0:00
Your first book, The 48 Laws of Power, was a slow burn if I understand that correctly.
Search this video
0:04
I mean, it didn't sell all that well initially, but 6 or 8 years later, it suddenly began to take off.
0:11
And now it's sold over a million copies in the US alone. What happened?
0:16
Well, um it actually was selling well at the very beginning.
0:18
Um came out in 1998, and we got a lot of press, which is unusual for me cuz I don't get a lot of press.
0:26
So, it was actually selling pretty well in the beginning.
0:28
Um I can't complain, and I think because of that initial push with all the media that we got, um it kind of got out there in various different areas.
0:38
Like it start the rapper started reading about people on Wall Street.
0:43
It kind of spread throughout the culture.
0:47
And the the the thing about the the book is um is that it just keeps selling steadily.
0:53
So, there'll be articles and media and what now? Almost 20 years. My god.
0:57
Um you know, every now and then there'll be an article and suddenly the sales spike, or when Trump got elected, suddenly the sales spiked.
1:06
But it's just been unbelievably steady since it first came out.
1:11
So, you know, I'm I'm obviously very happy and very surprised at that cuz a lot of books, you know, to be honest with you.
1:20
I mean, we've sold it's actually inching up more towards 2 million these days.
1:24
A lot of books um you know, they sell really well in the beginning and then they just die.
1:28
So, um it's been it's been a remarkable ride.
1:34
What do you think gives it such longevity?
1:37
Well, it's hard you know, it's it's better for readers to to weigh in on that.
1:41
But if I were to speculate, I designed the book to be timeless.
1:44
Um I you know, I looked at a lot of history.
1:50
I kind of mined all cultures and all periods of history to sort of give it a feel like um I've uncovered something very real about power. And so, it's not timely.
2:05
I'm sure, you know, in 100 years it'll start looking a little bit timely as people, you know, have some distance and it definitely reflects the period in the history that we're going through now. I don't doubt that.
2:16
But I made it I tried to make it um as classic as possible.
2:22
And the thing about it is is that I tell people a lot because there's a lesson in this.
2:26
You know, I had an idea about power, Machiavelli, mostly because a lot of the books out there that talk about power in this world, I feel like really unrealistic.
2:37
They're very wary of the truth.
2:41
And the truth is as I discovered in all my different jobs is that uh people are are can be very manipulative. They don't show it.
2:48
It's all a sort of this hidden language that goes on.
2:53
And the books don't really expose it in in in in any way that's practical or that's real.
2:58
And I felt like there was personally, I felt a real hunger and anger.
3:02
And the anger was, why are people so skittish to talk about what really happens in offices and in politics and in in all areas of life.
3:11
This kind of stuff that we we we know when we work in a in an office. It goes on all the time.
3:20
And it's so I was kind of angry that no one was really covering this.
3:23
You know, and I maybe made it a little bit harsher than I than reality in some ways.
3:27
I don't I'm not going to say that for sure.
3:31
But you know, there is some literary license here in what I'm describing.
3:35
But I think people are attracted to it because it's not like what other things are out there.
3:41
It's it's delivering the the the truth, the reality as straight as can be.
3:46
And we don't have enough of that in this culture in this these sort of correct times.
3:51
So, I think that's given it's its its appeal and its longevity.
3:55
You certainly didn't sugarcoat anything.
3:57
I mean, you you kind of like opened the curtains and let people let this concept lay bare for people to digest in all of its rawness.
4:08
Yeah, and I think what that just to complete my thought is that the people have a tremendous taboo about this.
4:12
So, uh we want to think of ourselves as as these just wonderful angelic creatures.
4:22
Um but there's another another reality out there.
4:25
And um it's kind of delicious to sort of immerse yourself in something that's not what you normally read, particularly in a self-help book.
4:38
Um but you know, every time I wrote a chapter in that book, um I was reflecting on my own life.
4:42
I was reflecting on what I knew in Hollywood, what I read in the news.
4:46
I've had many different kinds of jobs.
4:48
So, it's not exaggerated. I've seen these things.
4:53
Other people have seen it.
4:54
Um and you know, I think uh you know, I You're right.
4:59
There's no there's no sugarcoating going on.
5:03
There's no kind of little sweet little moral lesson at the end of every every chapter to make you feel better about human nature.
5:10
And I mean, not everybody likes it.
5:12
There are a lot of people who don't like the book for that very reason.
5:15
They think that I'm contributing to the to the badness that already exists in the world. And I understand that.
5:22
But there are a lot of people who who find that very appealing.
5:26
In writing that book, what changed after like what how did you conduct your life differently after writing that book and learning about power?
5:36
I you know, it wasn't like a dramatic change.
5:39
Of course, you know, I I was a little bit older when it came out.
5:41
I mean, what by the time it came out I was actually quite older, 39 years old.
5:46
So, you know, it was I really wasn't I had no success prior to that.
5:50
I mean, I worked in Hollywood in various areas. I made a good living.
5:54
But I was not successful. I was not happy.
5:56
So, the the big radical change was suddenly I I I had attention and I had success.
6:02
And that was actually very helpful for my self-esteem and for where I was and you know, and for my parents who were beginning to really get worried about me.
6:14
Um but the change as far as other things was subtle and it took time.
6:21
Um you know, I I I began to consult very powerful people in music and politics and business began to seek me out for advice.
6:33
I started talking to them, meeting them, actually working as a consultant.
6:38
And it was an eye-opener to see um to see my laws reflected through their world um and to see kind of the harsh environments that a lot of people live in.
6:50
And you know, I mean, the one I could talk about obviously is 50 Cent cuz I wrote a book with him.
6:54
The others I try and not disclose who they are.
6:59
You know, so he's obviously lived through an environment that's a lot harsher than what I went through with in Hollywood or the other places.
7:07
So, it was very exciting and it kind of enriched uh my knowledge um of the power game.
7:13
And I suppose in the long run it's it's it has altered me.
7:16
It's made me um a little more sophisticated.
7:20
I was a little bit green uh when I first wrote the book.
7:25
I wasn't really prepared for the attention and and um and all that.
7:29
So, I've learned I've learned an awful lot in these interactions that came about because The 48 Laws of Power was successful.
7:37
And a lot of that, things that I've learned are now going into my latest book.
7:42
And what you know, gone into my subsequent books as well. What's your latest book?
7:50
Well, I'm near I'm finishing it.
7:50
So, it'll hopefully, if all goes well, it'll be out this fall.
7:54
Um and it's a book on human nature.
7:56
Um and uh in mastery, I had a chapter on social intelligence that people responded to very well.
8:05
The idea was that um in order to be good in your field, you have to know how to deal with people.
8:11
That's well over half the equation in any kind of power situation.
8:15
So, you could be brilliant at coding or whatever it is that you're good at.
8:20
But if you don't know how to deal with people, you're not going to get far in this world.
8:25
And um in that chapter, I kind of listed these seven deadly aspects of people that you have to be aware of.
8:32
And I got so much feedback from that.
8:34
People really found it interesting, but they wanted more.
8:38
And it's a subject that fascinates me, and it's sort of expanded into something much larger and ambitious than I originally thought.
8:45
But I'm looking at human nature, at these I end up having 18, not seven deadly sins, but really kind of 18.
8:52
18 aspects of kind of timeless elements in human nature.
8:57
Um and going deep into them, digging deep so that in the end, the goal is you'll understand yourself better.
9:06
You'll understand what makes you tick and maybe why you might have some problems and some issues dealing with people.
9:13
And it'll really deepen your knowledge, I hope, of other people, and particularly difficult people in your life because I maintain we really don't understand what motivates others or even ourselves.
9:25
It's all kind of mysterious.
9:27
Books really aren't practical books really aren't written on the subject.
9:31
So, there's a lot of misconceptions.
9:35
Uh you're not really you're misreading when people say something or do something.
9:40
And whenever you operate in the dark like that, you're going to make mistakes.
9:43
So, I'm trying to shed some light.
9:45
A lot of it deals with darker aspects of of human nature.
9:51
I'm doing a chapter right now, finishing on aggression and passive aggression.
9:56
And I have chapters on the envy and irrationality and narcissism, all that juicy stuff.
10:03
But it's But it's not all negative.
10:03
I'm trying to show that if you take what is your natural qualities that you are aggressive, you are narcissistic, and you're aware of it, then you can begin to perhaps improve yourself in a certain areas.
10:18
So, you know, I'm giving you a kind of a long-winded explanation of the book.
10:23
I could go on for a lot longer, but that's sort of the gist of it.
10:26
I I can't wait to read that. Oh, well, thank you.
10:28
If you can't I can't wait I can't wait to finish it, to be honest.
10:34
Your books are so unique in that they draw in like dozens and dozens of examples. Many of them are unique.
10:40
They're not the same examples that people use in books.
10:42
I want to talk a bit the process you go through pulling all of that together.
10:45
And maybe we can start with your reading process.
10:47
I mean, what makes you pick up a book and what keeps you reading and what stops you from continuing?
10:56
Well, um you mean when I'm researching? Yeah.
11:01
Well, God, that's a that's a great question.
11:02
It's kind of complicated, but um when I'm starting to research, I kind of cast a wide net cuz I don't really know exactly what the book is going to be and that's There's a lesson in that and then any project you need to keep things a little bit up You have to keep things open-ended so that you're just constantly discovering.
11:17
And that keeps you excited and energized and creative.
11:22
So, I never kind of close the book.
11:23
I'm always open to new people.
11:27
You know, a lot of what I read are biographies, but in the beginning I'm also reading material about human nature.
11:32
In this particular case, reading about anthropology and our roots and a lot of books on psychology and psychoanalysis and things like that. That's very exciting.
11:43
And then I go into biographies.
11:46
You know, and a lot of books are bad. They're badly written.
11:52
Uh I don't I'm not boasting or saying that I'm superior, but it's to me it's just a truth I uh when I encounter a good book, my eyes light up and there are plenty of great books out there, don't get me wrong.
12:04
Um and what makes a great book is the fact that the writer you can tell has put a lot of effort.
12:10
They know their subject really well.
12:11
They've thought about it deeply.
12:13
They're not afraid to speculate. Their ideas.
12:16
What makes a bad book and I I hate to say it, but there are more bad books being produced now than I think ever, but I could be wrong on that.
12:26
Um bad books start off with a kind of an interesting idea and that's it.
12:32
After the first chapter, you know what the author is going to say and it just repeats itself.
12:36
Or they have some stupid axe to grind and you know that they're not really they're only really kind of reflecting their own prejudices.
12:45
Those are the books that can be like 20 pages.
12:47
You read the introduction, you you understand. Yeah.
12:52
And the reason books are like that is people are very distracted these days.
12:56
They're not They have other jobs. They're teaching. They're doing whatever.
12:58
They don't put a lot of thought into it.
13:00
You know, I I I I I like Walter Isaacson.
13:02
I think he's a very fine biographer, but you know, even like the Steve Jobs thing he's he's rushed.
13:09
He's got to write it because it she just died.
13:12
And like he he I don't really feel like when I read that book, I understand the the the man, Steve Jobs, that well. It was kind of shallow.
13:21
It was really skimming on the surface.
13:23
I like people who go into the depths.
13:24
They don't You don't have to lie.
13:26
You You want to get to the truth.
13:30
But what is the psychology that made Steve Jobs who he was?
13:35
Um I when I wrote my war book, my book on strategy, clearly the main character in that book was Napoleon Bonaparte, somebody who fascinates me.
13:44
And I read probably 5,000 pages worth of biographies and there were great stuff, but nobody really nailed what made that guy tick.
13:54
And I wanted to figure out in my modest way what I felt made Napoleon tick and I felt like I had my interpretation.
14:00
Well, I really really love books that that do that, you know, because you can accumulate facts and data.
14:08
I could go on Wikipedia and do that.
14:11
What I want is someone who's delved into the subject and now starts cranking out interesting ideas.
14:20
Um and I went through that I described that in mastery of that whole process.
14:23
Uh so, I like writers who show that kind of mastery.
14:30
Um obviously someone like Robert Caro with the Lyndon Johnson series, those massive tomes. Those are amazing. Yeah.
14:36
They're amazing and his book Master of the Senate, which I use extensively in my new book, um is just an incredible treatise on power.
14:47
Filled with amazing thoughts and interpretations and analysis and speculations. It's fascinating.
14:52
Um I just read for the chapter I'm writing now, I'm read Ron Chernow's book on Rockefeller. And although Titans? Titan. Yeah.
15:03
It's a good It's a good book.
15:03
A very good book, but it didn't quite go to the level that Caro went to.
15:08
Um so, I look for the Caros.
15:12
Um and then when it comes to source material like a Machiavelli, that's a lot easier because you can find You know, these are the great philosophers and thinkers out there.
15:22
And occasionally you find something that's surprising.
15:26
But, you know, after This is my sixth book.
15:29
I I would hate to speculate how many books that equals, but it's close to maybe 2,000 books.
15:34
I think I know I have a sense.
15:38
I can tell almost from reading the back cover or the first five pages whether a book's going to have that that juice.
15:44
I There are great biographies that are being written now.
15:50
Um and I'm using them in my new book.
15:50
So, I don't mean to say that that that's a a genre that actually is doing very well these days. Uh so, it's not all bad.
16:01
What other examples come to mind that are like great biographies or great books?
16:06
Well, um you know, I'm I'm I'm happening to think of of the research that I've just been doing.
16:12
So, um one of the chapters I I really made an an attempt to have more stories about women in this book because you can't write a book about human nature if it's all white men.
16:23
So, um I have I have a One of the main One of the figures is Coco Chanel, who's a great businesswoman and it's an amazing story.
16:34
It's You You may hear her name go, "Wow, I don't want to read about that."
16:37
But it's an amazing story of a woman who was basically an orphan and who just clawed her way to the top and it's She's very admirable in her clawing to the top.
16:47
Um and a great biography of her.
16:51
I can't remember something like Manon Lescaut Coco.
16:55
I don't remember the name, and this woman who wrote the biography, what I loved about it was very ambitious.
17:01
And she's, you know, Coco Chanel ended up um being kind of a Nazi sympathizer.
17:05
It's the main black mark on her story. A very large black mark.
17:11
And the woman writer speculates about the fusion the intersection of fascis- passion and fascism. Man, that was great. I loved it.
17:19
You know, be a little bit wild like that.
17:21
Um I Martin Luther King is a character that I cover and there's a great biography of him.
17:27
I can't The name's escaping me like Garrow and Garrow something like that.
17:34
Um 800-page biography of him and of the Southern Leadership Council.
17:39
That's really good, really great.
17:41
Um there's this book biography of this woman Caterina Sforza, who's kind of the the the Borgia female Borgia of her time and a great biography called Tigress, a new a new book. I I I I could go on.
17:58
I've I've managed, you know, like Nixon was somebody I covered and I I found a hard time finding the right Nixon book, but eventually I hit upon it relatively recent book like I The Divided Nixon or something like that.
18:13
I don't remember the exact title. So, um I could go on.
18:19
I could bore you to death.
18:21
Um but there are some really good biographies out there and thank God.
18:24
So, you find a good book.
18:26
What does it look like when you read that?
18:28
Like can we geek out a little bit on your Like do you read it cover to cover?
18:32
Are you making an index in in the book itself?
18:38
Well, I I hope people are interested in this cuz to me it seems like a rather boring process, but what I do is um it's all very simple.
18:44
I've had a system pretty much since The 48 Laws of Power.
18:48
I've kind of refined it, but it's pretty much the same.
18:52
I read the book uh fairly carefully.
18:52
I'm not If it's a bad book, I skip like hell.
18:58
But if it's a good book, I I I dig and I read carefully.
19:01
And as I'm reading it, I make little notes in the margins to come back to this section.
19:06
If it's a great book, like practically every paragraph is marked up, but I try not to do that.
19:13
And And then um I go through the whole book and then I later, maybe a couple weeks later, I go back to the book and put it onto note cards.
19:22
So, I start from the beginning on the pages where I made little notes and I create themes.
19:27
Now, in this new book, I have 18 themes, 18 chapters.
19:30
It started out more, but that's what it is now.
19:35
And so, at the top of the card I'll write envy or grandiosity or you know, whatever the chapter is.
19:45
And I'll And And I'll take little notes so that each book I'm able to make me to kind of categorize by theme, break each book down into these themes.
19:56
And if a book yields like nine cards on one theme, well, that's a lot and maybe that I could be a main story in the chapter.
20:05
And so then I have I I end up with thousands of note cards, which is you know, I can I had people photograph them before. All organized by theme.
20:14
So, if you look at my little note card section under irrationality, which is a large chapter, because we there's so much material about human irrationality.
20:27
Um there was over 100 cards and over, you know, 50 books in that in there with all sorts of different ideas and material.
20:38
And that's where the chapter will grow out of it.
20:40
All of the ideas inspired by these biographies and by this other source material.
20:46
Um and then when I come to write write the story, let's say I'm writing about Rockefeller, which I'm doing now, I now take the cards and the book and I kind of even go deeper.
20:55
So, by the time I finish, I've spent a lot of hours with this one individual and I try and get to a point where like I can say I actually know Napoleon really well. I I feel like it.
21:10
It could be grandiose on my part, but I really know this character now in a way that's not superficial and I feel like I can say something very interesting about Why don't you use an electronic system like Evernote or something like that?
21:26
That's more easily searchable. Because I'm an old guy.
21:31
And I've got I've got my limitations, you know, I'm I'm 58 um and I came to age writing these books, you know, in my late 30s.
21:41
So, your patterns are set.
21:43
But I'll tell you something.
21:43
Um I don't advocate this.
21:45
If I could do it digitally, um I I probably should and would.
21:51
But I will say this and I something I covered in mastery.
21:53
Writing things out by hand Mhm. has a logic to it. Yeah.
21:58
So, when I'm when I'm going through a book and I'm taking notes and I'm sprawling with my fountain pen on a card, I'm actually thinking more deeply than when I'm sitting there typing stuff on the computer.
22:10
I don't know how to explain that, but I really really feel it.
22:12
That the handwriting process kind of links closer and faster to the way my works.
22:23
And I love the computers.
22:23
I obviously write my final drafts on them.
22:28
Um and editing I I would die if I couldn't edit like I can on the computer. It'd be useless.
22:34
But um writing things out, there's a logic to it.
22:38
And I know Ryan, who's a friend of yours, who I taught this system to essentially.
22:44
Um he does the same thing.
22:44
Uh he he he writes them out.
22:47
He might have progressed now to doing it digitally.
22:48
I I can't say that for sure.
22:52
But um it probably would save time to do everything digitally.
22:55
But the other aspect of it is um having it in a box, 2,000 cards that I can now shift through with my fingers and I can I can move the cards with incredible speed.
23:08
Uh I can go through them like that.
23:11
I can't do that on the computer.
23:11
I can't look at five cards at the same time or go through things I don't know how to explain it the same way.
23:20
It's not the same process.
23:20
Every time you have a something on the computer screen, it's flat. It's there.
23:25
It's the one thing you're looking at.
23:27
Yeah, I could put five cards on the screen at the same time, but I write on the back as well.
23:31
So, I can't look at the back at the same time.
23:36
I've gotten more it gives me a visceral material feel for what actually the book is and it gives me this power with my fingers to look through what my material is.
23:49
So, How do you come up with the themes?
23:53
Well, it's it's been this way since the 48 Laws.
23:55
Wow, you you're really going into this area. Yeah, yeah, I love it.
23:59
I hope people aren't like like in in a coma as they hear this.
24:01
Um Uh it started with the 48 Laws because what I did is um to to to reveal a little bit that about that book is I didn't know what that book would be.
24:13
I had a a man who was going to be my producer on it.
24:18
Uh you know, Joost Elffers, who was basically paying me because he loved my idea to write up a proposal that we would sell.
24:25
And I didn't know what the book would be.
24:27
So, I I read Machiavelli, I read Sun Tzu, I read Von Clausewitz, I read Nietzsche, I read all sorts of things.
24:36
And as I'm writing it, I'm going, "Wow, these are themes that keep showing up."
24:41
And originally, I probably had like 80 themes.
24:44
Um and then slowly, I'm whittling them down.
24:47
I compare it to like if you're a cook and you have a sauce, you want the sauce to reduce itself to this like perfect um quantity that it's not too strong and it's not too weak.
24:58
I'm whittling down the 80 themes to what ended up being 48, the right amount for this sauce.
25:06
Um so, you know, it's the same here.
25:08
I did all this research and here are these elements of human nature and I ended up with probably about 30.
25:17
And then I ended up with 24 when I started writing the book. Mhm.
25:19
Um you know, it some of them were obvious like envy and grandiosity and irrationality, but some of them weren't so obvious and and the research revealed stuff I hadn't thought about.
25:32
And so, it's a growing process as and I said, you keep it open because if you go into a book oh, I know exactly what it's going to be and how many chapters and what the it it dies on the vine.
25:47
You know, you asked me originally about what makes a good book.
25:48
A good book is you can feel it alive.
25:50
You can feel it vibrating.
25:52
The character comes alive.
25:55
You can sense the brain matter of the writer is like it's like flickering on the page. They're alive.
26:00
And a dead book, it just sort of the author doesn't have any energy.
26:05
The person they're writing about doesn't come to life.
26:07
The ideas have no sparkle to them.
26:12
Um so, you have to I I talked about this in mastery.
26:15
If you bring energy and aliveness to the process, it shows in your writing.
26:20
So, I have to keep things open.
26:22
And as I'm writing the book, I drop chapters or I add them.
26:25
Not too often, but you know, that's that's what happens.
26:31
And so, the themes I allow the material, the research to sort of reveal to me what they need to be.
26:36
Are you always reading history and biography or you reading new non-fiction books?
26:46
I I read new non-fiction, but I try sometimes to avoid that for a reason.
26:48
I have there's a method to that.
26:53
Um so, for instance, you know, like Malcolm Gladwell is a writer, very fine writer, who people compare me to.
26:59
I don't, you know, I'm he's he's more much more successful than I am.
27:06
He's a great writer, but I try not to read his books because I don't want to be covering or or overlapping or being inspired by what's already out there.
27:15
Uh I want to hit something new. I want to be original.
27:19
I want to say something that comes from my brain.
27:20
Um dead writers is easier for me to do that with.
27:26
Obviously, not everything comes just from me.
27:28
I mean, 95% is from other writers.
27:32
That's the process involved, but that 5% of me is really important.
27:38
So, I try not to read too much of contemporary non-fiction.
27:43
Some of it quite honestly is really bad. I just say it outright.
27:46
You know, I read books uh about about envy or I have them on my shelf. I have dozens of them.
27:56
And they're so thin and they're so unthought through um and they're so irritating um that I much prefer the way people write biographies now than non-fiction.
28:06
There are some exceptions.
28:08
I know if I thought deeply enough, I could come up with some really great non-fiction books that are read read recently.
28:15
I must say for instance, the books on anthropology that I read were fantastic.
28:19
So, Jared Diamond, all of his his books are great.
28:25
I have no problem with that.
28:25
And I read a book um called War Before Civilization.
28:30
These came out in the 90s.
28:32
Great book about warfare among hunter-gatherers, etc.
28:35
So, there are plenty of great scientists and anthropologists writing very fascinating books, but I don't like to read too much contemporary popular non-fiction so that I can make sure um I'm not repeating what's already out there. I like that.
28:53
What What does researching and writing a book about something like the 33 Strategies of War do for you personally?
29:00
Like what did you take away from that and apply to your own life, to business or relationships?
29:06
I'm wondering if you can give us some examples because I think a large percentage of people who read books like these love them and feel them and they're like, "Oh, finally somebody sees something that's similar to I do."
29:15
And then they struggle really to put some of this stuff into action.
29:22
Well, I try to design the book so that you can put them into action.
29:24
I understand the war book was a difficult book to write because you know, frankly, Napoleon is a fascinating subject.
29:33
Um but if you look at his main strategy, which is the flanking maneuver, to always attack from a side or from behind so that the enemy is caught by surprise and then becomes disorganized.
29:48
How do you apply that to my life working at a software firm in Silicon Valley?
29:53
I struggled cuz I wanted to make that connection.
29:58
If the book succeeds, it's because I did manage to do that.
30:01
If it fails, it's because I didn't.
30:03
And the idea then of that I pulled from that chapter on the flanking maneuver of Napoleon is that when you approach people indirectly um it has tremendous psychological advantage power.
30:19
So, when you hit people from the side with an attack um there's no punch that's more powerful in boxing than the one that comes from the side and is unexpected.
30:28
Um it has relevance to if you're planning to counter a rival in in in your business.
30:35
If you hit anybody frontally, they know what you're up to.
30:39
They have they can put their best defenses forward.
30:41
Um and then it just becomes who can out-slug the other.
30:44
But if you surprise people if you surprise them with your seduction, if you surprise them with your sale, if your approach comes from an unexpected angle it has the same basic psychology that Napoleon used in the battle at Austerlitz or wherever.
31:04
That's what I may mean for is what's the psychology.
31:06
Um you know, I I I went deeply into Sun Tzu.
31:10
I can't begin to explain to you how deeply I spent several months with Sun Tzu. I don't read Chinese.
31:18
I don't pretend to, but I read books that annotated books that went through the Chinese characters of each of his chapters so that it would explain to me the psychology behind something.
31:32
Sometimes with the translations don't really express what's really behind it. Mhm.
31:36
So, that I could figure out you know, we're all fascinated by the art of war, but like how do you apply it?
31:43
So, I I I went in and and kind of figured out what what is he trying to say about what really creates force in the world?
31:50
What like makes an action more forceful than another? What is momentum?
31:55
We all talk about momentum, but it's a powerful thing. What is it?
31:57
I went at it trying to make it as practical and actionable as as humanly possible. It was very difficult. Um it was exhausting.
32:09
Um but I really had a kind of a euphoric feeling near the end that I had uncovered something that hadn't been covered before.
32:17
Now, it could be as I said grandiose on my part but I really felt like the effort yielded some some some truths in that.
32:29
As far as it changing me I've always been kind of I'm a sort of a strategic approach to life.
32:33
So, it just made me only made me more that way.
32:37
Um but it was mostly the struggle to make Miyamoto Musashi and his ideas for sword fighting relevant to everybody out there.
32:52
It's well worth a read if you guys are listening and you haven't read it.
32:55
Um you you are one of the most productive people uh I see from the outside kind of looking in.
33:02
I think you've written don't get me uh I think five or six kind of classic books that will all kind of live on for a prolonged period of time in you know, a very short period of time. How do you do that?
33:15
Like what sort routines and habits do you use to propel that forward?
33:22
Well, you know, actually I take a long time to write a book.
33:23
I mean, by the end of it this book six is my sixth book was going be nearly four years, which is a little too much.
33:30
But um so, I'm not fast but I'm very thorough.
33:34
Um and I've described it before in in several blogs, which I haven't done in a while, but I when I was writing about process and mastery in writing the book is that they're very physically demanding.
33:47
Um in that I'm going through very, you know, I'm thinking about it night and day.
33:54
And if you've ever done mental labor like that, it's more tiring than physical labor. Oh, yeah.
34:01
You you end up like three or four hours and you you just like a vegetable and all you can do is like watch you know, cheap entertainment on TV just to veg out.
34:11
Um so if you're trying to sustain that for two, three, four years, it can be really tiring.
34:17
So, I do have routines as you asked.
34:18
I I meditate every morning.
34:21
I've been doing that now for about eight years.
34:23
Um very rigorous long meditation every morning.
34:29
Um it really helps clear the mind and not make it so um uh so I can relax a little bit and not get too frantic.
34:38
I exercise every single day even if I'm sick. I still exercise some.
34:46
I mean, if I'm really sick, maybe not, but that does hardly ever happen.
34:47
So you know, I and some of that is intense exercise. Like I go swimming.
34:53
It's long distance swimming.
34:55
Um that really takes the stress off and relieves your mind.
35:00
And then you know, I I just do three hours every day of the writing cuz it's about all I can stomach.
35:05
And the rest of the time I might take notes think or I might just go online and and read mindless stuff just to just to you know, decompress.
35:18
But what happens is when you when and and you do it every day.
35:20
There's no letting up is um you'll be taking a shower or you'll be going to sleep or you'll be dreaming and ideas were constantly coming to you and the book the chapter just starts getting deeper and deeper and deeper because you're thinking about it all the time.
35:37
Um but I make sure that it doesn't like kill me.
35:40
Um that I'm able to maintain some freshness through these these various routines.
35:46
And you know, that that's kind of it. It's sort of boring. It's a boring life.
35:51
Um but when the book is finished, it's very satisfying and then I you know, then I'll be I'll take some time off and start to be a human being again.
36:02
What does exercise look like other than swimming? Do you do lift weights? Do you run?
36:05
Do you No, I never lift I've never lifted a weight in my life.
36:08
Um so, it's every three days I swim and that's like a a mile and a half um and I don't stop. So, it's very aerobic.
36:19
Uh the other thing used to be uh mountain biking cuz I live some near some very nice trails, but I've had a couple of accidents.
36:25
Uh broke a foot, broke a elbow.
36:30
Um and um and it's also very tiring and I I found that swimming and mountain biking was was just making me too wiped out.
36:39
So, for the year now I've cut up the mountain biking so I don't have another accident.
36:44
Um so, I mean, I take hikes which are safer. Can't kill myself.
36:51
Um and they're very, you know, pretty rigorous hikes.
36:53
Then the third day um is a kind of a a yoga Pilates type routine that I've developed because I do a lot of sitting as I'm writing and and the body needs stretching. Uh I wish I could run.
37:07
I used to run track when I was in high school.
37:11
Um but it I I'd it was hurting me.
37:11
Um I have like back issues.
37:15
I think I'm going to get back into running because I've I fixed my back. I can say one thing.
37:21
I don't know if this is not this is still interesting to people, but I've had a lot of problems on this new book, physical ailments, and one of them was my back just went out.
37:29
And um I was like I couldn't even stand up for a couple days.
37:36
And I just was determined that this was never going to happen to me again.
37:40
So, I've incorporated this rigorous back stretching of the back every morning before my meditation and it's been miraculous.
37:47
I have absolutely no pain anymore.
37:50
And I think I'm going to take up running again. I don't know.
37:54
Is it like a yoga routine that you're doing before or It's like 20 minutes of yeah some basic uh stretches of every problem area the back, the soas muscle, the sacrum, the piriformis, the And um my chiropractor said you have to do each pose think for 40 seconds if it in order to have have a benefit.
38:17
So, I make sure that I do them each like a minute long.
38:22
Down dog, an insanely intense down dog.
38:26
And I can feel the stretch.
38:26
But it's more like every day every day every day that um you know, it's not completely gone, but it's gone to such an extent that I finally feel like I can start running again.
38:39
And that's kind of how I approach some of the other uh I have a physical problem.
38:43
I'm not going to let it stop me.
38:45
I'm just going to work my way through it.
38:47
How do you prevent other people from uh I mean, you're you're a much sought-after in-demand author speaker, strategist.
38:57
How do you prevent other people from dictating how you spend your time?
39:01
Well, you got to be a bit of a tyrant.
39:03
Um you know you have to know how to say no. Um and it's not easy.
39:08
Um at a certain point I really want to finish the book.
39:12
I feel confident and I really want it out there.
39:16
I want people reading it.
39:17
And every distraction is just like get away from me. I don't have the time.
39:20
I get kind of grumpy uh and cranky and I just don't want anything to disrupt me cuz I've got I've built up momentum.
39:29
But it's not easy cuz you get it gets lonely.
39:32
It means there's no there's no interviews really going on except for you and a couple other people.
39:38
You're hiding out from the world.
39:41
You feel kind of like, "Ah, nobody thinks about me anymore."
39:43
E- ego thinks that aren't so great, but everybody goes through. So, it's not easy.
39:49
Um and I'll be very happy when it's over uh in a few months.
39:56
And I'll feel like I've I've been cooped up in a cabinet and I'll finally be let out.
40:01
And I'll I'll shave my beard.
40:01
It's I don't really have a beard, but it's the equivalent of a a long beard, but it's you know, you have to uh you have to cut out all of the distractions um or the or the process won't work for me.
40:16
Because as I said and as I disclosed in mastery, the way the human brain works is your best ideas come to you when you're not thinking about them.
40:27
You know, uh if you're if if you're um sitting there always doing other things and chatting with people or texting them, the brain won't have the mental space to unconsciously process ideas.
40:39
That's why I like to kind of veg or take naps or watch mindless television.
40:45
Things are going on in the brain.
40:49
And then when I suddenly I'm showering or shaving or whatever, great ideas come to me.
40:54
But if I'm continually distracted, I'm going out every night, that kind of short circuits the process.
41:00
And um it makes me think of other things.
41:03
So, I don't want to think about other things.
41:05
I just want to think about the subject I'm I'm dealing with.
41:09
One of the things I get out of reading your books is kind of this almost biological sense of what was happening uh around me or in the world.
41:17
And I think a lot of people take that away, right? The unvarnished truth.
41:18
It It seems like a large part of making effective decisions boils down to dealing with that reality.
41:25
How do you How do you go about making sure you're you are dealing with reality?
41:32
Well, um you know, this is How many hours do we have here?
41:35
Um However many you want to give me.
41:41
Uh that's a good you know, a deep question.
41:43
It's a good question, but it's a You know, the reality is a complicated issue.
41:47
I don't think a human could ever really know what reality is and you know, 99% of what we perceive is a perspective that is ours and it isn't reality.
42:00
So, it what really matters is that small margin in which you can be more connected to to what is real is is what I call realism.
42:10
So, if 95% of your mental processes are unconscious and you're really not aware of what's going on around you, but 5% is, if you can increase that to 6 or 7%, you're a realist and you're connected to something.
42:27
So, part of that reality is you.
42:28
You are obviously the source of all reality, but you don't understand yourself.
42:34
And I went into that deeply in mastery.
42:36
You don't know why you like something.
42:38
I I'm going to be writing an essay soon if I can ever get the time to post it about a single power that's the greatest power any human can have and that's the power to ask questions.
42:50
And I'm going to derive a philosophy around it in in a five-page essay, but asking questions about yourself, why do I like this book?
42:59
Why do I Why am I attracted to this woman?
43:04
Why did that film appeal to me?
43:04
Why am I going starting a business or pursuing this field? You don't know.
43:14
You're You're an automaton. You're a robot.
43:16
You're not thinking about it.
43:18
You're just reacting to stimuli.
43:22
If you start to ponder why, if you start to say, "Well, why do I Why am I attracted to this?
43:30
What does it say about me?"
43:30
And you go into your childhood and you think about it and you think about what it says about you, suddenly you're uncovering a little bit of that reality about yourself.
43:38
And the power of that is immense because now you can choose a career that fit fits your your weirdness, your uniqueness.
43:50
Now you can avoid people who are just going to suck your energy because they they're not interested in the same things you are.
43:56
You can It's just has immense power to know who you are.
44:01
Uh those those were the words inscribed on the threshold of the Oracle of Delphi, know thyself. And so, that's reality.
44:08
Then the reality is also other people.
44:11
Um You're walking around and you don't understand the people you deal with.
44:15
You can be married to someone 30, 40 years.
44:19
You don't really know them.
44:20
Because you're not listening.
44:20
You're not paying attention.
44:22
You're not asking questions.
44:25
You're the the other people in your life are just projections of your own emotional of your own emotions.
44:31
So, stop and think about them and try and not project and try and get inside their skin.
44:37
And try and understand why their world from their point of view.
44:39
Now you're connected ever so slightly to their reality, which is much which is powerful because it gives you the power to influence them.
44:47
And it builds up your empathy, which is an immense human potential that people rarely tap into.
44:56
And then the other reality is the world that you live in, the culture that we're in.
45:00
If you don't understand the times that we're living in, the zeitgeist, it's very hard to create a book or a business that taps into what where people are right now.
45:08
So, you have to know the cultural environment, the climate, the world we live in.
45:15
Um you have to know uh the business environment.
45:18
What does it mean to the competition that you're facing? So, you know that world.
45:24
Now you're a little bit more connected to that reality.
45:27
So, those are the three zones of this reality.
45:30
And if you could just start piercing a little bit more, uh then you're more of what I would call a realist.
45:37
I like that answer a lot. It's really deep.
45:39
Um one of the things I wanted to follow up on is how do we learn to ask better questions?
45:43
Not only of ourselves, but the people around us.
45:48
Well, that would be part of this essay that hasn't been written yet.
45:50
It was an idea that I had when I was showering a couple days ago, but um you don't want to If you're asking questions of people, I mean, yourself, it's it's it's quite easy. Or the worst of them.
46:03
It's quite easy to ask the questions of yourself.
46:04
People um not so easy because um you can be very you can very easily become irritating and intrusive if you're sitting there, "Well, you know, tell me about your mom and your dad and Why Why are you going out with this person?"
46:19
People will start hating you.
46:22
There's a way to make to do it where you're not so intrusive.
46:25
People love to talk about themselves.
46:25
I mean, that's law number one of human psychology.
46:31
People The favorite subject for anybody, myself included, is myself.
46:35
Um cuz we never really get to talk about it enough.
46:39
We never get to be the star in our own show.
46:40
People are dying to talk.
46:43
So, there's an art to asking the kinds of questions.
46:48
What is it that they want to talk about?
46:50
Uh it changes with each individual.
46:50
Some people I'm always fascinated and want to know about their childhood and their parents.
46:57
Uh because to me that holds keys to their psychology and it's endlessly fascinating to hear about people's peculiar backgrounds, often so very different from my own.
47:09
And there's a way to do that that's kind of fun and not so heavy.
47:11
And you don't go, "Well, you know, did you dream about sleeping with your mother?"
47:17
No, I don't go with that.
47:20
I you know, I said, "Oh, where are you You know, I I don't know.
47:23
There's always a an elegant way to approach the subject.
47:27
But um getting people to talk about the things they don't normally get to talk about, their their desires, their ambitions, their experiences, uh their childhood, um it's really not difficult to do it.
47:41
It's just the elegant way of doing it in the course of a conversation so you don't look like a spy or somebody who's writing a book.
47:53
Um And you wanting to find out um you know, their underlying values.
47:57
Um what somebody thinks about, what their value is, determines their psychology.
48:06
You know, if I value uh my work and my writing and my books, um then everything I think about tends to revolve around that.
48:18
Some people it'll be I'm not denigrating it, but some people it'll be pleasures and sports or well, I mean, I love sports, but that's you know, that could be their main physical exercise.
48:29
There's something So, what you value your body and exercise.
48:32
Now, I want to understand more why you're that way.
48:38
There's a great book by Howard Gardner, you know, going back to non-fiction books that I recommend, called The Five Frames of Mind.
48:45
And he said he's basically saying that there are five kinds of intelligence.
48:52
And a person will tend to have one of them as their main intelligence.
48:56
It could be patterns and math.
48:58
It could be the body and kinetics.
49:01
It could be words and sound. I don't know.
49:03
I I don't remember off the top of my head.
49:05
So, some people are like that.
49:07
And I want to know why and where that came from and what's underneath it.
49:12
I'm trying to get underneath it and see what kind of motivates people while also carrying on a conversation that doesn't get too deep so that they're they're not depressed.
49:23
Um is, you know, that these are the kinds of of questions.
49:29
The other thing is, you know, you People often ask questions.
49:31
This is part of my essay and they they assume they know the answer.
49:37
Um or they ask questions and they don't really listen.
49:38
And I want people to have these Socratic idea that you this person that you now are having coffee with, that you know for several years, start with the assumption that you don't know them.
49:49
That everything Throw out all the things that you've assumed about them.
49:53
Like Socrates says, "The only thing I know is that I don't know anything."
49:57
Um, and so when you're asking a question, you're like a child. You don't know.
50:00
You feel weak and vulnerable and you don't know. And you're curious.
50:05
So, you ask a question to understand them and you listen deeply and you ponder what that could mean.
50:12
It's a great way to make people feel connected and they get to open up to you.
50:17
Um, they'll probably ask you things about your life as well.
50:19
But it's more to like loosen up.
50:22
I think the worst sin in the world today is people feel like they know everything.
50:26
They they've got Wikipedia, they've got their smartphone, they've got they can figure anything out.
50:34
And I want this essay that I write to return you back to your ignorance. Uh, you don't know.
50:39
You don't know about the world.
50:41
You're not really connected to the zeitgeist.
50:43
You don't really know what's going on in your work world.
50:46
You don't understand people.
50:49
And that's a good thing to admit that because then you're going to ask questions and then you're going to listen and you're going to learn.
50:56
Uh, so that was sort of the idea behind this essay that hasn't been written. I like that.
51:00
Um, I think that's definitely worth writing.
51:02
And one of the things you said was talking to people who think they they know something.
51:07
I mean, one of the problems that I see that traverses personal, professional lives is separating the people who know what they're talking about from the ones who pretend they know what they're doing or what they're talking about.
51:20
How Do you have any How do you do that?
51:25
Well, it's like I guess you'd call that, you know, radar.
51:26
Um, and uh, it's kind of a hard thing to verbalize because uh, you know it when you smell it.
51:36
Like this person doesn't really uh, is just like bullshitting and they don't I mean, obviously um, actions are what you're paying attention to cuz people can can talk a lot.
51:48
Um, what have this What has this person actually accomplished?
51:55
What have they actually achieved?
51:57
Um, you know, what businesses did they start that succeeded or what or whatever or are they just talkers?
52:06
So, a lot of that is cutting out the verbiage and actually figuring out what people have done.
52:13
Cuz you can't uh, your your achievements in life.
52:18
So, um, you know, that's the the old thing that Machiavelli called the effective truth, uh, which he applied to the Pope of this time.
52:27
I don't listen I don't listen to what the Pope says about religion and Christianity and goodness and stuff. I look at his actions.
52:34
And his actions are he's a rapacious warlord, um, referring to uh, uh, Rodrigo Borgia who was the Pope one of the Popes at the time.
52:45
Or uh, Loren uh, Pope Julius that came after later.
52:51
Um, so you don't listen to people's words.
52:54
You you look focus on on their actions.
52:56
And then nonverbal stuff obviously is very important.
53:00
I have a whole chapter in my new book about nonverbal communication cuz it's very it's an untapped uh, uh, zone of knowledge that I try to go into but I I mean, I really several books could be written about it but you know, people reveal things through their body language.
53:20
They reveal the fact that they're um, they're not sincere.
53:26
Um, they reveal the fact that their confidence is is mostly a facade that they don't they're not really confident.
53:33
Um, they're uh, talking so much but that's always a sign of insecurity.
53:41
A kind of a a quietness, a seriousness, uh, people who kind of admit that they're not always right generally are signs of uh, of the non-bullshitter.
53:54
Uh, but you know, um, we all Uh, it's part of social life.
54:00
So, you have you know, you accept that.
54:03
It's just how do you detect if you're hiring someone then this is a critical skill and then you really need to focus on their resume and what they've accomplished.
54:13
But you also need to focus on how they interact with other people.
54:15
Um, and whether they're going to be toxic or not.
54:20
And that gets into the whole nonverbal zone.
54:22
But um, you asked the kind of question that I could go on for hours on. It's very complicated.
54:28
But those are some of the things I would say. Thank you.
54:31
I appreciate you going into such detail on that.
54:33
I I I think, you know, speaking on behalf of listeners, we love that sort of stuff.
54:37
So, the more detail the better. Oh, okay.
54:39
What What's the um, what would you say is the biggest mistake you've ever made and how have you recovered from that?
54:48
Well, um, you know, I've I've made several mistakes um, in my life.
54:55
But then, you know, Ryan wrote a great book called The Obstacle Is the Way.
55:02
Uh, and I've written about similar subjects in The 50th Law and in other books of amor fati, which is basically embracing your fate and not looking at life as if you actually have made a mistake.
55:14
Well, you have made a mistake and you have to learn from it.
55:17
But there was a reason behind it.
55:17
So, mistakes are good, failure is good if you're able to kind of glean a lesson from it.
55:24
So, you know, when I was working in uh, journalism uh, in New York when I was in my 20s, um, there was a I I that's not really a mistake.
55:36
The mistake for me was that I chose the wrong profession.
55:38
I wasn't really suited for it and it cost me several years in my most creative period and I got out.
55:46
That's what I call a huge mistake.
55:48
And then a similar thing, uh, you know, with Hollywood.
55:53
Um, I can't really think of like any egregious kind of huge mistake that ruined my life.
55:59
I can think of 20 little mistakes, you know, like um, I law number one of the book is never outshine the master and I probably violated that law maybe three or four times prior to writing the book.
56:16
Uh, where I'd be the researcher on a television show.
56:21
Um, and I was so good at it that everybody hated me.
56:25
Um, I was like, you know, I I was the only one that came up with the right kinds of stories.
56:30
And instead of making me popular, making me giving me a huge salary, it made me fired.
56:37
Cuz I was outshining the master.
56:40
Made I made mistakes like that, you know.
56:42
Uh, and then a lot of mistakes from getting emotional and getting upset and realizing that that's not not the proper answer to life.
56:49
So, you know, little things more than any kind of man, I I did that really enormous, you know, egregious mistake and and it set me back for several years.
57:00
I don't really have stories like that. I'm sorry.
57:03
How did you go about reflecting on that though so to becoming less emotional?
57:09
Like it's not a switch you just flip, right?
57:11
It's like Well, sometimes, you know, as you get older that's it's easier.
57:13
Uh, you're you calm down. Some of it's not good.
57:18
Some of it's like you kind of dry out and you're not as affected by things. That's not a good thing.
57:24
But so you try not to have that happen.
57:26
But you know, as you get older you get more perspective, hopefully.
57:31
Um, the meditation has helped me an awful lot in controlling my emotional responses.
57:39
90% of the meditating I do a practice a form of Zen meditation.
57:44
And what you're doing is it's hard to concept to relate but the idea is you're thinking of your thinking as if you're a a spectator of yourself.
57:51
You're looking at yourself and you're going, "You know, this is my mind and how it's has these anxieties and these obsessional thoughts."
58:01
And you're looking at it as if you're another person.
58:04
Can't explain it any other way but it's really an interesting thing to go through.
58:09
And so you end up having distance from yourself and you end up seeing that you're kind of a programmed person to respond in certain ways.
58:15
And with that distance, you find it easier to not react.
58:18
So, with the meditating I made it it's much been much easier for me to not react to situations and to kind of hang back and go, "Wow, that's that's just life.
58:30
That's just how things are."
58:33
Then we wait and see how what what plays out.
58:35
So, the meditating is has helped a lot.
58:37
Getting older has helped a lot.
58:37
And just kind of uh, of an awareness of in the past how getting angry or emotional um, can be very destructive and can ruin your life.
58:50
Um, and so learning to control that because of mistakes you've made etc.
58:55
That's kind of kind of what's going on.
58:59
Let's talk about some other laws.
58:59
I think law number four is always say less than necessary.
59:03
And I'll read you something you wrote.
59:05
Maybe you can expand upon or respond to it.
59:09
You said, "When you're trying to impress people with words, the more you say, the more common you appear and the less in control.
59:15
Even if you're saying something banal, it will seem original if you make it vague, open-ended and sphinx-like.
59:23
Powerful people impress and intimidate by saying less.
59:26
The more you say, the more likely you are to say something foolish." Uh, yes.
59:32
And so, what do you want me to say?
59:37
I hope you say You want me to talk hours on on on how to say less than necessary.
59:41
Well, can you can you explain I've explained itself.
59:45
I mean, you know, the more you talk, the more likely you are to say something stupid.
59:51
I mean, that's pretty obvious.
59:54
Um in a nonverbal way, people who talk a lot indicate kind of nervousness and insecurity. So, you look a bit weak.
59:59
Um And if you kind of hold and your tongue and you only say kind of slightly enigmatic things, people start wondering, "Wow, this person there's more to him or her that I thought."
1:00:14
Which is always a powerful impression.
1:00:16
Um Like he said this one sentence, I don't really know what it means, and then you go off scratching your head and thinking about him.
1:00:25
That's a power that you have to make people think about you.
1:00:28
The less you say, the more mysterious you are, the more interesting you can become.
1:00:33
The less you say, the more other people talk.
1:00:35
The more other people talk, the more you learn about their weaknesses and you learn about their hidden desires and what makes them tick.
1:00:43
And the less they know about you, and the less they know about you, the better so you can surprise them.
1:00:49
I mean, endlessly it's it's it's contains so much power.
1:00:52
Um that it's sort of surprising that people don't need to have that explained.
1:00:56
I mean, we live in a culture of transparency and Facebook where we want to tell our people everything.
1:01:05
We want to tell them what we had for breakfast and what we think about the news that that just happened.
1:01:12
And you know, what kind of clothes we like to buy.
1:01:14
Is it We think that's great, but in fact, it's not so great because it makes you seem very banal and familiar.
1:01:21
It's really not very interesting.
1:01:23
I don't really want to know where you went to lunch this afternoon.
1:01:27
It's not interesting except to yourself.
1:01:30
I don't want to know uh your latest dating adventures. It's kind of boring.
1:01:35
So, stop being so transparent.
1:01:35
It's actually kind of irritating and I don't need to know it.
1:01:40
Cultivate some mystery in your life.
1:01:43
Don't let people know everything about you. Know how to withdraw.
1:01:45
These are other laws of power as well.
1:01:47
Um and get control of your tongue.
1:01:49
You don't have to be silent, but talk less.
1:01:54
Particularly in business settings, but even in a romantic setting.
1:01:58
You know, you can talk yourself out of out of a out of a relationship the more you talk.
1:02:04
Uh I mean, I understand in the end you want to be honest and you want people to know who you are.
1:02:07
So, in a relationship, that's you don't want to always say less than necessary. I get that.
1:02:11
That's very true, but in general, uh people are not mysterious enough and there's tremendous power in talking less.
1:02:19
And so, in that spirit, I'm going to shut up and let that stand as my answer.
1:02:25
Law 29 is plan all the way to the end.
1:02:28
Uh you say the ending is everything. What does that mean?
1:02:31
Um it's well, it's basically that you're not thinking far enough ahead.
1:02:33
You're locked in the moment. Um very human thing.
1:02:37
It's actually one of the chapters in the human nature book about how the shortsightedness and how we're always reacting to what people are giving us.
1:02:47
I call it in one of my blogs, I call it tactical hell.
1:02:49
You're locked in tactical hell.
1:02:54
You're never able to rise above to the level of strategy.
1:02:55
You're always just reacting to what people give you.
1:02:59
So, you can never plan anything.
1:02:59
You can never really be strategic, which requires that you think at least at least two moves in advance.
1:03:06
So, plan all the way to the end is a way to force you to think further ahead.
1:03:10
Now, if you think, "I've got this plan uh to get rid of a rival business or to outdo this opponent."
1:03:20
All right, in 1 year, I'm going to get to this point.
1:03:22
I'm going to destroy them in sales.
1:03:25
Um and I'm going to get market share, etc. All right. How do I get there?
1:03:31
Okay, I'm going to get there within a year. How do I get there? Okay.
1:03:34
All right, now I've got a plan.
1:03:37
Now, that's power because if you keep reacting to what your opponent is giving you in this rivalry to get market share, uh you're never your mind never rises high enough above the battlefield to come up with a reasonable plan that actually um is more strategic and involves things that aren't just reactions to what your rival gives you.
1:04:01
So, thinking of the ending uh is very powerful and it just forces you to get out of the moment and think longer term.
1:04:08
Um I I say in my new book that we're animals.
1:04:11
We have consciousness, but we don't use it right.
1:04:16
If we have consciousness, if we're aware, we should be using it not just to react like an animal reacts to every little tweet or every little thing that occurs on the news cycle.
1:04:26
We need to use that power to go further into the future and to imagine possibilities and options and consequences and to gain out what we do in depth.
1:04:40
Um is the proper way to use our intelligence.
1:04:42
So, that's sort of what that law says.
1:04:44
It's a very important law.
1:04:47
Um law 41 is avoid stepping into great men's shoes, which is what happens first always appears better and more original than what comes after ever.
1:04:55
Can you talk to me a little bit about that and how people should be conscious about what jobs that they take. What jobs they take?
1:05:04
Well, I don't know it's so much um as a job.
1:05:08
I mean, in the job sense, it would be which doesn't happen very often, but some important powerful CEO is retiring.
1:05:15
This person is famous and did a great job and now you're replacing him or her.
1:05:20
That's a dangerous position to be in.
1:05:23
And that's fraught with peril.
1:05:23
And you should need to read chapter 41, law 41 in the 48 laws in which I tell you to don't try and repeat what the other person has done.
1:05:33
You're going to get lost in their shadow and swallowed up and it's going to be uh bad news and you're always going to be compared to the person who came before you.
1:05:43
But it has metaphoric reach.
1:05:45
You don't want to You always want to set off in a fresh direction.
1:05:49
You want to do something that's original, that's you.
1:05:51
Um you don't want to be lost in other people's shadow.
1:05:57
If you're writing a book, you don't want to present yourself as Malcolm Gladwell Jr.
1:06:02
creating kind of a book kind of like him because then people are just going to compare it to Malcolm Gladwell and you're never going to come off well.
1:06:11
Um and you're lost in his shadow.
1:06:11
You want to write a book that reflects you, that's different.
1:06:16
And then there's no shadow swallowing you up.
1:06:20
Um you know, so the it the laws are not just the literal meaning.
1:06:25
There's psychology, greater psychology behind it, which is wherever you enter, whatever you do, there's a predecessor.
1:06:31
There are other people who are more famous, who are renowned.
1:06:35
You want to get out of their shadow and you want to create something original and you don't want to be following exactly in their footsteps.
1:06:42
That's kind of kind of the idea behind it and then the overall import of it.
1:06:48
It's really hard to pick a favorite law, but what would what would you think is the most applicable law for people to learn?
1:06:55
It it it's an impossible. I'm sorry.
1:06:55
I mean, I don't mean to to uh quibble with you, but it's an impossible question to answer.
1:07:04
And so, the answer then, because it's an impossible question to answer, the answer is law 48.
1:07:08
And that paradox means law 48 is formlessness.
1:07:15
And that means all 47 laws are can be kind of nonsense and you should just ignore them and you should just be in the moment and not go into situations thinking of, "Oh, I better do law 41."
1:07:29
You be You must be alive to the circumstance. You must be formless.
1:07:30
You must be willing to throw out the 48 laws.
1:07:36
You need to be alive to the moment and you need to be flexible and adapt to every situation and every circumstance.
1:07:45
It's a very important law, but the idea is um everyone's different, you know?
1:07:48
So, for me, I work at home and I I have I work for myself.
1:07:54
So, the law that's important for me isn't going to be the same law for someone who's in an office job.
1:08:00
Um you know, kind of stuck sort of in a middle of the zone and is trying to break out.
1:08:09
Or someone who's a CEO of a company with 500 people.
1:08:15
Everything depends on where you are right now and the drama of your life as it stands.
1:08:21
So, it's important to plan all the way to the end wherever you are and have a plan.
1:08:26
Yeah, I could I could say that there are maybe a dozen laws that kind of transcend that and and that are key like learn to keep people dependent on you.
1:08:36
Make it so that you're necess- people need you.
1:08:38
They don't love you, they need you.
1:08:40
To get rid of you is painful.
1:08:43
It's not a law that applies to me because I don't work for other people, but Right. But it's important. Yeah.
1:08:49
And always say less than necessary.
1:08:51
You know, there'll be job If you're a If you're a host of a television show on MSNBC, always say less than necessary is not a good idea.
1:09:00
You need to be talking talk.
1:09:02
But in general, it's a good important law.
1:09:04
Never outshine the master.
1:09:04
I don't have a master really, unfortunately unfortunately or unfortunately.
1:09:10
So, it everything depends on your circumstances.
1:09:14
And I find that when people crack open the book, their eyes gravitate to particular chapters.
1:09:19
They go, "Oh, that makes sense."
1:09:22
Learn not to put too much trust in friends.
1:09:24
Make use of your enemies.
1:09:24
Wow, you know, man, I've really violated that one. I better read that.
1:09:31
That's usually how it works.
1:09:33
Or they open it up and they go, this book is evil and I don't want anything to do with it.
1:09:39
And they they get rid of it.
1:09:41
Want to talk about one more thing that you wrote about, which is a lifetime versus deadtime.
1:09:44
Can you expand upon that and explain that to listeners? Wow.
1:09:50
Um the quote almost I can read the quote that I was which is The worst thing in life that you can have is a job that you hate, that you have no energy and that you're not creative and you're not thinking of the future.
1:10:03
To me, you might as well be dead.
1:10:06
Well, yeah, it's like you know, you could put it this way.
1:10:09
Um other philosophers have put it this way.
1:10:15
Uh You really don't own anything in life.
1:10:18
When you're born and you come out of your mother's womb um and you're kicking and screaming and you go through your 60, 70, 80, 90 years of life.
1:10:26
You think that you will own stock and money and this and the other.
1:10:31
But really you don't own anything cuz it all disappears. It all goes away.
1:10:36
And you die, there's nothing left.
1:10:36
The only thing The only thing that you own The only thing that we can say is that you own time.
1:10:42
You have so much time to live.
1:10:45
At At your birth, you know, in in the old way of thinking about it, your time was set.
1:10:50
Your fate is you're going to die when you're 85 years old.
1:10:52
Yeah, that's a little silly, but let's just say you have 85 years to live. That is yours.
1:10:59
That's the only thing that's yours.
1:11:01
I know we can say your body, but you know what?
1:11:04
Somebody could put you in prison.
1:11:06
Somebody could torture you.
1:11:08
You can lose that, but they can't take away the time that you have.
1:11:09
That time could be spent thinking and enriching yourself.
1:11:15
A live time, to go expand a little beyond what I wrote, is time that's your own.
1:11:20
Nobody tells you what to do.
1:11:20
Nobody is commanding you how to spend it.
1:11:26
You're not taking that time going over obsessive thoughts that have been instilled in you because you're anxious about this and the other.
1:11:35
Taking ownership of your time means I only have this much time to live.
1:11:38
I better make the most of that.
1:11:39
I better make it a live time.
1:11:41
I better be urgent, have a bit of an edge, kind of be aware of each moment as it's passing and not kind of in a in a fog.
1:11:52
Um When you're working for someone else and you're flipping burgers at Burger King, it's dead time. They own you.
1:11:57
And but if you're working at Burger King and you've just read Nietzsche's Beyond Good and Evil and you're thinking about it.
1:12:09
Or you're working at Burger King and you go, I have a plan in a year.
1:12:14
I'm quitting this ridiculously awful job.
1:12:17
And I'm going I'm saving my money and I'm going to night school and I'm going to kick ass in this field.
1:12:21
Then dead time at Burger King is now a live time because you've got a plan and everything it has a purpose.
1:12:27
My purpose here is all right, I'm going to get a great job after this crap job.
1:12:33
All right, I better learn while I'm doing this shift. Well, what can I study? I can study people.
1:12:39
I can ask questions to some of the customers that come in at 2:00 in the morning.
1:12:44
I can kind of be alive to my circumstance, my situation.
1:12:47
I can go home and read books and I can prepare for that time when I quit.
1:12:53
Now suddenly you own your own time.
1:12:55
It is yours because you are making it your own.
1:12:57
And suddenly it goes from being dead to alive.
1:13:00
Does that kind of answer the question?
1:13:01
Yeah, I think that's that's perfect.
1:13:03
That's a perfect way to wrap up this interview. Oh, okay. Okay, good.
1:13:08
Where can people find out more information about you?
1:13:14
I have a website called the powerseductionandwar. com. The and spelled out.
1:13:19
Those are the first three books of mine, power, seduction, and war. com.
1:13:25
There's a link there to my site that has to do with the mastery, my fifth book.
1:13:33
Which we didn't talk much about, but that you know, I I may plug it.
1:13:34
I recommend it for anybody.
1:13:36
I was going to try to get you on for another episode, talk all about mastery. All right. All right.
1:13:44
Well, you got give me a little bit of time. We'll we'll get to that.
1:13:45
But yeah, I mean that's you know, an important book if you're kind of not sure where you're going in life.
1:13:53
But it's not such a Machiavellian book, so maybe that that puts you off.
1:13:55
It's more about figuring out your your your career in a grand arc and what it means to master something and become creative in your field.
1:14:07
Um So anyway, at powerseductionandwar.
1:14:10
com, there's a link to a also a mastery site.
1:14:13
We talk about all of the books.
1:14:13
So and then there's links to place to email me and to the Twitter and to all the other all the other social media stuff. Awesome.
1:14:24
Thank you so much, Robert. This has been great.
1:14:26
You're very welcome, Shane.
1:14:28
Very you're very welcome.