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I used to use the guilt from drinking to make me feel motivated about training.
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So, I'd be like, "Oh yeah, I could drink Pinot Noir, cup you know, bottle, two bottle, three bottles, no problem, eat dinner, go to sleep, wake up 5:00 a. m. , train like an animal. What's the problem? No problem. What's the problem? I don't see a problem."
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You could train hungover?
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Oh, yeah, like an animal. Yeah, man, we're live.
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We just We get things going and I can kind of fill you in.
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Um You probably don't know anything about who we are, do you?
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No, but that's not unusual.
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I I don't know much about anything, really. Good. Hey, same.
0:41
I mean, I I've I've I've learned about you.
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I mean, I you're I I I've uh This podcast is called My First Million.
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So, basically, I owned um a a fairly successful and big media company that I sold, and one of our products was this uh podcast.
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And it's listened to by millions of people a month, and it's mostly a business podcast.
1:03
I'm like a I'm a health nut and a health nerd.
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I was a former college athlete.
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So, I'm going to talk to you all about like uh Laird Superfood and some of your businesses and stuff like that.
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That's where we're going to spend most of the time.
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But the reason why I wanted to have you on was because we have people We normally don't have guests.
1:20
Normally, it's my co-host, Shawn, who's not here.
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And someone was asking us like, "Who's your dream guest?"
1:24
And I was like, "Man, Laird Hamilton. That's who I want."
1:26
And they were like, "Why?"
1:28
And I was like, "He I had my description as to why I liked you best, but you said it in another interview a while back.
1:35
You said something like, 'Your life is like a wheel, and like business is one spoke, health is another spoke, uh relationships is another one, and like there's all these spokes, and like they all have to be nice in order to make this whole wheel work.'
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And I was like, 'Oh man, that describes best why I like you, because, you know, I I like making money, I like being fit, I like having a lovely lovely relationship with my wife.
1:56
I like doing all this stuff and so uh I'm pumped to talk to you.
2:00
This is uh I'm normally never nervous to talk to anyone, but you're like one of the first maybe you're you and Andrew Huberman made me nervous to talk to because like I was like I admire you guys and I uh look up to you guys. Well, I appreciate that.
2:12
Thank I'm I'm I'm thankful for that.
2:14
I was talking to some friends telling them how I'm pumped that you're coming on and most people know who you are.
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But then for the people who don't I was I was like, well, you know, he's done a lot of things.
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So I don't even know how to describe you.
2:28
Then I was like, he started as like a surfer and then like a big wave surfer, then did some modeling and I would I always told my friends I'm like, he's a hunk.
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You probably recognize his face. He's he's he's a hunk.
2:36
His face is all over like you cuz you're you you you're like represented this quit quintessential surfer, but then you uh evolved where you and your wife now are are quite popular because you guys have this almost zen-like attitude and so a lot of people like like me I I turn to you just to hear like what's your advice on living.
2:54
You've also started um Laird Superfood.
2:56
You have another uh fitness brand.
2:58
What what do you like what would you say is uh like where are you now and how do you kind of describe yourself in in a sentence or two as to kind of your professional existence?
3:07
I always you know, cuz I cuz of Hawaii the way we grew up there was a lot of you know, there's a there's I would say segregation, but I think there's a lot of just a lot of friction cuz you have all these different cultures and and I so my favorite description is somebody goes, well, you know, like where are you from or something and I go, well, I'm a human from Earth.
3:28
So I'm a human from Earth and if you're something different then when then we should probably sit down and have an incredible conversation, but otherwise let's get past that and then get into like, you know, what are these other things uh that we do, you know, and I think it's I think uh none of us are what we do.
3:44
We we are we are who we are and then we do these other things, but I do I do like uh I mean listen I'm the water sports and and and fitness and and and health and wellness is you know I've kind of made a career out of that and so I do like uh I've been fortunate to do that.
4:05
That's then it been a been a beautiful thing but I mean I am concerned about uh you know being healthy and and living a healthy lifestyle and you know being a good example for my children being you know having a good relationship.
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I just I just know uh I feel best when I'm when I'm when I have all those things.
4:23
Yeah, I always knew you I mean I I remember watching the doc was it Riding Giants and a few and a few other movies with you in it and that's how I knew of you and then I learned about the Laird Superfood the creamer and I was like oh this is great.
4:36
So I've been a I've been a customer for years.
4:40
But I never would have pegged you as like a business guy.
4:42
like a business guy. I remember seeing you maybe it was on some talk shows or something like that where you had this like electric um uh golf cart golf cart Yeah, the golf cart that was that was awesome and I'm like well he's just like tinkering and inventing and then I started looking at then I saw
4:58
Laird Superfood go public and I was like and I I remember reading the report I was like oh [ __ ] like we grew I think when you went public it was doing like something like 40 million a year in sales and I think it went public at a $400 million market cap and like oh man I never would have pictured this guy as like doing this stuff. What um
5:14
What um what kind of I I know that it was you you're just tinkering with these mixes and a buddy of you a buddy of yours was like all right let's actually do this thing but did you always kind of consider yourself interested in going into business or was that just what the hell let's just try it?
5:32
it? No I mean listen early in my career uh early in my career in surfing I I I just I looked at like you know where the money was like where's the money in surfing and and at the at the time it was in the apparel it was in the apparel business and so I
5:52
went at kind of I would say 18 19 I got exposed to the apparel business went used to work in downtown Los Angeles in a in a a sweatshop learning from a Korean guy that came to America with $38 in his pocket and had a $10 sweatshop business making denim jeans and kind of learn the
6:14
whole cut and sew garment business and real you know and and got to exposed to every aspect of it you know I I think because of the because I didn't ever really participate in the conventional uh aspect you know the tour of surfing I was always kind of you know kind of
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rogue in the sense of I focused on big wave riding I wanted to be a big you know I wanted to kind of I thought that that for me was the that was the thing I was intrigued by that was the thing I was best suited for um there wasn't a lot of ways to there wasn't a platform
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let's say for me as an athlete it wasn't like you know NBA or NFL where you got this huge platform you go play wife was was volleyball so like you guys were both like you you're both like giants in in small fields which I I always I'm like dude that's crazy they turned not even just surfing but big
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wave surfing which is still cool but it's tiny and volleyball and I'm like I know both of them I knew I knew you both individually yeah well we had to and when and I think that forced us to be more creative and you know and and do what we had to do I would say subsidize
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it you know like normally you know you subsidize your surfing with maybe some excavation work or something you know you do some other you you do another job surfers go work at restaurants they I mean they do whatever they can so they could be in the ocean like Arnold Schwarzenegger
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laying bricks exactly exactly so you just do whatever you you do to to subsidize your your love but and if you can try to take both of them you know if you can turn your work in you know, or your passion into your work, that's a beautiful thing. But
7:45
But we've had to be creative.
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I think both Gabby and I have have always had to be creative in our career just because we were in such niche sports that it forced us to be a little bit more entrepreneurial in general.
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We just it with our you know, it's whether we were you know, she modeled, I modeled early on.
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I mean, I I did some film work.
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I mean, I I do we do what we had to you know, we do what we have to do and then that kind of you know, we've had sponsors and I think in in the evolution of an athlete, you have a tendency to depending on your brand and and and your you know, and what you've you know, what you've done.
8:22
I think you evolve into wanting to kind of be your own sponsor at the end, right?
8:27
And and and and we've been real selective and I mean, it's it's been I think that that's been a it's contributed to our longevity, but it's also been something that's encumbered us a little bit cuz we just won't do you know, we won't just endorse and promote any anything for money.
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It just we've been pretty cautious about things that reflect our authenticity, things that are real to us.
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And so uh you know, and I think that's what led us to a lot of these these you know, the situation.
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I mean, with Laird Superfood especially like I just wouldn't do other you know, energy drinks and other stuff that just isn't good for you.
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You got to promote good [ __ ] No, exactly.
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And and and and I and you know, and so I and I'm because of my surfing and this and some of the feats that I've done and the innovations I've done, I have some people that look up to me.
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And so I look at that as a responsibility to conduct myself in a certain way.
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Uh I want to do that anyway for my own thing.
9:25
So it's a little selfish in one sense, but but it you know, but like like again, Laird Superfood or XPT or you know, even Laird Apparel, these are things that you know, reflect who I am that the uh and and you know, it's like not every single not every single uh you know everything in Laird Superfood is something that that I love.
9:48
I don't make it you know, I don't want every flavor cuz I have to make flavors Yeah, I saw like an interview where someone was like uh so what flavors do you like?
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You're like I drink this one and they're like well, I like this one.
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You go I hate that one or something like yeah, yeah, I'm like I hate that one.
10:01
I don't I don't drink that one. I like this one.
10:03
Yeah, but you have to make stuff for people you know, you have to make stuff for everybody, right? Right.
10:09
I mean for me I feel like the more successful the company can be the the more impact I can have.
10:12
And are those the three like major revenue streams which is the superfoods um it's a XPT XPT and uh uh clothing.
10:24
Is that like your three main things?
10:26
Yeah, I mean I'm always doing other other stuff too.
10:28
I mean I do I do I do speaking stuff um you know, we have other sponsors that we work with and so you know, those those are Just like that would be like the media category.
10:39
So you Yeah, there's media there's media yeah.
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I have a farm uh I have a farming project right now that I'm working on as well and then and then uh and then there'll be some you know, we I work with got both Gabby and I work with Land Rover.
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Um I work with Bremont watches.
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And so I have some there's media and then there's like some other sponsorship endorsement stuff that continues on uh which you know, I think I think part of the reason why that stuff continues on at this point in my career is just because first of all our our authenticity and I'm continuing also to pursue um athletic achievements as well.
11:17
So I'm still doing that that stuff uh and so that that kind of so there's you know, again, there's a lot of um a lot of spokes in the wheel.
11:28
I remember um I saw this interview where you're talking about uh like taking the company public and you're like we got to go there and ring the bell and it was just so much work and all this paperwork and I'm shocked that anyone could do this.
11:40
And at first you guys were flying high. Things were going well.
11:42
As of late the stock has been crushed.
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But do you like what what are those emotions going through like right now when it's gotten crushed and do you regret taking it public because it it it seems like a good business.
11:54
I mean you're you're doing good revenues.
11:58
Um I think this year the growth um it didn't work out this year.
12:01
I would just read one of you guys most recent reports.
12:04
I think you changed CEOs.
12:07
What what are the emotions now where things are changing?
12:09
I mean right now it's a tough world. We're we're not alone.
12:12
I mean and we so that's kind of nice.
12:15
It'd be like if it was everything was booming and then you were having trouble you might be a little bit like well what are we doing wrong. So there's some of that.
12:22
I mean I wouldn't change a bit of it.
12:24
I mean I I I could say Listen coming from my background and and my my relationship with like being patient and you know crashing and wrecks and all my like all the stuff that I've gone through hard to I'm going to be hard to phase. You know what I mean?
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Like I'm I'm I'm I'm my family's healthy. I'm healthy.
12:50
We're we're good you know it's like I tell Gabby I go you know, we were good. We're good now. We're going to be good.
12:56
Like it's all No you are you guys having like conversations when you're Like did you have a significant amount of your net worth tied up into the company?
13:02
Uh I mean well it's I mean listen this the stock value alone it was was substantial.
13:09
So it's but again that's counting chickens before they hatch and so and I'm not that's not the that's not my world.
13:15
I'm not that's not I'm not that guy.
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Like I'm not that that cuz I realized that life is so temporary that if you think you can somehow and that and that you really don't have the kind of control you think you have.
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Everybody I mean so my my my the university I went through, the university of you know, a big wave riding or the university of the ocean or the university of the hard knocks, you just have a different perspective.
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So, I I I've been, you know, of course would I love this stock to be going through the ceiling? Absolutely.
13:49
But I wouldn't change going public.
13:49
I wouldn't go back and redo it because the fact is is that that experience, right?
13:56
At the end of the day, that experience of going through that process, doing the road show, doing 90 Zoom 1-hour Zooms over a 3-week period all day long every day and just all this stuff that we did and and and and just just that knowledge you just can't unless you've been through that.
14:15
You know no you people can't tell it can't talk to you.
14:16
Like they they can say, "Oh yeah, what's you know, or I know what it's like."
14:19
Well, no you don't know what it's like unless you've been through that process and and and so you can't really appreciate it and and so for me I feel like that was an incredible school of not of and and and experience that you know, if there's anything you can take with us I there's a great friend of ours who's who's a woman judge in the from the south and she always says to us, "Invest in experiences."
14:44
Because if there's anything that you might be able to take from you when you do depart this earth, when you die, you know, it's it may be that.
14:51
I mean you're not going to take in anything else.
14:55
So, none of this other stuff's coming with you.
14:57
Not the value and the money and the car, house, and all the stuff that none of that stuff's coming with you.
15:02
The only thing that's going to come with you is the possibly could be these experiences that you've gone through.
15:08
And so, for me I feel like what an incredible thing.
15:10
And we're we're the seat the new CEO we have in there is incredible.
15:13
Um this is only it's a little bit like because and I've and I've done some pretty brutal uh endurance things in my career.
15:24
Um And and and I and I I know when when you're digging deep and and you know, that's where all the that's where all the the building comes from, right?
15:34
That's where all the character building and the polishing of the stone happens and when it's when you're, you know, down.
15:41
And so for me, I'm just like, been here before. Probably be here again. No problem.
15:47
I mean, here we here we go.
15:50
So it's for me I feel like this is this is a little bit more like the rough like the I would say the uh refining, you know, like you're getting refined right now.
16:01
And and so it's only going to help us make everything tighter, make our, you know, what we need to do better.
16:07
Cuz if you're not getting bumped a little, if you're not getting pushed, then there's no reason you know, I go the I'll give you an analogy of a of like a professional team.
16:16
You know, you have this beautiful team that you built and you go and you have an incredible season, but then you lose in the finals.
16:25
And then the and then the next season they break the team up.
16:27
And they're like, well, you could have easily won, but you will just you just you broke it up because you and and the winning and losing, it's it's it's I mean, the difference is nothing.
16:41
The difference is nothing. It's nothing. inches.
16:46
Yeah, so so yeah, I mean, it's I mean, my biggest thing is just I I need this business to be successful because the stuff's awesome. I need it.
16:56
I need it I need it for my friends.
16:56
I need it for everybody who loves it.
16:57
I like so that's the biggest, you know, that's our biggest our biggest uh you know, for me that's the most important thing is that that we continue to to supply the people that we do and we continue to get new people in there.
17:11
And and you know, I think right now everybody's getting squeezed, you know.
17:15
I think there's a big squeeze on the whole, you know, on the whole system.
17:19
So, you know, that's I mean, this is this is when the this is when the tough guys get going.
17:23
This is when the you know, and our and and our new CEO is an you know, a 100 miler.
17:29
He's a like he's a long-distance runner.
17:31
So, he knows how to he knows how to grind.
17:33
So, Well, you um I read the story about how you used to make the stuff um and you're using turmeric and everything.
17:45
You're just making this making what is now Laird Superfood at home.
17:49
How much capital did you invest to get it store ready?
17:51
And about how long did that take?
17:54
It was pretty pretty it didn't take I mean, we you know, the unusual thing about the business was is that I mean, could have been couple 20, 30 grand or something like that at the most and that but we went online first.
18:07
That's why it was really not didn't cost us much to start.
18:09
We made a you know, a powdered version of my original recipe and then and then about the third or fourth rendition through that uh we You're just in there looking like you're mixing like coke.
18:22
You just got like you probably just had a some scales at home and a little zip lock bag. And then yeah, exactly.
18:27
Well, then and then all of a sudden it's like well, this this is it and then and then and then uh and and the and my friend that I was working with Paul Hodge who was like a startup a really and I had been working with him on the golf board on another project and uh and so, you know, we we and we had what we did we just started online which was fortunate like normally first years of sales? What's that?
18:52
Do you remember your first years uh sales?
18:55
Uh I don't I don't probably I mean, I think it happened fairly quick but uh you know, 50, 100 grand or something like that.
19:03
I don't know, something pretty quick but it's but it happened real quick.
19:06
It was like, you know, right away it was like okay, 5, 10, 15, you know, it was like we marched into, you know, probably 100 100 100 150 something like that within or even even even a little bit more after probably a year.
19:19
I mean, if you counted like making samples, you know, playing with it, getting every you know, packet getting some packages of it, going online, getting the people that whole process if you get to count that within the year.
19:32
Yeah, something like that.
19:34
Nothing nothing quick but it I mean the traction happened quickly because good stuff.
19:39
People put and and I and I was able to tap into kind of a smaller group of, you know, friends I would say friends and following that that was available to us and that that helped us.
19:53
I think it would have been a little different if we were just starting from scratch with no with no kind of nobody there to do stuff with.
20:04
And we got a lot of and we got a lot of response, too.
20:05
We were We had a real inner I would say a a good group that was interactive.
20:09
Like they would Oh, try this one.
20:12
Oh, we don't like that one.
20:13
You know, that was engaged with us that helped us and that was a big piece of it that we had customers that were kind of more engaged with helping us kind of refine things.
20:22
I think that was a that was that was also very useful in the in the beginning.
20:28
Well, you timed it perfectly.
20:28
So, like right now we're in the thick of like a health trend like you know, partially because like if you go to my Instagram feed, it's like you and like all ripped dudes like you know, they're like in ice baths now which I do and you know, it's knees over toes.
20:45
Like it's like we're in like a it's become cool now to be healthy and like but you were talking about and I read how you were like, "Dude, we've been using ghee for 20 years." Ghee is popular now.
20:57
You've been doing a lot of stuff that is like considered eccentric 20 years ago which is now not quite normal but it's more normal.
21:05
You also said that um you're like I'm obsessed with ideas and like figuring out what can be uh what's going to work, what's not going to work.
21:13
Were there any other ideas other than some of the than what is now Superfood?
21:16
Was there any other ideas that you were tinkering with where you're like, "Man, I think this this thing that I'm doing on a day-to-day basis or this food I'm consuming or this trend that I'm or this thing that I'm doing now will become more popular and I should maybe pursue that?"
21:29
Well, I mean, listen, stand-up paddling.
21:31
I mean, I don't know if anybody knows what stand-up paddling is, but I start I mean, I I did that for 8 years alone.
21:37
Like that that thing and that thing was the fastest growing sport in the world for a while.
21:41
Like it's it's everywhere in the all in the whole planet.
21:43
I mean, as far as a sport itself um as a discipline, I mean, foiling foiling is another thing that I I was doing.
21:53
Like we were the first guys to really stand and and then we were the first guys to ride that you realize that you could ride ride waves with foils.
21:59
And now it's you got foil magazines and there's 10 different disciplines.
22:03
And for those people that don't know what a foil is, it's an airplane that rides underwater that that is attached to a board above.
22:12
So, you're And I know people have seen them, you know, at this point you've seen some either an electric version or some I mean, that's what they the electric one.
22:22
Yeah, America's Cups and and all the boats have gone that that direction as well.
22:26
I mean, most of my stuff has come in sport.
22:29
Um I have a you know, I I mean, you always have some funny ideas that that you know, that the that there's a there's going to be three customers or maybe four, you know?
22:38
I mean, XPT is another a big you know, a big I mean, there's some stuff in XPT.
22:43
I have this pool training system that that I've been working on for a while that has is still hasn't really gained traction for just be I mean, it's gaining traction, but again, it's breathing part of it, I think you have like a breathing part on the app.
22:57
And like I I lot of people who do that.
22:59
That that I mean, is what's the app?
23:02
The app How much does that cost or is it all free?
23:06
Um no, you there's different pieces of the app.
23:08
There's different stages of it. You can go to xptlife.
23:10
com and then if you want the breathing app, you know, there's different there's different and I don't know exactly what they're charging for the app that the app right now cuz we've just came out with a specific breathing one, but there's there's a bunch of different uh you know, there's different levels of of your participation and it we do a we do a camp, too.
23:28
We do like a uh a two and a half-day seminar.
23:31
But you know, I you know what I have I say about innovation and ideas is uh you know, it's just a new application of an old idea.
23:38
I mean, you you think for you for anyone to have what they would think would be a an original thought at this point in humanity is insanity. Like they they how?
23:48
How could you have an original thought given the fact that there has been billions of minds over, you know, hundreds of thousands of years that say and we did and and and and also even in civilizations that we don't really even know anything about.
24:03
really even know anything about. So, to think that you'd have an a new, you know, kind of some unique thought, I think it's more about these hybrids, these com- combining existing things, maybe some new materials kind of or some new uh stuff changes the way I mean,
24:19
listen, my my whole thing around like, for example, with Laird uh with Superfood is really based on using plants in our on the whole form and not separating and taking, you know, elements out and concentrating it or trying to figure I mean, a lot of that's based on really trying to figure out how to get a patent and control and own. Yeah, I feel like listen, nature made it
24:40
Yeah, I feel like listen, nature made it perfect for your body.
24:45
Why don't you use it in those ratios?
24:47
And and it seems like whenever we don't do that as close to nature as we can, well, there's always a problem.
24:52
There's always a problem whenever you're whenever you're giving the system something that it can't really relate to.
24:59
And I think that that's, you know, uh I mean, at least in in in in in the superfood side of things, that's a big that's kind of a philosophy that we used to help govern that that that brand.
25:09
I mean, part of the reason why I think there's such a crazy health thing, it was going that way anyway, but I think people started to realize after the you know, I mean, since the pandemic happened and that the that being healthy is really an advantage, you know?
25:25
And I think because we have so much uh like like we're in somewhat of a health crisis just given, you know, diabetes and obesity and just all this stuff that's that's been happening.
25:36
Uh I think that that the importance again, back to what I said earlier about putting value on things, you know, you put a value on eating really good food, you're going to have really good food.
25:47
If you just are like, "Hey, just get that in, you know, I don't care what it is, you know, let's just, you know, go through a drive-thru and pick it up and just eat it cuz we we're hungry and we want to get full."
25:57
versus, "No, I want something that really tastes amazing and has, you know, and and is and is nutrient dense that stuff.
26:04
So, again, I think we give the value to the stuff and that will bring, you know, that'll bring the level and the quality of it.
26:10
But if you don't make it important, then and and I just I mean, yeah, I just think that that the And then I have a philosophy about stuff that you do every day anyway.
26:19
Like, things that you do every day are accumulative, right? There's an accumulation.
26:24
I mean, I mean, there was a a technique they used to use to kill the kings in the old days is you just give them a little arsenic, right?
26:31
And then eventually, you know, in a year or two, then all of a sudden the king croaks and dies, but it was never enough to just be poi- it wasn't poison, but it was just an accumulation.
26:41
And I think, you know, I think that that's true with fitness.
26:44
I think it's true with with uh you know, with your diet.
26:47
If you're just, you know, if you're accum- if you're eating a little bit of bad food every day, that's an accumulative thing.
26:53
If you're eating a little good food every day, you know, and and then that's an accumulative thing and I think that's your I think that that there's an opportunity to to really have an impact on your on your health if you're just, you know, hey, I'm doing I'm doing some training every day.
27:08
I'm you know, I'm getting a good night's sleep every day.
27:09
I'm getting I'm getting eating good food every day.
27:11
It's like this stuff over time is going to pay dividends and it's and it you know, it's it's a I mean I I just think that that really back to the philosophy about being patient and being, you know, you're going to I told you the story when I worked in downtown LA with the you know, that with that Korean guy, Mr. Chun.
27:29
What brand What brand were they making stuff for? He was making oxygen.
27:33
Um he was building Guess and Green Line.
27:37
So, he's building all the Guess jackets where they were made out of like old Levi jeans.
27:41
They were they take jeans and they'd sew them all together and then they'd stone wash them.
27:48
Was it like like a just like a big factory with Koreans and he's just paying them nothing?
27:51
I mean, Well, just well, more yeah, but exactly.
27:56
Yeah, but I mean, pay probably paying them paying them enough that they were able to support their families and and but he was had like I said, big, you know, tumbling washers and dryers with pumice stone.
28:06
But I'd sit in the end and try to pick stuff out.
28:08
I'm like, I want to pick some wisdom out of this guy.
28:10
So, one day I'm sitting there one day and he'd always drink Miller Millers.
28:13
He would drink Millers, which is the worst beer ever, but that's another story.
28:17
But I used to drink Miller Lite.
28:20
Miller Lite, that was my drink.
28:22
It had high alcohol content and low carbs. Exactly.
28:23
Yeah, yeah, cuz that's so great. It's the worst.
28:27
But he he he said, you know, he goes, "Oh yeah, when good times here, don't be too happy cuz after good time, bad time comes.
28:34
But when bad times here, don't be too sad because after after bad time, good time come again."
28:41
And I'm like, there's some wisdom there.
28:42
I mean, it that means technically you'd be numb if you didn't react at things, but there is wisdom in the hey, you know, when bad times here don't be too sad cuz after bad time good time come and when you're in the good time don't be too happy.
28:54
So, in a way I think there's something to be said about that.
29:01
Can I ask you about your house?
29:01
Can I ask you about your house? I I've studied or I've I've seen your house and the setup and I've talked to a ton of friends like oh yeah, we went to Laird's which is you're you're like you're you're like Debono, you know, you're a one man you're a one name guy now which
29:13
is cool, but they're like oh we went to Laird's and we did the pool thing and it was amazing and like one of the things that you've done is like you're living like every like many men's fantasy which is to have this amazing house that's like community and uh yeah, people coming and going and it's all on your terms and I think it's pretty cool. Um what year did you buy
29:29
Um what year did you buy that house and how much did it cost?
29:34
Would you like you know when that was?
29:36
Yeah, I mean it was well, I don't know I don't remember exact figure, but it was cheap for Malibu, crazy, but we've been here for 25 years 20 26 years.
29:41
So, you know, what's the values of of, you know, I mean things for a million dollars 25 years ago are 25 million now.
29:53
Was that a big deal for you at the time?
29:54
I mean was was that a big purchase? Oh yeah. Oh yeah.
29:56
Oh yeah. Oh yeah. I mean when Gabby when I when we looked at that house cuz it was the guy had built it for his the guy who built the house built it for himself and and he was a Greek engineer the one here in Malibu uh cuz I also, you know, I'm from Hawaii
30:11
and so we have a home there that we just we we just finished during the pandemic, but he was build it for his house his his family and then he and then during the process I think him and his wife kind of had got divorced which happens a lot to people cuz building houses is very stressful. Like it's a very
30:27
Like it's a very stressful thing, but I said to Gabby I go I I showed her the house and she looked at the price I go don't look at the price, look at the house.
30:34
Just think if you want the house.
30:36
Like before you look at the price to let it affect you whether you want the house or not, look at the house because you know, sometimes I think we get in the way of oh, well, if that's how much it is, I can't get that and dictate instead of well, no, let's see if you want it or not.
30:49
Like, why would it even matter what the price was if you didn't want it anyway?
30:54
So, first let's see if you want it.
30:57
So, we went we came and looked at the house and she was like, oh, it's amazing.
31:01
And I stood across at this house, I stood across the street.
31:07
I didn't come into the house and I just looked and I could see the ocean.
31:10
I could see this wave that I love to surf.
31:12
And so, I just stood and I was like, I love this house.
31:13
And she's like, well, you haven't been in the house yet.
31:17
And I go, I don't even I don't even need to go in the house. I'm good.
31:20
If you're good, I'm good.
31:22
Cuz I could be on a, you know, I could have been on a, you know, in a tent right there looking at the at it.
31:28
So, you know, the the what do they say about real estate and rest probably restaurants, too.
31:33
But, real estate is and houses location, location, location. Location. Location.
31:40
It's all everything's about location.
31:40
If you if you're if people are trying to buy things and for value or keep value or have an increased value, it's all about location.
31:49
I mean, you can always change the house, you can rebuild the house, but you can't change where it is.
31:55
And so, I I think, you know, that's one thing about when you grow up in Hawaii and you live in an environment where people work all year to save up to come on vacation for 1 week and then you live in that environment, you kind of you mean, if you don't if you have your head screwed on correctly, you realize what
32:13
how fortunate that is, you know, that that that's a fortunate thing to be that the and those and that those are to be cherished, those places that yeah, that people seek out to just, you know, be able to go there for a week and you live there, that's a pretty that's a pretty fortunate thing. But, also that you you
32:28
But, also that you you need to realize that that's that that means it's a special place, you know.
32:34
I always see videos of these athletes coming and going.
32:36
How many days a week are you actually having people come and do those workouts in the pool?
32:39
Well, Gabby does her she has training in the morning.
32:43
It depends on the time of the year.
32:45
You know, normally most of this is in the summertime because you have football, basketball, a lot of times it's off season.
32:51
Guys come, you know, I have just I'm connected with a lot of different athletes and a lot of different coaches and a lot of different physios.
33:00
And so people, you know, guys get hurt and then they're coming out of an injury and then they'll send them to come see to see, you know, to see us.
33:11
Uh Are you charging them or is this just like you're just doing it for fun?
33:12
No, it's no because it's if you if if you charge people then it's the the dynamic changes.
33:19
You know, and we really we like to I like to have that sign that says we reserve the right to refuse service to anyone like kind of thing.
33:28
Like I think that that's a better that's a better relationship.
33:30
I mean, we don't have to we don't we don't need to so it allows us we have the luxury to be able to not have to charge cuz we're able to, you know, we're we're there's other ways to to earn a living.
33:41
And so but that does set up a really nice environment.
33:46
I have like I have a young a young man that's been living with us and and train training and learning about training.
33:53
He's becoming, you know, very uh versatile and just advanced and because he's he has such exposure.
34:02
And so like he'll I'll we'll get guys to come in and guys that want to get get work, you know, worked with.
34:07
I'll have him and we have other other trainers with XPT and we have other people that we know that hey, if you if if somebody needs a trainer and they and they want to run through a lot of this the stuff that we do.
34:20
We'll we'll you know, I what do we say?
34:21
We have people for that but yeah, we have people for that that that do that.
34:24
And then the rest of it, you know, normally we kind of have a communal training, uh know, like on on on certain days of the week.
34:34
We have some kind of regulars that kind of come and train on those days.
34:39
Uh you know, we do like it'll be maybe lift lifting and and stuff and dry land stuff on on uh you know, like Monday, Wednesday, Fridays and then Tuesday, Thursday, Saturdays is is can be the pool stuff depending on on uh on who it is and and what we what we do and it's it's not a lot.
34:55
I mean, there's at times there could be a a fair amount of people.
34:59
Um you know, the the the stuff that we do does weed out some of the people just cuz it's you know, we're we're we're here to work and and it's and it's uh and we have a you know, a big piece probably the most important piece of it is this community, right?
35:16
That we have a little that we have a really nice community that that that's what you realize that we all are looking for, right?
35:23
We're all looking for a little tribe to belong to.
35:24
I mean, that's I would I would uh blame I wouldn't say blame, but I'd say that that was part of the success of something like CrossFit that it was really had less to do with the work work out itself as it did that you were part of a tribe and you had a community of people that were like-minded that were training with you and so on.
35:43
So, I think that's a big piece of it.
35:45
I think that that uh you know, that we need that you I mean, listen, some days you're just down and you're like, "Hey, you know what?
35:52
I don't feel like doing anything today."
35:54
and then somebody's out there, "Okay, ready to go."
35:55
and then you're like, "Okay, let's go."
35:56
and then you just So, you know, and vice versa, they might not be in you are and so I think that we we kind of lift each other up.
36:02
I think that that's part of I mean, we humans are communal creatures and I think we operate well that way as long as we have like-minded people.
36:14
Um I was looking at like some old photos uh of of folks in your pool.
36:17
I think there was like uh Oh, we get all a whole bunch of um Yeah, you had a whole bunch of basketball players like Joakim Noah, Grant Hill, a few other people.
36:25
Who who have you worked out with back there that has uh uh put you in awe of of their fitness or their athletic ability?
36:32
I mean, listen, I get so many crazy guys.
36:36
I think I I mean, my problem is I probably have a skewed bar.
36:38
Like my You know, I don't cuz I'm with normally I'm always with all these freaks, right?
36:43
So, it's a little bit like hard to out freak the freak, you know?
36:50
Like you when you got you know, I got when you guys got you got you know, guys like Christian McCaffrey or or or you know, or Jaylen or I mean, you just you just have the level of athlete that you have is I mean, I think there's some
37:03
There's always you know, the the the the the people that surprise you are probably people you haven't heard of that that come there that that have a certain mindset because some of the pool stuff that we do can be it's stressful, you know? And so, sometimes, you know,
37:18
And so, sometimes, you know, you you you'd think you'd get this big super strong guy and he freaks out and then you get some kind of more frail, you know, lady that just has a you know, mental giant and can just handle, you know, being in the ice and drowning in the deep end and you know, so it doesn't I think it's pretty uh That's why it's kind of neutralizing.
37:43
There's a a neutralizing aspect to the environment because it's first of all, you're always going to have somebody that you know, you're always going to you're always going to you're always going to have somebody that can out you do you in something, right?
37:59
You can out do them, they can out do you.
38:00
And so, our approach is more about you finding your own barriers and then trying to lift those up, right?
38:05
You try to you try to and and don't use other people as a reference to you.
38:11
I think that's where we run in trouble you know, we get in trouble as you start comparing.
38:16
You get over there and you're like, okay, that guy's doing this and which What do they say?
38:20
Comparison is the death of happiness? I'm not sure.
38:21
But Like the thief of joy. Something like that.
38:25
Man, I I I've always hated that phrase.
38:27
When they say comparison is the thief of joy cuz I'm like, "Yeah, that's true.
38:29
I shouldn't compare myself, but I love to compete."
38:33
And so like Well, that's different, though. But that's different. That's different.
38:37
Comparing and competing, yeah.
38:40
Like I like seeing guys and I'm or in business and I'm like, "This person's doing this revenue. They're at 50 million."
38:45
I'm like, "Oh, if that dumbass could do that, I definitely could do 70. Let's crush them." Or like I've got a joke.
38:49
I'm like, People are like, "Oh, you got to let go of that grudge."
38:53
And I'm like, "This grudge fuels everything I do.
38:55
I've like I like the reason I like work out hard is to like prove my ex-girlfriend from high school that like You were worthy. Yeah, yeah. You made a mistake.
39:06
Like everything I do is because everything I do is because of a grudge.
39:10
I'm like, "Rage is the greatest fuel on Earth."
39:12
And so when people say like comparison is the thief of joy, I'm like, "Oh, I get so much joy proving like these idiots wrong and like letting 20-year comment sit on my back for those years about how I wasn't like, you know, fit enough or successful enough.
39:24
Like I love that stuff, you know what I mean?
39:28
Yeah, but you will be You know what?
39:29
It's interesting cuz that's I I I will say cuz I can relate to that.
39:31
I mean, listen, a lot of what I've done is because of that.
39:34
Like so, but then at a certain point, then you get to this thing and then you're like, "Okay, then what?"
39:41
Then at some point you achieve the thing you're trying to do, you prove your point, and then you're sitting there going, "Okay, now what?"
39:46
And then you're like, "Okay, do I have to make up a new one?"
39:49
a new one?" Or maybe I can create motivation out of out of success or contentment or something versus So, I think there is too I think that can be I know for myself personally, I've gone through, you know, being driven and motivated
40:05
to achieve certain things because of, you know, frustration and proving the world to the world and and, you know, and all those things that I went through that drove me, but then but then you achieve it, and then you're like, "Okay, now what you know, what am I going to do now?" Like now how I'm going to adjust
40:20
Like now how I'm going to adjust to be able to continue.
40:23
And so it for at least in my I can say and you know, and listen, if you're a competitor, you're a competitor.
40:32
competitor. That's just a vicious like for me I think I'm I'm such a vicious competitor that that I would I almost I can't I can barely actually even compete cuz I just because of because in in a real if you look at real if you look at
40:49
competition in nature and the brutality of it, like the real like the real thing, not just these contrived things of like the real like for real yeah, then you're like, "Okay, well, maybe I better figure out how to constructively vent that stuff." Do does that does that does that carry
41:07
Do does that does that does that carry over to to business, too?
41:10
I mean, are you talking I think Mike I think I think his name's Mike. He's the new CEO.
41:14
Are you like, "You know, we need I want this much profit.
41:17
We need this much growth."
41:19
Does that carry over to business as well?
41:20
Yeah, I mean, not not that not that way.
41:23
Not I mean, it you know, I mean, it maybe it should, but it not that I think it's mine is a more you know, mine is a patient thing.
41:32
Like I have a like I you know what my favorite term is?
41:37
The victory through attrition.
41:39
Yeah, just be a cockroach.
41:39
That's like like like the last guy standing. Like I'm all about that.
41:45
Like you can be like, "Yeah, yeah, yeah.
41:46
You can have your little wins your little wins and your little wins and all great."
41:50
But I'm talking about like at the end when you're the only one left on the battlefield and everybody's laying on the ground, then you don't even have to be any good.
42:01
You don't even have to be good. You're just undisputed.
42:04
You're the guy cuz so and I think I think for me I feel like and and and I'm looking at the greatest competition is life. Right?
42:15
The greatest competition is life.
42:18
Like you want to talk about the real game?
42:19
The game the the real game like cuz all these other things they're games. They're right?
42:24
But the real game the big game is life.
42:26
The big game is you know is like the quality of like at the like relationship father, you know, how like your life like that's the big game. That's the real game.
42:40
That's why I said when I talk about the spoke I go, yeah, business that's one spoke make sure it's nice and tight good cool.
42:45
But if you're all there, then you got these giant holes in the other spot.
42:51
I'm like, sorry lost the game already.
42:54
you you you've not always been that way, have you?
42:57
I think I read some old stuff where like I think your wife filed for divorce and you what at one point and you guys like you've thankfully made it work. I think in 01.
43:08
I think you I don't I don't remember if I read that you had a drinking problem, but I think you said that you wish you had told your younger self to quit drinking earlier.
43:14
So I don't know if that was like a problem or not.
43:16
Like I know that you and if I just were just to stereotype you I'm like I bet you were like a wild guy and you anyone if I'm stereotyping a surfer who like goes out hard and does everything hard I'm like I'm sure I bet you picked some of your vices with that same or you use that same energy sometimes toward vices.
43:30
When did did were you kind of like you you weren't always this wise I'm sure and what made that switch?
43:37
Well, no, I mean I well, okay, let's let's be let's be clear that for sure work, right?
43:45
Sure work in process work in process now, work in process then.
43:50
I mean I I always you know, love sleep.
43:54
I always like even within my I mean the thing of like my thing about drinking like I loved I love wine.
44:02
I drank I I that was one of I always said I had I had two French habits because I worked with a French company for 20 years and I my two French habits were espresso and Pinot Noir.
44:11
And then it was like and and and like everything I do I have a tendency to do it you know, in excess.
44:21
Like if one's good then two's better.
44:21
So that's the mentality and so in a way but as far as like as far as kind of my I mean listen at first of all I would have never first I never Gabby and I would never have gotten to be together if I didn't have a certain if I would had didn't have a certain I'd say calculation, morality, values.
44:40
I mean there's certain things that were that I've had my whole life, right?
44:45
That it since I was since I was young.
44:46
It wasn't like I got them.
44:48
I had the I had the basis of it and then that's been just a process of refinement again.
44:53
Oh, loose spoke like, hey, you know what?
44:57
This this this drinking thing's an issue because I don't have real power over it.
45:03
I want to prove to myself I do.
45:03
from a, you know, I I always say I come from a long line of alcoholics but we all do.
45:07
I think it's a human, you know, I I always say I'll being an alcoholic is like being a surfer.
45:12
There's no one that doesn't love surfing.
45:15
Well, there's no human being that doesn't actually like alcohol.
45:18
It's just whether you drink or not. I'm a Yeah. I'm 10 years sober too. I have I loved it.
45:22
So I got 15 years I got 15 not but but my thing was like a, you know, my mom said to me once when I was a kid.
45:29
She said if you can't be true to yourself, you can't be true to anyone else.
45:33
And so I thought Mhm, let me see.
45:36
If I say hey, I can stop drinking anytime and then the next day I drank or the next week or the or the next month, then I really don't have a lot of power over it, right?
45:45
So then I want to have So now I want to be like I want to have some power over it and so that was a discipline thing too. And you know what?
45:53
What do I I said also said in all the dumbest things I ever did were when I was drinking.
45:56
That all the stupidest things I ever I've ever done usually some alcohol was somehow involved in there because because like it says in the bottle, impairs your motor skills. So So, let's not forget.
46:07
So in So in in in a way uh those things like the in my relationship, the rocky times in the relationship, those refined, you know, and and and motivate you to make changes, you know, all those things, okay, the drink in the thing, you know, like just all these different these things that and there's things I'm still working on and probably will always be, but that's a continuation of of trying to to uh get better.
46:38
Like it get get better and not and and and which means that you're saying, "Hey, there's things that you think you could do better or you could be better or you could make changes or you could, you know, whatever whatever those are."
46:50
I mean, there you know, what do they say about sin?
46:54
You know, let he without sin cast the first stone.
46:56
No one seems to be able to throw one because everybody falls short.
47:00
So, I mean, it's about being honest, too.
47:03
Like being honest with yourself and being like, "Okay, what is it?
47:06
What is What do I What is it? Which which thing?" And then, you know what?
47:11
You just start eliminate.
47:12
You start, "Okay, let me let's work on that one. Let's work on this one."
47:15
And then and then as you go.
47:17
And so that's I mean, I'm in that I'm in that in that uh process.
47:20
And and and and then you get success.
47:24
You get You get You get success.
47:27
I mean, I use I used to use the guilt from drinking to make me feel motivated about training.
47:34
So, I'd be like, "Oh, yeah, I can drink Pinot Noir, cup you know, bottle, two bottle, three bottles, no problem.
47:40
Eat dinner, go to sleep, wake up 5:00 a. m. , train like an animal. What's the problem? No problem. What's the problem? I don't see a problem."
47:45
You could train hungover?
47:46
Oh, yeah, like an animal. Oh, [ __ ] that. You'd puke in the ocean.
47:51
Using that Using that guilt Using that guilt and prove like a prove like all prove Let me show you what a man I am, you know, I'll show you what I can do.
48:00
And so I I hope your pool had a good filter, man.
48:03
I'd be throwing up in that pool constantly. It'd be the worst.
48:07
But But like I said, my drinking problem had to do with wine only, never a hard you know, I mean me okay, not never hard booze, but I was pretty smart about that.
48:14
But uh uh But even within that I had you know, there was some sort of control.
48:18
But I'm I'm just speaking in general as a thing to refine, right?
48:21
As you go, let's just try to let's try to continue to to to polish the stone.
48:32
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48:47
You're kind of going like one path down this longevity thing and healthy living thing that I love, but I love freak shows.
48:53
I love like people who are just oddballs, and a guy we had on here one time, his name's Bryan Johnson.
48:58
Have you seen Bryan Johnson from Blueprint?
48:59
I mean, he's like total freak show when it comes to longevity, and I love that people are brave enough to do what he's doing because like you can always learn cool [ __ ] from people doing extremes.
49:11
Isn't he blending his food every day?
49:11
I think Gabby did a podcast on him. Is that the guy?
49:14
He He's doing all type Yeah, that's among many things.
49:17
Basically, he's like Yeah, he's like I'll like give you I'll give you like the the cliff notes, but basically, he's probably close to a billionaire.
49:23
So, he started a company that he sold.
49:25
So, he's got plenty of income and and money to like be playing around, but basically, he's like, I'm going to become the most tested person on planet Earth, and I'm going to try to he goes, I'm going to try to decrease my biological age faster than my chronological age, which obviously is going to be impossible at one point, but he was like, let's just see if I can get make my body younger even though my age gets older.
49:47
And so, he like does crazy amounts of tests where he's doing tests weekly, and he's spending millions of dollars doing it, and he blogs and documents it all on his website Blueprint.
49:55
But, some of the crazy stuff that he's doing is he's like, "Well, through my tests are showing that like this vegan diet or vegan lifestyle is working well for me.
50:05
Therefore, I am only going to eat these same three things every day."
50:08
And he like measures the calories down to like the thousand He's like, "You know, it's got to be this amount of calories, this servings, the workout has to be this."
50:15
And I'm like, I love that weirdos like that exist because we can we're going to be able to learn some cool stuff from him.
50:21
Have you been paying attention to that?
50:22
And what do you think about those people that are a little bit less I mean, he I don't know if he's like I think at one point you said um science follows intuition.
50:29
With him, it's like, "Let's go science, and let's see how that makes me feel."
50:32
Uh but, have you been paying attention to that, and what's your what's your take?
50:36
Well, Gabby did a show on on Bryan, and uh a podcast went and interviewed him, and and so we here and I had a conversation when she kind of filled me in about some of the stuff that he was doing. Did she go to his house? She did.
50:49
Yeah, she didn't she ate some of his She ate some of his goulash.
50:50
She ate some of his The the nutty pudding?
50:52
blended Yeah, his blended blended it.
50:54
And I mean, listen, you know, when you chew food, when you chew food, you create saliva that you create enzymes in your mouth that go down with the food to help digest the food.
51:06
And the one of the worst if the one of the ways that if you really want to become like allergic or have a an allergy against something, is just eat that alone every day all day.
51:18
But but that gets into I'm into a whole, you know, I'm I I'm into I guess for me, I just feel like you can't hack your way around biology in my in my in in my world of my thought. And it is interesting.
51:35
I think you can use hacking to support work.
51:38
You know, I think I think first of all, I think in the diet, one of the most important things is diversity.
51:44
I think that's one of the most important I mean, the problem is is it's hard to to not get bombarded by a bunch of, you know, things that aren't good for you as well.
51:52
But, you know, through that So, it'll be it'll be it would be interesting to to I mean, Gabby would be a better person to have the conversation about, but I am always interested in watching I think there's so much uh I don't know.
52:08
He I mean, I do appreciate that he's doing like the guy's going through going through it.
52:13
But, but as far as, you know, what what you know, we're what we are and what we're doing and what we need.
52:22
I'll be interested in you know, I'll be interested to see um first of all, what what it what it you know, what it does.
52:33
I um I think that More as a entertainment. That's what I'm saying.
52:36
Like I I love that like uh I don't know if you pay attention to fighting, but you know who uh Nate Do you Do you watch fighting like MMA or I don't I don't watch a lot of it.
52:43
I know I know I have a bunch of guys I know that do it.
52:46
But, I I'm Yeah, I mean, I I I like I I always say I love a freak show.
52:51
I I like fighting, boxing.
52:51
I mean, I love just like some crazy event.
52:56
What do you think about uh wrestling? WWE wrestling or uh WWE.
53:02
I I mean, I love that stuff. Do you watch that? What's that? Oh, yeah.
53:04
Well, a friend of mine My friend of mine bring brought me to it.
53:08
I never even watched it and I have a friend that really is into it.
53:11
And so, he he he brought me and I go with him.
53:14
But, I only I live vicariously through him cuz I'm amazed just how how into it he is.
53:20
How much he knows about it.
53:23
It's just a grown man soap opera. Soap opera. It's a soap opera. But, it's fun. I LOVE THAT.
53:28
TO OUR you know, it goes to our deepest thoughts. Oh, yeah, it does.
53:31
It goes right to the You won't even realize guy in his underwear like fighting and arguing about [ __ ] You know what I mean?
53:36
Like let's just like I just like I like being I like weirdos. I like freaks. Just like let it be.
53:41
Well, and also people from outside really they think they actually think that the audience thinks that everything what's going on is real.
53:47
They don't realize that everybody in the audience knows exactly what's going on and they're just participating in the whole show and that it's all part of the whole thing.
53:56
It's pretty so Yeah, the humans are I mean listen humans are entertaining and and you know, just watch them.
54:04
When you're like I uh I have this like image in my head of of what you are uh and like you're running your businesses.
54:12
I'm like is he like totally out of the picture on a day-to-day on a day-to-day basis and just talks to the CEO once a month and I was like actually what's that what what would that look like like when when we got on here your uh wife helped set up the camera.
54:24
Are you even using a computer or a phone on a daily basis?
54:28
Are you totally detached?
54:30
Yeah, no, I'm I'm I'm I use a phone.
54:30
Uh I'm not I'm not I'm not a social media a guy.
54:35
I don't spend very I mean listen my the phone for me is communication weather weather and news and new and new stuff that that and when I say news, I mean more like investigation stuff like but but I I mean listen, I I'm What's investigation stuff?
54:52
Uh just trying to understand what the truth is about whatever and everything.
54:57
So they just it just I'm I I I go into if I'm interested in something if they you know, if I'm interested in some political thing.
55:04
I I like to look like understand exactly from my own not just take the the advice of people that are telling you about it but actually like understand the real stuff.
55:16
So I have a tendency to but I'm just using like I said the thing for a tool.
55:20
So I I hardly I hardly use it.
55:20
I talk to Jason all the time.
55:23
I talk to uh you know, Laird Apparel uh the lady you know, the lady that's that's running that right now.
55:32
Yeah, I'm I'm in communication with with these because because it's first of all it's got my name on it.
55:37
So it you know it's it's has to do with my brand and and we're just we're vested in in it and interested in it.
55:44
So we're I mean all this the the I mean I'm also Yeah, I mean we're we're we're we're we're we're we spend you know, we're we're multiple times a week if not every single day I'm communicating with those brands and and you know, either discussing okay promotional this or or product development or you know, whatever whatever yeah, we're we're we're So I am I I I think I told you I I had started this company and sold it and when I was 30.
56:20
So I was able to like financially get some some some really nice security there. Yeah.
56:24
And I look at the type of life that you live where so I also I split time between Austin and New York.
56:32
My wife's from New York and so she we spend there all the time and I have a handful of projects that I'm working on.
56:38
I got a company with a CEO that runs it so a bit similarish to to what you're doing and and God willing some of them will be huge.
56:46
What I'm curious about because there aren't that many people in the situation where I want to go to and where I'm in now but you definitely are which is how do you break up how are you how do you map out your personal finances?
57:01
So because you said that you have this one farm as a project, you have three or four five different businesses right now.
57:08
You have two or who knows what you have how much real estate.
57:12
Do you just like is there just like one revenue stream where you're like that's just the like for example the app might have high margins so you're like oh we'll just live off that or media appearances.
57:21
I bet you I can just pay I can make a million bucks a year and that will be what I live off of and then all the rest I'm going to reinvest or I'll put into the a vanguard just normal index fund.
57:32
How does that How do How do you balance all your different things when it comes to a personal finance base uh uh aspect?
57:39
well, I first of all, I have s- smarter people at that than me.
57:42
So, I have I have I have I have p- you know, I have people that that you know, I have specific- specifically a woman that I work that we've worked with it for a very long time that does like, you know, management that that sort of stuff.
57:57
I would say uh account- accounting and and finance management just because that's she's into it and and and good at it and that's what she's interested in.
58:10
So, we we have it we have that you know, that's a big a big piece of it.
58:15
I I I think that uh you know, I I think one of the I mean, for me personally I don't I I think that that that can be a a such a consuming hole like that all of that stuff that you can just get swallowed into that and and lose every you know, lose your connection with everything as well.
58:40
I think that you have to I I you know, well, part of it has to do with how you look at it.
58:46
Like, what's your what's your you know, what's your faith?
58:49
You know, like what kind of faith do you have?
58:53
What kind of belief do you have that everything's going well or not going well and you think that you're going to control everything and that you know, how much control do you think you have and all those things.
59:04
I think that's a piece of my I think of my my philosophy.
59:06
Um Which So, does that mean that you just don't stress out a significant amount about finances?
59:12
And like earlier you said when I bought that house, you were you were like, oh, that was a lot of money for us back then, but I was like, [ __ ] it, we're doing it anyway. We'll figure it out. Yeah.
59:20
That's kind of like your your how you live when it comes to finances. Yeah.
59:24
Which is which I I think for a lot of people they just can't operate like that.
59:28
And I think I think I think for me I just feel that just feels more that just feels better.
59:35
I I I I just feel that feels more natural.
59:37
I just feel like you know because that because I I've just you know I've just seen I've first of all I've had the I've had the fortune to be exposed to a lot of wealthy people in my life.
59:49
I a lot of crazy wealth and and and seen people that had no nothing and all of a sudden they got everything and I've seen people with everything and they lose everything.
59:59
And so I've gotten to watch a lot of it and I just feel like you know there there's a level of imprisonment that happens when you when you you know and and I think I mean a lot that's why when I say faith I mean you know they talk about about you know you you saving up you know in your warehouse with you know where moth and rust can eat.
1:00:21
You know like you know like there's some stuff to do with that I I think which I think you can't you can't always not so simple to to to to be that way and I think it's harder for uh you know I think it's it's a hard it's hard for people to to to operate like that but having that you know having that belief it's like people talk about visualization and visualizing and you know having that I mean it's real.
1:00:50
That's that's the real stuff.
1:00:53
Like if if you think it's not real you're you're mistaken that you you you you think you can you can make things your belief in it definitely will be supportive of it happening.
1:01:03
I can tell you that for sure in both ways. Right? Like in both ways.
1:01:08
You can make things be you know like Gabby says if you have an ouch God will give you a hurt. You know?
1:01:14
If you walk around going ouch ouch ouch ouch don't be surprised if stuff isn't just hitting you all the time.
1:01:18
And so and I think vice versa it's the same way the other way, which is you know, uh uh uh what is that if you know ye oh ye of little faith, I provide for the birds, you don't think I'll provide for you?
1:01:30
Like so, there's some of that. That's real stuff.
1:01:32
Like they didn't just make that stuff up out of the sky.
1:01:36
That's a real That's real thing.
1:01:36
So, I think there's something to be said about that.
1:01:39
It doesn't mean be stupid and you know, and doesn't mean just uh you know, just ignore your your reality, but but there is something about that that's real that that I think can put you in the right state of mind to not just be caged by this stuff.
1:01:57
Because this is a caging area.
1:01:59
That's an area that we can be caged by.
1:02:02
No, I and and I'm I'm one of them.
1:02:02
I'm I I get I'm caged by It's like when I was broke and then I was not broke and I'm like, oh [ __ ] I've just like created a prison a little bit where you get where you stress out over running out.
1:02:14
Yeah, well, cuz cuz cuz we're Yeah, we're scarcity creatures, right?
1:02:21
So, we're we have this whole scarcity thing that's in us, right?
1:02:23
So, so and you know, my mom had another good saying which was be the way God punishes you is he gives you what you ask for.
1:02:34
So, be careful what you ask for because you go, "Hey, I just want that."
1:02:36
You know, "I want that big house."
1:02:39
And then you're like, yeah, and then all of a sudden with that house comes all this other stuff like all the stuff that comes with it, which means that there's a bunch of stuff to break and there's a bunch of thing and there's a bunch of stuff to maintain and there's a It's so it and you know, and that could be overwhelming.
1:02:56
I think I think that you know, that's why you see these guys that are these big these big hitters, they're they're kind of they're not bogged down by all that little stuff, right?
1:03:05
They're not They're looking in They're looking in in in at at a big at a bigger um a bigger thing, but that being said, you know, uh you know, like I said, there's there's something about being prudent and and having the right people around you that can that that you cuz it's it takes a it takes a what do they say?
1:03:26
It takes a village, but it take you know, you got to have you got to have people that to help because there's not you can't do everything.
1:03:33
You can you you know, and it's like and so that you you need to be you're only as good as you know, as the company you keep.
1:03:39
So, I think that that's another important piece, too.
1:03:43
Like people well, uh No, I mean and that that's one of the reasons why I look up to.
1:03:48
We've had um I don't know if you know who Rob Dyrdek is, but he's pretty amazing where he's another guy where I'm like Laird and Rob, they've nailed it where business nailed it.
1:03:59
Personal life you never have totally nailed that, but you're like are do really well. Fitness nailed it.
1:04:04
Like self-awareness nailed it.
1:04:06
Um I know you we'll we'll wrap up here in a minute, but my last question was um I think last year on your guys's YouTube Gabby asked you, "What are your goals for" It was at the end of 2022.
1:04:17
She said, "What are your goals for 2023?"
1:04:20
You go "This year I want to be more of a savage.
1:04:22
I want to be more I want to do more savage stuff.
1:04:24
Like I want to get like dirty and do something."
1:04:25
What is an example We're we're more than halfway through the year.
1:04:30
What's an example of something that you've done so far that's savage?
1:04:33
And you also talked about visualization.
1:04:35
Over the next 6 months and 18 months, are there any particular experiences or goals that you're trying to do that would be that would check that box of being more of a savage?
1:04:47
Well, I mean I'm all I mean listen, I have the nature I have the here I'll I'll give you an example.
1:04:53
For me, I've always wanted to kill an animal.
1:04:54
I wanted to go and kill a deer or some type of I have cows at my ranch.
1:04:58
I was like I want I want to slaughter it with my hands and I want to eat it.
1:05:01
I was like I I don't do that enough and I eat a ton of meat. I got to do that.
1:05:04
And like that's my that's an example for me, which is not that very That's not too savage, but what do you have?
1:05:11
Well, I go for I go uh I go for moose, you know, I go for a moose I go for probably in September I'll be I'll go get a moose and and so I can fill the cool fill the freezers for the winter, but I grew up on a farm, too.
1:05:25
So, I've already I've dealt with the you know, and I've hunted when I was a kid, we hunted boar and stuff like that.
1:05:31
I mean, for me that the savage stuff comes more with the with the with the ocean, you know, like with with the conditions.
1:05:38
Um I had one trip already to uh uh I had one trip to Peru this summer.
1:05:44
I mean, we're just my my most of my savage stuff comes from the environment.
1:05:49
So, I need to you know, and and and normally, you know, I mean, listen, I have I I just we had that giant Malibu fire.
1:05:59
Um I had to I had I fought my house for, you know, I fought that fire that.
1:06:04
4 or 5 hours with a suit and pump and and then I had a flood in Hawaii after and I was like, you know, at night with boats it, you know, rescuing people off the top of their roofs of their houses and stuff.
1:06:15
And so, I have to be careful um what I ask for because before both of those things, I said, "I just need some action, you know, I just So, again, you know, back to what my mom said, be careful what you ask for.
1:06:30
Yeah, you got to clarify.
1:06:30
So, you have to clarify what uh you know, what what that what that is, you know, I think it's cuz it's easy to make a blanket statement.
1:06:38
I just want to, you know, it's like I said when I was young, I wanted to be surrounded by women.
1:06:43
Uh you know, that go I just want to be surrounded by women.
1:06:46
Like and then Well, now you are, right? You have three girls. three daughters.
1:06:49
So, you know, again, I should have been a little more uh uh how I clear in my define definition of Do do you read a lot of books?
1:06:59
Um I listen to a lot of books, but I read I read some and I'll read and listen, but I but I listen to a a What are the best two that you've listened to in the last 12 or 18 months? Oh.
1:07:13
Um well, I did I did I liked uh there was a book called Life After Life that I really um I I really enjoyed um by uh what's his name? Moody.
1:07:26
Um and then uh let me see the uh you know, there's a there's a gnarly a really pretty heavy one called Embrace the Fearless uh Embrace Fearlessly the Burning World by uh Barry Lopez.
1:07:41
He's he's pretty radical.
1:07:44
Um and then I went I went full conspiracy.
1:07:51
Uh oh, actually, the the psychology of totalitarianism was pretty was a pretty heavy book.
1:07:56
That's the one you were referring to when you said you went full conspiracy?
1:07:59
No, the the full conspiracy was called The Trap.
1:08:03
That one's called The Trap. Got you.
1:08:05
I I go I kind of go all over the place.
1:08:07
I have a really good one on water right now.
1:08:08
Uh you know, I'm I'm uh I I I like fiction I I like I like, you know, I like factual books.
1:08:15
I'm not I'm not a big fiction guy.
1:08:19
I like I like you um Let me give you the So, I read a ton.
1:08:23
I read about I I only read history basically.
1:08:25
So, mostly historical stuff.
1:08:27
But, I'm going to give you three three in particular that I I thought that you would like. You know Dan Carlin?
1:08:33
Of course, Hardcore History.
1:08:35
Yeah, cuz Dan we know Dan. Dan's a buddy of ours. Really? He's cool.
1:08:38
I'm going to give you three in particular that you're going to dig. Okay.
1:08:41
The first is called The Wager.
1:08:44
So, the first two books I'm suggesting are ship books.
1:08:46
It's about uh shipping uh ships in the 1800s. Yep.
1:08:51
So, the first one's called The Wager.
1:08:53
And so, these crazy guys would sail, you know, their 1800s ship Yep.
1:08:58
from England all the way down through uh Yep.
1:09:00
Argenti- Argen- Argentina and Cape Horn and they got stranded and it took them two years to get back. So, you'll dig that one.
1:09:09
The second one is called the Heart of the Sea.
1:09:11
It's the If you ever read Moby Dick, you know about the whale that sinks the ship.
1:09:15
There's actually a true story behind it and so Nantucket originally was for Quakers who were whalemen.
1:09:21
And so these whalemen would They would They're [ __ ] animals.
1:09:24
You want to be talking about savage.
1:09:26
Imagine sailing a ship with no electricity, no like way to talk to anyone for two years all the way over sometimes to the Pacific, to Africa and they basically their ship was sunk in the middle of the Pacific and it's about how they got back to South America.
1:09:43
And then the last one that I think you'll really dig because I wanted to give you three books on being a savage.
1:09:48
The last one was called Undaunted Courage and it's about the story of Lewis and Clark.
1:09:54
Lewis and Clark's they were they were savages in a good way.
1:09:56
They were up in Washington where they're where they're their trail was in their they're hardcore.
1:10:04
Those guys are They're honorable but they were bad to the [ __ ] bone.
1:10:08
Meriwether Lewis was cool.
1:10:11
They were they weren't killing anybody.
1:10:12
They were just They were making maps.
1:10:14
So, Yeah, they and they would meet these natives and they were like, "Hey, we're we're in peace.
1:10:20
We're going to be cool with you."
1:10:21
But it took them two years two years and four months to go from St.
1:10:23
Louis to the Pacific and back and it's a crazy story.
1:10:28
So, those are the three that I would recommend for you.
1:10:29
I and then I just finished a story about John Wilkes Booth, the guy who killed Abe Lincoln and the 12-day manhunt to find him.
1:10:34
So, I read a ton of that stuff.
1:10:36
But those three Oh, what's it called?
1:10:46
I can't Anyway, there was a great one a sailing one about the race from Hobart like the race from New Zealand the one that they did.
1:10:56
like a Is there a Is there a storm?
1:10:58
Is there a storm in that one? Yeah. Crazy storm.
1:11:00
And the And the boat and the the guys get Yeah, it's it's it's intense.
1:11:08
The on that race cuz that's one of the craziest craziest storms. Yeah. Yeah.
1:11:11
Those those stories, you know, I work on my computer throughout the day.
1:11:15
The The The hardest points in my life are if I go boxing or if I have a hard workout and I'm like, I need some pain in my life in order to realize that like Yeah.
1:11:23
uh to turn down my the volume of my daily life because the my daily life is soft, so I need to read about something hard because I can't exactly go and experience lots of hard things.
1:11:32
So, this is why I like like reading about these books, particularly the ship books.
1:11:36
So, I thought you'd you you you'd get a kick out of those. Absolutely.
1:11:39
Well, yeah, cuz those are those are I mean, at sea is a real thing.
1:11:41
And especially those guys weren't exactly uh watermen, too.
1:11:45
Like you fall off the boat, you die. Those guys.
1:11:47
Those guys were like they were like they were like they were like they were like they were like they were like they were like they were That's what I'm saying.
1:11:51
They weren't exactly watermen.
1:11:52
They weren't exactly like they didn't Yeah. No.
1:11:57
They couldn't even swim and and they would live on a ship for 20 years of their life.
1:12:00
They didn't even know how to swim. Seriously.
1:12:02
And also, if you fell off a ship in the ocean, those those sailboats they or the ships, they can't turn around exactly. You know what I mean?
1:12:08
So, they just [ __ ] left you.
1:12:09
You're like, you're done. Oh, yeah. Yeah.
1:12:10
It's It's uh That's hardcore.
1:12:13
Well, we we live in a pretty soft time right now.
1:12:15
This is a pretty This is Yeah, it is soft. It is soft.
1:12:18
Which I'm thankful for in some capacity.
1:12:20
Like, you know, like There's no doubt.
1:12:23
But like so So, that's why I I think particularly young men, I think Yeah.
1:12:28
Well, that's why they like you, I think.
1:12:30
It's because they see you risking your life on on a wave and then they like, all right, well, I'm not willing to risk my life in a wave, but I'll go to a pool and lift out and work uh move weights at the bottom of the pool cuz at least uh that's a little bit of hard. You know what I mean?
1:12:41
I think that's why a lot of young men admire you. Yeah.
1:12:44
Well, the stress is good. It It's It We need it. We're designed for it.
1:12:46
You know, that kind of constructive stress that you can control the environment.
1:12:52
uh and and because it's the other one if you induce it you you don't always have the you don't have as much participation in the outcome if it's just being subject if you're being subjected to it, you know, like a giant wave.
1:13:03
It It can decide not to let you up versus at least in the pool you can always just let go your weights and swim to the surface.
1:13:10
But we kind of have to induce it now.
1:13:11
It's almost like we're forced in you know, a lot of the stuff that we're doing is we're inducing things that we were getting naturally.
1:13:17
Like we were getting it from It's like now we don't get enough sun so we got to supplement and take vitamin D.
1:13:22
It's like we're having to we're having to make up for the fact that we're not getting a lot of this stuff that we need biologically.
1:13:31
And then that's And that's stress.
1:13:32
That's why the heat and ice is great.
1:13:34
That's why the breath work is great.
1:13:36
That's why the pool stuff is great cuz it's it's a one of one of the ways to stress to stress the system.
1:13:39
Cuz the system really needs for it to to really work correctly it needs a certain amount of stress.
1:13:47
And not stress of hey I owe taxes or hey I'm in the in the traffic, but like some other stress that's a little more you know, a little more just purely physical. So.
1:13:58
Yeah, I remember looking at buying a treadmill for my desk.
1:14:01
And then I like was like, "What the [ __ ] am I doing?
1:14:06
This life I've got to put a [ __ ] walking treadmill on a desk? walk enough. Yeah, I smacked myself.
1:14:12
I was like, "This is not the life, man.
1:14:13
I'm This is literally a hamster wheel. What am I doing?
1:14:16
I'm not buying a treadmill for a desk.
1:14:18
If I got to buy a treadmill for a desk my I'm I'm broken. I've lost."
1:14:23
Yeah, but we're almost forced into that.
1:14:25
So we don't I mean it's like I was Like I said I was in Europe and all they do is walk over there, you know, it's like they do a lot of walking.
1:14:30
We don't walk as nearly as much cuz we just don't live in those I mean I guess in New York you can, you know, where you have where you can just if you want you can just you can you force yourself you have to force yourself.
1:14:40
But in Europe they really do it a lot.
1:14:41
They do a lot of walking.
1:14:43
And you realize how well we we our system really does well with walking.
1:14:49
Like we're designed we're walkers.
1:14:51
Like that's our one of our big evolutions was that we came up off all fours and started walking.
1:14:55
And so our metabolism and everything just functions a lot better when we walk.
1:15:00
And so it's it's you know, like you said here now we're having to like buy things so we can stand in a room and walk. It's terrible. Yeah, I know.
1:15:10
I I I almost bought one and then I was going I like went through an existential crisis.
1:15:16
I'm like, what am I doing? I don't have to do this.
1:15:18
I'm not going Better to go better to just force yourself to go for a walk in the park or something, you know? Make them make time. Right.
1:15:26
Well, I appreciate you doing this. I I really admire you.
1:15:27
I I I I admire you the family you've built the the life that you built.
1:15:32
I'm excited that we were able to talk.
1:15:33
Sam, I really appreciate your time and thank you.
1:15:36
I appreciate the admiration and uh you know what?
1:15:40
It seems like you're you're already you're already there already. So, that's that's it.
1:15:47
I I'm basically I I I read history because I like to see the mistakes as well as the wins that people have made.
1:15:55
And that's one of the reasons why I like following you is I'm just like, what wins did he make?
1:15:58
And you know, that kind of helps point to me to a direction.
1:16:01
What mistakes did he make?
1:16:01
I I'm going to try and avoid that one.
1:16:03
And hopefully it works out.
1:16:06
But you've definitely kind of paved the path for me and a bunch of other people. So, I appreciate that.
1:16:11
I think I think that's one of the things that makes humans unique is that we can learn from the other people.
1:16:14
You know, how to and how not to.
1:16:16
It's like so that's the that's a that's one one of the things that really helps us, you know?
1:16:22
It is that we can if we can I mean, the best is to learn from other people's mistakes.
1:16:28
You know, but we have a tendency sometimes a need to make them ourselves.
1:16:32
That's part of part of being human I think too. So. All right. you, man. Thanks for coming.