Huda and Mona Kattan: ON How Being Transparent & Vulnerable Built An Empire

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my journals have always been things that i like to you know i'm like kind of looking at life i've realized something i'm like okay i need to drop this down or maybe sometimes i just need to talk to somebody out loud and quite frankly sometimes you are you can be your best friend um so kind of speaking out loud writing those issues that you start to kind of unfold some of the answers to your

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problems thank you so much to everyone who's watching or listening right now i'm so excited to introduce our next guest i was introduced to her content by my sister over six years ago and just remembering being completely captivated by her charisma her energy and a genuine unauthentic feeling that came through the camera and then very recently i connected with

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her incredible sister mona who's also been on the podcast and then i was just completely amazed that i had this opportunity to reconnect with this incredible human being incredible person and today's the first time we're meeting and i'm getting to interview her and i love interviewing people the first time because i feel it allows us to build a real relationship and bond very quickly you almost have to

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be forced to become best friends so i'm hoping that's what's going to happen her name is huda katan she is the ceo and founder of huda beauty and starring in of course the reality show that we spoke about on facebook watch called huda boss which i absolutely love so hira thank you so much for this opportunity it's an honor to be here with you no i'm so grateful that you've taken out the

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time i know you're so busy in london you're launching products you're here with your family and and i generally want to make everyone aware we're so fortunate to be with you so thank you this was the most important thing to do here so so happy to be here that's experience now you literally are and i send this to mona too you you're literally a beauty phenomenon thank you

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and the way you present it through your work through your videos through your media is so refreshing especially as someone who never really consumed content in the beauty world but definitely looking to that world because i feel it sets such a standard for how people feel about themselves and so much of my work is about how people feel so i'd love to hear your thoughts on the beauty industry itself but

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specifically on the role of self-love and how you manage the two um gosh where do you begin i definitely think the beauty industry has come a long way and it's funny because i've had conversations around this especially recently about the fact that one of the things that i think has been missing um in the beauty industry and we have a lot of it now is the fact that people don't like to

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show their vulnerable side and i know you talk about that a lot you talk about so many things that are sensitive to people um and i think the fact that we really kind of honed in on that we showed strong before and afters when i first started doing my videos doing you know some things that were really embarrassing i was embarrassed to put myself on a video without makeup and not knowing

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my angles not knowing those things it's hard um but you really want to show people that they can be a part of that and um i think it's worked really well for our brand just you know trying to show people that like look we're not all perfect in fact some of us don't really feel great without makeup and some of us have issues that we're trying to go through but we're all trying to go through it

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together and i think it's really important to be really really real and you know as a result to show that really sometimes sensitive uncomfortable embarrassed vulnerable side of who you are um i think it's very very important yeah absolutely there's such a need for that transparency and authenticity and i know that you've even turned down deals oh yeah to be able to keep that yeah and

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when i read that i thought that was incredible because today in the world we live in of sponsorships and partnerships it's so easy to get carried away tell us about that and how you've managed to hold on to that that is not easy let me tell you when somebody comes to you like sometimes offering you multi-million dollar deals and you really want to do that because you think oh yeah that's a lot of money

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but ultimately um i think there's a great power of focus i'm a super focused person i think that anything that derails your focus you know anything that you do that is not in your focus just basically takes a little piece of that pie of what you're trying to achieve so i'm a firm believer in focus um and ultimately could we do paid posts could we do those things or do when

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people do them is there anything wrong with them absolutely not but i just think for me personally it was just you know we we kind of identified early on that our goal was to give out free information um we really want to give out you know kind of similar to what you do you know like you could easily write tons of books you could easily do so many things you know and i'm sure you will but you give out

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so much free information and i feel like that's why i feel like you were the future you know i was telling you that when you walked in i feel like you were the future i feel like that is the future where people need to be more giving um and i think that can kind of then help you uh and when we talk about self-love oh my gosh like that is like that's like opening pandora's vlogs

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let's do it well because there's so much to say about that and i think if i think about my personal journey with self-love um you know to get really vulnerable um right now i actually didn't realize for the longest time you know as a child you know as i've been dealing with different things in my life as i've come into being a professional in the beauty industry and being where i

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am i didn't realize that the thing that i was missing the most was self-love and it's so funny because you achieve some success you know or what you perceive to be successful and then all of a sudden you start self-sabotaging yourself like i don't deserve this i don't belong here i'm not like you know not that you're a phony but like you know you think everybody around you

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is somehow has some magic that you are missing you know and it's the craziest thing because i think in the day and age that we live in it's so easy to compare yourself to people you go through social media you see different people you know as humans i think we are given a gift to be able to live vicariously through people but then when you're done with that you're sometimes left with emotions of

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emptiness emotions of you know that you know my sister who's a genius she's brilliant she once said to me she's like you know comparison is a thief of joy which i know is is a quote i think by eleanor roosevelt um but ish and she's full of great quotes by the way she's like a walking like dictionary of quotes um but when she said to me i was like you know it's just it's crazy

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because we can continuously compare ourselves to other people we go through social media we see all these things and even if you've achieved what you wanted to achieve you then do that and then all of a sudden discounts everything you've done and then you don't feel worthy of what you're doing you don't feel worthy of going to the next step and i didn't realize that was the thing

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that i was missing the most for the longest time you know that self-worth that value and i think from the outside looking in a lot of people might be like well that's insane you know you're a husband who loves you you have a daughter you're a successful business but then if that was missing that was like the one thing that was missing so i never felt like worthy of anything i was doing um and it

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took me i think getting our investors to invest in us where it was like all of a sudden you know you don't think you're good enough you know for whatever reason and the industry all of a sudden now is recognizing that you're good enough everybody is is here like this is this is something saying yes you've made it you are officially equal to everyone else no in fact you've

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achieved something that is you know quite amazing and then i was just you know i was depressed i was really depressed we we got this amazing investment and i think it was like probably one of the lowest times in my life you know and it's it was it was it took me a lot to kind of realize i was like missing that self-love you know that was like the next step that i need to really get into thank you

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for sharing that so openly yeah of course and it's great for everyone to hear because i feel almost from an outside perspective we all have this belief that once we hit a certain level of success that that feeling goes away yeah you make a certain amount of money feeling goes away and and i do want to congratulate you on all your incredible success but at the same time it's so beautiful

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to hear you say that because self-love is so often lost and i was thinking about this yesterday and i'm diving into it totally off the cuff because it's there in my intuition right now to say it that we struggle with self-love because often we get known for that which we're not so we often get known but for you you were getting known for who you were and what you were and what you loved

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where did your self-pro love process start like what were the things that you started with if someone's listening right now and they're struggling where do they start i really think you need to dig deep though you need to find out what is the reason that you've been telling yourself that all of a sudden when you achieve something you know my thing was like okay something good happens now

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something's bad's gonna happen because i can't push through to the next step like i was putting a ceiling on myself to where i was almost like you know what we've achieved so much success oh my god amazing things are gonna happening everything's you know going perfectly as planned and if not better and all of a sudden no something bad's gonna happen terrible that's gonna set me back you

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know it's like i had to realize i was putting that ceiling on myself and i think i really started to need to understand that no that's not going to happen but it was hard it was it took a lot of i think journaling i'm a big fan of journaling i journal like crazy and i started i almost started speaking out loud i actually said some things out loud to myself okay so this is what i

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think is going to happen really ridiculous things like oh my gosh like you know my house is gonna something's gonna happen here i mean you know all these like worrying thoughts that i had i was like oh my god this is gonna happen here if this is my family something's gonna happen my family and i was like saying it out loud i was like this is ridiculous i have all these like fears that

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you know as we've made it further that i'm going to be taken back and i've i had to realize that i was really self-sabotaging myself ultimately because i didn't think i deserved to go farther and uh i just need to be really honest with myself so i started journaling a lot and you know some of those issues come from childhood in fact i was going to ask you where do you think they come from

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i think when i um you know i grew up in a in a very interesting you know circumstance i think a lot of people go through you know where you just feel like an outsider you feel like you don't belong and i think that kind of stayed with me where i felt like i never was good enough and i did maybe when i first started maybe i had a little bit of a chip on my shoulder where i felt like i wasn't good enough

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and i was trying to prove things and i need to continue to working hard you know work as hard as possible so i could be like you know like everyone else um it definitely came from my childhood you know but it should have continued with me yeah you know and that was probably one of the biggest mistakes was taking it with me for so so long i mean for 20 plus years um and it's hard i think

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it's hard to shake i don't know if i've completely shaken all of it i i know certainly i have not but um but i'm still working on it yeah well two questions what are what are you doing to shake it off what are you doing to work through it so journaling was one of them tell us your journaling process that works for you as simple as it is or as complex services walk us through it

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so i am a huge fan of journaling i don't believe journaling should be there to vent i think if you're mad at somebody don't journal don't journal like i hate this person because sometimes when i got mad at my husband i would journal and then i was like forgive him i'd like oh my god let me like shut these pages i never see them because he's an amazing man but you

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know every once in a while you get mad at people and then you go you know when you're mad it's just it doesn't make sense i think journaling should be reserved there should be um as as a book of epiphanies that's what i like to think of it as my journals have always been things that i like to you know i'm like kind of looking at life i've realized something i'm like okay i need to jot this down

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um or maybe sometimes i just need to talk to somebody out loud and quite frankly sometimes you are you can be your best friend um so kind of speaking out loud writing those issues that you start to kind of unfold some of the answers to your problems um and so i'm a huge fan of journaling and i think that's what should be rooster for epiphanies and walking your way through you know

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life's whatever dilemmas that it brings will we ever see the book of epiphanies on our bookshops not about it yeah have you i have i have thought about but some of it's really personal right yeah but yeah maybe yeah i mean i've been journaling for over 10 years so maybe gosh that's incredible yeah can you can you do you date them as well i do can you go back as to what you were doing

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i do that all the time so i put where i was and it's so crazy because i remember looking through some of my journal entries and um you know it's crazy the problems that you had then but they still are the same problems just like different levels of problem but still the same fundamental problems like at the basics of them they're they're still the same um and it's really crazy because you think

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that you've progressed so far but there really is that inner work that you need to do otherwise those issues will continue throughout your entire life um tell us about one that you saw recently that surprised you or anyone that you can remember that you thought oh wow i didn't can't remember that's where i was a few years back or your feeling i definitely have like a couple that i think

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make me think about life very differently when um i think when we were trying to build our brand when we were trying to you know do different things we always you know were waiting for an opportunity and there was always like you know opportunities that were coming to us that we really wanted to close because we're like this can change our lives this is going to change our brand

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this is going to change everything um and sometimes they didn't go through and um you know it took me some time to realize that like and i think i've talked about this before but like i was my break you know i always wanted a break but i realized that i was my break like you don't need anything to take you to the next level all you need is yourself conviction that you're going to go to the next level

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but until you've done that you're always going to be waiting you know and uh and i don't think it's ever going to change you're going to be waiting you know whether it's 2010 2011 2012 you're going to consistently be in that state of waiting and um and it took me some realizing you know going through my blog to realize that i was my own break yeah and how did you shake that feeling and

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that experience of like parental expectations you studied finance yeah the kind of the kind of path that's paved for you of doing certain traditional aspects how did you shake that off and stop waiting and realize that you had to be your break because i think that's something that so many people struggle with yeah i think it's normal too i think people just like you know you wanna you wanna please

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other people you wanna do certain things to make other people happy but the reality is you know i'll be honest i'm a rebel i am a hardcore rebel like and it's so funny because when i found out i did like that personality test and i you know there's a there's something called the four tendencies have you heard of yes yeah absolutely i'm a rebel okay yeah i am such a rebel and when i found

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out i was a rebel i was like no i don't want to be a rebel you didn't want to no i was like the happiest i think my ego got a massive boost from it i was so devastated because i was like what does a rebel mean like you know i don't listen to inner and outer expectations what does that mean and um i think that did help me because a lot of times when people would say

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things i'm like no i'm not going to do it i don't do unless i want to do it and i think shifting that like making sure that i got my needs fulfilled it actually helped me be a better family member my parents wanted me to marry an arab muslim man from like the same town that they were from and i was just like that's not gonna happen like i think for your benefit um because

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you want me to be happy and then you know slowly but surely they realized that me ultimately being happy was the right thing and i did you know i did care about i had the core values that they had i cared about family i cared about you know being you know a good person in society so as long as i had those values and i could reiterate it to them then they started giving me a little leeway

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and um it wasn't easy it was not easy my husband went through a lot he's a very patient man that's awesome obviously this is a shorter interview and i can't wait to really dive deep with you one day like i'm really looking forward to like getting into a really meaningful deep conversation but i won't wear makeup so we can cry let's do that monadilli made me cry at the end of her so we were nearly there

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but i i always at the end of every interview do a final five in the final five minutes oh yeah uh with your questions that i i really want to get quick answers but you can go deep if you want to because you have awesome instead so you said obviously we're cutting this interview short because you so beautifully want to spend time with your daughter which i think is an incredible priority

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and you said she's your number one priority she is how do you make that happen like how does that happen for someone who's as busy as you are traveling as much as you are do you know i started realizing there were certain things that i needed and it wasn't super huge but there were certain things that i needed with her every single day to feel fulfilled for her and myself so

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if that is the morning i like to spend the first 45 minutes of my day with her and then the evening i like to spend at least the last two hours of our day together whether you know and it's funny it's not that complicated yeah but it took me kind of like jotting those things down and when i don't do those things i'm constantly trying to play catch up i want to pick up from school and then i

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ruin my office time you know and so it was just understanding there were certain things that were really good for her really good for me i wasn't bothered and i could like fully focus on her and so that's what i do i just spend like the morning and the evening with her and it's really like i don't look at my phone she doesn't look at her phone um we don't usually go out either we're

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just at home making popcorn tickling each other i know it sounds really basic but that's what we do it's like the best time okay no it's beautiful it's great i think it's wonderful for people to hear that yeah what's your uh what's your number one advice to anyone who wants to begin their self-love journey if they could do one thing from today what would be the best place for them to

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start i think it's really important to understand you know why you do some of the things that you do you know if you have a goal what are the what is the reason behind the goal and i think that's really important because people always put out goals we all know you need to plan you need to put goals out you need to you know figure out the process in order to achieve your goals but

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do we ever do we ever think about why we want them and i think understanding the why really helps us because most of the time you can start getting some of that need right away or you can reframe yourself to figure out you know how you can really achieve full happiness i was actually listening something you've said so many amazing things about listening to something today and it was about that kid who um you

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know when when the teacher was asking about like what did you want to be in life and he said happy and the teacher was like what's wrong with you yeah but that is so fundamentally important in the time that we live right now where i think that you know everyone has their own type of happy they have their own type of you know self-fulfillment and it's not like everyone else so i definitely think

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it's really important to to kind of understand what it is that makes each person happy and not be so focused on goals is that weird that i'm saying don't be so oriented no not at all i i love paradoxes yeah right and i think all of us are living paradoxes totally and i think there's this push to be like this or that totally but you can be both absolutely and that's i think that's the

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beauty in where we live you know i remember when um when i first wanted to become really successful i had like this negative picture of you know what it meant to be successful what it meant to have wealth and money and i was like i don't want to be like that like i want to make sure if we do become successful i still want to give i still want to care i still you know i want to be a

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philanthropist i want to do all those things and so you know as we've gone through our journey that's always been like the most important thing and so i don't think that you know i don't think that people who have money are bad um you know but i think it's really important making sure that you understand why you believe those things and understand how you can kind of counter those things as well because

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there is that equilibrium of where you can exist in both worlds yes you know yeah you know absolutely no no no no i'm i'm nodding along and i'm sure everyone at home is too or at work but uh question number three is uh what is one business lesson you wish you knew earlier when you started oh patience oh man i still need to learn that i need to like go back and reread

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all my journal entries without patience we have an arabic saying that i do like a lot it's like every delay has its blessing and i didn't realize that when i was working i like wanted things to close right away and then every time it didn't i would be devastated and then when they did when a different opportunity came it was always so much better so i think it's uh patience is really

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important i love that yeah isn't it yeah and your fourth one is i know you have this mantra called what would oprah do i love oprah yeah i wanted to know where that came from and give me a situation where it's worked well it definitely changes the way i do things a lot of times um the paid post actually because uh oprah doesn't do pay post um but i think she's just so incredible you know she's

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she's basically gone through so many hurdles in life where things could have gone a different way in fact more than likely they should have but they didn't and i feel like she gives people like that hope you know and the fact that like what can happen when you do persevere when you are relentless when you push through and when you don't let certain people's conversations or

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you know the way they talk to you affect you so i like to think about her she's amazing yeah yeah things probably should have gone another way for her and she made sure they didn't absolutely i love that absolutely i love it i love seeing the energy on your face fifth and final question what big impact do you want to have on the world what do you want your legacy to be for me um

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you know through this journey in beauty and what we do and as an influencer too i want to make sure that people know that there are choices that they they can make but they do not have to be a certain aspect of being they don't have to be a certain type of influence or there's so many opportunities we've taken our responsibilities so seriously as influencers we always try to show the opposite i

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felt like when we were coming out it was there was a certain type of influencer there was a certain type of you know personality we always want to be the opposite of it you know where you know i may swear like crazy but i don't want to swear in my post i just want to think of it a little bit more responsibly um you know i may dress a certain way but i'm when i'm in the public i always

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try to make sure that i'm representative of what a woman can be you know and so i think um taking responsibility and trying to show people that you can you know they can be whatever they want in the beauty industry like i love to see women who are covering their head and just killing it you know there's just there's that paradox that you're talking about you know that you can

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still be so many different kinds of who you are and be in the beauty industry no matter you know if you're any different color if you have certain you know issues that are holding you back like we've worked with you know we've seen like a lot of people have burned victims and people you know who don't necessarily have hands sometimes for makeup on but they're doing it yeah and it's like i think they're just

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so beautiful like nothing is going to stop them and i and i hope that we can continue to share content that proves that and continue to be examples of that as well yeah it's really important to us that's beautiful thank you so much yeah we've been placing these limitations like you can't be meaningful if you're in the beauty industry or if you're in business you can't be a

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good person totally the more we place these limits we we live up to them yeah we think oh i can't so who put that there yeah i put that there i literally saw them like who made this stuff up you know and it's we buy into stuff that just other people made up just you know i think it really comes down to starting i think everything changes and i'm sure you know you can attest to this

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everything changes when you change the way you think and that's like what you need to start with you know asking yourself those questions about who put those limits there yeah why can't you do those things absolutely you know so and thank you for being such an incredible real model for so many people thank you for showing you no no i mean i mean it no thank you for being someone that

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people can look up to in so many different ways been an incredible entrepreneur being an incredible influencer and more more than all of that being incredible mother too thank you and most important job yeah an incredible human who's really setting the standard of how a new wave of leaders can be change makers through any industry in the world thank you thank you being a rebel

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yeah rebels are cool right thank you to everyone who's been watching and listening this was a short brief snippet insight into hudder's life i'm so excited to dive deeper but i want to make sure she goes and spends some time with her daughter too thank you and so thank you so much for making time i am so grateful my honor and i'm excited i spend so much more time definitely building lifelong

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friendships we're gonna do a lot of stuff thank you so much hey everyone thank you so much for coming back i am genuinely so grateful and excited to introduce you to our next guest she's a recent friend but someone i feel like i've known forever literally the first time we met i believed that she was a kindred spirit a long-lost friend and someone that i immediately and

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instantly i had a heart connection with she's someone that i'm excited to have a friendship with for the rest of my life and her background and experience is absolutely phenomenal and you're going to learn so many incredible insights about business about entrepreneurship but also about heart soul purpose meaning passion and she is none other than the global president and co-founder of huda beauty

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her name is mona kittan a true beauty phenomenon thank you so much jay you're incredible i can't even begin to describe how amazing you are so thank you so much thank you this is such an honor you're so grateful you're the sweetest like from the moment we met you and we literally met in l.a maybe a month ago now i think so and we got connected through facebook which which we both worked very closely with

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and when they reached out and said that we wanted to connect i was so happy thank you and then when i met you your energy from the moment we met just like radiated thank you so much and the reason why i'm so excited to share you with my audience is because i believe that you're exactly the type of leader entrepreneur and business person that the world needs to admire and look

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up to as a thank you so much thank you that's so kind yeah thank you i would love to help inspire anyone in any way i can absolutely so i mean the world knows you as an incredible beauty phenomenon all the incredible work you've done i want to start off by asking you this question of how do you define beauty and what beauty really means to you it's a big question um i do really not

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to sound cliche but i do really feel that beauty starts from within i think that in order to feel beautiful you need to feel it inside because no matter how much makeup you have an amount no matter how much symmetry you have in your face how perfect your body your hair is you're never going to feel great unless you love yourself and also i feel like you need to love others as well like you need to just

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have a happy kind heart so it really does start from within and i think it's good to take care of both parts inside and outside to really feel your best and have the most confidence so i really do for myself anyway i like to start from inside myself and just make sure that i'm happy and i have that inner peace before i put my makeup on you know that's why first thing in the morning

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i'll put on some meditation music i'll pray i'll really count my blessings before i even think about you know makeup and hair and everything else that's fun i'm not going to say it's not that's my second favorite part of the day but um the first part starts within that's amazing i love that and for anyone who's listening right now i'm sure you could listen to mona's voice all day

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we were just talking about before about you could meditate to your own voice you don't meditate to your own voice no [Laughter] maybe i'll try it tell us a bit more about that and when did that self-love almost become a part of your life like when did that become a priority for you or was it something that was always there and there from your childhood i've always been very spiritual

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my family is very spiritual my mom is super spiritual she just prays all day that's all she does so i've always seen that growing up so i've always felt that in order to feel completely good about yourself and just to feel calm in life you need to have a connection with the higher power whatever it may be so i've always prayed for my heart [Music] so i think that my entire life i've

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always felt that i need to have that connection but it was really i think when i turned around 23 24 that i realized like you really need this it's not an option like for me to feel good i need to have this connection so i started looking inside out rather than outside in and it just changed everything and was there a specific moment at that age or was it just growing up and starting real real life

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almost because that's kind of that age i think it came to a point where i hit everything on my bucket list of like checklists of things that i wanted to achieve for myself like maybe outside and i just didn't feel happy so i was like you know there must be something that i need more than this checklist that i have that society kind of creates for you so i was like i need to look for

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something deeper yeah that's so interesting i'm sure we all have these long bucket lists yes tell us about your morning routine because you you kind of touched on it there and the reason why i want to unpack that more is that's amazing because you lead a really and we'll get to this but you lead an extremely busy life you run a huge business you're always traveling all across the

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world and i'm sure it's not perfect all the time as i know for myself as well yeah and that's cool too but but tell us about how you started forming that program that morning routine of meditation meditational music prayer etc tell us about what it looks like well to be honest um it didn't really get organized until about a year ago before that it was kind of scattered like i had all the same ideas but i

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wasn't doing it in an organized way so it was about a year ago where i just hit this breaking point of like i need some structure in my life um and i need to feel more calm because i just had too much anxiety there was like so much change in the business and just our family life because we worked together so it was just constant change and i was like i need to find a way to

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just find peace so me and hooded together we just decided every morning we're going to have like our own little hour together where we talk and we meditate we give thanks we count our blessings and we really try to manifest as well about our goals and everything that we want to achieve together and it really transformed everything we play meditation music we pray and it's about one hour in the

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day and honestly that one hour changes everything it's changed things so significantly and even our relationship improved because we talk about everything that's on our mind and we help each other out so i think having that with someone or even on your own it's just important to figure out what's on your mind because sometimes you don't know what's on your mind

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yeah absolutely you're just like foggy and you have no idea why until you just get it out that's amazing it's so special so it's only one hour that's a lot of time but um and i don't think everybody has to have the same sort of structure but for me it works it's just that one hour where i probably do about 20 minutes of prayer and 20 minutes of manifesting and then 20 minutes of just like talking

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and talking about your problems and finding solutions together and it really has worked for me i would like to do more but um it's a start so it's it's been so transformational and i recommend it to anyone to try and find that hour they can just dedicate to themselves yeah that's so special and and guide us through if you if you like and you don't have to but that kind of manifestation process

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that you use for your work because i think people hear this term everywhere i think we talked about it last time like it's become a popular term the secret talked about it a lot and there's been so many almost versions of it and i'd love to hear about it from someone who i believe is a very sincere practitioner there i feel like it's a genuine thing for you i'd love

30:24

for you to kind of guide us through that process well for us it's typically just a matter of repeating our goals every single day and kind of speaking about them in the present tense so we talk about all the things we want to achieve as if it's already happening and we spend a good 20 minutes on this every single day and i think that makes you feel a lot closer to your goals and it's

30:45

it's funny because we looked back at our journals from like a year ago and it's like i think 60 to 70 percent have happened which kind of blew my mind i was like congratulations thank you thank you so much and we just try to spend more time speaking about our goals and speaking about our problems and it's funny because well it's not funny but unfortunately a lot of people do the

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opposite they talk about their problems probably 90 of the time and 10 percent of the time they talk about what they aspire to achieve and i just think flipping that around just changes everything i don't think you should not acknowledge your problems because we all have them but i think just focus on everything that you want the majority of the time and you'll get more of that

31:20

yeah absolutely that's such great advice yeah i think that's such great advice i think so much of our lives are totally the opposite you're so right we're complaining we're comparing we're criticizing we're lost in that that negative world that and then that keeps expanding yeah absolutely and something we started to do recently is um we just kind of outlined all of our goals and then under each goal you kind of put

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together 10 steps that could make this happen and i'm sure you you've talked about this before and you do this i'm sure but it's just a matter of like finding ways to achieve that faster and the more you look at that piece of paper even though it sounds so simple it's just the more that will come into reality i feel so it's super simple i don't want people to be disappointed

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because it's like okay that's it but it does make a big difference it's like simplicity is genius right just keep it simple keep looking at your goals all day repeat them write them down 100 times a day if you want to and i just think the more you invest in that the faster they're going to come into reality absolutely it's beautiful to hear how simple it is for you and one of my favorite quotes from einstein

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is if you can't explain something simply you don't understand it well enough that's so true and and so hearing you explain it that way and even though you find it so simple i'm glad that it's simple because everyone is listening i hope you've got your notebooks and your notepads out right now because this is real advice and i think this is the work that people don't take

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the time to do but but the beautiful thing about you and huda is that not only have you written down your goals repeated them built this prayer meditation manifestation morning you also work really hard and i think that's sometime often lost like the amount of hard work dedication the commitment that it takes to build something as incredible as you have and and guide us through that as

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well like the beautiful balance between manifesting and then making things happen like actually turning up it is really hard um the crazy thing is that initially we worked hard first before manifesting so that's where i think we are just putting so much time and effort into any everything that we did and we didn't really see the results very fast so it became until when we started manifesting and working

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hard that we actually saw the results fast enough because i think both of us have just had really high work ethics since we were children my father worked since he was seven years old he helped support his family as a child so like we always saw him being a workaholic and till this day he's retired he's 75 but he just works constantly like now i think he's in michigan helping my

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brother as p with his phd and i'm like dad relax here and enjoy yourself he's like no no he just wants to work all the time so i think no matter what we would have been doing in life like we'd want to work hard um it just gives me satisfaction like i couldn't imagine life otherwise and again it doesn't mean it has to be tied to a job or a number it could be working hard in charity it's

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just like feeling that i'm making a difference is so important and i mean i like having fun too but i actually get more satisfaction out of working i can relate to it i'm like on the same wavelength it just feels good and i think it's important to have fun while you're working that's like the best combination ever so if you can find something you know career-wise where you can do

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that that's great and it's the best but um my entire life even when i was in banking and i didn't really like my job i was working hard i just don't know otherwise and i think that if you want to succeed in anything in life whether it's a career goal a relationship goal health goal or a personal goal you need to work you need to put the effort in yeah you know manifest and put in the effort and

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then you're going to get magic you're going to get there you have to be patient but you will get there yeah and i love that i love that you both show the balance and that you've been successful through the collaboration of both because sometimes it's either raw i notice a lot of individuals or people or teams or companies just trying to manifest and it's all about prayer it's all about meditation

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but then wondering why there's no result and then the other side is oh we're just hustling all right i'm like mom you pray all day you need to also take action she's like you know i just want to pray all day like that's beautiful that's beautiful you're such a beautiful soul but i think my dad's the opposite he works all day that's why they work well together that's true i never thought about that

35:27

until now but um yeah they're the complete opposite so i think we kind of got inspiration from the two of them like my mom from her spiritual side my dad from this practical like let's work hard side but um i think to find the most success you have to do both so important i love that that's such a beautiful message too yeah because like we can get lost on either extreme of

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hustle and grind or meditation and manifestation and it's the marriage of both like in your parents marriage and bringing them both together yeah absolutely i think about a year and a half ago when we were just so busy just keeping up with all the crazy work that we had we were definitely lost in our hard work we're like a hamster and a wheel and we're just constantly

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just keeping up with our to-do list and we didn't really think strategically and i think having that time in the morning and then also something that one of our investors told me about she was like you need to schedule in slack time and i was like what is slack time and she's like time where you schedule nothing and i was like what is that i don't even know what you mean by that she's like you just need to

36:22

put in an hour two hours for you to think and i was like this is interesting but it's so funny because most people who have you know nine to five nine to six jobs they don't schedule time to think yes and now that i do that i find it crazy that i didn't do it because you need time to just kind of download all your thoughts download everything that you had in meetings and

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just all the progress that you have or the challenges you haven't just think about it and reflect and create a plan absolutely yeah i often say that you know all of our phones we know when our battery is at twenty percent and then it gives us an alert at ten percent but we don't have that for our own check let's see like we don't have that we don't have a signal from ourselves to us

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that hey you're on ten percent now you're on three percent oh wait you need to recharge and and often with our willpower or whatever we maybe we push past that recharge but we all know our phones die if they don't get recharged you know they they burn out we need an app for that we do we do need an app for that that's so definitely like just being able to give us an alert

37:21

on our energy levels on our mental space i've been taking for the past couple of months two days a week where i'm just being creative which means i pick up a random book on my shelf or i make notes and there's no real agenda for the day there's no goal or deadline it's just have space to think and i can i can honestly agree that that's made me more effective and impactful when i have to be on all the

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time right so i love that point i never thought about that i'm like i need to check myself because i don't really pay attention to when i'm on e or 10 it's just i i think we've always had that me and hood are both um we've always had that mentality of just work until exhaustion yes um but yeah i think you should check in on yourself sometimes yeah just just even just sitting and

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just sensing with our body like where am i feeling pain or where am i feeling aches where am i feeling great where am i feeling good and then the same with the mind and and i know that in my life i've i've often neglected the body by focusing on mastering the mind and then you learn learn the hard way sometimes so i need to do more of that it's all progress i think this year has really been a year

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of self-awareness for both of us for myself especially i just feel like this year i've learned so much about myself it's been scary tell me something that you've learned about yourself that something that something that's new and something that's always been there but you're like oh yeah um i mean i learned a lot and you know it's funny doing the reality show coulda asked i wanted to

38:45

talk about that okay let's go yeah it just made me realize that um so by the way if you've not seen huda bus you have to go and watch it if you're listening or watching this right now you have to because it's such an authentic reality show and it really gives you a snapshot into how hard they work how deeply they work how meaningfully they work so i highly highly recommend

39:06

it but yes please let's let's hear about it where do i start um i think one thing i realized was just a lot of blockage i had in my life towards um relationships and just dating and marriage and things like that um i didn't realize that until the producers producer just started asking me so many questions and i was just like never thought about these things and i

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realized a lot about my upbringing as well because having parents from the middle east my mom's really conservative like my entire life she was just telling me like dating's wrong and like these kind of things are all wrong so my whole life had been programmed to think oh my gosh if i'm going on a date it's wrong you know so i just realized i had so much blockage towards that and i was avoiding

39:44

meeting people because of that so i think that was the first thing that i was like okay i need to stop thinking about getting married my mom's way because it's not going to happen it's just not something i'm comfortable with and if i'm not going to do that i need to be open to meeting someone on my own so it was kind of an eye-opener um yeah and it just made me realize i put a

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lot of negativity towards men in general i was just like no stay away but then i didn't want to arrange marriage so it's kind of crazy like you can't do both you have to pick really or merge in between but you can't like avoid meeting somebody and then avoid an arranged marriage and i just think that was something that was really interesting yeah that's super interesting and i

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think so many people from an asian background or an indian background or you know any of those backgrounds struggle with that and it's so much pressure so much pressure right there's so much pressure and i hear that so often we sometimes feel like the world's moved on and everyone's more modern now and thinks more forward but there are still many of us and a lot of us who are in that space so

40:44

what's your advice to someone who's listening and like i'm in that space right now you know like how did you kind of navigate it in your mind with your family with your relationships with that and i love what you said that you'd programmed yourself with a sense of beliefs yeah but you deprogrammed yourself i think you first need to get rid of all the negativity because you know love is

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a beautiful thing finding a partner in life is a beautiful thing there it's is a beautiful thing so i think that regardless of whatever route you want to take just get rid of all the negativity because it should be positive you're not going to attract the right partner if you're thinking if you feel guilty or if you think bad thoughts so i think remove all of that and just start

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focusing on the goals that you want in terms of a partner and just highlight like what's important to you and the values that you want to find because i think if you focus on that you're going to attract people who would work you know and take everything you've learned and just i think you should just erase it if i'm honest i think all these things that were kind of like middle eastern and

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asians are programmed to believe you know ethnicity backgrounds even religion i mean for me it's just i feel like it shouldn't be what you're searching for i feel like it should be the common denominator of just values and goals in life and how you want to raise your children if you know if you want to have some so i think focusing on that has changed a lot because before i was just like i was

41:58

kind of all over i was like my parents want this i want that and i was just scattered all over and then i just had blockage it was like nope not interested because it's too complicated and i was complicating everything and then just opening up to my parents i think that i've realized all they really want is for you to be happy like all your parents i think no matter where you're from i think even

42:16

if they think they're trying to control you to follow their footsteps of whatever route they took in the end of the day they're only doing that because they think it's going to make you happy it's not about a checklist in general i mean i'm sure there are some parents who still want you to follow specific traditional things but i think the the the meaning behind it all is just to

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see you be successful and happy and what they think happiness is so yeah i had very honest conversations with my parents and thankfully they were very supportive yeah and it's um it's been good it's it's positive i have the blockage removed and i'm just a lot more open and i think my energy is a lot more open as well yeah yeah so that was the first thing i realized i was like i need to stop being

42:56

negative towards guys men are great and you know i i think having a partner is important it's not a necessity but it's great if you find the right person i think it can add a lot of value into your life absolutely yeah and before i was still talking to guys but it was all very negative because i had that negative energy towards it had that guilt so i was meeting guys but it was just like the

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wrong kind of guy and i think it was all from the blockage so get rid of blockage no room for blockage in your life in any area yeah yeah anything else you learned i love that one by the way that's your your level of self observation and self study is beautiful to see thank you because just the way you're speaking about and i hope everyone listening i really want you to

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take this seriously everything mona's sharing is huge huge takeaways so everything you're sharing is so powerful because i feel all of us are telling ourselves stories in our minds we're blocking our minds with so many subconscious thoughts and i'm often talking about how like the world's fascinated with learning but the real need is unlearning like the real need is to unlearn what we

43:59

believe is true because that's like you said creating what you're attracting in your life yeah so please please please when you're listening to mona on this on this episode just look at it from that perspective of what in your life is blocking you what story in life have you been telling yourself about relationships about someone you're attracted to about work about career that's actually stopping you from moving

44:22

your moving you forward yeah it's very true and learning is a big part of it so i think from the show it's just like i need to unlearn a lot of things because you used to watch yourself back yeah like who's this person like i just i i think especially in the beginning i just got super uptight and it makes fun of me she says i have like pageant princess syndrome

44:44

because i was in the pageants as a child so i was like really taught to be poised and like you know just pose a certain way carry myself a certain way but i really think that that was kind of negative in a way because i feel like it really taught you to be try to be perfect which i think is just so unrealistic and i think that you should never encourage people to be perfect you're setting them up for

45:03

failure almost and you set them up to be too hard on themselves so that was something that i realized through the show that i need to get that out of my head perfect doesn't exist just be your goofy fun self and you'll be happier people will be happier around you and just i learned i needed to loosen up more yeah yeah but you're working on it but you all do it so beautifully like i

45:21

always feel when i'm watching your stories i get so happy on instagram yeah because i feel like there isn't that exactly what you said you're being your fun and i didn't call you goofy you called yourself goofy like i don't feel that there's that filter or there's that lens by which you're thinking oh no but this is our brand and etc and i think that's why people love you all so much

45:43

and and they're attracted to your energy because it's so genuine and i know the word authentic is so overused but i feel like it's transparent and and you're not afraid to yeah i like transparent because it's like you're not afraid for people to see you as you are in that moment and and i guess and i'd love to talk to you a bit about that because how do you find it because in

46:04

in one sense beauty and the way the media has worked with beauty for years and decades has always been about perfection like i always joked about this i remember i remember aisles of the makeup side of brands that would say get the natural look and i'm like how do you get the natural look like you have a natural look when you wake up right and so tell us a bit about how you've managed that balance between

46:27

building this huge incredible beauty brand which is built on inner beauty to outer beauty positive energy but how you maintain that balance between not valuing perfection but but not selling it like not telling people to be perfect i think we're really lucky to be to have been sorry i think we're really lucky to have had a beauty start in a time where there's social media because i think

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previously it just wasn't possible to share the message that scars are beautiful beauty marks are beautiful asymmetry is beautiful and just you know now is such a special time because i feel like with social media everybody has a voice and that's so amazing and everybody feels like they're included because in the past it was like these big huge conglomerates decided on what the

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advertisements would look like and everybody thought they had to look like that and i think the conglomerates thought that people wanted that yeah but they don't realize nobody wants that nobody wants to feel like they have to look like a barbie you know that's just it just makes you feel so insecure in so many ways so i think that now because of social media we all celebrate looking different being

47:29

different and that's something so special and i think that's something we're super lucky to be a part of now where cosmetics now are all about celebrating yourself and enhancing your own beauty you don't have to be like anybody else just be the best version of yourself and even if that means some days you don't wear makeup at all and you just want to be in your pajamas

47:48

and go to the grocery store like that do it do whatever makes you feel good because confidence is more beautiful than anything um so we're trying hard to just celebrate that message with everybody right now um but it is a challenge it still is a challenge you know you get a lot of people who say oh i don't look like that and it's like we try so hard to make sure people don't

48:07

feel like they need to look like anybody else but it's a challenge and it's i think something that the beauty industry will always kind of struggle with because people think it is all about how you look but it really isn't it's about how you feel yes and we want to make people feel good that's the goal yeah absolutely and you are i hope i see that from the people that comment on your posts

48:26

and all the great new products and lines that you're launching i see that love i i see that genuineness from the people that are following you and and inspired by you know i never want to make people feel like they need to look a specific way and that's another reason why we try to post videos and photos of ourselves without makeup and looking silly and being ourselves just like every human

48:45

would do because i feel like when you just show this perfectly filtered photoshopped image people will feel like they need to be that and they don't especially photoshop no yeah photoshop i tried to stop photoshopping my photos i still do sometimes but like i'm trying not to because i feel like again you're selling the wrong message you're just making people think unrealistic thoughts and you know even

49:07

with other things hood and myself have been super open about plastic surgery just enhancements because again we don't want people to think oh we were born this way or we look this way naturally like i get my botox and fillers on the regular my doctor's on speed dial and i'm like if you want to do that too here's what i did and this is my advice but you don't have to but again it's just a matter of being

49:27

completely honest because i don't want people to think that oh you know everybody should just be blessed with natural good looks you know everybody has potential to look a specific way and feel a specific way and you should just feel good in your own skin and if you want help we'll help you get there yeah if you want to but again we're not trying to encourage people to

49:45

change themselves but we just want to be honest about what we do yeah and that's so important and that's the best right that's all all of us can do is is be honest about our choices so that people have that transparency that's amazing yeah and that's why i don't know if you've seen but how to sometimes post like her photoshop before and after yes um she still puts the photoshop

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photo but she shows you the before just so you know like this has been touched up it's just the industry we're in yes hopefully one day nobody will photoshop their photos and they'll leave their stretch marks and everything else but right now it's just it's still the name of the game but um we try to show the before and after so you know it's it's been enhanced yeah that authenticity is amazing i

50:22

think that's beautiful to see that because you're not scared or fearful of putting yourself out there because you don't need to do that no one's asking you to do that and i'm happy to see that thank you yeah i think the truth sets you free yes absolutely it's like because you feel you're holding on to this thing that people might find out and might see and then it's

50:40

uncomfortable completely it is it's super uncomfortable and i feel like as well just holding things back it's just when you're super honest about everything you just have this lightness and this freedom to yourself and i feel like that's when you have more creativity or just you don't have it's again like the blockage you don't have the blockage yeah get it all out yeah absolutely no

51:01

and i read this awesome study the other day that was talking about how this is so simple again but i have to raise it because if you meditate it makes a lot of sense that when you're lying you have to remember the lie and the truth and what that does is it takes a more brain space it takes some more brain energy and it's stress stretching you and stretch stressing out your ability

51:20

to recall whereas when you just tell the truth and you share the truth then you have nothing else to remember and then it becomes simple so it just you know even from a neuroscientist point of view it's just making the brains processing a lot easier and then obviously we know from a spiritual point of view it's making your yeah exactly the fulfillment that's so true i learned that as a child i think

51:40

that was the last time i i lied it was like to my parents and i was like i can't do this this is too much stress in life i can't i can't carry on but no that's a great point um yeah so we just want to be honest with everyone and again i think the more honest we are with people the more we'll be able to help people and that's the ultimate goal you know and it's great to create products it's

52:00

great to achieve all these these uh records that we've broken in terms of selling product and everything but the ultimate goal is to really help people feel better about themselves yeah i was reading to reading a lot of your interviews and hooters as well before today i always like doing my research and hearing things that i haven't heard before and there was a part where huda was

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talking about how you're just such a good judge of character and passions and noticing people's like skills and their potential and that's how we worked with huda too when you first started out like you felt that she was so in love with beauty and her passion was there tell us about that that journey because i think i think a lot of people struggle with a identifying themselves but not only have

52:40

you identified your own you're helping other people identify theirs yeah well i mean i think similarly to you like my whole life i kind of grew up with tony robbins and all these really inspirational um mentors i never met him but i feel like he's my mentor anyway you're my mentor now though i think you've replaced everybody i just watch your videos all day you should just call

53:00

me your shoes i know that you're busy so i'm just like i just watched your videos honestly from now on and this is i'm saying it on the record thank you please thanks you're so great thank you but you know so i just always used to watch um tony robbins he was like a big one for me i think i started listening to his videos at like 14 when i went through a hard time

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and um it was just the thing i always noticed him repeating was passion and i was like what do people have passion for and i would always watch people and just notice like when their eyes would light up and when they'd spark and for heda specifically it was beauty you know she would always spend all of her free time talking about makeup and beauty products and one day i was just staring at her it was

53:39

a little while after she lost her job and she was just trying to figure things out and just try to figure out what she wanted to do in life and at that time she had left her job in financial recruitment and she was just like looking for another job like that that my parents would be happy with and you know another job that would take a box of like okay my daughter's successful because she's filling

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you know a job that everybody expects her to have and none of us thought outside of that box and one day i just stared at her and i was like you need to do beauty like i've never seen anyone so passionate about makeup and beauty and just that creative part of your life you love it so much and i just started staring at her it was kind of weird and i was like i had this like epiphany

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and i was like you have to do this and i went downstairs and i started talking to my parents i was like you guys have to support her like help her just give her that support and then she went down and she told them the same thing and they were just super supportive it was the most bizarre thing because my entire life my dad has been very pro-education you need to do your bachelor's your

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master's your phd and then another phd like he's just gone that route for himself so i didn't expect them to be cool about it and they totally weren't and like a week later she was in l.a studying beauty it was kind of surreal wow and you transitioned also from banking so yeah how did you feel when you were leaving the traditional success yeah pathway it was really hard for me

55:02

it was harder because i quit i didn't get fired so it was like i made the decision to like close that chapter and leave and it was so hard i knew i had to because i knew i didn't want to do it but i actually i didn't even tell my boss in person i sent an email and my sister alia had to press the send button i drafted it and i was so nervous that maybe i'm making a mistake that i was

55:21

like i can't do it please send the send button and she sent it right away and i was like no i didn't mean right now i was like let's talk about it but she said were you just waiting there for the response i was so nervous and um i thought oh my gosh i just screwed myself like i'm i don't know what i'm going to do now what am i going to do for like my life and um it was definitely really hard but

55:41

i knew in my heart that it wasn't something that i had passion for um and i was still figuring myself out so i didn't start working in beauty right away i went into pr and business consulting which helped me a lot it taught me so much about just starting your own business and just marketing yourself and just the way pr works because i had no idea about it i studied finance so it was

56:02

all like new information for me but um it definitely helped me learn a lot that helped us with huda beauty and another business that i started i had a business before we went into the beauty um i had the doll house yeah so that was a great experience and i learned so much and it also taught me i'm not saying business is easy but it taught me how not hard it is you know it's not

56:22

unachievable if you put your mind to it anything is possible and i think just having that that smaller success with the dollhouse made me realize okay anything's possible let's put our minds together and let's create what you want and i saw that huda you know um her passion with beauty and then i just told her like we need to start a lion for you because you have so much input on every

56:43

product she's the biggest critic she's a perfectionist so i know that she could improve standards on everything so we started first with the lashes and again it was just i think building yourself with small successes helps you get the confidence for the big ones so just experiment that's what i did i just started experimenting and to be honest i was like a serial entrepreneur

57:05

a lot of them were failures thank god they weren't big ones they were small things and you know i just think learning from all those failures teaches you so much yeah and we still we still have challenges all the time we have so many hiccups all the time like at least once a week there's like oh my god we're gonna have to close down this is a disaster but like you just realize from

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your experience in the past you're like okay we got through that we can probably get through this let's pivot put our minds together and find a solution and um yeah it's been a crazy crazy journey yeah i saw that episode where you talked about how you'd lost two million or something like that and i was like wow you put this on an episode i was just like that's that's why i was just like wow

57:44

you guys are really transparent and it's and again it it's it's great for people to see the reality of it because it's so easy for us to sit back and be like oh mona and her they just have amazing lives and their lives are incredible and you know there's no challenges anymore and but then when you put that out and i was like wow and and it's great for people to see you dealing with that moving through that

58:03

yeah it was embarrassing like sometimes talking about your failures it's embarrassing sometimes you're like oh gosh it's you don't want the whole world to know you messed up and you know sometimes it's simple mistakes that have such a huge repercussion especially the bigger you get the more those small mistakes make such a big impact and it can be really negative but we spoke

58:20

to our investors about it beforehand and they gave us their blessing they're like okay if you really feel like you want to share this this is who you are share it and we're like okay great so we just want to be super honest and again like we want people to know we're achieving this but anyone can in any area whether it's beauty fashion anything food whatever it is just put your mind to your passion

58:42

and um just keep going never give up two questions if someone's out there and they're struggling to find their passion this is something i'm super passionate about myself if someone's struggling to find their passion what's the first thing that they should do what's your advice where do they start it's hard because i think i've even struggled with this before and i feel like to a certain

59:02

extent i still feel this way because i love what i do but i still feel many times there's things that are missing out of my life so i think you should just spend a lot of time on your own and that's something i've been doing for the past year i'm like i need to spend time with myself to figure out like what makes me tick what keeps me excited what what would you do for free like

59:19

what would you do if there was no payment you know i think that's how we should all live our lives and figure that out and then just try to spend the most amount of time doing that and then before you know it you're going to make a life out of it hopefully something that can cover your expenses and more and that you can impact the world with but i think that just figuring out what makes you tick

59:37

and what excites you like when you're exhausted and you have no sleep what do you think about um not people not not the drama because sometimes i feel like when we're tired we think about the drama but like think about your dreams like if you were five years old again and you were just daydreaming about what you wanted to be when you grew up what would that be

59:53

and just find a way to make that happen as crazy as that sounds if you know that superman find out why did you want to be superman you know or yeah if you want to be a mom why did you want to be a mom do you like taking care of people like what is it so find out what gets you excited yeah that's great advice yeah i always thought that meaning and happiness to me is how you feel about yourself

1:00:12

when you're by yourself and that's why you've got use of being alone is so important sometimes because when we're not alone we fill the gaps with different things or we find things that make us feel happy or give us pleasure or joy or whatever it may be and you can almost mask yourself from finding what it really is whereas when you're on your own even though it can be uncomfortable to

1:00:33

start with as i'm sure it was like it's just like oh no and but but it does start to make you think okay how can i be happy with myself by myself and start that journey it's very true it was about two years ago i kind of realized i need to spend more time with myself and i think everybody should do it but it was super lonely and i got kind of depressed because i really just kind of took myself

1:00:57

out of everything and just really spent time alone but i did realize so many things i was doing wrong in life and i just kind of re-centered myself so i recommend it to everyone like have at least a four-hour session at one period once a week by yourself yeah yeah no yeah and it's great advice i highly recommend it too i think it's uncomfortable it is i think i think especially we live

1:01:21

in a world where it's like loneliness is seen as bad because isolation and loneliness have increased so much but that a lot of that is because we don't know how to be alone and and i think that's great advice especially for people entrepreneurs business people who i think feel like they have to be networking all the time or have to be out and about all the time but to take that pause press pause so

1:01:40

much power and slowing down because then you get faster but not from being busier you just get more strategic so just slow down everything's gonna be fine i remember once when i was i think it was about a year and a half ago my friends kidnapped me they took me on a a birthday surprise they're so amazing they saw me working like a crazy person and they're like you really need a

1:02:01

holiday um so they took me to sri lanka and it was a point right before we got investors so it was like literally on emails from when i woke up to when i slept it was probably the most insane part of my life and i remember one of my friends was saying she was like okay if you don't answer the email what's gonna happen i was like um people are gonna be upset it's not good

1:02:20

business and then she's like then what's going to happen and i was like it's going to make me have less opportunities and she's like if she just kept asking that question then what will happen and i was like i don't know it's just like you're not going to die right and and i was like i know maybe and she's like and then what will happen and i was like i guess i die and then you just realize like we we

1:02:36

build everything up to be so big in our heads when really it's not you know um you just need to be calm and just realize no matter what happens you're gonna deal with it and just get rid of that anxiety of the pressure that we put on ourselves if you're listening and watching to this i hope you're nodding as much as i am because it's yeah it's it's such the sense of karma i can feel it in

1:03:01

your voice and your energy that it's it's not a good tip and i want everyone to know that like i'm sitting with money right now like it's not a good tip it's not just a smart thing to do it's like she's really practicing this i'm trying yeah moments where it gets too much anxiety and i catch myself i'm like why am i anxious i need to calm down everything will be okay like no matter

1:03:19

what you're going through it'll be okay like there's always a solution no matter what so you just need to calm yourself down so you can find the solutions because you can't find solutions when you're nervous and when you're stressed out and you're just yeah that's the point there you go that's a beautiful point yeah when you're when you're stressed out you're nervous all that anxious

1:03:37

energy that's not going to move you forward you usually move backwards because you make bad decisions decisions out of fear their decisions out of stress and anxiety so i really i think it's been about a year now where i've just slowed down and i'm just really trying to catch myself every time i sense the anxiety i'm like i need to take a breather just meditate and just pray amazing yeah

1:03:58

thank you for those amazing amazing reminders i wanted to talk to you about your new fragrance uh because i know you're very excited about it did you guys get it no no no i'm excited to get it you're supposed to get it i started looking into it because it's so exciting what i loved was your kind of deep dive into the research of fragrances yeah and but but you love fragrance and

1:04:33

i think a lot of people want to build fragrances or have a cool idea or whatever it is but you do the work like tell us about the process of creating a fragrance thank you it's been very interesting to be very honest like i decided probably about eight years ago seven years ago that i wanted to create a fragrance because i've been a fragrance junkie since i was like 18 probably and since then all my money

1:04:56

that i made from working i would save up everything just to buy perfume and i was like this isn't working out for me i'm so broke and like every dollar i saw that video with your wardrobe yeah it's been an explanation from like years like over 10 years or just and i don't throw them out i keep them i just love them so much they're my babies i know that sounds crazy um but i just i

1:05:17

love fragrance and again it's because of the feeling it gives me i think that with perfume it really shifts your mind and your emotions and it makes you feel a certain way so like for myself when i put on amber or something like musky i feel like confident i feel strong if i put on rose i feel feminine and just different um so i think that using it as a mood shifter is really important

1:05:39

i think it makes a difference um yeah so i just wanted to make people fall in love with the feeling they get from fragrance it's not about how you smell it's about how you feel again and that's something that we try to do with our beauty products it's just about making you feel your best and um i don't know why for me perfume's always been something that makes me feel

1:05:57

better like i don't want to say this because i don't have to see but if i have to choose between makeup and fragrance i would definitely choose fragrance should we edit that out i don't know maybe i think she knows but i'm not sure okay you're heading for that yeah i would definitely choose fragrance any day um so yeah it was an interesting part project tell us about this fragrance

1:06:17

so k ali um it's a new line completely new line and we do want to create a new lifestyle around fragrance so there's a lot coming out next year which we're super excited about there's going to be a lot more body care and other things that are going to be um different i can't say too much because it will kill me she's very like that's the better way of doing it yeah but we have a lot of things coming out

1:06:40

next year to just really make people fall in love with fragrance and teach them about our tradition as well and i think it's similar in india as well where people are very into the oils the horror the incense yes the ood so i think that just making that more global is part of our goal we we've always tried to make everything that we relate to more understandable on a global level

1:07:02

because i think there's so much beauty to the way we we appreciate fragrance so i hope that people around the world just experience it and if they like it continue if they don't at least they've learned about our culture and i think it's gonna be fun yeah that sounds great i i remember even when i was a monk and i talk about this a lot about how you know diet isn't just what you eat it's what

1:07:23

you smell it's what you hear it's what you think about it's what you see and i feel that so much of so many cultures are so rich in controlling the senses or giving the senses another feeling like a scent can literally change your mood in an instant like you know we the best experience anyone listening or watching has is of good food when you smell good food it changes how

1:07:46

you feel it also makes you angry it makes you want to eat and so we're so not adept at being aware of our own senses and how they feel and i know when i walk into a space that is beautiful music on or has a beautiful scent again i can feel relaxed in an instance it's why we all love spas and jacuzzis and massa because there's there's an experience for the senses so absolutely and i feel that i'm so happy

1:08:10

that you feel that way too because like sometimes i think it's just like a girly thing but that's great that you feel it as well because i feel the same way i feel like having the right scent around you even if it's your home yourself your hair whatever it does make you feel stronger or happier sleepier or whatever it is it's aromatherapy so i feel like it really does work um

1:08:32

another interesting thing as well as i i really think that fragrance kind of gives you a bookmark into your life at that moment because the first time you smell a fragrance i feel like that is now going to be what you remember every time you smell that in the future so i feel like giving the gift of fragrance that's why i love receiving it as a gift because i'm like when i open a

1:08:50

new fragrance and all the times that i got them in the past it's like i would immediately remember that point in my life every time i smell it again so i just think giving that as a present is so nice if you can find something i'm excited now you're going to bookmark a moment in my life yes we're gonna have to find out which fragrance she doesn't have that's gonna be our job i love that yeah that's such a i

1:09:11

love that a fragrance is bookmarked like a scent anyway whatever it is it's like if you can just take it in deeply and just really smell it and just remember that moment every time you smell that in the future and if it's years later you're going to go back and you're going to think of that and my one of my best friends in university she gave me the most beautiful fragrance

1:09:29

that i still wear to this day and every time i smell it i think of her yeah and i think of that moment when we were in university just two very inexperienced girls just loving life and just buying perfume i'm like oh adolescence before the stress and everything but that's how i feel about sandalwood paste so sandalwood paste is is very commonly used in in the tradition i was a monk et

1:09:50

cetera for markings on the body and it's so true that whenever i smell that i literally can transport myself back to those moments yeah so you're so right so powerful yeah absolutely yeah so i want to share that with the world and just make people fall in love with it because i feel like i feel like beauty is really it really gets its moment passion gets its moment other things get their moment but

1:10:10

fragrance i feel like it's really been neglected you're like representing i'm like no we need to follow the minority of fragrances and just really i want to educate people about it as well and just educate them about the oils the raw ingredients um the manufacturer we work with here manish they're super careful about how they how they source ingredients and they're sustainable as well so if they pick

1:10:28

roses they plant roses if they take vanilla they they invest in the vanilla fields so it's it's important really important it's very important to me that the people we work with are careful with what they're doing in the planet yeah absolutely yeah i read that so i'm going to move into the final five minutes which are our final five questions and one so great have you enjoyed it

1:10:49

you've been amazing like literally i was like sir i had so much anxiety this morning and i was like i don't know but then i was like calm down it's gonna be great jay is amazing we're friends and this is going to be awesome you're so amazing to talk to you oh you're the best yeah i know you are you're so amazing you're like sharing so many incredible insights i'm like

1:11:04

i'm taking mental notes right now and i'm hoping everyone at home is taking notes or wherever you are at work wherever you're listening watching because you've shared so many great insights like honestly so not like it's not from your videos no no no no it's not don't do that don't say that i love your videos i've become so obsessed recently to be honest i found you i think on ig october last year 2017. i

1:11:27

think that was the first time but recently i've been overdosing on j shedding and i've actually fallen asleep to your videos and then i'm like okay this is a bit weird because i'm friends with them now but but you're so amazing you're so inspirational really you're my new role model like i got asked in an interview the other day i mean i still love tonya evans if you're out

1:11:48

there but you're like the new one i'm like j shetty is the man you're like you're the sweetest and i want you to know that you can literally call me up thank you i'm not even just saying that you have to you have to test it now you're so sweet appreciate that no we we've yeah we fall in love with you it's you're definitely i was thinking about thanksgiving i was thinking about all

1:12:05

the people that i met this year and and you know you're definitely without a doubt like in the top one but you know just just yeah it's just been so one it's just been it's so rare and we were talking about this as you get older and if everyone's listening i'm sure you feel this as you get older it's so hard to make real friendships and we live busier lives as we get older we're all

1:12:26

busier with work and business and family and whatever it may be and so to find people that you're like oh wow i would i think they'd make time for me and i'd make time you know that feeling is so rare and i love feeling that yeah so when i get that feeling now absolutely that's true yeah but i've got five questions left i'm not letting you go yeah yeah so so so these are my

1:12:46

questions the first one was yeah i've read that you're fascinated by agriculture and the environment and so tell us about why that's such an important area for you to want to learn about this is something that i also feel guilty about to be honest because i was telling you like i have my passion for the beauty industry it's great but i always feel like there's something missing and

1:13:05

i feel like the world needs our help and i haven't found my way yet and i feel kind of guilty sometimes i don't want to feel guilty because it's wrong but i feel like i need to put more effort into it because i'm not educated enough on the environment and also agriculturally like what the world needs but i feel that you know i love giving people confidence but also what is it going to be worth if the

1:13:26

planet's in trouble so for myself i would love to dedicate my future years of my life to helping the planet and i'd love to start now to be honest so if you find something interesting a new initiative i am i'm ready to support and i think that you know people like yourself like let's work together to find some solutions because the planet needs our help and it's for the future you know it's maybe

1:13:46

not for ourselves but you know it's for the kids yeah yeah i don't want them to grow up in a world that's unhealthy and trees and everything i think the condition of just the animals and the plants i just want to see people have a great beautiful life and i want to leave the planet better than we entered it that's such a that's such a beautiful way of putting it and

1:14:07

i i get really fascinated and so happy when all of us have our thing that we love and we're successful and but then using that as an energy to say actually i'm going to make time to serve the planet back and think about another space i think that's such a wonderful responsibility i remember it was muhammad ali who said that service to others is the rent we pay for our room here on earth

1:14:28

it's so true yeah and it's just such a beautiful sentiment and i love it because i always think of them like yeah like how can we serve the planet we take so much from the planet like mother earth is just giving giving giving giving giving and and to want to give back is just such a noble noble belief when i was when i lived as a monkey we helped build this eco village so this

1:14:47

eco village is a sustainable village that shows what village land could look like and should look like from a sustainability point of view in a way that can maintain most of the planet that's like that so we need to go there together first yeah it's just built on biotechnology and the the cutting edge technology that's bringing together eco living and and humanity so we've definitely got

1:15:09

to figure that out yeah i feel i feel bad about that because i do feel like i'm not doing enough um me too i met somebody yesterday at the gala with the bos gala and they're working on cosmetic packaging that's recyclable and reusable so i'm trying to find something i could do business-wise and then there was this incredible woman she's actually a dame she got um

1:15:28

she became a name for the queen her name is ellen kind of last name though but she's also working on just reducing plastic consumption in the world and also helping people who do produce plastic to make it more unrecyclable and everything so i feel there's a big space for improvement um but i hope that we can do something and i would love to learn more about the village and see what what can we do to

1:15:50

make this cool absolutely and make people want to be a part of it totally yeah no 100 okay beautiful answer we're going to do that we're going to fix it it needs our help it does we're going to figure it out together i hope so absolutely we have to we have to yeah it's not even a choice yeah we have to i'm now moving from my extremely deep and meaningful topic to something

1:16:09

funnier and lighter because because it's it's you i love paradoxes i love people who can represent like can laugh and then be serious and change the world but also you know and and i think that's important for our wellness but you're a huge karaoke fan oh my god i am yeah and and so you were nervous to come on here but you're so the first person that grabs the mic when it comes to karaoke i

1:16:30

am watching a microphone do [Laughter] when it comes to karaoke i have a terrible singing voice by the way even funner oh yeah is it yeah okay okay for us okay yeah yeah for you but uh yeah tell us about your what's your favorite karaoke song and when was the last time you went um okay so what could be your idol partner actually let's do that um probably huda okay we love to sing

1:17:05

together ever since we were children she would make me sing every disney song with her but she'd always make me be the boy so like now and it's so annoying you'd but also i'm like no now you have to be the boy i want to be jasmine but she still doesn't let me but i'd probably go with huda worse we love singing and i think it's such a good stress release actually like i feel like every time i just sing

1:17:30

my heart out i feel so much lighter yeah you get all that energy out yeah yeah and you also make fun of yourself so it's good well you're going to make fun of me now it sounds like yeah yeah we left what would be your song that is so hard for me karaoke was never part of my life growing up so it's such an alien thing to me and i remember going through to a few work events when it was a thing

1:17:51

i remember one of my friends doing an elvis song and he absolutely rocked it every guy just stepped back like all of us were just like okay no we would see people that are really annoying to sing with he was he was so he was incredible ollie riley if you're listening to this or watching this i will never forget that performance in chicago he literally grabbed the mic

1:18:08

he was dancing with all the girls he was incredible and every guy just went okay no yeah i think one of my friends followed up with eminem i'd do an eminem song i guess i was a huge eminem fan when i was growing up yeah that was my like passion growing up so i could do that i can rap i won't sing okay yeah well i'm down you need to go i love it okay awesome the third question i wanted to ask you is

1:18:29

what's your biggest challenge right now and what are you doing to work through it that's a lot it's a big one [Music] my biggest challenge right now i would probably say just finding more purpose you know that kind of haunts me sometimes i'm like okay i do feel that guilt again and i'm just trying to transform it from guilt into action so i'm trying to figure out what can i do that's

1:18:53

more meaningful in life because i love what i do and i don't want anyone to get it wrong like i i have passion for what i do but i need more yeah and so i think just figuring out what that more is and how i can make that happen it's something that i still haven't worked out myself yeah yeah so we're gonna do that we're gonna do that because that's my fact that's literally my passion and purpose

1:19:12

are just my favorite words yeah and favorite experiences and i totally believe that purpose is somewhere that everyone should want to get to and instead of feeling guilt i really feel you've planted the intention and the seed of wanting to find it and that's the perfect start yeah like not having done it up to and first of all first of all for everyone who's listening moana does plenty of

1:19:35

purpose work like plenty of work like i i recently asked her to support some work i was doing with youtube etc and she was just wanting to support it so first of all you do a lot of great work for the world and and so it's not something you're not doing but i do believe i i totally get what you're saying and and yeah don't feel guilty about it i think i feel guilty a lot

1:19:55

and i think maybe that's something i need to work on and like in general i think it's that guilt towards not helping people enough but even with myself like it's my natural reactions to feel guilty like i'm not doing good enough or i'm not working hard enough i'm not achieving enough i'm not being good enough to people like i just want to do more for everyone yeah so i think that's my biggest

1:20:13

challenge and i'm trying to work on that but thank you for sharing that so openly yeah i think that's quite a big part of middle eastern and asian culture too yeah your parents make you feel guilty about everything everything right yeah everything you're 99 right yeah yeah yeah exactly so i think that's something i need to unlearn yeah definitely so we can work on that

1:20:31

together yes that would be awesome i'd love that that would be so fun to do and so that was the that was the third question fourth question is what's the best advice you've ever received oh um i don't know it's so hard or anything that stays in your mind or a mantra or something that you repeat to yourself that kind of holds you when when you need it well one mantra that i

1:20:53

love i think it's significant to myself and huda just because we have such hungry appetites for progression is that every delay has a blessing it's an arabic saying it's true and it's just yeah and i think that we one of the biggest struggles we had in life is just being patient because you want so much and you work so hard too it's not like we just want so much we're also working so hard so not seeing

1:21:17

things happen fast enough was always frustrating and that frustration would just drain you so getting rid of that just saying there's a reason for this be patient understand that you're going to look back and you're going to be so grateful that things worked out exactly that way um it's really changed the way i feel about every every crazy thing that happens every week you know every week there's

1:21:39

something that doesn't work out and i'm like every delay has blessing it's okay so that's helped me a lot that is a real gift you've given me today because i i've thought of that often and i've had that reflection and realization often but i've never found the right words to say it in so yeah my words have always been don't judge the moment so i never judged the moment because

1:21:58

like you said like that could turn out to be the best thing in the world but uh but that's that's a really beautiful gift thank you for sharing that with me yeah i love yours too because i think we always do we do label it completely and i'm trying to like get out of myself and just to like look down and see like what is going on and just try not to judge what i'm in because i think that um

1:22:19

we all kind of do that like whenever we have a problem we become so absorbed in it and then we forget about all the rationale we have yeah yeah and we get so emotional about it so now i'm trying to not judge the situation and just try to like use my analytical brain a bit better yeah but it's hard it's just the plan yeah absolutely yeah absolutely my fifth question is is there anything

1:22:41

that you intuitively feel that you want to share with my audience that you haven't said today that there's something and you're just like this is calling to me because you're such a intuition and heart based i person we're going to change the world jay i think you guys need to keep watching jay i think you're going to do so many incredible things and i think that you're going to be

1:22:59

you know something that well you already are but i think you're just going to continue to do so much greatness for the world and i think everybody just needs to keep watching and sharing and telling their friends about you and i think that people like you are so important because you know i mean i'd always talk about this people want to be the next beauty influencer people want

1:23:15

to be the next reality star fashion model or fashion designer but we don't have enough people who are like wanting to serve the world whether it's in helping people through spirituality and just life coaching or like doctors and things like that so i think people like you have such a strong voice you do it so well you're so eloquent you just you really make me i can't stop watching your videos

1:23:37

you know in all honesty i put them on and i'm like i'm gonna watch one before bed and then i watch 20. so i think that um to your audience i think just keep watching j and share because you're you're doing so much greatness for the world are you the sweetest that's true you're gonna make me cry i hate you i'm holding back yeah i'm like holding back like i'm holding back right now mona you

1:23:56

are amazing anyone who's watched and listened to this please go watch and listen it back tag mona in and share your greatest insights she gave you she gives so many so you can tag her on instagram when you share this episode and mona tell us where they can find you um at monica time yeah everywhere please please go and follow her she posts an incredible world and from

1:24:19

from everything in her life it's just such a transparent authentic genuine view of an incredible incredible person who i'm excited to see continuing to be a dear friend and going to see what you do in the future too i i genuinely feel the same way about both of you that it's for me when i found out about your heart behind the success you've had i was just like yes this is what we need in the world because

1:24:41

as it's the same way you feel that we need change makers and people who are leading that way we also need people who are doing what majority of the world inspires to do but doing it so differently and and doing it in a way that's that really makes you a real model for people to follow thank you we would love so help support you in any way because you know i feel like having great people like you i think a

1:25:03

lot of people feel the way we feel like where you're dedicating your life to something that i'm not going to say it's superficial but a lot of it is and there's that emptiness that you feel so i think having someone like yourself who can be that person who's actually dedicating your entire life to greatness i think that's so beautiful and just having more awareness of people like

1:25:20

yourself and the causes you stand for it's important because a lot of people don't know what they can do to help and it could be something so simple and i think a lot of people want to feel better and feel like they're doing something more meaningful so you're amazing i'm so excited to take the word together in a good way thank you so much mona you're amazing thank you so much please go find her

1:25:42

follow us share this episode as well and thank you so much for watching and listening thank you if you want even more videos just like this one make sure you subscribe and click on the boxes over here i'm also excited to let you know that you can now get my book think like a monk from think like a monkbook.com check below in the description to make sure you order today