0:02
[Music] wow it's rare man it's rare we have royalty in this studio huh i can only think of one other king that we've had in the studio king princess and they are definitely royalty but so are you bro the king of watch what is up my
Search this video
0:17
yeah pleasure to meet you man you really laid it out for your fans everyone's pretty excited huh keeping the formula moving yeah yeah man this has been a long time history in the making but uh i'm excited man i feel like you've been
0:29
making history now for a very long time for someone who's still young and in this game there's a long way to go you started young but you made the most of your time feel like a life lived already i feel like you know there's a lot more
0:40
to be done you know i'm as hungry as i was the first project i worked on sincerely you know i feel like this is just the beginning why so insatiable where do you think that comes from you know some people plateau some people achieve certain things they've always
0:53
wanted to achieve they want to remain creative but the hunger isn't there what drives your hunger i mean i think the the youth you know like there's always uh someone killing it in the game you know whether it's urban
1:07
um different genres and you know i'm so competitive in a positive note you know that it just motivates me to to stay in tune with what's happening pushing yourself and therefore pushing others further down the road that's why you've done so many firsts and
1:22
broken through into other genres broken through boundaries geographic musical artistic in order to and never forsaken who you are that's the thing i really love about your journey you make people come to your house that's that's always the objective but
1:37
what do you play in your house how deep does your taste go in terms of cross genre like what's your playlist saying how how left and right does it go you know what it's so diverse man like every month i'm listening to someone new or
1:48
like sometimes i don't even know the name's artist i'm just like playing whatever someone puts me on yeah yeah it's interesting i'm like i'm down to just continue to um i guess uh feed myself with new material new sounds i
2:03
love the little details that you put into your albums you always have an intro i love i love intros i love i love artists that set the tone for a body of work and not just song one right some intros are funny than others and i feel
2:17
like the formula has you've set aside your intros to be humorous and with like golden utopia you're like i'm going to be more artistic in that respect um very conscious are we going to do that again on on volume three oh totally we got to keep the
2:32
tradition i can't wait to i mean if you got like who'd you get george lopez and was it kevin hart amongst yeah yeah george lopez was volume one yeah uh kevin hart was volume two um i could i could i could i could review here right you can reveal
2:47
whatever you want it's only gonna be your label and your management to come up after us and tell us to cut cut cut cut but right now you're in a cone of silence my g okay okay that's what's up so in uh volume three i have cat williams
2:59
i'm a huge fan huge fan and i wanted to make this intro very personal so my kids participate that's cool yeah how do you kids my oldest is 22. wow well he's going to be 22 september 1st bro you look 25 what are you talking about
3:15
what did y'all try try man that's makeup and production now that's knowing where the elixir is you should tell you should tell us man you can't hold on to that well forever a lot of water a gallon a day i love that um but i was saying uh i got my 22
3:28
year old um he's gonna be 22 september 1st uh the day my album releases you to have my three-year-old yeah participating as well and my youngest he's 16 months wow congratulations what a beautiful sounding family man thank you my brother
3:42
incredible you know your fans get so excited when you're back with a with a with another volume um what is it do you think that they recognize that's the difference why why does it matter so much that you come back and officially
3:53
confirm that you're now gonna do another formula and this time it's volume three because people just went crazy i think they expect i'm gonna push the envelope that's a great house i'm gonna i'm gonna i'm going to do not one not two but a couple of moves
4:07
musically speaking that they weren't even expecting you know i i have this uh it could sound cliche but you know i always say give the fans what they need not what they want and that's not how do you make that up by the way
4:23
how about we amend it right how about we say do what you want and give them what they need yeah yeah that works too that sounds more appropriate well at least you're in the equation which is the most important thing you know what i mean someone who
4:34
ain't hungry ain't reaching out to uh justin timberlake in a hurry i mean there are some parallels here you know justin coming from a band of four people you know of of people as well uh nsync deciding to go out there do his own
4:45
thing um did you sort of ever consider yourself to be on somewhat of even somewhat of a parallel journey to him but in your own world it's crazy you know how we share so many similarities and before i even uh created anything musically speaking
5:00
uh i had a conversation with jt and i wanted him to understand um how important this was for me for my culture from my genre and i explained the whole entire legacy of a formula volume one and two and he understood that and i remember
5:17
him telling me listen it's about the music you present to me something that i'm that moves me and we're going to do it you know so i shared something i want to i want to i want to tell you um how i how crazy ironic this is let's go collaborating
5:34
with jt was a something so important and personal for me um it was in my bucket list in 2001 if i'm not mistaken i'm bad with the years my second album with aventura my first cover possibly my only cover on my second cover because i've only done
5:56
two or three i did gone recorded gone i really wrote it in spanish crazy which in sync by the way also had yeah uh uh a spanish version but i rewrote it i didn't realize that yeah and it's crazy because i remember i
6:13
did this and it just felt so honest to us i tell lenny mike and henry like yo one day we're gonna collaborate with jt and i said we because i never again envisioned being a solo artist yeah and i shared that story
6:29
with jt and you know it's it was like a surreal moment how can you not believe in magic when you find yourself in a situation where the two of you are connected granted 20 21 years later it doesn't i i always think the timeline is so irrelevant
6:47
when when you're connecting the dots in real time because 21 years to you probably felt like yesterday when you when you finally connected with it yeah yeah without a doubt that's just still their fan right you're still their fan listen i am i i'm
7:01
listen i've been in the studio i've been it's honor to say that i've i was part of just seeing hove create 444 and seeing this man in action and i'm just like i'm going to tell my grandkids about this you're going to tell us right now
7:18
about that moment oh yeah that to me is one of my favorite jay-z albums ever and i'll tell you what my theory is bro you know up until 4-4-4 rap music for the most part as a genre have been pretty obsessed with bangers
7:32
right every arm's got to have some hairs every album's got to reach for something and then you can do what you want with the overall right jz444 because it was attached to a body of work that his wife had made so beautifully and amazingly we laid it out
7:45
and drawn the narrative back and said you don't get to own us right he took rap music into that place where it wasn't about the radio hits it was like neil young joni mitchell nina simone bob dylan he gave rap muse rap fans i
8:02
reckon one of if not the first album of that kind of space saying don't get me open so i'm gonna buy hip-hop cause we'll be here like two hours let's clear the diary and have this conversation right now let's go i i could tell you um
8:18
to me hove is the greatest mc alive without a doubt you know um i have an interesting list you know i have biggie in there yeah um now we're in list territory now is it gonna get the internet on fire let's go who else is on there aye let me see let
8:35
me see let me see i gotta put three stacks in my tin no question about it andre three thousand oh he's just like but he's in there for sure you know it's just that i always like he talks about real life man and he just doesn't know i
8:46
don't know it's amazing you know i think uh big l thank you my gosh yeah oh god way too short man cut down way too short you know you know you know i really feel like uh nicki minaj hands down record breaker i think she's the part a lot she's your
9:05
queen yeah it shouldn't be about male female like she's just one of the greatest that's longer on that you know old school i'd put raccoon on my list because he's the god mc and i just don't think at the time in the late 80s
9:14
anybody was putting it together like he was there's definitely a lot of legends you know living legends that paved the way but you know to me hof is just like number one well also the way he carries himself now it's not just about the bars
9:25
right with what i think what's really interesting and this is almost further to the 444 point of maturing the art form is he's matured the conversation and he said look i'll show up on your record i won't even charge you if
9:36
remember rumors to be believed but i'm also gonna show up in lots of other conversations yeah i'm gonna build business philanthropy social justice and equality he's building a full life well let me say this something that amazes me about
9:49
hove is that you know i've made an observation with a lot of different artists different genres hove is probably one of the few artists that can collaborate with someone and it could be like new blood we call new blood like a new artist with a new flow
10:05
you would not outshine jay-z in any record he would never be outdated i think this guy is just the definition of flow um perfect team swag you know lyrics the guys to me just the greatest let me let's talk quickly about your 444 experience for the people
10:25
because i would love to hear a little bit about that so i was out i was actually out here in l.a um and uh she was working on that album and i just i was just like fortunate to just be part of that experience i wasn't working
10:40
on anything musically speaking with jay it was just me there you know like and you know he was in such a uh important personal moment of his life because he was expressing without a doubt this is jay's most personal album for sure and
10:54
to witness that prior to the where the world um yeah to me was like a surreal moment like i knew what this about to create for hip-hop culture yeah and anyone that felt like oh i can't say that you know because i'm gonna look so off for this
11:14
like when when jay you know expresses something some so personal that he's experiencing in his life it's almost like the stamp of approval he was writing a scripture yeah everyone else to read from and to grow from education
11:29
you know that album to me is is very powerful you know you've collaborated beautifully and done wonderful things with bachata and you know for your peers and for young artists who don't want to ultimately have to like i said before
11:41
transform into something that's even slightly compromised right you could do it on your own terms and you've proven that make and people have come to you what are some of the collaborations that you've had um throughout your solo
11:52
career that you know you have the fondest memories of or you feel like really ultimately put a proper paving stone on the path to the evolution of the music you love to julie iglesias when i recorded with julia glaciers like
12:06
i remember telling my parents about it and you know i've recorded with some iconic artists and nothing really moves them when i mention julio iglesias my mother looked at me like you made it you know like that that feeling like i
12:22
grew up listening to holy glasses we all did there was always one album in every collection it's like you had to have at least one where you truly understood the power of that man's voice and what he was doing to to demand attention without demanding
12:37
attention like just his presence just you know before he even sings before he even speaks you know women wanted him men wanted to be like him you know to me he's like the true definition of swag because he was so accessible to everyone
12:54
and he was completely inaccessible to everybody yes yes he was amazing he was amazing he is amazing it's a magic gag you know mark anthony when i was able to you know produce and and write a song for one of my uh miss idols
13:09
that to me was like wow i i was in the studio we were there for like seven eight hours just like vibe and talking recording and you know though those are like really special moments that i would um say before we say goodbye man i love a few
13:26
words about the song that we're obviously focused on right now from the record um which represents the album is the cover of new music daily which loosely translated as eternal or a thought that never ends um ultimately where did this idea for the song come
13:36
from before you even went out to jt with it well it's crazy because uh you know i wanted to truly uh present something to the man that moved him so i i couldn't miss i couldn't present something to him that was lame or well
13:51
he said the bar bro he was like send me something that gets me otherwise done at me yeah yeah he said like what's the worst thing that can happen i don't like it and you're like yes facts so i i linked up with uh uh danger producer danger yeah um he
14:07
worked on a lot of like uh jt's huge hits with uh timbaland that is sexy and you made that call not him you made that call i recruited the best team i could think of to really present something major to this man that's amazing um i also got my brother rico
14:28
love um that co-wrote in this record produced and you know let me say this when i presented to song to jt i thought i was laying down like something that was pretty developed when i seen jt in action in the studio adding his spice
14:46
you know he's another artist that you know is the true definition of producer yeah he does like he he threw his spice like you know he rearranged some melodies some lyrics and he just made it into a true collaboration it wasn't no longer a
15:02
romeo santos featuring justin timberlake it was a romeo santos james yeah exactly yes so this could this could open doors and markets that bachata has never really um gone through like i'm talking about like this is like a pop pachata this is
15:17
this one's special which is part of the point and and i love that you've always been open about that you know it's great to make great music it's even better to make great you know forward steps great moves and pushing things forward um dude
15:30
i've it's crazy that we've only met at this point look at what you've achieved already in your life but hopefully this is the first of many conversations and enjoy that free time bro you're gonna get thank you brother appreciate it [Music]