designing a life in such a way that everything that you do and every decision you make is either leading towards your legacy, your lifestyle, or or your happiness, and then making sure that you don't ever do anything other than what supports that.
Hey everyone, thank you so much for coming back to the show.
Today's guest is a school dropout turned pro skateboarder turned TV host turned entrepreneur whose incredible businesses span everything from food to shoes to real estate and entertainment.
You'll know him as the host of MTV's Ridiculousness and also the founder of Dyrdek Machine.
I'm so excited to introduce you to Rob Dyrdek.
Rob, thank you so much for coming on to the show. Thank you. Thank you.
I mean, when we run through it in that order, you know what I mean?
It's like I just he dropped out, professional skateboard TV like it always when I'm always reminded of the path through sort of those big buckets, it's always so funny to me to think of like where I've arrived, you know?
Yeah, you've reinvented and recreated yourself so many times in a positive sense.
Yeah, or just relentlessly evolved, right?
It's almost like you you constantly evolve at such a pace.
I'd even say even when I look at interviews, if I do an interview every 6 to 8 months, like I just, you know, I think back to our buddy Lewis Howes School of Greatness that I did to really kind of set off doing podcast interviews, and I think about how much I grew in the 2 years in between that. It's it's so remarkable.
So, I'm always using these type of interviews as these sort of markers of the elevation that I'm doing every 6 to 8 months, you know? I love that, man.
That's such a beautiful way of looking at podcasts. Kind of self-reflection.
Cuz it's also the only place you can have like a real conversation, you know?
That's that's a little bit deeper rather than when so I do a TV interview or something to promote one of the shows.
It's like, "Tell us about the funniest video you got on there." Oh, well.
It's a guy that slides underneath of semi-truck and gets ran over but pops up and says, "Oh my god, I didn't die."
You know, it's like something like that. Yeah, absolutely.
Well, here that was the whole purpose of this podcast.
My whole goal was how can I let incredible people like you have open conversations, allow you to share from a different side of yourself that you don't always get to share, give people a moment, a space to bring themselves from a more belief point of view, philosophies, views, ideas, things that drive you, motivate you.
But I remember the first time we met, which funnily enough we were both saying is the only time we've met Yeah.
even though I feel like I've been watching you as well.
I consume your content all the time, which is which is awesome.
But the first time we met, we were together because of Pig Out Chips and Pig Out Bacon, and I found out that you're not vegan but you love pigs, which I thought was pretty cool. I love that.
But yeah, explain explain to me how you got involved in Pig Out Chips. Let's start there.
you know, I think yeah, it it was really sort of my evolved sort of way of creating and investing in businesses.
Uh I think one of the big things that I really look at is that sort of do or die-er uh as I describe it entrepreneur uh founder, right?
And that was Bill Glazer and like what uh he really had is a very unique skill set.
And then when I uh run through my principles, when I look at opportunity, it's do or die-er founder, leadership team.
It's white space, clear path to the to liquidity, and unfair advantages, right?
Is sort of what I try to run through the filter and um the thing about the product itself, we already know that sort of the vegan market and plant-based products are really sort of evolving.
But it was like when I tasted it for the first time, I was like, "Oh my god, this is like a revolution.
This is bigger than Like this is bigger than just like, you know, and it was called Fresh Soul at the time, and I was like, "Man, like this is like an entire category.
This is like meat chips, you know what I mean?
Like this is something so much um more unique and and it's entirely own vertical, right?
And as I decided to invest with them, uh we went through sort of this unusual process, right?
Like where for me everything is validated through a financial model, right?
And and he had created one of the most beautiful tactical models on how he would grow the business door for door, skew for skew, margin for margin, like just the beauty of who you want to be in business with, right?
And it's very rare that you have a creative mind and operational mind and a financial mind that's running a business.
But what was missing was it was called Fresh Soul. Right?
And I'm like, "Man, it's like I'm like you have this super unique product.
And and this entire space is like Hampton Creek, Beyond Meat, so like it's all this soft like like that's what you're you expect.
There's an opportunity to be louder and more aggressive in this space, and you know, I was you know, texting him and hitting him with like Vigilante and like trying to think of like all these different sort of names or ideas, and he called me and said, "I I think I got an idea, man.
What do you think about Pig Out?"
And I was like, "Oh oh whoa." That's aggressive.
That's a little too aggressive, I think, you know?
And uh as I really started thinking about it, and then as he was like, you know, like no pig and it's all bacon products, I'm like, "Oh god, it's sticky, man. It's sticky."
And and then I you know, cuz what we were struggling with is like, are you like an honest co, are you a craft, like do you have multiple verticals of products, like and the beauty of it is it landed on this uh, sort of idea of Pig Out and then Outstanding Foods because taste will always be at the top of the pyramid, right?
And um, I think it it at that point uh, that creative process together and that sort of evolution of ideation to go along with how smart he was and how clear he understood the business and the authenticity of Chef Dave and the creation of the product and both 25-year vegans um, despite not being a vegan.
I was like, man, this is this is just an absolute home run, you know, and and and I came on at a very significant level, right?
So that we would really become uh, true partners, almost co-founders, if you will, in this completely evolved version of the business.
Um, and you know, I I think even a testimony to even Bill is finding someone like you. Right?
Of just like, hey, like you you create this deeply viral content of like uh, he's just constantly evolving and getting in front of so many different layers of people from manufacturing to financial support to to creative support to uh, different ways to continue to evolve and um, push the brand uh, pre-revenue to such a high level. Absolutely.
It it's it's the shining star.
If I have 20 different portfolio companies right now that I've all 17 of which I built over the last 2 years it's the shining star of of what the archetype is, especially when you layer it against the principles, right?
And the unfair advantage is distribution relationships, ton of influencer investors, like um, you know, great clear path to acquisition long-term or going public based off of sort of the growth of the market.
It really not only meets my four core principles, but um, at the top of the pyramid he is uh who I hope to be in business with in every single venture that I do going forward. That's beautiful, man. I love Bill.
Bill, big shoutout to you. We love you.
Bill, you got look, you've heard it before, but now you've got it on Jay's podcast. Yeah. Exactly.
And I and I love Pig Out Chips, too, man.
It's it's a great product for sure. And I love the name.
I didn't know that story. Yeah. that story.
That's such a great story.
And I think even like I texted him like Big Jay.
the pig face and the out symbol, which led to like, man, we should make when we were branding it, it was like, nah, like we should like underline the out, put the line to the out, and we need to make our uh Tony the Tiger like make like a streetwear sort of like cause like pig character, which even led to creating even uh the actual uh pig character.
And and and one of the early things that I loved was it was this joke that Bill had of the pig character being like, finally bacon I can eat, right?
And I just thought, ah, that's pigs love mushrooms and this is I just love this. It's super edgy.
People will it'll be super controversial.
And you know, we wrote on it, wrote on it, right?
Says it on the package, the little pig has a little bubble, says, finally bacon I can eat.
And we took it so far that we posted a a video of a pig eating it.
And I posted it, this is great, and people just annihilated me.
And like I was like, man, like I I fundamentally like was so wrapped up in how funny and great the idea was.
It was like, "Would you eat human bait tasting chips?" Right?
Like it just and it was like a last second change where, you know, it it affected me enough where I didn't really tell him.
We talked about it a little bit, but weeks went by and then right as we were about to go into production, I just had a panic call.
I said, "Look, we got to take it off the bag.
We got to take it off the bag.
Like I I just it's it's going to be permanent.
Now it's going to be on every single shelf.
It's one thing to to like delete a social media post, but if it's like finally bacon I can eat on a bag, it it could be a lot more problematic than it is good for us and changed it at the at the last second.
Now, I know we weren't going business, but I thought I was going to share another insight for you. Do it. I love it.
And I'm not against the business.
I I want to I want to talk about business from you because I see the way you talk about business is philosophical. Yeah. Yeah.
Like the way you see business is philosophical.
Because it's like an absolute deep life passion and life mastery.
So you love it so much and as someone that just engages with people's passions or regardless of whatever it is, I think it's contagious for anybody that's from that sort of mindset. Absolutely, man. And it is.
It's like even for me it's the like it's the creation of it is what I love so much, you know?
And even into the point where I just no longer even invest in people's ideas.
Like if I can't help shape it.
If I can't push you and then you hit me with pig out, it's like, "What?"
If I can't go through that crazy process and then, you know, then it's like here's the the bag color. Like, "What? Here's the bag." It's like, "What?"
Like every time the greatest thrill in the world is a conversation about an idea to where it's finally in market and sold to someone, right?
And the entire process of that, right?
And I don't like to operate businesses, right?
I don't like to run them.
I like to be in the creation side and build my system to make sure that I live in that stage.
That's the birthing stage and the shaping.
Um and then I create systems to ensure that it goes on and finds success because it's only fun when it works. Right?
Cuz it's a you're so excited in that early stage and you get it to market and you can't find the consumer. Nobody wants it.
Like now you're trying to mess with pricing strategy. Was our messaging wrong?
Like Like that that they call it the valley of death in business.
And I like to refer to myself as a sherpa through the valley of death.
Uh and it is such an a the it's so fun till you get to market and then now you have to fight for your life to become a real business, right?
And it it's also thrilling from afar.
That's why I love to help create, finance, and then advise because being in the trenches can takes a lot of like heart, blood, sweat, and tears to actually make something come alive and really work.
And And so I love advising that to 20 different people.
And then if you can imagine you have all this incredible experience that you can help share and all these different unique things that can support each of them that you learn from other ones and and which allows you to be an even better sherpa, if you will, in those more critical times of what it takes to find growth, you know?
And dropped out dropped out of school at 16. That is crazy, man.
Like did when you dropped out like now when I hear you speak, it's like you got an MBA, like, you know?
it's your understanding of business is even deeper than that because it's practical, it's tested, it's experimented.
But, when you dropped out at 16, Yeah.
See, now it's become somewhat of a trend to talk about dropping out, being an entrepreneur, Yeah.
not having to go to college.
When you did it, it wasn't cool.
Like, it wasn't the in thing to do, I'm sure. Yeah. Were you scared?
I Look, I I um Were you excited?
It was different circumstances because I've never I was gifted with deep belief. Mhm. Right?
So, it wasn't like it was going to school was just problematic for my path, right?
So, I didn't look at it like am I taking some sort of risk?
I was also uh raised by entrepreneurs.
Like, everyone around me um started companies. Every single person.
It's why I uh quit school at 16 and started my first company, built it soup to nuts, conceptualized the entire concept, put together the entire uh product line, the the entire team.
It was a skateboard truck team, and built the hand drew the logo.
I was reading this book, The Orion Prophecies, uh and and created the Orion trucks, you know, this part of the skateboard, and launched that at 18. Right?
So, that was the the beginning of the process.
So, I never looked at it as um am I taking a leap of faith and taking some big risk?
I looked at it as I grew up with entrepreneurs, everyone around me started companies.
I'm going to quit school and start a company.
Didn't even like uh occur to me any other way.
And and I also uh was offered to become a professional skateboarder at the time, despite the fact um that you didn't make any money doing it. Right?
Right? It was still like um after my after 6 months, they guaranteed me $1,000 a month uh if I moved to California and I was like okay I'm moving let's go like to me it's like cuz I would get $200 check a $300 check $600 like I don't only get paid off board sales and you know and that that year in December before I moved to California I sold one board and got a $2 check right so you
getting guaranteed $1,000 was just like you might as well say the lottery back then you know so and again blessed with belief just blessed with a self belief and very little doubt in everything you set out chased you achieved which then built the foundation even further which has always been you know something that is the gift that I know is the greatest gift that I actually
have because it really is like being an athlete or any other sort of mastery or experiencing your develop but it's the most powerful because it's the core of everything that you ultimately choose to do in your life you know and that to me is is what I'm most thankful for from that era unfortunately you jumped off did a bunch of things and they worked and all it does is reinforce
that right like very few times have I been faced with like a deep failure that wasn't a deeply clear lesson that was a part of growth right there's no missing elements inside and none devastating enough that made me question my abilities or whether or not I would eventually find the success that I sought inside you know That's a huge blessing man how does everyone get that blessing? Can they? Can they?
Uh I I would say in self-reflection it's a very unusual point of view to have introspect about growth, right?
And how can I share and and how can you learn from from someone who has the hardest thing to actually evolve within yourself that most people have to create it over time rather than refine it over time.
And and it it kind of puts me in this this place of where a lot of times when I do you know, podcasts or conversations or uh interviews for events or whatnot I I'll always feel somewhat unrelatable because of that sort of core nature is already a great advantage in chasing dreams in the first place, you know, and and I can't tell you through experience how um to build it.
I can just tell you what I've done with it to optimize it. You know what I mean?
Which which is much different, you know.
Thank you for the honesty, man.
It's good to hear that honesty.
It's good to hear It's it's a weird like I get it.
I almost feel guilty at times.
I can see how you're so happy I'm like, look man, I'm I'm so lucky, you know what I mean?
Like I get to now try to be this like extraordinary version of myself because I'm not trying to like rebuild then build, right?
Like it's a it's it's a you know, I'm a little sheepish about it, but it's Own it, man. Own it. Own it. Own it. It's awesome. I love it. I love it.
I can I in my teens I felt I uncovered the ability to follow my intuition very closely. Yeah.
So when I probably around the same time that you're speaking about when I was 16 I felt like I really started listening to my inner voice.
And now my inner voice is so loud Yeah.
that I don't know what to follow. Yeah.
And so all the decisions I've made, whether they've been big risks externally or big risks how other people see them, for me it's been easy because that voice has just been so loud. Yeah.
And the the other voice, which is trying to block me or stop me or fearful, I can barely hear it. Yeah.
And it's only got louder and louder and louder. Yeah.
And you're right, it's an unfair advantage.
And look, and I would argue I I walked that same side, too. Right?
Where where the intuition um consistency, right?
Where you uh your gut tells you a certain way, you're patient, then it happens.
Uh is another massive massive cornerstone to uh this level that I've reached because now you believe so much in your ability uh to manage what's happening inside the universe that you don't control.
Uh but having clarity on on what you want the outcome to be and then being patient as you're kicked around each thing uh that gets you there.
Uh which is also another massive skill set that's hard to teach that like you're saying when you're gifted with it is a great advantage on on pursuing dreams, but also pursuing happiness, right?
And and being able to navigate uh through the unknown with just feeling is incredibly difficult, as well, But I like what you said.
You grounded it in self-reflection and self-observation is a great place to start. Yeah.
Like that's a great place to start, just building that Yeah.
Well, it's it's a part of it, right?
Cuz at the end of the day, you're just mastering yourself. Yes.
You know, and you're just trying to master yourself, your world, everything that actually means the most to you and what you need for energy and uh what takes energy from you.
It's just different for everybody, right?
And and people that listen to podcast or into personal development or growth, you're really just trying to take little nuggets that you can apply to mastering yourself and your own world that ultimately leads to fulfillment, purpose, and happiness. Yeah, absolutely.
Tell us about some of your core principles and cornerstones.
And and more importantly, how did you create those?
Like where did they evolve?
Yeah, and look, to me it's it's it's being tuned in with energy, right?
And and it's and it's very much more to do with feeling light, right?
There's just that when your existence is really based around you get up every day and you're just like the fire's lit based off of all you get to do, right?
And and there's no aspect of your existence that pulls against you, but all of it I would even argue rather than pushes you just lightens you, right?
And I think for me it was the discovery of that in my late 30s and the pursuit of getting as light as possible and and really going deep into having a greater understanding of what are the things that that are are missing from really getting you to this this deeper place of lightness if you will to where everything around you is is energy and I went through a a process, right?
Of of I found that I became incredibly binary, right?
It was either you looked at something in a negative way or a positive way.
So I would just track all aspects of my life every single day zero to 10 how I felt about my life, health, and work.
And by doing it every day, like you just end up like just having a data point that point you just begin to see all the things that are so clear that are taking away from you.
And then I just began to clear all of them.
And it probably took 3 years to really do.
Um and and then now um I don't compromise them, right?
I I recently uh spent some time with the great Clinton Sparks, uh who has this incredible concept of defending happy. Right?
Where he's like, "Man, I've just never heard anybody uh who's so committed defending happy the way you are."
And I never really like uh quite looked at it like that, but that's actually the clear perspective and sort of what I've evolved into, where designing a life uh in such a way that everything that you do and every decision you make is either leading towards uh your legacy, uh your lifestyle, or or your happiness, and then making sure that you don't ever do anything uh other than what supports that, right?
And and as he described it, you're defending happiness.
And it's like, "Man, that's Man, that's really That is what really is what I'm doing, right?"
is what I'm doing, right?" And that's uh life systems and and the the people that I allow into my life, how and what I do every single day, the type of businesses that I do, the type of people that I'm in business with, how I live in those businesses, the structure I need with
those businesses, how I look at my finances, how I look at at money, how I look at where I want to live, how many kids I want to have, my relationship with my wife, like every single aspect of all of it uh into one uh holistic system that ultimately is built to just be happy, you know. And defend happiness. I love And defend happiness.
I love you said that, so it it's a beautiful principle and I actually it's parallel to what I when I was studying again when I was mentioning the Vedic philosophy earlier, there's a beautiful statement that says that when you protect your Dharma, your Dharma is like your duty, what you were born to do, your calling, your passion, purpose, etc.
When you protect your Dharma, your Dharma protects you. Yeah.
And so when you're talking about defending happiness, it's like protecting and defending and when you protect your intentions, when you define them, when you defend them as you said, Yeah.
then you protect them And the hardest part especially hearing it and and it's cuz like at the end of the day these deep principles of happiness are tried and true. Mhm.
How you design them for yourself is the difficult part, right?
Because like your your wants and needs are so complex that it's not a one-size-fits-all to to design it and then defend it, right?
And and I think uh for me I refer to it as lifestyle and legacy.
Like what life what how do you want to live?
Like I like fancy things.
Like I I want to live in a giant beautiful house that I hit a button and all the doors go away on with giant land and like you know, I want crazy cars and um explore the world the smoothest and easiest way, right?
Like I love the conveniences um and my legacy I want to be all of the ideas that I sat in room with entrepreneurs and created and shaped and build and and and 20 years from now the hundred plus businesses that that I helped uh develop and and define and and then the life that I led doing it, right?
And showing that like man, you can actually be incredibly successful, work incredibly hard, and be super balanced, and super happy, right?
And it's only comes from when you've mastered yourself, designed a life plan that has scale, so that it can evolve with you, and it's it's built within sort of these core ideas that can evolve and grow with you over time, you know? Mhm. Is super hard to do. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. For sure.
You're making it sound easy. Yeah. Yeah.
I'm listening to you, and it sounds like music. But that's the point.
I know everyone else listening is going Yeah. Yeah. How do you do that? Yeah. Yeah.
You're like You're like You're like, "Of course I got to do that. I got to do that. I got to plan."
Then you go to like build the plan.
It's like, "Uh I want to buy a house Okay.
I want to buy Where You know, it's like it gets incredibly difficult uh at those layers.
Then watching it come alive, once you design Now you're living it, oh, it's it becomes this thing remarkably thrilling thing, to where like now you're op- timizing these already deeply optimized plans even further, right?
Which makes uh it really begin to feel like you are controlling reality, because you keep uh specifically laying out how you're going to do stuff, and you keep doing it over and over, which really then begins to feel like you have control of the uncontrollable. You know what I mean? Is is the beauty of it.
But I love how you embrace the paradox, right?
Because in one side, you're like hosting ridiculousness.
You're like all these silly videos. They're funny.
They're meaningless in one sense.
You know, but they're fun. They're fun. They're entertaining.
And then on the other end, we're sitting here talking about Yeah.
meaningful depth, and intention, and clarity.
Like you literally You embody the paradox. Right.
But keep in mind, it's part of the transition. Mhm. You know what I mean?
Where it's like uh I would never do ridiculousness today. Right?
Like it was I looked at it as this business opportunity when I created it, wrote an article with Vinny De Bona, did 500 million in global syndication with America's Funniest Home Videos.
I was like, "Man, it's so slow.
If I made like a cool fast-paced one, I could put it into segment."
Like had a vision for for um what it could be, but could have never predicted it to this level, right?
Now, it's this unique art form, right?
Because I uh you know, put together these episodes, then I just basically freestyle comedy uh for 45 minutes straight that gets touched cut down into a a television show.
But it was also sort of the world of like I got cartoons on Nickelodeons, I own professional skateboarding leagues, I got Fantasy Factory where I'm getting attacked by sharks and flipping cars, and I own race horses, and you know, I got all this different stuff.
I have all these different businesses. I got Ridiculousness.
Like, you know, it it became this sort of the the way that I always describe it is when you have the ability uh to do anything and you do everything, you stand for nothing, right?
And it was that sort of route that was like, "Nope, you've got to define what you want uh your legacy to be and then go build that."
Now, the difference is is I'm afforded a transition uh of of having deep notoriety for being a clip show host.
You know what I'm saying?
what I'm saying? Like, and it's like it's not the it's powerful in the sense that it's like, "Man, you Another thing you just created out of nowhere like name an idea and went and found the resources and did it like you know from you know writing a
skit for a skateboard video that turned into Rob and Big the television show that turned into like I know how to write show I'm going to write a show that that allows me to showcase my businesses and myself and then it was like man I don't want to be shooting
this reality I'm going to write a show that I can shoot in a studio you know where it would take me six months to shoot 10 episodes of Fantasy Factory and I could shoot 10 episodes in three days of ridiculousness right it's
like even sort of the evolution and and all of it and the fact that you were this pro skateboarder and all these sort of different things it's it's a remarkable um history to go along with the foundation that built you um but the the drive and the desire and the
passion um is to be known for something completely different and it you look back on and say hey oh yeah I used to I used to love his shows type of thing you know what I mean is is and right now we're in the transition and I would almost argue the transition is
probably about you know five six years long and it started with sort of the evolved thinking that led to even doing Lewis's podcast the first time I'd done any press in years of had any conversations about it and if I've only done podcasts basically over
these last couple years there's there again those cornerstones of the transition that will eventually get there but look it's also a lot of fun to do you know what I mean it's still like always amazing funny guests you know from Kevin Hart to to Mike Tyson to so many
different interesting individuals and then you just get on stage and and you know, you you feel like, you know, you're like a rapper or something or well, you're like controlling the flow and moving it, you know what I mean? Like it's a it's a really
Like it's a it's a really remarkable thing to have learned to master.
Um that ultimately was something you created that ends up being a massive business because you've built everything as a business uh that also supports even your evolved business mind and will be another great business story as it's related to my production company that produces all the shows and the value that it's created for me, you know. Absolutely.
And it's it's fascinating hearing it from me because I love how much emphasis you place on the transition and evolution because often people we're either focused on the end or the beginning. Yeah.
But the transition and the evolution is like the in-between piece which is often forgotten or we don't want to be in. Yeah. Because it's harder.
It's harder to be in the transition.
Yeah, no, it's easy to be in the transition.
It's hard to have a conversation about the transition. Right. You know what I mean?
Right, right, right, right.
Like, you know, where it's like No one talks yeah.
You it's one of those things where you know what you're doing, right?
You you know how much you're evolving and what you're actually creating and what it's going to be. It's as clear as day.
But the public still uh sees you so much differently, right?
And really uh why I really don't do anything but a long-form conversation with individuals that are uh interested in in the depth and willing to to engage and want to understand it more because then it's it's laying the foundation of like um articulating where it's headed the right way. Yeah. Yeah, yeah.
Because it's not it's the which avoids doing like traditional press, you know what I mean?
It's And for me that's really like, you know, as uh when it when probably 2 years from now, then uh I'll start uh turning the content towards all uh business creation content and and eventually like showcasing my true way of thinking in real time with every single one of these uh ideas and entrepreneurs that I'm creating with.
So, then it's like uh A creates the gravity of other great entrepreneurs and minds that are like, I want to build a business with him, right?
Cuz I look at it as art and science, right?
I don't I put my entire system for the world to see on how I build because I'm still an architect, right?
It's still me shaping and and looking at the data and using my system to like fig like who the target audience is and how can the product line scale and what's the real messaging and what does it stand for?
Where's the real opportunity?
Who like it's all of that is the art side.
Um and uh it will eventually be uh what the loudest version of my voice is once the uh this side of it is done, but it'll still be done in that same sensibility that was a pro skateboarder that wrote a skit that led to a television show that led to five television shows and, you know, hundreds of uh episodes and, you know, 10-plus year run on on MTV, you know?
Um that same sensibility will now be um much more evolved and it and the principles and the sound will be more about living an extraordinary life and all the things that I've created were with purpose that all ultimately just level back to happiness. Right?
As opposed to seeking to achieve um any material or financial um record mark, but I still judge myself by that, because it's still uh the ultimate scorecard as it relates to building a business, you know.
If you're listening closely, guys, Rob keeps saying the words clear and clarity. Yeah. Clear and clarity.
Like you've been repeating them over and over again, whichever question we've been into.
You're obsessed with clarity. Yeah.
But but most people struggle with clarity, because we live in an unclear world, yeah, an uncertain world.
How are you so fixated on finding and how are you finding it?
I you know, I I'm again, I think it's the most difficult thing to do.
And you know, I go back to that good blast, yeah. You know what I mean?
You go back to that design, but I put an anchor in the ground Mhm.
of like like I'm not stopping till it all makes sense and it all connects.
And I And the question it was um stop looking at everything separately, right?
Stop looking at how you want like uh your relationships to be, how you want business to be, how you want your free time Stop looking at any of it separately and what What type of life do you want?
Now start looking at all the things that are making that life problematic and now start learning all the things that you need to learn in order to achieve that and then over time um it refines into this It just keeps getting more granular and more granular.
It starts as a a messy solar system, starts as a messy galaxy and turns into a star into a solar system, down into a molecule, down into an atom type of thing. You know what I mean?
It's like all the way down to string theory, right?
It's like you just keep getting more clarity in all of those defined aspects, but the hardest part is defining those buckets first and going through the first couple layers that get you to that point um to do it. And I don't know, right? It's how I think. Right?
So, it's how my mind thinks of everything of like like big picture, break it down to here, and then as you're breaking it down, you you break it down even further every step of the way, and and you're learning more and evolving.
The path never changes, but the strategies and how you actually get there continue to evolve and it's I don't know if again that's even fully teachable, right?
It's it's principle-based, but there is the art of it is the ability to see into those layers as they're happening, pause, and rebuild when you see uh a new layer to add to it, right?
And that is a creative strategic And and when I talk about it, it some people connect with it.
Some people are like, "Man, he's just talking gibberish," right?
Because it's so hard to like fully understand um what it is.
And I I reflect on like my wife's friend went and saw me like do an interview at this event, and she was like, "I mean, I just don't think anybody understood what you were saying." Right?
And it was like and it was like man, it's like man, she's like and like That's feedback.
You know, and it's it's it's because like it's a it's an evolved way of thinking for an evolved person, right?
So, it's it's like even a couple steps removed from just like you're 23 years old and you're trying to like figure out like what it's going to take for you uh to to find motivation. Mhm.
How am I going to find my passion?
These big like these big anchors that without you're like literally you have no sail, no rudder.
You're just in no man's land without those, right?
And and and my way of thinking and talking just is never going to support uh helping somebody find motivation or passion, right?
Like it it's only for those that have that have that internal fire that will never stop like evolving and and and growing and and then ultimately uh these are the tactics that I've uh put in place to try to keep evolving that to an even higher level. Yeah.
The reason why I'm loving this conversation is because so many people today are uh fixated on I have a good reason, not in a bad way, fixated on demystifying everything.
And as I'm like you know, we're always trying to break things down.
We're always trying to come up with three steps to this and seven steps to this. And And that's useful.
Like anyone who's listening, I come up with content like that to help you find your passion and purpose. I get the need for it.
But what I also loved about this is that you're remystifying it. Right. Right?
Like the whole world's trying to demystify and Rob's going to remystify it.
Because there is a beauty in mysticism.
There is a beauty in exploration.
There is a beauty in intellectual curiosity. Yeah.
And not having everything laid out in diagrams.
Like as much as you love data, Yeah. which you do.
Like you said at the right at the beginning you said build before the business plan with clarity and broke it down. Like you love that.
But at the same time you also like experiencing the process of figuring things out. Yeah.
And and and not having everything as tactical. Yeah.
And And look, and I'm I also look at my path um also it it I didn't This didn't happen to my late 30s. Mhm. what I mean?
You're talking about someone that had a great success and done all these different things and and and still couldn't even though you were always about growth and always tried unique things to to kind of help evolve your mindset and always get better, you know, and fundamentally always made this commitment to myself that I'd always be better the the each following year more than the previous year, right?
Uh it still wasn't till there was this deep commitment to mastering life. Right?
It and it's the one thing that needn't be mystified because it's a it's really what you're hunting and the incredible joy of it is I think it's going to be in a place that then I get to live out the next half of my life in this like life mastery of just complete bliss uh because it took me, you know, 5 to 10 years of fully committing to living the the life that I want to actually go and and do it, right?
And I think it has a lot to do with my age, too, you know, of of getting older and and and not just wanting success, but wanting clarity and and seeking uh seeking it on my own terms, right?
Of not letting somebody say, "Hey, this is how you should look at life."
Really like what type of life do you want and let's start building it, right?
And and I think anybody can do that at any time.
It's just based off of circumstances, right?
It's like I'd already reached an uh certain level of success that allowed me to do that, right?
To without the the the pain and stress of of of financial burdens or uh some sort of complexities of the relationships and people in my life, someone being sick or something, you know, there's all these different factors, uh that could affect the ability to ever get there, that I was also fortunate enough to never ever come across, right?
Which I always equated it to the when I was younger to having an old soul and great guardian angels. Right?
And I'd just be like, man, I just have like like something is looking over me that keeps allowing me to like not catch a an L here cuz I'm putting myself in some bad positions, you know?
And and I I'm as I've evolved, I simplified it back then and now I just I look at it as it's more like you actually just have this ability to manage the world and your universe and your intuition to guide you the way, like you said.
Um and as you've gotten older now you've learned to like use it uh rather than before it just sort of helped you, now you can use it as like a tool type of thing, you know? Yeah.
Yeah, that that unconscious ability becomes conscious. Right.
You're able to say, okay, before I could sense stuff but now I'm going to actively put into practice and action Right.
so that I can guide myself and navigate.
Not many people can relate to that. Yeah, right.
You know what I'm saying?
It's like unless it's very hard to to try to get somebody to believe in their ability to manage their own intuition and and control the uncontrollable if they've never experienced it.
It's like my mom certainly like I pray.
The Lord does that for me. You know what I mean?
Like it's like there's no chance like, you know, that even idea of an evolved way or mastering like it doesn't even not even in her mind in way of thinking uh no part of the system, no anything.
She's still cut from the world of like this is what you're this is how you're supposed to live and I'm going to live it out. Right?
Like and and that I think in this particular era that we're in what I like to call the wellness squad era where there's so many platforms in this deep evolved and and especially in this younger millennial world this evolved way of thinking of like you can better yourself and evolve and create your own life on your terms is a bigger movement.
is a bigger movement. It we're so close to it that it feels like like we connected with so many people that are a part of it but I think we'll look back 10 15 years from now as like the beginning of this much deeper wave that's a a a part of evolving like even just our entire species long term you
know what little bit far but in in that degree of how important this sort of zone is of where it's now normal for everybody to talk about how they can improve themselves where before it was like what can I learn to get me a job to pay for a life that I can have fun on the weekends right? Like is is what we're breaking
right? Like is is what we're breaking out of you know Yeah the seeds are being planted right now like you're saying like this wave it's interesting when you think about it how we'll look back at this wave because even in the wave there's so many different movements but but the point you're making still stands that
this is the seeds are being planted Yeah and I think there's I think all the different styles in the wave just the beginning I think you know 20 30 years from now like it will just be a part of it, you know, this what you connect with and who you connect with and how they're growing and evolving and you basically piggyback on growing and evolving with them. Yeah. Um is is going to be a a major Yeah.
Um is is going to be a a major sort of thing, man, and and I I think everybody that's doing it now, um it will be much bigger on a much higher level on a on and be way more mainstream and normal.
Like to me it's almost like underground like hip-hop right now. Yeah.
And like it's going to be like this much bigger sort of thing like because there's real uh effect.
There's real when you are growing and evolving and learning and just being a better version of yourself, it's undeniable, right?
it's undeniable, right? And and and I think uh in this in the previous generation, you went to church for that sort of uh I idea of where you're going to find uh more traditional spirituality, if you will, and and then uh the other side of it, uh you know, becoming a monk for 3 years, doing all these other It's too far over here, but
then in the middle there's like now it's just about your own journey and what you actually need to evolve and become a better version, and then when you start seeing that output uh in your relationships, in your energy, in your happiness, and all these things, it's so much more quantifiable uh than um putting putting small practice into something that doesn't have an actual output. Mhm. Mhm. is just my broader Mhm. Mhm.
is just my broader theory. I love it, man.
on where you might be headed, man.
on where you might be headed, you know. it. I love it, man.
I love hearing it from your perspective because I feel like you've lived through cycles. Like you already have.
Like you still I mean you still are.
You're defining cycles, too, but you live through cycles.
So, I always get fascinated listening to someone who's lived through cycles and then knows how to look back. Yeah.
Like I'm still living through a cycle and then I'll be able to look back.
But, you know, you've done that multiple times.
And then the hard part is learning looking back being part of it. Mhm.
And it's like, man, like especially like I almost feel like you you're you're you only have so much energy, right?
So, uh sometimes you dedicate a ton of energy to growth and make a make a make a deep run, right?
Sometimes uh you're in sort of cruise control because you're you're working on stuff you grew to and then you don't it's like even even the pace of it is is super unique and I I would almost say that I'm in this like weird sprint cycle, you know, almost like the Ray Dalio like he does this like sort of like big idea, failure, big growth.
It's just these sort of loops that keep going up.
And I can just feel those.
And and again why I go back to like these podcasts become these marks of like how much different same sort of ideology, core principles, but how how they're evolving because I am in this like just hyper um evolving space where you pick something you want to involve in and then you go so deep to take a leap forward.
And and now, you know, imagine then you just keep surrounding yourself even further and deeper with other people that are part of that that evolution and that growth and you just keep like uh compounding almost uh your knowledge and and the evolution of of the growth of um that I think will eventually s- settle out, right?
Because at some point you won't I don't think I'll want to commit the same energy to the evolution as much as I will want to be able to maximize and enjoy um what I would consider the peak of myself, but I don't know that. Yeah. You know what I mean?
I don't even I couldn't even Wouldn't even imagine I'll be able to articulate it at this point.
So, you know, who who knows what 10 years from now will be like. Yeah.
Yeah, I've noticed those cycles as well in people of the the five that I've broken it down to that I've experienced and seen is is learn cycles.
Like when you're in a cycle where it's all about learning. It's all about growth.
It's just observing, reflecting, and then moving on from that is experimenting and testing.
It's a cycle that you're in where you just you're trying out loads of things.
Personally, professionally, whatever it is, you're just figuring it out.
You don't know what's going to work.
And then the third one's like performing.
You get into a bit of a groove and you're like, "Okay, this is moving. This is happening.
This is you know, you you start seeing patterns."
And you start seeing formulas and you start seeing things add up.
And then the fourth one which we all know which is like struggle. Yeah.
Like you're in a cycle where you're just like you're trying, you're performing, but you just Yeah.
you know, knocking on a door it's not knocking.
And the fifth one is is thriving.
Like sometimes you're in a cycle where things are just in flow. Yeah. And you're thriving.
And everyone always wants to be in thrive. Yeah.
But the challenge is you've got to do the four before and it's continuous. Yeah.
Um so, those are the ones I've observed in the No, I think I would agree that's probably it to to um to the T. Okay.
And then I would say almost like to go back to what I'm uh my overarching principle there uh or statement is I think my journey is to thriving all the time. Mhm. Right?
Like at some point um you have fully optimized something, right?
Now, there might be little things that come along that allow it to be better.
But, at certain points, you have fully uh created something for yourself.
In In my sense, it would be a life system and a way of living uh that now has you at such a level that even the incoming unpredictable chaos is there's a system for how that even works in there to to manage it and how it even it fully works and and nothing can break through your defense of your happiness uh would be living in at a thriving level, right?
And I would almost, you know, you know, we they call it the flow state of when that energy is like Yes. When life is effortless. Yeah.
And the only way to stay uh effortless is to make sure so many aspects of it are under control and protected so that nothing can come in and and and cause problems that force you to get out of that state in order to correct or um put energy into to fixing uh something that you should have been able to see coming, more or less, right?
Like But, that's I would say that's the the great goal is to like one day just be in thrive mode Yeah.
and just live in thriving forever. Yeah. And I can see it. I can see it.
Like even look, I uh I know you probably meditate for like 10 hours at a time. Two.
Uh you know, and I couldn't even like quiet my mind for a second and and even since I use like a dome that I get in and and and meditate in, I only listen to one meditation, right?
And it's a the manifestation uh meditation.
uh meditation. It's a guided 20-minute thing and I just think about every bit of life of what I want to happen and and and visualizing it playing it out and it it always leads to this incredible happy feeling uh in the house that I build and my whole family there and all together just
having like a super simple moment whether it's watching TV or having dinner like it always leads to um that sort of moment and the feeling in it is the feeling of thriving at a high level where there's just there's there's very little worry and you are as light as a feather uh living in true uh earthly happiness. You know what I You know what I mean? Yeah.
You You mentioned the earthly happiness.
Do you see a difference in in realms and I Yeah, I look I can't I I'm I'm I can't call it other than I just think this is when you look at how we've evolved and what we understand of the universe as a whole we're these fleshy sketchy objects that could you know a I could trip and hit my head and that's it.
This whole thing's up like where it's you're gone, right?
Like and uh so to me I I just don't even think we have the ability to even um wrap our heads around how this uh entire system is actually connected and fundamentally uh the the closer we get to it the further it gets away because it's not like all of this is that much more insane.
You know, I I've find it you know, it you know, every single night I watch something to do with the universe before I go to bed.
Um as I'm falling asleep, right?
Just the the scale and what the universe is so fascinating to me, right?
And and you know, this this idea that 100 years ago we you know, 500 years ago was like oh shoot, we're not the center of the universe, the sun is, right?
Then 100 years ago was like man we're not in a galaxy, we're in one of billions of galaxies and guess what?
They're all like going away from each other like um that means you know, and we can look back and see that oh my gosh, this whole thing started 14 billion years ago.
Now we know how long and what this entire trip like like we are never going to ever get to a place that can answer any fundamental question through science that will ever equate to our consciousness, right? We just won't.
There's no dad, nothing's ever going to happen and then we'll never we can land on the Big Bang, but all we land on is well, what happened before that? Right?
Like you got nowhere to go like we that's the only our only question our question is oh, is it real?
Like oh, we're not real then none of this is real like there's there's no way you could possibly put any level of intellect and self-conversation and figure anything out.
But what is fundamentally true is your it's all you know at the bottom that we're just bits of energy that are fully connected through this giant wave of energy, right?
And what what the what does that ultimately mean uh from a long-term spiritual aspect?
I it it's it's hard to lock in necessarily on on something for me personally, but but I certainly connect with the idea that uh it's part of what allows you uh to use your intuition and deep clarity and all these different aspects to attract and have things that actually evolve in the real world that you get to experience and actually live. You know what I mean?
I think beyond that it's it's just um I don't have an answer or even don't have the time for the question that would ultimately um benefit me because I would keep hitting the same roadblock on the fundamentals, you know?
No, it's great hearing your thoughts, man.
I'm really glad when you talked about your meditation, your visualization.
You talked about seeing your family.
I wanted to talk to you a bit about your family.
We were speaking about your son earlier. Yeah.
Uh and I thought I what I admire about you is when I look at your life from the outside in, cuz I'm looking at it from the outside, uh it's it's beautiful that your family has been such a great focus for you. Yeah.
And and is so meaningful to you and you know, I I I read this.
I I picked this out from I went into your your wife's Instagram profile. Yeah, yeah.
I was looking at some of her long captions.
She writes great captions.
Your wife writes awesome captions.
But in one of them she wrote this.
She said and she said that you started talking about marriage and kids on your first date with your now wife. Mhm. Right?
I wanted to ask you, how did that strategy pan out and do you recommend it?
Look, I um I knew I was going to marry her from the instant, right?
And I felt my whole life I would know instantly as well.
That's how much a deep believer in true love uh that I I just never wavered on, right?
And there were times where I thought like, ah, like um like, am I being unrealistic? But I I steadfast to it.
And um not I would go back to that uh unrelatable story again, right?
uh unrelatable story again, right? Where it's like, when I tell the love story with my wife and how insane it is that like I always felt like I was connected to Hawaii and then her and family's from the same small town in Ohio I'm from and
it's like what and then like like then to find out that she swam with dolphins from because she was a Make-A-Wish child and had 6 months to live in Hawaii and then decided she was going to let herself live like it was like the moment she told that story I was like instantaneously this is my wife. Um
Um and then the actual path to marriage to children and the actual relationship that we have I couldn't even fathom that a relationship like this was possible that it ultimately is the cornerstone of what shifted my mind from looking at all these different things and know what does forever look like this is this is now us and our universe forever.
It's the purest realest love.
Like this deeply like unwavering zero question zero doubt zero like it's so deeply meant to be and pure it feels unrealistic to sharing it with people.
people. You know what I mean I go back to that like oh of course you do you know of course you like and so it's right like this is not like this is not like here's Rob like with this another thing of just like oh you know it's when when it piles up and again it's why it puts me in this like weird
when I talk about it at level but it it it is this deep unknown right that is the only reason I was able to evolve to this to this place, you know, and and that um you know, even to her she just will never fully like, you know, I tell her all the time would never like, you know, I I live in a world where I get overwhelmed with happiness. I'm like in I'm like in the kitchen.
I'll be like, "God, I'm so happy." Right? Like I get like, "Why?"
Like I just I just I just love my life.
Like I get overwhelmed deeply overwhelmed with it.
And I always tell her it's like I would I would never have had the ability to get here without you.
And she's like, "Oh, that's not true. That's not true." You know what I mean?
Like, "No, it it really would be impossible because I do believe to to to get to that level that you do need a a partner and need to be connected at a deep level uh to create your own universe together.
I think it's just essential, you know, and and um but not necessarily, I guess, I think in experience of so many people I know um I don't hear very many people talk the way that I talk uh uh about their wife uh that they've been together for for years and have children with. Do you know what I mean?
So and and look, and it the beauty of it is I'm thankful. You know what I mean?
And like like what a what a what an incredible thing.
But then best believe our children feel that energy in the realest way, right?
It it it's like there's no you can just see in how they're evolving and what they are that they are from this deeply happy home of love and like there's no the the confidence in the way that they talk and think and who they are already at at 1 and 2 and and how happy they are um is because they don't know an environment that's that's any other way, right? And it's never wavered.
You know, it's like I have very rarely never been singing my son awake and my daughter awake first thing when they get up, you know what I mean?
And very rarely do I not uh put them to bed, you know?
And and I think that that uh sort of aspect is going to create long-term stability for them just finding their own happiness, right?
Cuz I don't ever want to like for like make your own decision.
If you end up being like unmotivated because we live in this castle and like dad's super cool and he's like, "Whatever.
If you don't want to go to school, let's let's let's go to Hawaii."
Like, you know, I don't um have any preconceived like thoughts on on how they'll evolve.
It's really like funny to see my 1-year-old daughter how she has this raspy laugh and just laughs nonstop at everything and how happy she is, like how cool my 2-year-old is, who was born cool, who just never wanted to be held, like who even this morning, "No kisses, Dad." Yeah. "I'm not kissing you."
Like and like how you're like seeing um them already shaping into who they're they're and and who they're going to be and I want to be responsible for it. But I just know I'm not. Right?
Like I you just don't have like like I know we're giving you a great base and this solid foundation, but that you the soul that's in you is the person that is in you uh is not being created day-to-day here.
That that is you were born this way, you know what I mean?
And and it's a it's an incredible um process to to watch come alive and I think even going back to where we were speaking earlier and you're like, "When does a kid walk? Like at 5?" Yeah. Right? Like was it like 2 3? And I'm like, "No, 1."
It's like I I had so many like misconceptions about children and bro I'm like, "What?
Like the whole process has been like I feel like I've known so many people that I've never heard this.
Like this is how this stuff works?"
Like Like it is truly one of those things that that you just uh never fully understand uh till you start living it.
And and really I think it it really evolves when you the personality evolves and now you're communicating and a 2-year-old's telling you jokes and trying to manipulate you and like you know, uh saying, "Let's watch football.
You want to watch football?" And I'm like, "Okay."
And we sit down on the couch and he's like, "Toy Story." And I'm like, "What?
Like he just tricked me."
Cuz like he knows that I love to watch football and got me on the couch to watch football and then then then when I'm like, "We're watching football."
then he cries and like, "Toy Story. Toy Story."
And then it's like, "Okay, God. You got me." You know what I mean?
It's like You think we're watching Toy Story, right?
Like but I'm just so impressed at how can you be this young and trick me like that? You know what I mean?
Like it's it's Oh, it's your son.
Yeah, it's like Gets it from you or the mom?
And it's like the beauty of like as he's evolving and it's like, "Man, you really are like it's that much more endearing and so sweet when like it feels like a little version of you." You know what I mean?
Being funny, being a smart ass, like acting all cool, like it's like it it it's in- incredibly endearing and and again you know, for me you know, part of our plan is five children and and and I want to evolve, you know, I I explained to my main executive, like, look, my long-term goal here is not to work more.
Like, it's why I'm I'm very careful with uh how we set up all of these businesses and how uh what my responsibilities are uh at all stages and long-term I want to have the ability to to peel that back. Mhm.
Uh and including working a lot more from home long-term um in order to be around my children as they get older as I um uh get older and want to spend more time with them.
And again, designing that out ahead of time um you know, so that that's not something I've got to go and do one day.
It's part of like what what the current pathway is now and everybody's expectations are managed against that including my own decision-making.
Uh so that I don't ever end up committing to something that might disrupt that or ever uh take away from me cuz the beauty of the setup now is since I don't operate anything, I go through the thrill of creation and advise, I could literally not talk to one of anyone ever again and however it plays out, it plays out.
Like, it's not it I'm not an essential moving piece in any of them. The small.
Uh which gives me then again that ultimate freedom. Right.
And then even how I treat and what how I run money and look at money based off of the life that I want to live is then built into this entire system.
So then, I don't even ever have to even think about that again.
Like, all of it is is built around you making the decisions at at all times on on where you want to put your energy and why you want to put it there.
Uh never being uh dragged into something or being forced to do something, which I would to me is ultimately what you work so hard for and and adds to success, happiness, and the balance of what I think leads to an extraordinary life, you know. That's beautiful, man. Yeah.
It's so good hearing that.
I I can definitely say that my wife and I were pretty much the same way.
We decided we practically like went from day one to saying I like you to saying I love you on day two and then we knew we were going to get married.
It was It was an incredible connection that we felt immediately and and we were just certain.
We were sure that we were going to get married.
It was just going to happen and we've been, you know, we've been together for like just over five years now, total married for two years.
We haven't got kids yet, so excited about that as well.
And when do you What what what's your uh, is that like five years from now?
Like what's your For kids? Yeah.
Uh, no, in the next couple of years, yeah.
Yeah, sooner rather than later.
Sooner rather than later, but That's a wild ride. Yeah. I'm I'm excited for it.
I can There's nothing is It's nothing quite as beautiful as being deeply in love with someone and what's the ultimate thing that you can can do is create a life together. Mhm.
That's God, it's like it's both of us and it's remarkable, you know, when they don't want to talk to either of you, it's like this is so cute. It's just like you. This is how you are. You know what I mean?
Like it's that like Yeah.
So it's a beautiful thing. Yeah. No, we're excited. We're excited.
We'll have to come take classes from you and Yeah, yeah. Get a night nurse. Yeah. No, I love that, man. That's awesome, bro.
It's been incredible talking to you.
I end every interview with my final five questions, five rapid fires, uh, final five minutes. So these are yours, Rob.
My first question for you is you said that you have an unquenchable desire to live life to the fullest. Yeah.
How is that happening today?
Uh, look, I I think to today when I say it, uh, it has a lot more to do with with the passions that I have for creating and and designing and living out this extraordinary life.
You know, I think it's uh, affords me to to continue to go on incredible adventures, uh, while uh, still being married and having children and and uh, still working so hard every single day and achieving stuff I never thought was possible, uh, inside the the framework of of balance and and happiness, right?
So, um, to me that is uh, the fullest, right?
Where where you get um, you're maximizing the output that you're getting that leads to, again, the life you want to lead and and the legacy you want to lead leave behind, you know, and and uh, built on a foundation of of doing incredible stunts and multiple television shows and all these bigger-than-life things that one would have been a dream to have, let alone, uh, so many different ones, you know.
Yeah, that's beautiful, man.
Second one, you say progression is the key to happiness. Yeah. Define that for us.
look, I think it's um, pretty binary, man.
Like, it's it's you're either uh, dead stopped and uh, you're fully depressed or you're moving forward and you're hopeful, right?
And if you are moving backwards, you're in you're in no man's land, right?
I think it is you got two directions to go, right?
And and to me as long as you are consistently moving forward and evolving on on and that's all aspects.
That's relationships, that's business, that's uh, health, that's wealth, that's literally all of the core principles that um you need to be fulfilled, they have to constantly be evolving and growing in in order to for you to feel the fulfillment that you're that you're achieving, right?
Cuz without it, you you you question everything.
Like the if you start to roll back you now you spend all your energy not not pushing things forward and using that momentum, you spend all your energy on questioning and doubting and like getting into to no man's land and and I just think if if people just focused on that, um that it would eliminate so many different things that uh play a part in dragging uh them down and forcing them into doubt, you know? Absolutely great answer.
My number three, uh what do you do when life doesn't go your way or not as you planned?
You know, I I think it's a uh you know, like a pizza bender. You know what I mean?
Maybe like maybe I'll go get Chick-fil-A, man.
Like uh you know, I'll binge eat some Sweethearts.
Uh you know, but I I think it's inevitable that you get hammered by stuff.
It it's why um it's it's so important for me to build a a world that's built to withstand it.
And I think for me at this point, um it's the deep faith uh of your you got to weather it, right?
It's that deep faith of like and and knowing that like this is a moment in time uh and and you know, one of the beauties of having so many different things uh going on that give you energy, uh even one big one that that rips you apart, you can get pulled out of it real quick by having other ones uh that are moving at another speed.
I think that's a another uh piece of my system um that really avoids ever getting getting torn down there.
But ultimately, it is you know, it's cliche, but it is it's a moment in time and as long as you one foot in front of the other is going to get you out of it and past it and and wherever you're headed, you know. Nice, man.
You told us fourth one, one away.
You told us what you do just before you go to bed.
What do you do when you wake up? First thing you do?
I mean, I I went to this um the great Dr.
George Pratt who's hypnotized me for success when I was 25 years old.
He wrote a book called Hyper-Success, but he he taught me this breathing technique, right?
That's just crossing your legs and arm and and and rolling up like this and doing this breathing stuff, but I just for some reason I just roll into it.
Alarm goes off at at 5:00 in the morning, I roll into it and then just immediately give thanks. Nice. Right?
Like just like and it and it always and it's not practice. It's pure.
It's like your wife, your children, the healthy children, the life.
Like this morning, I just said Enoch, just had some extraordinary uncontrollable uh unexplainable explosions of success that I could have never like even imagined over the last last week and I just said I'm like through all the health the family, a beautiful wife and family and and their health and just this uh position that I've put myself in for these incredible things to happen, right?
And it's it's it starts my day, but but keep in mind like that's a Bible one.
And then I brush my teeth and I get in that dome. Mhm. Every single day. Unwavering.
Unwavering. And it is that even if you got cuz sometimes you'll have layers of things on you like but you practice gratitude and then get in a manifestation egg you start every day like as crystal clear like and filled with almost no doubt on anything that you're doing on a on a daily basis right it's an in in a practice that I don't know is realistic for most people most people are like man 5 in the morning
like I can't do it you know and it's like especially going straight into meditation straight up at 5 in the morning but again that's what it's a you know it's an egg with like lights and like sounds so it's like you feel like you're like floating in space but it's it's been the most significant thing I've done over the last year that has just put me in this much deeper elevated mindset that allows there
to be very little days that you're even like bothered by anything right it's it's pretty pretty remarkable now again that's just optimizing what's already a a significantly optimized system right meaning like if you have like a crazy chaotic life and you get up and say so grateful for everything you jump in the dome like and you get out and like it's chaos right like it's not going to save your life it is the higher level
for an already deeply optimized individual but at that stage you begin to see you can feel changes are nuanced right and you see how things evolve and really even you know the joke at my office is like something crazy will happen and it'll be like did you did you think about that in the dome today like it will be on that level out got dome man I want to meditate in this dome. dome and dome is so sick.
dome and dome is so sick. That's awesome.
uh but yeah, that's my That's my morning routine. I love it, man. Thank you.
And fifth and final question, what's your words of wisdom for me as someone who's a member of the wellness squad?
Words of wisdom, guidance do you have for me?
Uh look, I I I think as someone who I think is deeply passionate about um ultimately helping others um that it's defining um what your personal value proposition will be um inside this world long-term that has the ability uh to serve a purpose uh that can be shared by many people that say, "Hey, you need to if this is where you're at, you need to listen to Jay for this."
The more defined and clear um your personal value proposition is uh over time uh and what you ultimately become specifically known for uh will turn into the mastery and greatness that I think you ultimately seek, you know what I mean? I love that, man. Thank you so much. Look at him, man.
He's a little getting a little taken Trying to build some brands out here.
Trying to build some brands out here. Thank you, man.
I'm so grateful, Rob, for you coming on.
I think we learned so much about you.
I love the fact that you were open enough to admit that actually some things are just mystical.
They are blessed to be that way and it's beautiful to discuss it in that way.
I think it's We live in such a world that always wants to break things down.
Sometimes it's nice to just see them as they are.
So, thank you for opening up about your philosophies, your beliefs, a bit on business, we snuck that in there, too, and your relationship.
Thank you so much for sharing yourself, man.
I really really appreciate it. Love you, man. Enjoyed it. Appreciate it. Awesome. Thank you.
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