Roddy Ricch: “Late At Night,” Transformative Year, and Breaking Records | Apple Music

0:04

I'll be just telling people to be the change they want to see. You feel me?

0:05

If you want to see this happen, you be that change.

0:09

Yeah, this is the one we've been waiting for, Roddy.

0:13

I feel like you've been waiting.

0:13

I feel like you've been sitting on these, man. I feel like it. I don't know.

0:19

How'd you know it was the right time? Timing's everything. How'd you know?

0:20

You know how you had those stomach feelings and you just be feeling it like uh it's time, like you know they want me for the summer or just, you know, just tapping in with fans here and just around, like how I do it is just like I don't never just put out music just, you feel me, just because it just be more so like people around me and be like, man, you need to drop some music or like, you know what I mean?

0:42

Like just it just be normal.

0:44

It don't be like like I kind of just let that just flow how I be. Yeah.

0:48

You can hear it on this song as well.

0:50

It feels so free, you and Mustard, man, that chemistry once again.

0:52

Tell us a story about making this song, how it how it came to exist.

0:56

Me and bro, like it's it's always just it's just really like open door, like, you feel me?

1:03

Like either way, like on his end, on my end, it ain't no like, oh, we about to do this song and we about to put this out, like I may pull up on him just random, like, where you at?

1:13

All right, I'm pulling up on you, like then I'll just record with him.

1:17

Whatever, like it ain't nothing, you know what I'm saying?

1:19

But then, you know, I think we made this song and then he he took it back home.

1:23

He listened to it, I'm listening to it, I'm like, I'm like, man, no, this one of them ones and then just the way the pen was, like how I was talking, just, you know, just the progressive pen, like it wasn't like, you feel me?

1:35

It just it was just a moment, like the song was progressive until the end, you feel me?

1:39

Like all the words meant something, type And that was my whole, like if I ever came back to music, like that's what I would want people to get from it, like that every word meant something, you feel me?

1:51

Lot to unpack there, starting at the end, if I ever came back to music, powerful observation.

1:54

Maybe you just threw it out there, but it's my job to pick up on those things.

1:57

It should we never expect you to come back?

1:59

Do you know what I mean when I say that?

2:01

Like is is it I know there's more to life than just music for you.

2:04

So, to us, another album was a given.

2:06

Was there ever a time when you're like, man, you know, I move like you're saying in an organic way, in a different way perhaps to other artists.

2:14

I feel like in the beginning, I felt like every album was mattered to like, you know what I mean?

2:19

Like this, like, oh, the every album, but when you think about time, you can't really take it for granted.

2:24

You know what I'm saying?

2:24

Like you got to treat every album like it's the last thing you could ever say.

2:31

If you get what I'm saying?

2:31

Like so I treat every song I put out now, everything I put out is like as if this is what I got to say, like this is my peace, you feel me?

2:39

Like this is what I have to tell y'all, like and if it if if it if it makes sense, then it makes sense.

2:46

If not, then I ain't really I ain't really pressed to, you know, God just blessed me to be in the position where like you know what I'm saying?

2:52

Like I can I can really just do this in the best way, you feel me?

2:55

In the in the most purest way, like even just learning from mistakes or or like, you know what I'm saying?

3:01

Even just record my recording process or whatever, like I could do it in the purest ways because it's not no pressure on me, per se, like people may put pressure on themselves to see me, but I don't have to put pressure on myself to be seen by people, if that makes sense. It makes total sense.

3:15

You really do strive to live in the moment as much as possible.

3:19

That's what I'm taking from getting to know you a little bit at a time.

3:22

God always taking the moment.

3:24

I was number one on the Billboard charts, I had a son.

3:25

At the time when my son is is coming into the world, like that's what's going on, this is my firstborn child.

3:31

Now, just imagine if the world was open during that time.

3:37

Obviously, in my child's best interest was pops to go to work, you know what I mean?

3:41

So, it's like I have to make that, you know, it would have been a sacrifice made in that situation and it's just like I got to spend my time with him, got to really sit down and learn him learn his mannerisms and different things.

3:53

mannerisms and different things. I got to sit down with family more, went through some things really with people that was close to me, I ain't think I really go through, but it's just like, you know, it's it's it's all like it let it

4:07

allowed me to learn a lot about myself and a lot of things about how you want to like not so much change, but just like just it just allowed me to really really tap into to my brain and what and and the powers and not even the powers, but the responsibility, the weight of my of the responsibility I hold. You're a humble guy and and it

4:26

You're a humble guy and and it that comes across not only in in in in person, but in through your music.

4:31

Uh you're searching for truths.

4:33

You're not pretending you have all the answers, you're searching for answers.

4:37

And I really respect that about your music.

4:39

Um how did success feel initially when you had it?

4:44

When we spoke at the end of 2019, you sounded ready.

4:46

In fact, if I my memory serves me correct, you you your line was, you know, I feel like this is the moment that might myself and my fans have been waiting for.

4:54

This is my moment, right?

4:55

But then you have this year of changing perspectives and priorities, fatherhood, health, mental health and well-being.

5:06

How does your humility reason with your success?

5:08

Do you have a better understanding of what you're actually trying to achieve now?

5:12

I'll be just telling people to be the change they want to see. You feel me?

5:15

If you want to see this happen, you be that change.

5:19

Don't don't try to preach it to somebody else, like you walk in that, you feel me?

5:22

Before and and if if somebody see it, they'll walk in it, too, you feel me?

5:26

It takes time and practice to truly affect change for yourself and therefore for others you care about.

5:30

And there are often times that when you're in the middle of a change, others aren't ready.

5:35

And you have to make really tough decisions in your life.

5:37

You have to make tough decisions about how who you who you want to spend time with and how you want to move forward in your life.

5:43

And success can really embellish that, too.

5:47

It can put all that stuff into really really high drama, high focus.

5:51

You know, has it been tough for those around you to some degree to to accept that you haven't changed but you're changing, but but not in the ways that other people expect because of the money and the success and all that stuff. With this comes change. You get what I'm saying?

6:08

And it's scary, like you know sometimes if it may feel like, you know you're by yourself or like people don't know, you know, I slide, I'll be by myself in a city where like whatever, like and it's just like I'll be thinking to myself, like a person probably wouldn't even think Roddy right here, like or their perception change of you, you know what I'm saying?

6:32

When you come around less and every time you see they see you as something different, it's something new.

6:38

You get to talk about something else and it's like their life may not be as exciting or Yeah.

6:42

It may not be as much of a connection, like I don't know how to like cuz I remember when I first was like, you know, buying this, doing that, certain things, it's like a lot of people around me can't do that.

6:52

So, it's like me talking about that or me like, damn, I just got a new Maybach, like woah woah woah, like they not like that.

6:59

They may not may think like, oh, Roddy trying to gloat, but it's like if I'm around Floyd and I tell him like I got a Maybach, he going to be like, keep going.

7:06

If I tell him I got a Rolls, he going to be like, keep going.

7:09

Like it ain't like he going to be like, oh, man, you big-headed, you this, you that.

7:13

It's just when you get to a certain level, the conversation just changes, you know what I'm saying?

7:17

And some people get it, some people don't and you got to just kind of just always remain yourself, keep things to yourself because a lot of people may not be happy for you when you speaking on these things and just always try to spread the love and the peace, you know what I'm saying?

7:33

Regardless of everything, like spread the love, spread the peace, spread the support.

7:37

Don't, you know what I'm saying?

7:39

Don't get caught up in the hype cuz I feel like what you was speaking on earlier, when I was like, I'm ready for it, like I almost got caught in the hype, like Mhm.

7:46

You know what I'm saying?

7:47

Like you talk about a that got that came from mixtapes, you feel me?

7:51

Like I came from mixtapes. I had two mixtapes.

7:54

They was all they was plat gold.

7:54

I had stuff on it, like I think I had what? Two platinum singles.

7:58

One die young devil, like, you know what I mean?

8:01

Like just it was accolades from mixtapes, bro. You understand?

8:04

So then to fast forward to a album where every song is certified almost Yeah.

8:10

it's like You can get high off that.

8:14

big jump and you know, a lot of people will will look at you different.

8:16

You may look at things different.

8:18

You may be at a point where you so clouded, you can't make the right proper judgment that the real that the real you would make, you know what I'm saying?

8:25

The the the non-clouded you would make.

8:26

A lot of people can't understand that perspective or that seat that you're sitting in.

8:30

But it's not for them to sit in that seat, so, you know, it's just like you got to just embrace your seat.

8:36

That's why I got double Rs on mine cuz I had to understand this is my seat, you know what I'm saying?

8:42

This my seat, like this is what I this is where I got it, you know what I'm saying?

8:46

So, it's just every day training my mind, like whatever I'm doing, however I'm moving, like I got to just remain humble, remain me at the same time. This is my seat.

8:56

This is this is what I asked God for, so I got to protect my, you know what I'm saying?

9:01

I got to protect my seat, you feel me?

9:03

What music are you making right now, Roddy Ricch?

9:05

What are you making right now, bro?

9:07

Like and how much are you sitting on?

9:11

How much are you actually sitting on right now?

9:14

That's the other thing I got to ask.

9:16

This is a two Hi, Roddy Ricch, two-part question.

9:17

How sick is the music that you have and how much are you actually holding on to? This is brutal.

9:26

Man, I I don't even know.

9:26

That's the thing, like it's so much music that I've made over the years, it just be music, but I feel like, I mean, you know, I'mma always put out the best.

9:36

That's the thing, like the best I whatever I can put out, like that's the best of what I at my abilities, that's what I'mma do, like every time, so that's just may may be how it's going to go. It got to go that way.

9:47

Is this song the start of something significant, though?

9:51

Are we talking about the start of a of a new era, a 2. 0, a 3. 0? I mean, what's a 2. 0 situation?

9:59

a terrible poker face, bro.

9:59

You have a terrible POKER FACE.

10:01

YOU REMIND ME NEXT time we get the cards out, bro.

10:06

I'm going to be right there.

10:07

Let's raise the pot cuz you do not have a good poker face, bro. Nah, it's all good. I ain't even trying. I want them to see me.

10:14

I want them to feel I feel like before all this I just I didn't really understand fame.

10:19

I didn't really understand what was going on.

10:22

So, it's just like man, I'm going to get on every interview and just I'm hey what I'mma say it's me.

10:31

Hey, you directed this video as well.

10:32

You co-directed this video with X.

10:32

That must have been great.

10:34

I like I know that you're somebody who is really deep in your creative, not just making music, but you're looking for always to create things.

10:40

IP culture, infrastructure.

10:40

I know where you're headed.

10:45

I I understand that and I respect it.

10:47

So, how was the the process of making the video? Was it fun?

10:51

I mean, you know, I did it just like how we did the box.

10:53

When I did the box the song was already going crazy and I and they needed a video for it. I'll do it.

11:01

I was in a hotel and I started drawing them up.

11:04

So, I I did the same thing with this.

11:06

Like, I just drew out a sketch.

11:09

Like, all right, I want this. I want that. I want this. I want that. And I just showed X.

11:12

Like, this what I got in my mind. Mhm.

11:16

He took that to the moon.

11:16

I want to talk quickly cuz I got you about Stunna Man.

11:19

Obviously, that's a you know, that that's doing its thing in a big way, too.

11:22

And and having Birdman and Lil Wayne with yourself kind of right there must have been a great moment.

11:25

How was that experience jumping on that track? Nah, I was in Miami.

11:29

I pulled up on Stunna and I just I was I was upstairs. Uh we just made it. I made it.

11:36

He like, "Lil bro, this special.

11:36

Like we're going to have to do something with this.

11:39

Like I'm like, all right. Cool. Like, it ain't nothing. So, you feel me?

11:42

He end up making his calls, doing what he had to do.

11:46

Next thing I know, they telling me like, "Man, Wayne like woo woo." I'm like, "Huh?" Like, damn. Like, Wayne and Birdman.

11:54

Like, I know a lot of people wonder why.

11:56

Like, but just growing up like you see them two together.

11:58

Like, that was just you know, it's no it's a no-brainer why you wouldn't Yeah.

12:02

want to You know what I'm saying?

12:04

Just be able to be in the room or even do music with them.

12:06

So, the fact that I could even you know what I'm saying?

12:10

Be on the song with them.

12:10

That was like one of my little check you know, check off Yes. Serious. yay.

12:17

You know what I'm saying? Yay. Kanye.

12:18

Certain you just want to check off.

12:18

You know what I'm saying? Who's next? Who's next? Who's next on the list? Oh, no, man.

12:25

I got a list though, for sure.