if you really want to be great at something you have to truly care about it if you want to be great in a particular area you have to obsess over it a lot of people say they want to be great but they're not willing to make the sacrifices necessary to achieve greatness they have other concerns and
they spread themselves out that's totally fine after all greatness isn't for everybody what I'm saying is greatness isn't easy to achieve it requires a lot of time a lot of sacrifices it requires a lot of tough choices it requires your loved ones to sacrifice too so you have to have an understanding circle of family and
friends people don't always understand just how much effort from how many people goes into one person chasing a dream to be great there's a fine balance between obsessing about your craft and being there for your family it's akin to walking a tight RPP your legs are shaky and you're trying to find your Center
whenever you lean too far in One Direction you correct your your course and end up over leaning in the other direction so you correct by leaning the other way again that's the dance you can't achieve Greatness by walking a straight line respect to those who do achieve greatness and respect to those who are chasing that elusive
feeling that is an excerpt from the book that I'm going to talk to you about today which is the Mamba mentality how I play by Kobe Bryant okay so let's start with the dedication that Kobe wrote right at the very beginning of the book and this is really a great way to think about all the books that you and I talk
about and Kobe says this book is dedicated to the next generation of great athletes may you find the power in understanding the Journey of others to help create your own just make it better than this one and so that is a main theme that Kobe repeats probably a dozen times in this book he dedicates an
unbelievable amount of a book that does not take this book is mostly like a picture book you can read the whole thing in a day and he dedicates a lot of time in this book to the importance of learning from and studying the great people that came before you so I want to go to the forward it's written by Kobe's
teammate PA gasa they won two championships together and he talks about hey I was traded to the Lakers in 2008 and my life changed and it says it was past 1:00 a.m. when I finally got to my room and shortly after I heard someone knocking at my door it was Kobe the message was clear there was no time to waste the moment was now let's go get
ourselves a ring his mindset was unmistakable it was all about winning and so I've heard Paul talk in other interviews they're like oh you know people thought that working and playing with Kobe Ryan was really difficult and it's like it wasn't difficult and I think he mentions this in this actual
forward as well but he's like if you just understood that he cared about one thing and one thing only he cared about winning so then that gives his teammates an understanding of why he is the way he is or why he's doing what he does so it says the message was clear there's no time to waste it's all about winning one
of the quality qualities that has made Kobe so successful uccessful and always will is his attention to detail this is exactly what Tex winner told us I just finished reading that 600 Page biography of Kobe Bryant it's the last episode if you haven't listened to it yet but Tex talks about that he's like listen I
coach Michael Jordan I coach Kobe one thing they both had in common is they insane attention to detail back to the book he always used to he always used to tell us if you want to be a better better player you have to prepare prepare and prepare some more his dissection of the game was at another level in my entire career I've never
seen a player is dedicated to being the best his determination is unparalleled he unquestionably worked harder than anyone else I have ever played with and this is one of the reasons why Kobe knew that to be the best you need a different approach from everyone else I remember a time when we got together as a team to
have our annual dinner right before the playoffs I was sitting next to him and as we were getting ready to leave he told me he was going to the gym to get a workout in as much as I was very aware of the amount of extra time he put in outside of our regular work hours it always shocked me at how disciplined he
could be even during a relaxed situation Paul uh not Paul Phil Jackson writes the introduction to this book and he mentioned that as well that you know the coaching staff would usually get uh would show up at the arena maybe like 8 8:30 in the morning and by the time that he gets there Kobe's already taking a
nap because he had already worked out on his own several hours before practice started back to this night at dinner uh when everyone else was thinking it was time for bed his mind was telling him it was time to get ahead of the competition over the years a lot of people have wondered oh this is what I was just mentioned to you a minute ago over the
years a lot of people have wondered how difficult it must have been to play with Kobe it really wasn't all you had to do was understand where he was coming from what he was about and how badly he wanted to win he would challenge players and coaches to match his intensity his desire to bring the very best every
single day not just at games but at practices too and so that idea that he challenged players and coaches to match his intensity that is mentioned when Kobe is like a kid in in Italy playing he's know maybe eight 8 years old 11 years old it's mentioned by his high school coach and it's again mentioned in
the NBA as well in fact I just watched the uh the redeemed de the redeemed team documentary on Netflix about the USA uh 2008 USA men's basketball Olympic team and they said the exact same thing in fact coach Kay said that exact same thing uh so it says Kobe wanted to find out what you were made of and if he
could count on you to help him win plain and simple and then he closes this section out saying enjoy this magnificent book which reflects some of what I've shared here with you the qualities of extraordinary person I have no doubt that you will be inspired and then just a few things from Phil Jackson's introduction the know I left
myself on this page is easy to play difficult to master internal drive and learn from history internal drive and learn from history I have you know probably half a dozen notes that I left to myself throughout different pages of the book that are very similar to those words so Phil says it's one thing to
have talent but another to have the drive to learn the nuances James naith is credited with having said basketball is an easy game to play but a difficult game to master Kobe came into the NBA with a desire and talent to become one of the greatest players of all time his level of success came entirely from
within and then the first example of many Kobe constantly trying to find out what great people that came before him knew he calls up winds up having a conversation with Jerry West Jerry West then relays this conversation to Phil Jackson I received a call from Jerry West who wanted to relay a conversation
he had he had had with Kobe Kobe had called him to ask him how he and elen Baylor had both been able to score 30 plus points a game while sharing the ball on the same team back in the 1960s so Kobe saying hey I got to play with Shaq at this point in his career we're both prolific scorers how can I do this well maybe Jerry West has an idea
because he went through this exact same experience but he did that 40 years ago and now we get into Kobe's own words and what he's saying here is Hey listen I had a short learning curve because I downloaded youal information all the time so she says if I wanted to implement something new in my game I'd
see it and I tried to incorporating it immediately I wasn't scared of looking bad or being embarrassed I always kept the end result the long game in my mind I always focus on the fact that I had to try something to get it and once I got it I'd have another tool in my Arsenal I would work tirelessly on adding elements
to my game I'd see something I liked in person or on film and go practice it immediately I'd practice it more the next day and then I'd go out and use it by the time I reached the league I had a short learning curve I could see something download it and have it down pat and then he goes right into this theme that's repeated over and over
again the very best people they all have this incessant internal drive from the very beginning I wanted to be the best I had a constant craving a yearning to improve and be the best I never needed any external forces to motivate me and so a part of this book is actual tactics in this case he's talking about the
workouts he did but there's one paragraph that the main theme is here is that time is the best filter and so Kobe says over the years my routine might have changed some but my philosophy never did if something had worked for other greats before you and if something is working for you why change it up and
embrace some new fat stick with what works even if it's unpopular so in this book and in the biography I covered last week Kobe talks about the the importance of reading when he's going through difficult times he picks up Jackie Robinson's biography and realizes our autobiography realizes hey what I'm dealing with is just pales in comparison
to what Jackie had to go through and so he'll talk about the importance of reading biography and autobiographies as well but he's talking about in general that you should train your mind and one way to do that is the reading I didn't just train my body I trained my mind too by reading by paying attention by
working I strengthen my focus I strengthen my ability to be present and not have a Wandering mind that's the biggest somebody had said one time like what reading was and it's like forced meditation I have to go back and find that exact quote but that has been my experience with it as well it's like you
can't you know this cuz when you're reading if your mind wanders you're not it's impossible to do two things at once and so I like this idea of like getting better at Reading is a way to not have a Wandering mind just as important as reading was cultivating relationships with the greats who've come before me
those guys taught me lessons that gave me an edge over my competition that's why I think it's so important to have those mentors those North stars who you can learn from and look up to and so several Pages later he picks up with that exact same theme on this PCT on this page is a picture of him and
Michael Jordan talking on the court together he says I asked a ton of questions I was curious I wanted to improve to learn and to fill my head with the history of the game no matter who I was with a coach a Hall of Famer a teammate and no matter what the situation game practice or vacation I would fire away with question after
question this is Kobe on just doing it I never thought about my daily preparation it wasn't a matter of whether it was an option or not it was if I want to play this is what I have to do so I just show up and do it and he talks about his grueling schedule and the one way that he dealt with the grueling schedule was
that he would listen to his body if he was tired he would just take take naps every day he'd take sometimes several naps a day and they could be short naps they could be 15 20 minutes so he says sometimes as part of that I'd be so tired that I need a quick nap at some point during the day whether before
practice or or a game or on the bus or on the trainer's table if I was tired I would doze off I always found that short 15minute catnaps gave me all the energy I would need for Peak Performance and then this is just a fantastic line it's about the fact that your routine is going to change it can change and it will change but your
obsession cannot so he says the only aspect that can't change is that Obsession you have to enter every activity every single time with a want and a need to do it to the best of your ability this was fantastic this is the idea that you can find an edge by doing things that you're competitors are not
doing Kobe took tap dancing lessons so he could strengthen his ankles I realized at this point that I needed to be proactive about strengthening my ankles after researching the matter it became apparent that tap dancing was going to be the best way to build up my ankle strength while simultaneously improving my foot speed and Rhythm so I
hired an instructor and started going to the studio I worked on that all summer and I benefited from it for the rest of my career so then this is a section of the book where every page it's dedicated to one person one historically great person that he studied he want to be developing a relationship with and that
he would learn from this is the main theme of the book and also if you think about why he wrote the book cuz he wanted unfortunately you know didn't know he was going to pass away so young he was going to play this role for generations of players going forward and it's depressing that he doesn't get the
opportunity to do so so the first person he talks about is his mentor Jerry West who was the one that drafted him and brought him to the Lakers uh he was there for a lot of my early big moments in my career I specifically remember riding with Jerry and Alexis to my first workout at the time at the time I was
thinking I'm sitting next to Jerry West to the Jerry West I asked him a ton of questions about moments you see that theme asking questions this Relentless search for use for useful information for his career it's a main lesson to learn from Kobe Bryant right uh I asked him a ton of questions about moments and games in his career honestly I don't
know whether he was intrigued or annoyed but he answered them all I learned shortly thereafter that Jerry is one of those guys who shoots it straight with people he respects if he really cares about you he's going to tell you things that you don't want to hear and he always shot it straight with me it's
been a beautiful relationship then he talks about developing a relationship with Magic Johnson and learning from him I rever the players who made the game what it is and cherish the chances I had to pick their brains anything that I was seeing or going to see any type of defense or offense or player or team
they had already encountered years before I talk with them to learn how to deal with these challenges after all why reinvent the wheel when you can just talk to the wheels that were created before he did the exact same thing uh when he developed a relationship with Kareem Abdul Jabar and this part was rather surprising be way before they
were friends or knew each other he says I remember writing a book report on Kareem in seventh grade in researching the paper I learned everything about him from his days at Power Memorial to the UCLA to Milwaukee and then La he had a really interesting story at another point in time I watched a tape he had
put out about playing in the post and use some of the drills that I learned from it so when he joined our staff I talked to him a lot about historical happenings we talked about playing with Oscar fighting against those Celtic teams playing uh plays that they ran in La under Pat Riley we talked a lot and
he wouldn't just learn from basketball players this is what he learned from Muhammad Ali I learned a lot from studying and watching Muhammad uh one of the main takeaways was that you have to work hard in the dark to shine in the light I'm going to interrupt this paragraph because I think the maxim there that you've heard me repeat over
and over again that's so important for you and I to internalize is the public Praises people for what they practice in private the public Praises people for what they practice in private that's exactly what Muhammad Ali did exactly what Kobe did he's going to talk about that morning uh more here uh you have to
work hard in the dark to shine and light meaning it takes a lot of work to be successful and people will celebrate that success and people will celebrate that success they'll celebrate the Flash and the hype but behind that hype is dedication focus and seriousness all of which Outsiders will never see if you
stop being dedicated to the craft the commercials and contracts will fade away Muhammad was also great at game planning one of his strategies that I emulated was the Rope adope A lot of people know that as a catchphrase but but I appreciate the psychology behind it the idea that you can manipulate an
opponent's strengths and use it against them that's a really brilliant concept and one I used often he also talks about reading Bill Russell's autobiography and then seeking him out building a relationship with him one of the main lessons he's going to learn here I think that's applicable to all kind of teams
is if you want to win you focus everyone on your team on what they do best so Kobe says I knew there was a reason Bill Russell had more rings than fingers years ago I picked up the an autobiography of his and devoured it there were a lot of valuable lessons in there there was one anecdote that bill shared that stuck with me he recounts
how people always said he wasn't a good ball handler just they just didn't know how to that he just didn't know how to handle and shoot the ball he said sure he could do all those things but why would he lead the fast break when Bob Koozie was playing with him why would he shoot jumpers when Sam Jones was on his
wing the message was that if you want to win championships you have to let people focus on what they do best while you focus on what you do best for him that was rebounding running the floor and blocking shots I thought that that that teaching was simple yet profound it was an Insight I had never heard from anyone
else before pretty much as soon as I read that I reached out to Bill and started a relationship and mentorship that opened up my world something that jumps out if you read hundreds of biographies of entrepreneurs and people that are leading companies they talk about the fact that in many ways a large
part or maybe the entire part of their job is teaching Soul price has this great maximum this is episode 107 if you haven't listened to that yet that you train an animal and that you teach a person Jim Sagal the founder of Costco says if you're not spending 90% of your job teaching you're not doing your job
or sorry if you're not spending 90% of your time teaching you're not doing your job so just a few sentences on that coaches or teachers some coaches lesser coaches try telling you things good coaches however teach you how to think and arm you with the fundamental tools necessary to execute properly so then has a page dedicated to
text winner he doesn't call text this in this book but he did in the other biography I read on Kobe where he says Tex winner is my personal Yoda I like that idea have a personal Yoda and so Kobe says Tex winner was a basketball genius I learned an incalculable amount from him Tex taught the process of the
game he taught the pure craft of it he focused on the detail the flow and the nuances of the game he was able to bring the littlest details of life or to life and show their ultimate importance he was also exceedingly patient in our first year together he and I would rewatch this is wild in our first year together he and I would rewatch every
single game together preseason regular season playoffs that's a lot of basketball that's also detail teaching and patience that's TCH he had a great mind and a great mind for basketball coaches like him are rare and I BL and I'm blessed I got a chance to study with him this this is actually a really smart
idea this is this a form of this idea has come up multiple times in the book for whatever reason the one that like stuck in my mind and the one I reference constantly it's all the way back on Founders number 188 I read the autobiography of the of the founder of Trader Joe and he says as I learn time and time again success in business often
rests on a minute reading of the regulations that impact your business this is Kobe's version of that same idea read the regulations that govern your industry reading is fundamental I made a point of reading the referees handbook one of the rules I gleaned from that was that each referee has a designated slot
where he's supposed to be on the floor if the ball for instance is in place W re referees X Y and Z each have an area of the Court assigned to them when they do that it creates dead zones areas on the floor where they cannot see certain things I learned where these zones were and I took advantage of them I would get
away with holds travels and all sorts of minor violations simply because I took the time to understand the officials limitations this is Kobe on the importance of keeping it real I took that approach with the media as I became more experienced I realized no matter what people are going to like you or not
like you so be authentic and let them like you or not like you for who you actually are at that point I started keeping all my answers blunt and straightforward I would mix in some humor and sarcasm too I think fans and reporters came to appreciate that they came to appreciate the real me and that's what one thing I like about the
books is like the way that that these especially an autobiography at the end of an entrepreneur's life they talk in a way they were probably not talking while they were building their business and and like they were worried about this or like you see this like some interviews people give where they may be like being
counseled by like PR people and that kind of relates to this next section because I had seen a bunch of interviews with Coach K the legendary coach of Duke you know he's a he's a he's a supreme winner but when I heard him talk in this documentary on the redeemed team I was shocked but I shouldn't have been
because when you have super competitive PE people like him there's no way he you could win as much as he did if wasn't super competitive it's it's not surprising that you would hear the way they use language and try to motivate and just how serious again they're taking what's fundamentally a game basketball and treating it like a
professional so they take it extremely serious and at their point it's like hey we're fighting against other nations and so that'll make sense in a minute I'm going to read you this note I took while I was watching the documentary it's going to be a quote from Coach K but first here's Kobe on why he uh admired
Coach K uh he says I gained a lot of respect for him as he recruited me when I was in high school I would have attended Duke if I had gone to college getting to play for him over a decade later with Team USA was fulfilling a few things about him stood out for one he was really intense which I could
appreciate I was like o okay that's exactly what I thought of when I saw him in the documentary again I didn't know him well only you know maybe heard one one or two interviews with him that kind of thing most of all his competitive Spirit resonated with me we're going to get there in a minute so he just said
hey he's really intense I like that his competitive Spirit like that too he and I approach winning and losing the same way in that winning is the goal and losing is well losing isn't even on the table so when I read that I had watched the documentary then read this book I had read this book for the first time
like I think 2018 a couple years ago so this is the second time I read Mama metallic okay so I watched the documentary took all these notes that stuck out to me and then I'm rereading this book I'm like oh this is exactly what stuck out to me so they're talking about the fact that hey you know we're playing for pride here the the United
States lost in basketball like we are supposed to dominate in basketball in 2004 we lost we cannot and will not let that happen again in 2008 that's why they they assembled the team they did and that's why they any documentary and everything and so listen to a direct quote from Coach K and he's talking to a
room full of people like Kobe LeBron all all these other professional basketball players this is what he says understand the responsibility I know I'm not going to lose I am not going to lose not wear when I'm wearing this any points to the Team USA Jersey and not at this time in my career you're going to have to shoot me that
is how I want you to play and the team loved that they loved his intensity and his Fierce competitive spirit and his absolute refusal to even consider coming out with anything else than a gold medal later on in the book he gives advice he's like listen I'm telling you I'm I'm reading the autobiographies of greats
I'm seeking them out I'm trying to build relationships with them he's like don't even bother unless you bring it like they know Real Recognize is real and they're not going to waste their very valuable and precious time if you come out lolly gagging and you're not giving your your all he says listen these ogs
these greats won't hang around you if you don't display the same passion as they do they won't share their time and memories with you if you don't display the same effort and drive for excellence that they did I was accepted so quickly because everyone saw how hard I worked they saw how badly I wanted to fulfill
my Destin and what came to mind when I read that is the book I covered back on episode 255 which is the fish that ate the whale you have the OG the original founder of the largest banana company this guy named Andrew Preston right he's like four decades maybe five decades older from this young newcomer who's you know
the biography the fish the whales a biography of Sam Z Murray and so Andrew Preston had built this fabulous like fabulously successful company right from nothing he meets a young let's say Andrew Preston's maybe 5050 right and Sam's and Murray's like 18 Preston had heard about him he's like hey who's this
new kid that's like he could tell he's like he could tell like his the level of dedication that Sam was applying to his business even though it was smaller then was the same level of dedication that Andrew applied to his so he sought him out he's like no I want to know who this R this they call him the big Russian who
the big Russian is winds up talking to him once he talked to him he's like oh this is another me and then he partnered with them and so that's the exact same thing that that Kobe's saying here he like listen they're not going to share their memb you're not going to waste their very valuable time unless you
display the same kind of effort and drive for excellence as they did Andrew Preston was a formidable founder he realized oh this is another formidable founder he's just younger let's go back to this idea that's repeated over and over again this is the no laugh myself the drive is always internal if you need
someone else to motivate you you're in trouble Kobe says I never felt outside pressure I knew what I wanted to accomplish and I knew how much work it took to achieve those goals I then put in the work and trusted in it besides the expectations I placed on myself were higher than what anyone else expected of
me and then remember Kobe's writing this at the when his his career he wrote the book the career is over he's talking about the changes he's like obsessed with fundamentals and he's realizing a lot of the people are coming up are they don't actually even understand the importance of fundamentals and this has been my experience too talking to a
bunch of other entrepreneurs like so I said the same with Founders a lot of them don't know the fundamentals Don Val quote that's the founder of seoa I'm going to read that to you after I read this part for Kobe says it's weird actually fundamentals aren't really fundamentals anymore a lot of the players don't understand the game or the
importance of footwork spacing Etc it it's to the point where if you know the basics you have an advantage over the majority of players that is important we need to repeat that it is to the point where if you know the basics you have an advantage on the majority of players it's impossible for me to read that
paragraph and not think of what Don Valentine the founder of seoa in typical like no fashion right there are two things in business that matter and you can learn this in 2 minutes you don't have to go to business school for two years high gross margins and cash flow all companies that go out of business do so for the same reason they
run out of money and then we get to Kobe's version of an event that I talked about uh that was in written in that 600 Page biography of his life where he shoots these air balls very early in his career and so he says this was a critical period for my development at the end of my first season in the NBA we
had made it to the semi-finals up against Utah but in the deciding fifth game I let four I let fly four air balls and we lost our chance at the title those shots let me know what I needed to work on the most my strength in that game my nerves were not the problem I just wasn't strong enough to get the
ball there my legs were spaghetti they couldn't handle that long of a season how did I respond to that by getting on an intense weight training program by the start of the next season my legs and arms were stronger and I was ready to get it on in the immediate aftermath I was never concerned by how the franchise
or fans would react I knew I would put in the work which is what I did in fact as soon as we landed I went to the Pacific Palisades High School gym and shot all night long I went back the next day and worked and I worked and worked and worked and work in my mind it was never a matter of oh I'll never get
another shot at this I felt that my Destiny was already written I felt I knew that my future was undeniable and no one not a person or a play could derail it and so the way I summarize that section for myself for my own notes is something that's repeated over and over again in the book identify your weaknesses and then fix them and if you
do that over a long enough period of time the score will take care of itself then Kobe talks about its human nature that once you succeed at something you kind of let your foot off the gas a little bit you give in you're like oh I can relax now and again me and you have talked about this over and over again
the maximum is if you go to sleep on a win you wake up with a loss for some people it might be hard to stay sharp once You' reach the Pinnacle not for me it was never enough I always wanted to be better I always wanted more I cannot really explain it other than I love the game but had a very short memory that's
a fantastic way to think about it I love the game and I had a very short memory that fueled me and then the last part of the book is him just talking about all the different players he named some of these people I'm omitting the names because the names aren't important but the ideas are so it said and this is to
me this is WR what I wrote for myself this is the goal this is my goal for almost a decade he did nothing but addressed weaknesses and add to his game now his skill set is completely fleshed out his game has no weaknesses he's a nightmare to go up against and he's worked to achieve that status I love that so much I have to read it again
again I'm talk really talking to myself here for almost a decade he did nothing but address weaknesses and add to his game now his skill set is completely fleshed out his game has no weaknesses he's a nightmare to go up against and he's worked to achieve that status and then he gets into the entrepreneurial emotional roller coaster
he says emotions are a major component of basketball it's a component of anything that's difficult to do in life Euphoria and Terror are inevitable this is my note Euphoria and Terror are inevitable you have to find ways to stay centered the game is full of es and flows The Good The Bad and everything in
between with all that was going on around me I had to figure out how to steal my mind and keep calm and centered that's not to say my emotions did not Spike or drop here or there but I was aware enough to recalibrate and bring them back level before things spiraled I could do that I could do that in a way
others couldn't and that was key for me and then Kobe talks about another player that has traits that you and I can emulate again the no names the idea is important not the names he is a constant learner this past year when he was 29 years old he came to Orange County that's where Kobe lived and we would
work out for a few hours at 5:00 a.m. at that age most guys in the league think they know it all he wanted to work on his post game on his footwork in the post he realized that this was the next step in his Evolution and the key to his longevity this is the I double underlined this section here that's the
money right there that thirst and quest for information and Improvement so we spent quite a bit of time working on that and I saw him some use some of those lessons we worked on in game action as soon as the season started again that's the money right there that thirst and quest for information and
Improvement and then I'll close on the idea that we learned from Michael Jordan's autobiography you should have an uncompromised dedication to Excellence winning championships is everything it's really one of the greatest Joys on the planet that feeling drove me to always want more when I got one ring I wanted two when I got two I
wanted three I think that dries stem from being part of a rebuilding process after struggling for a few years and working and working to reach that Pinnacle once I reached it I wanted to achieve more I never wanted to experience that still familiar feeling of defeat again the agony of defeat is as low as the joy
of winning is high however this is the uncom uncompromised part however they're the exact same to me I'm at the gym at the same time after losing 50 games as I am after winning a championship it doesn't change for me and that is where I'll leave it I highly recommend you buy the book like I said it's yeah you could read in today
the pictures are beautiful the ideas in here are really important if you buy the book using the link in the show notes you'll be supporting the podcast at the same time I've had the highlights from this book and I just inputed more cuz I had new highlights the second time around but I've had highlights from this
book in my readwise app for years readwise constantly reminding me of the stuff I read it's entrepreneurs read a lot readwise helps you helps not just entrepreneurs but a ton of other people remember what they read if you want a two or excuse me if you want a free twomon trial this is the app I use I love it I talk about it all the time if
you want to see if it's for you if maybe you like it as well read y.f Founders that is 273 books down 1,000 to go and I'll talk to you again okay so real quick in case that you want to get access to my version of readwise which is called Founders notes.com you go to Founders notes.com to sign up that's
founders with an S just like the podcast so Founders notes.com so when you sign up and you get access I'm going to tell you how what what are the features that I use the most and so at the very top is the main feature the one I use but every day and it says search highlights and there's a search bar and very simply I
just search by whatever keyword I'm thinking about so it could be about hiring about marketing about Obsession uh could be about a specific entrepreneur like Rockefeller whatever I happen to be thinking about or whatever problem I need to solve at the at the time so like the greatest example and I
actually made like a 30 minute like short AMA about this it was asked like how do History's Greatest Founders think about hiring and so if you type hiring in that box you'll see what what did Jeff Bezos say about it what did Thomas Edison say about it what did the people that founded Paypal say about it what
did Estee Lauder say about it and on and on and on and so I think that's pretty self-explanatory again this is a product for people already running successful companies I think I don't have to elaborate you already know what the value of that would be so the highlights feed is uh the searching excuse me searching the highlights is what I use
the most now this thing I use the second most is called the Highlights feed and the highlights feed I'm loading it right now essentially it's just like these little almost like twet sized highlights from all different books and so it is completely randomized and it's almost like you have History's Greatest
entrepreneurs speak speaking to and then just read through them and see what thoughts respond so like the first thing that came up was actually uh it's actually a highlight from one of Warren Buffet shareholder letters he's talking about diversification and its relation to risk the next highlight is a quote
from Ed KML the founder of Pixar talking about he didn't even realize at the beginning of his company how poor the communication was and that there was things going on in his company that that his the people his employees were not telling him and his thoughts on how to fix that then there's a quote from a
book that I read like six years ago and it's actually the the biography of alib Baba and he's talking about the importance of listening and that poor listeners actually have second rate negotiation skills and so that is the second most used feature for me personally this might be different for you third feature books you have a list
of all the books that are in there I think right now it says I have 307 books in here I still have a bunch I need to put in and then that that's very simple like I just went through the reason I reposted the Mike Bloomberg episode for example is because I've been rereading the highlights and so I went back if I
don't have time to reread the book which I will in the future but I just read through I think I have like 44 uh highlights of Bloomberg's autobiography here and you read through them there's just so many ideas and this is happening like 15 minutes it's absolutely incredible so that's self-explanatory
you can search my book The Last feature that I use the most is the favorites feature you know I have 20,000 highlights it's there's a ton of information in here and so what I'll do is as I go back through the highlights and I've done this forever and that's why this number will always go up I have 839 favorites now but you know if you're
listening to this months from now it's it's going to be higher and whether it's through searching whether it's through rereading the the highlights on a specific book or through the highlights feed which is the random um just showing me like the random highlights that I've done if there's something like damn
that's a good one I really want to remember that and so I I highlight it right I favored it and then now that goes into the favorites feed so then I have an even more like specialized feed of ideas and highlights from different books all on one page so again need to reate reiterate I think if you are like
me and there's a good chance that you're if you're listening to this you're like me if you're like me you're already running a uccessful company I think it's a it's a no-brainer I would at least test it out for a year there's a chance that you don't like it I not going to share that opinion with you because like
I said before I listen to it or not listen to it I use it every day and I think what I what this is going to be good for and what I hope to do is like man like for a Founder to just have a browser this this notebook sitting in a browser that they can tap into any time I think that's going to be very valuable
and I can say that because it's been very valuable for me so hopefully that makes sense if you want to test it out it is Founders notes.com again Founders notes.com and I also leave a link down in the show notes if you want to grab the link from the podcast the show notes on your podcast player Founders notes.com soon