forward Thinking Founders yeah he tagged us okay is Forward Thinking Founders a podcast I guess it must it must this must be an interview we we are running this is officially now a promoted post for Matt
Sherman's podcast with SIM for Satoshi uh so go listen SIM for satoshi's got a lot going on right now he I saw him posting that he's potentially launching a token for the Truffle uh there's there's a thesis around yeah that's not that crazy because there's a render token are you familiar with this where you can render
3D like simp he's trying to figure out the right way to do it super long walk UPS stuff like that I think um well let's see how uh I I would I would imagine that that Sam Alman would would open just like a colossal short position against it so dangerous game once you're in the public uh public crypto markets
but um but we'll we'll see how it plays out let's go to will mantis uh obscure hobbyist of the year last year uh he says everyone in Tech 100x underestimates how important official Capital formation is for building the future inventing the safe and making it so you could sell Equity with a onepage
agreement probably created greater than a hundred billion dollar in equity value there's dozens of these unlocks left to discover I agree with that there's a very interesting story where uh when when when llms first popped off and all the AI companies were like the hottest
thing and it was like this is the future technology and everything else is just like zero sum reshuffling like B2B SAS cringe all that stuff it was like go build the real stuff build the Tesla the Rockets the AI that was like the Tech and then everything else was just like you know busy work basically um and what
was interesting was like I was thinking about it I was like is this is this a legitimate critique and if you look at how did the llms actually get built efficient Capital formation is a huge part of that story and it's the same thing for Rockets like without the financing structures into the SPV and the SPV into
the SPV with this 10% management fee and all this stuff I mean it's a joke but like it it would like like the even just the credit lines on all the different materials in the supply chain that go into a rocket that is actually important and that Financial Innovation does speed up the rate at which we get tomorrow
which is crazy to think about and and it's absolutely true for AI where you know you have this like nonprofit that's able to do a whole bunch of you know fundamental research and then get super creative with the with the capital formation later stage with these like all these Nvidia credits that are going
into AI startups right now so oh you need to train or fine tune a model we will figure out how to do that and a lot of those deals are very like they face a lot of criticism because during the do com boom a lot of telecom companies did these crazy deals with with do web startups where they
would where they would basically invest in the company with uh like in kind credits for their like the fiber optic cables that they were laying out and it led to a lot of dark fiber but that type of like creative Capital formation is actually extremely important and uh the safe is like obviously
the best possible uh example because It sped up how quickly startups could move and it shortened financing timelines from a month of due diligence to a few days yeah what's your take what are you looking up well I'll tell you in a second but uh yeah I mean the IT people don't really realize cuz CU my generation at least never built
companies in a world without the safe so the safe was just the default method to raise Capital yeah and people don't realize that if you wanted to take even a $25,000 investment however many years ago it really was like a lot of Silicon Valley was high trust so it' be like I'm just going to give you money and we'll
figure it out but then um and here's like literally a napkin kind of thing like you know here's the general terms will it'll take a while to get done but um we've been really blessed to only know that sort of frictionless capital raising and I even with party round was taking it a step further with safe
automation where you could come on the app kyc and then generate around generate you know send it and it was like using cash app it was the same amount of time to sign up with party round to raise as it was to like sign up for cash app do you remember the convertible note era at all I never I
never even so the convertible notes maybe I invested in I've invested one or two conver notes I mean it's pretty it was pretty like a crazy dance because you do this round and there's a cap on the convertible note but there's no floor yeah typically there there's a example of a company that did one and it
was disaster for the for the investors but um but typically it's like you know you raise $2 million on a convertible note or if it's a big round you do like $10 million on a convertible note and that all sounds great but if you wind up raising money at 10 million dollar they
own 100% of your business or 50% of your business or something and it's kind of like this default recap now in practice it doesn't happen that much because if you're startup and things are going bad like usually you're Aqua hiring the company or just shutting down uh there aren't that many places where like your
crown jewel gets like stolen by some convertible note investor um but it was a little bit more nerve-wracking than the uh than the safe and certainly the safe is much much faster uh should we do a bucket poll promoted post I got to do a promoted post so uh we were meant to get on the phone with wander uh the team
at wander we're we're we're late so we we had a 2:30 call just call into the podcast right now yeah yeah no I think we're I'm going to try to talk with them we we'll try to set it up for like 30 minutes from now but um yes so we uh when when I posted about some issues I was having with Airbnb over the weekend
Kyle uh Tibbits over at wander reached out and was like hey let us get you set up like uh so anyways wander if you don't know wander is uh a technology provider and they own they own some real estate but it's they they've shifted to I think a more asset light model where they go and uh get the best homes like
in the world period uh homes that would have maybe been on Airbnb but then they oper them almost like a hotel so you know the sheets are going to be good you know the Wi-Fi is going to be fast you know the Soaps are going to be nice there's like snacks when you arrive and so it's and and you know that you're not
going to you know book a place and then 10 minutes before they're like oh I can't host you and cancel giri of couch surfing it's the Aman it's Aman giri of of of vacation rentals so um so yeah I I've known John for a while uh and and his dad they're both they're both fantastic and um company's great they
have hundreds of properties now um and uh yeah just really really cool business so we are definitely going to be staying in wanders this year uh I think it's a great solution if you're um a startup founder that is uh wanting to book like a retreat for your team and post up somewhere nice for four days and just
get a bunch of work done um much better I think solution than just relying on some Airbnb and you show up and i' I've had this happen before where you show up you get your team on the Wi-Fi and everybody's like it doesn't work like it's devastating right destroys good for startup Retreats if you somebody wanted
to like do a DIY cage situation would that make sense um John John says a tech Bros pod shout out will make my month that's a CEO of wander well John we did something better we ran an ad go to uh every technology brother uh listener go to wanderer.com tell them the techology
tell tell tell John and so yeah we're we're now we're now talking with them uh in 30 minutes so we got to get the Pod okay let's tight let's wrap up but yes if if you wind up buying a product from somebody we advertise just throw an a little post on X a little at at the CEO tell them the technology Brothers
sent you don't even worry about coupon codes coupon codes I'm sure we'll do them at some point they're a little go what you want to be doing is sending a DM to the CEO or tagging them in a public exp poost saying that the technology Brothers sent you yeah this is the real way to get attribution all
right so we're going to be talking to them tomorrow now let's get into the next bucket po let's do a bucket poll from Eric he says when a software engineer says that's not necessarily true it means someone just said something incredibly stupid yeah that's rough the software Engineers they're
polite but brutal they can be cold well I mean it's a very uh it's a very strict discipline right a very strict discipline um the facts are the facts everything compiles and if your logic doesn't compile uh you probably just said something very stupid um not too much to say about that but uh I'm sure you know plenty of
software Engineers have told you that's not necessarily true since you know non-technical and all yeah yeah should we move on to uh daily drivers how much how how how uh in the world of Devon AI everyone technical if I sick an army of Devon AI agents on somebody and say yeah you know I think uh I mean the
gradient technically technical the the the gradient to it used to be that if you if you understood Excel uh learning Visual Basic which does a little bit of it's programming language uh and it and it can automate Excel and uh and it works in the background it runs scripts which is very very helpful if you ever
open up like a really big Investment Banking model there'll be a whole bunch of Visual Basic behind the behind the scenes that buttons you can actually click that do stuff you can build I buil the whole CRM in EXL at one point using VBA um and and then from there you know you could teach yourself like python in
like a weekend or you could do like a coding boot camp so like the definition of like what is technical is like a huge gradient from like okay I I know technical I was dosing my father's website yeah so it's like that is pretty technical it's not it's not super technical it's just like it's enough to
understand how software Works a little bit you learn a programming language you write some scripts um but that gradient just getting so much smoother like like just last night I needed to pull together some data and I went in chpt asked it to write a script and then chpt just throw up like here's the script
press this button to just run it so it didn't even need to like install python on this comp on this laptop and like set up an environment and then you get cursor and that's more advanced and then you get Devon and that's even more advanced and it's just running uh continuously in your repo and so the the
gradient so I think the I think the big question is like if you're intimidated by the idea of software engineering or code General like you should probably spend a weekend just having chat GPT explain stuff to you and learn how to write like the most basic Python program because once you once you actually solve
a problem even if it's just like I want to scrape some website and pull it into a spreadsheet yeah like I did that with the uh like like we wanted to see like every Economist article that's ever been written about technologists like that's just a really easy scraping problem it's
a code that's kind like pretty easy to write you can just have an AI help you but you get to a point where you're like okay I achieved the goal I have used code to do my bidding therefore I can understand this is the advice I always give AI is not going to take your job a technical person using AI while in a
cold lunge is gonna take your job in a cage in a cage it's gonna take your job let's move on to daily drivers yep uh good day uh Sarah says good daily driver for defense Tech Founders and it's uh beautiful Mercedes G Wagon 6x6 they need to make more of those they do they should just they should just kill
like the regular 550 and the G63 and just switch over all production to these yeah because the road presence is just on another level inredible I mean they just launched the the the G g580 with EQ technology have you seen that one it's the electric G wagon that can do a tank turn you don't like it I think those I
think those are going to um depreciate depreciate incredibly fast and uh think it will only make the the gas power more valuable that said is Sarah a partner at 72 yet because if not she should be I don't know anyone else at 72 but you st Cohen uh the is he like in Bas is he in the Baseball World okay baseball guy um
but yeah I think uh if I was building a defense tech company right now uh I'd be pitching you know Sarah well this is a controversial post because a lot of Defense Tech Founders were quote tweeting this and saying wrong the Toyota hux yeah or the Ford Raptor we got to be we should get into the hux
importation business we should go into some of these areas and make cash offers bring them in on show and display yeah can you imagine yeah I like uh yeah I think the hux hux 6x6 Toyota Toyota what's the meme where Toyota's like we don't know how all these highes ended up in the desert in the Middle East like we
don't even know where the money you know the money came in in uh you know I mean you know that there are some uh there are a lot of G wagons that get lifted and people do a 4x4 squared conversion with portal axles so they are higher up and I think there's been a 6x6 conversion that someone did which is insane um the
amount of engineering that went into that is like crazy um but uh yeah the Toyota the Toyota hux 6x6 beats both of these I think yeah pull up in that you're good any other any other recommendations for daily drivers for defense Tech founders what would you go for I would just go for I
would go for a go get an old uh uh NASCAR that's a good one uh it's quite a bit cheaper than the average Tesla right now you can go pick one up for 30 40 Grand okay and um make it you know convert it get it street legal and uh drive that slap all of your uh Venture investors logos on the car because
they're your sponsors you're giving up too much Alpha this is going to be my car uh yeah slap the uh slap your your your cap table on uh because those are your sponsors and just hit the roads um yeah uh we're I mean we're trying to move on from the fires but there's still so many posts we got to cover one of
them uh this is real technology brother Behavior Trend deir Mark Merill uh the founder of Riot games says been off the grid fighting to save my house in neighborhood for days it burned a house two doors down two above us on a hill and two on the other side of us went all around we are staying Vigilant because
we are not out of the woods with Embers falling Ash putting out spot fires around and at our neighbors got a starlink up and solar powered rechargeable battery which has been a game changer to coordinate and get info my brother lost his house our kids lost their school and 90% of the families at
their school lost their houses wow in the Palisades grateful to all the First Responders and everyone working to help support each other and save lives and neighborhoods reminder to everyone be prepared for emergencies our water Food Supplies horse hoses and Landscape fire hygiene has been critical for us sending
love to everyone affected and he posted this photo of him just like covered in soot like just dealing with it and uh there's like a cyber truck in the background uh fascinating um I mean yeah real real heroic Behavior there it it does seem that a you know a significant number of people that stayed behind and
fought and basically ignored the evacuation warnings were successful in saving their homes um but you know obviously you know some some even I'm sure larger amount weren't successful so it's a miracle glad his house made it and um I'm sure it'll be like a end up being a community Outpost almost for his
neighbors that are as you know his neighborhood burned to the ground and um I'm sure he'll open it up to to people as they rebuild so Bravo uh here's another good one from word grammar been on the show before word grammar says in Mario Kart the racers in place 8 through 12 get really good items first place
gets banana peels and blue shells thrown at them this is how I expect llm research to work as time goes on it will get easier and easier to train New Frontier models a third of this uh is that more research papers get published as time goes on a third of this is that more open source models get released as
time goes on a third of this is that Nvidia chips get faster better and easier to program as time goes on super interesting I mean great analogy yeah I mean we're seeing everybody everybody play Mario yeah deep deep syn I mean deep seek deep seek uh deep sink it into the ocean I'm gonna put this llm tie some
weights to it throw it in this sfbay let it sink let the Sharks feed on it um yeah I just don't I I think I think everybody letting everybody letting everybody giving them this like crazy Victory laps model from two years ago got open source like okay yeah it's not crazy research don't give them don't give them
uh don't even give them any chats let's do a let's do promoted post uh I got a promoted post from Jacob R rakii Jacob raki uh he says I'm looking for work please reach out and then he's got this awesome post uh that I'll I'll cover a little bit and uh I would say this is this is very smart instead of throwing
up the open to work thing on his LinkedIn he's actually saying what he wants to work on and what's what's interesting about his point of view he says uh according to my iPhone I walk for approximately 12.6 miles yesterday mostly because I didn't want to pay for non Zer Ubers in the Bay Area however
all that walking made me do a lot of thinking so I'm ready to announce that I am looking for work um this piece includes the first two things I would do if hired at each of the three organizations I'm particularly but not exclusively interested in Doge Renaissance philanthropy and future
house and so he just goes on to share quite a lot uh about his experience experimenting with AI what you would do at Doge and uh some of these other organizations so anyways this is just a one that this is so smart because you don't have to be at these three organizations to be like this guy
clearly has agency knows what he's interested in I should reach out to him and uh you know this uh makes me want to talk to him about roles at at I met him in some random group chat and always liked what he was saying and I think I referred him to Patrick aesy for like one of those shasy Venture osv program
and I don't know if that panned out but then a couple days later will menitis was asking for someone to help him with some project and I tagged Jacob and was like hey you should guys should talk and will texted me like where are you finding these boys like how did you how did you find this man it's like the
brothers yeah just it's the brothers well like get used to it this is the most powerful online Fraternity in the world it really is it's great but yeah I mean uh would be a great pickup for the r organization so put him to work we look forward look doing the Personnel news Jacob the only other thing I would
say join the cage build something uh you'll find yourself in the cage and you might find product Market fit yeah or you'll die the stakes are high let's do a bucket pull I love this one uh James Hawkins says oh this is such a low Tam Banger 36 likes I love when we find a low Tam Banger uh Jord you gotta pay
attention to this man this is a good one sorry sorry good you got to lock in James says your dream life isn't that expensive San Francisco apartment $7,500 per month rivan r1s $1,000 per month I can think of a lot of better cars uh ski home and Aspen $49,000 a month yacht that's one meter longer than Jeff
bezos's yacht $30 million a month 30 million uh 30 million a month no wayon no I think it's like a billion dollar yacht right yeah but still you're not paying 360,000 360 million a year to rent that yacht I'm sorry okay anyway uh maybe you're going 10 billion who knows uh but he says it's the it's the spirit of the
post that matters here with the bucket pole uh he says 30 milon 57,500 per month that's your dream life you just need to let's go you let's go you just need to get one client paying you $3,575 and there ring that gone baby ring that gone oh that's so good okay um see that's the kind of thing people
need motivation people need something it's not about oh you need you just need 10 clients paying you 8,333 a month you know to get 1 million AR just get one that pays you 30 30 simple exactly it's not the number like stop making excuses calculator the genetic Lottery it exists win it no
excuses win it uh let's go to another deranged bro idea uh Banger from weapon outfitters.com I love this account uh I don't know if this is actually true but hey if you already own night vision goggles nods might as well give it a try I think my baby is more disturbed by the sensation of temperature shift than
light but I'm going to experiment and it's a post from a guy who says uh I have a like I have a 13-month-old kid a baby and and I don't want to turn on the light when I go in and check on him so I put on my night vision goggles cuz the dude clearly just has like you know a scope for his gun like
night vision goggles um with night I have when you're when you're a 33m size 13 stay at home 33-year-old male size 13 I don't know why he's saying that uh uh stay at home Dad SL veteran with night vision and a child You Realize by using icw you can disturb the child less thus allowing us to sleep more so he'll go in
and change the diaper and they just pitch black for the baby I thought it was genius that's insane thought it was genius more tactical gear in in the in the bedroom yeah in the baby's room I'm inclined I mean there's so so many moments as a parent where it's dark you want to keep the lights off and you got
to do stuff oh diaper change I do think be you know potentially traumatizing for the child to see you fully get it up you know the sound and when it turns on like in Call of Duty but maybe just let your kid watch Zero Dark 30 so they get more familiar with adults and night vision there are like tactical baby gear
companies for like they're like kind of joke gag gifts and it's like a bulletproof vest but it like has room for like diapers and stuff it's very cute yeah uh I I I also think like uh nurseries sometimes like if there's flat walls and there's Echo the baby's cry can just be so much louder because it's
reverberating so selling sound panels that are that that are that have like images that are appealing to babies so like a cute photo that's printed onto a s sound panels exactly nice wallpaper it looks like a you know safari park or like giraffes and elephants but it's sound panel so it's dampening the maps
that are 3D yeah yeah yeah I mean anything you can throw a tapestry on the wall uh yeah how about some fine art Fine Art Fine Art actually does the same thing oh yeah totally especially if it's like a nice canvas sure so throw throw on a Priceless work even it's just it's just a failure of like modern home
design that like we no longer use tapestries and floor like the carpets like you should have thick Lush carpets tapestries on the wall like you know exposed beams in the ceiling and and what are this called like uh you know it should look like the cinee chapel when you look up yeah anyway a modern wonder
you want to do a promoted post I'd like to do a promoted post because this 1954 Bentley R type Continental Fastback Sports Saloon by HJ Muller is considered one of the most beautiful cars ever produced uh featuring a hand formed aluminum body on a high performance chassis and this thing is just fantastic
I mean look at this John um this screams SF daily you could do an engine swap and and throw your you know if you have a a Tesla Model 3 right now swap that engine into here and um you know it's going to be a little bit annoying to charge it but uh there's more and more of these um
you know super charger stations and um this thing is just fantastic I mean I I can that does look amazing imagine um imagine hearing that uh you know you you know picture this you're driving down the 101 and you you you know you're in bumper-to-bumper traffic in this car that presumably is you know multiple you
know millions of dollars and get this uh notific push notification that says uh you know uh we're in for the deal like send over the contract we'll sign 5 million deal and you're like that just paid for this car there you go right so like picture that visualize that go buy this and tell RM soues that the
technology Brothers sent you fantastic let's go to Grimes throw in some shade in the timeline from a 20 VC clip with the founder of sunno found uh founder ofso says it's not really enjoyable to make music now it takes a lot of time it takes a lot of practice you have to get really good at an
instrument or really good at a piece of production software I think the majority of people don't enjoy the majority of time they spend making music and Grimes comes with some heat says this guy is a weak boy and wants all of us to be weak too this POV in the AI Community is literal poison and cope people who want
to destroy your dopamine receptors and make you intolerant to challenges hate humans and they are legitimately dangerous wow nuclear bomb going off on the timeline uh you you hate to see it you love to see it it happens every day we got to we got to cover Happ I see um I see both I think both points of view
are correct in their own ways I think that it's awesome that a bunch of people are going to make music now that never made music before when I think about growing up you know I I had the benefit of parents that were insistent on piano lessons lessons I had to you know singing lessons I had to be making music
weekly daily I was forced to practice I went through periods where I didn't like it went through periods where I loved it and that was all I wanted to do but yeah I I don't remember I I remember as a kid being you know thinking to myself I don't want to practice piano right now
but that was more so because I wasn't I I just was like s years old and I wanted to I don't know like throw rocks at the house or something like that um so I think that uh but but it's the same thing I saw other people making the comparison of of a marathon runner doesn't go oh I'm so annoyed that I have this
blister that's so annoying I I I wish that I just never had any like adverse situations they're not thinking in that way right so a musician who's like I've trained my whole I had to train for two decades to get this good at violin that's so annoying I wish I could have gotten here in in a day right nobody I I
really don't think that's how people think but simultaneously it's great that there's new tools that will make it simple for people to create beautiful art right even though it's definitely machine oriented and so this same type of push back against DG DJs and electronic music of you don't have a
full Orchestra why are you you know this isn't real music so I think there will be this separation A continuing separation of artisanal handcrafted music and then music that sounds very similar that was created by machines yeah there's some DJs that like they're EDM but they have like almost a live
band when they perform and everything's like live drumming um there there's kind of like a the good ending I think here looks like uh there's an there's an app I think it's called Synthesia that you can run on your laptop above the piano and it turns it turn it's a real piano that you're playing but as you're
playing it moves the notes down visually so instead of reading sheet music you can like it's the key to the and and that makes piano like way easier it's a Guitar Hero but you're playing the actual instrument which is cool so it's like kind of cheating and then a lot of music production in uh hipop and rap
specifically is just like almost just assembling other stems so there's like you know there's like these famous Beats from like vinyl records that like Kanye will sample and then put that and then it's like he's not really writing that particular Melody he's just kind of rearranging it and I could see sunno
being useful for like blocking out tracks I know people are St Mike's argument would be thato is going to be a gateway drug for people to fall in love with making music and get addicted to making music and then as they get more into it they will well maybe I should learn this instrument or maybe I should
do this live or maybe I should sing this myself right so presumably if you make it much easier to do something it will introduce more people to it but I don't think I I think gen I think is also right in that saying oh we should only do things that are easy is is is it's just the most controversial framing
possible on this but but he's clearly trying to piss off traditional music we already went through all this with the AI art stuff where it's like yeah the the AI art that actually goes viral are is stuff that's like inspired like the Harry Potter Balenciaga thing where that was yeah it was all AI generated but the
prompt wasn't make something viral The Prompt was clearly from a human thinking about it's interesting to comb Harry Potter and Balenciaga these two things on the opposite ends of the spectrum and then I'm going to do all the puppeteering of this and put it all together and have this song in there and
like sunno will be up a tool in that tool kit in the same way that content aware fill is a tool in the Photoshop toolkit or generative fill is um I mean just yesterday I was mapping out that like that like spec ad that we're working on for the next video and I was using a lot of movie b-roll and then
using using some some uh some audio and I was looking for different songs and it was like I was really having to shuffle through all the different songs that we could possibly fit in there and it would have been I probably could have prompted something for like I just need generically dramatic music right here
and then I just want higher energy music during this section and I just want to have it paced out a little bit and some of the some of the stock music sites allow you to filter for that stuff but you still have to listen to a lot of it and uh clearly you know electronic music has not killed live music seems in many ways yeah just
as loved and enjoyed as ever so yeah uh should we go to Sean Frank he says do you want more domestic manufacturing current consensus is to court multinationals with tax breaks tariffs and tens of billions in funding I suggest a different plan what makes China so powerful isn't foxcon it's the
literal tens of thousands of solo factories making everything from buttons to Springs to toys we should build up build the small mom and pop factories because they train people make the parts uh that make the parts that make the part that make the things we buy one giant automated Mega Factory is awesome
but if you want 100 good factories you need about 10,000 shitty ones barely figuring it out the chips Act is great but we need a act seriously hire invent and train invest and train 10 billion in zero interest loans I love the sound of that uh to start new Factories at 10 Mill million blocks only
start paying back when you get to 10 million Revenue so sea sea is is goated in so many ways not just as an operator running the most profitable wallet company in history but uh he just is hilarious and um you know uh his ability to coin is is phenomenal I think uh he's really leaning into Cogan's law on this
one and and and claiming the act but um I got a you know front row seat to ridge's operations in the early days and um they developed a really strong relationship with a specific Factory that they built up over time and many visits and I think eventually they just took over all their production capacity
um and every consumer product and hardware company today will tell you that everybody goes out and they look at the whole world where can we make this thing they always end up in China because China's half the cost and the products and the output's better and it's more consistent and yeah you have
to deal with Chinese New Year and longer shipping times y but it's just so much better and so um carried no interest is also talking about this as well like we need massive if we want to take this seriously we need massive massive massive subsidies and so both these uh legendary posters are right and I do I
support the act well we were talking about this with the uh American toy company just this idea of like there's a I mean you buy toys for kids and they're all just made in China and they're all these cheap plastic and they're clearly designed to be used for three months and thrown away and they're
they're not something that will be passed down whereas if you look at like your grandparents they have toys that were passed down to your parents probably right it's sad it's emotional and that emotion can drive consumer behavior and so if you start a company that their whole brand is like these
toys are made in America they still do all the cool things they they entertain they have LEDs and music and all this stuff they're four to five times the cost yeah but they are more expensive it's a luxury good it's more expensive but then when you build I I had this I was talking to Trey about this like like
you know maybe to to to you know we get the missile Factory after we get like the Happy Meal Factory and it's like yeah let's just let's just have you know uh like Hadrian's obviously doing incredibly important stuff right now with like very key defense companies that need products right now and that's
important but maybe we also need a Happy Meal startup that's just like yeah we do injection molded plastic and we just do it pretty well and we do it as well as we possibly can in America and maybe the tariffs will help with that maybe the consumer choices will help with that but we're dedic this for the long term and
over the long term we think we will be able to get at parody with with robotics that's a request that's a request for shff by the way American Toy Company please somebody build it I think you could sell items that currently go into a toy store look at all the stuff that currently is made $20 make those items
for 50 to $100 here in America make them really really good and and I'll just tell you uh this is more of like a request for dinos because I buy an obene an obscene amount of dinosaur toys and I like buying the ones that are these heavy rub I'm going to be able to re I'm going to
be a toate this and it'll still be in really good condition I don't want this cheap stuff and and like nine times l in it put an LM in I mean nine times out a 10 you're so much better off getting a small child like one really amazing toy than like 20 toys where they just cause a lot of clutter like the Clutter builds
up no matter what with with the toys and so like if you came to me and you're like there's this amazing toy that's really popular and it's three grand or something I'd be like hell yeah like that sounds amazing thing um whereas like instead of it's like oh I like you go to the toy store it's like
everything's like 20 bucks which is like great because everyone can have toys but like there's definitely the first time in my adult life there was as an adult there gets to a point where all the stuff you want costs five grand and up and uh and so it's great walking into a toy store and being you know like I'm
going to buy the whole store but at the same time I'd much rather buy and and you want Italian suit something that you of yeah just I want something that's wooden cool materials you know Boston Dynamics like that type of stuff the they're making these like Transformer toys that a couple of them
went went viral actually want I want to get I want to get I want to somebody make a Boston Dynamics kids toy dog because I'd like a dog but I want to be able to turn it off and I don't want it to poop in the house and but I still want it to be fluffy and loving and conscientious I think that LMS can do
that so great toy dogs that toy dogs for kids 500 bucks to $1,000 you could probably charge more cuz like a dog is pretty expensive don't have to feed it just got to plug it into the wall it barks it you know develops a relationship with your child and you never have to take it to the wood and it has an AR-15 inside in case it
needs to do some home defense all right we're we're we're we should just keep going with let's do a bucket pull uh luxury watch guy uh first time on the show but I've been a follow of his for a while uh he says 2025 prediction Zuck is going to end the Apple watch uh this is not satire I have
had a few big boys from Silicon Valley DM me that they want to start building Collections and so I think this is this is right obviously we have been big on this and we're pushing for the uh for everyone in in Silicon Valley to start building watch collections um but I don't think it'll be the end of the
Apple watch because it's just like they're they don't make enough FP jorns to to satisfy it's just impossible yeah I just recommend if you're obsessed with your Apple watch you got two wrists for a reason God gave you two wrists put them to use you got throw the Apple watch on your ankle yeah that's more of
like an that's more of like a long housee technology so throw it on throw it on the ankle on the ankle that's you got expose I got exposed ankle to your slapping it's it's much more of a you know you're no I mean if zck wanted to really kill the Apple watch he would need to Launch a competitive product
something I me here's what I want I want the meta watch and it's just the reals feed yeah and you can just watch swipe constantly swipe all day just there's no other functionality just constantly content uh I mean the the the new uh Orion headset does have a watch it's not an actual watch it's just a wristband
but it it measures what your hands are doing and then that translates into the augmented reality experience and so you could imagine if they really want people to wear the glasses all the time and they want people to have the wristband all the time well throwing watch functionality on making it look like a
watch making this look like sunglasses or eyeglasses and making this look like an actual watch is gonna be much easier than saying okay you still have a watch but then you also have this wristband it's actually I really wonder why meta hasn't done a smart smart watch at least for the
international market that runs on WhatsApp right yeah you know when somebody messages you in America on WhatsApp you're like really dude we're both here we're both here let's jump over to the you know the IM message like we don't have to do this um but you'd think that they would have done something in that lane given um well
they tried they tried to do a phone chth was on the project apparently and it didn't go well yeah the Facebook phone this 95% of the's just like sitting there like what if we spun this out as a spack no uh but yeah the the the getting into Hardware is really hard especially if it's an existing platform where
there's this entrenched duopoly getting people switches really hard uh tricky yeah it would be cool to see like if Zuck took like a sabatical or like a you know a trip to his island in Hawaii and was like let me just think of like a cool consumer device instead of like thinking about like like what needs be
the platform the lock and all that stuff the thing I've liked about these AI Hardware startups is the shots on goal totally and people think about software as it's okay for software to take shots on goal and have misses right think about how willing people are to experiment with software yet with
Hardware there there seems to be this sense of it's super embarrassing if a hardware device flops like we should only do it if if like we're going to really make it the core thing whereas meta is like okay figure out a way to spend $20 million which is a rounding air for meta to make a new done
they spend 10 billion on the yeah yeah like they're spending 10 billion on everything why why isn't doesn't duck oh yeah yeah set up a Skunk Works team Skunk Works where it's like you know AI from friend is launching a consumer Hardware device for $5 million yeah so why don't you do a bunch of stuff like
that domain right yeah exactly but you can like distribute just like think of it as as you know it's okay for it to be ephemeral and it's okay to just put stuff out there and I want our big our lovely big American tech companies to just be innovating and just like doing cool stuff launch a printer launch a
printer we badly need a better printer um that can do 10,000 uh Pages a minute um we should uh maybe do one more and then wrap it up yeah let's do this a great at this rate we could hit five hours we could do our first five hour show but our our children want to yeah let's go to Dennis he says you just got
lucky is equivalent to I failed more times than you tried I like that a little bit of just an inspirational quote yeah no it's great I mean there's so much most of the successful entrepreneurs I know have failed more times than the entrepreneurs have I know have ever tried right and it the the
most the worst thing is when somebody who wants to be an entrepreneur tries really hard and fails and just gives up completely and that happens so much so um you just got to take a bunch of shots on goal and that's one of the the honestly the downsides of venture capital is the stakes become so much
higher and now it's become easier for people to raise venture capital and so I feel like the stakes get lower in a sense because1 million they get 400k salary on day one no but it's more like it's more like uh when you raise Venture Capital you're you're you're taking people's hard-earned money and then you
have to like turn that into you're trying to turn that into multiples you're cly trying to build bus F pain the emotional pain and turmoil if you don't do that yep is is so real and then okay if your company sort of works and you're stuck on that idea if it doesn't work you know maybe you operate for few years and then
whatever and so it eats up way more time whereas when you don't raise Venture Capital you can just ship ship ship fail fail you're not hurt you're not wasting any resource except your own time and money and so I think that um I think there would be less Capital incineration if more people were just I would I would
like to add that luck is a skill issue and uh if you feel like you're not lucky you need to get your funu in order you need make sure yourk in the in the power position make sure something in your life is the Chinese number of wealth eight many things in your life phone address everything should add up to
eight business partners yes exactly group chats yeah so get your fun correct make sure your desk is in the power position it's easy to do just move the desk follow astrology yes do not incorporate without consulting with the Stars first yeah make sure it's the right time to get on stripe Atlas yeah
stripe Atlas should have an astrology it's like hey before you hit submit you're going to have a better chance if you just wait 12 you know 12 hours and let it take over Venus Jeff Jeff Weinstein over at stripe Atlas please add an astrological incorporation functionality yeah I need to make