0:00
TYLER COWEN: Craig, hello. Welcome.
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0:02
CRAIG NEWMARK: Good to meet you.
0:02
COWEN: As founder of Craigslist, I have a very simple question for you.
0:02
Why does it seem as if webpage design has just gotten worse for 30 years running?
0:13
NEWMARK: In my ignorance, when I first put up the first Craigslist site, I just kept it simple, knowing I have no design skills—except simplicity and speed is a design criterion.
0:27
And people haven’t gotten the message.
0:27
I’ve seen designers do some very attractive work that no one has asked for, and I appreciate it.
0:34
Since I relinquished any management control of Craigslist in 2000, Jim Buckmaster has kept the design clean.
0:50
Sometimes I like seeing fancy design, but as a general rule, I just want to get the thing done.
0:59
On any site, I want to get the thing done and get on with my life.
1:05
COWEN: How do you stop them from adding bells and whistles and making it complicated?
1:09
NEWMARK: Them at Craigslist, no need. Jim is committed.
1:09
Throughout the whole world, I just struggle like anyone else.
1:17
When I want to cancel a streaming service, it is never straightforward.
1:25
COWEN: What then was wrong with the 1990s web?
1:25
People did move away from it.
1:29
There’s now so many walled gardens, so many complex websites.
1:29
I react with horror when I have to buy a ticket and then upload it into an app, and it feels it could all be simpler.
1:40
Why didn’t things stay where they were?
1:40
What’s your account of that?
1:44
NEWMARK: The big problem is that people, to do successful sites, as time went on, had to compete more and more.
1:51
That meant they had to attract venture capital, I guess, who made more and more demands of them, where people had to extract whatever dollars they could out of their site.
2:04
Then, I guess, that began a process of what Cory Doctorow calls enshittification.
2:15
He captured the process much better than I just articulated it.
2:15
He’s also a bit of a hero of mine in that he’s more articulate about our rights online.
2:22
He’s also braver than I am because he’s okay with putting a target on his own back.
2:30
Oh, and he writes good novels.
2:36
COWEN: I have a question.
2:36
This is from GPT, and I quote, “Your biggest decisions all look subtractive.
2:42
You monetized as little as possible, stepped aside as CEO, kept doing customer service, and now, in philanthropy, you prefer to fund people and get out of the way.
2:49
What are you subtracting from yourself that other founders are addicted to?
2:54
” Pretty good of GPT, isn’t it?
2:59
NEWMARK: Yes, that’s a valid perspective.
2:59
I think of it differently, mostly because, as I age, and have grown a decrepit, I’ve realized my limitations and that I’m not good at things.
3:12
I realize that accidentally I’ve built networks of networks, and it’s the networks of networks that get stuff done.
3:18
Sometimes I can find network builders who can do the stuff I want to on my behalf, and they get it done.
3:27
The best examples, Blue Star Families for military families, Bob Woodruff Foundation for vets.
3:33
I’m not subtracting things.
3:41
I’m just becoming much more effective overall by sharing power and money.
3:53
That seems to be working.
3:53
Also, by building networks of networks, just in the past week or two, I’ve realized that’s the most effective form of estate planning I’m doing because as I become elderly, I have to wonder how my work is going to survive me.
4:15
I could create Craig GPT, or I could just come back and haunt people for due diligence purposes, but the networks of networks have a life of their own.
4:28
COWEN: What is scarce in your life then?
4:28
You’re giving away money.
4:28
You don’t have to run the company on a day-to-day basis.
4:33
We’d all like more years to live, but what is it that if you had more of it, you could be more effective with?
4:41
NEWMARK: I guess, ideally, I would have more social skills—meaning, some.
4:49
COWEN: We’re simulating social skills just fine here.
4:51
NEWMARK: That’s the phrase I use.
4:51
At least on my part, what looks like social skills is just fakery.
4:57
I can do it for short amounts of time, maybe 90 minutes.
4:57
I’ve given up, though, on actually accumulating social skills, getting better at it.
5:05
More to the point, I try to get into positions where other people can show social skills.
5:16
COWEN: One journalist once described you as having “obsessive customer service disorder.
5:18
” Isn’t that a social skill?
5:24
NEWMARK: That’s more obsession, so it’s pathological, but a good one.
5:24
I believe that you should treat people like you want to be treated.
5:31
Think of the many times that you needed customer service.
5:37
Sometimes you can get good customer service, but that’s the exception.
5:44
That’s no reason for us not to provide a good customer service.
5:44
Like earlier today, someone sent in a grant proposal, and I had to tell them that they forgot to sign the thing, a very minor thing.
5:57
More importantly, I’m telling people they need to do some planning for good communications because their work is much less valuable if they can’t talk about it effectively.
6:10
COWEN: According to Susan Freese, who wrote about you, in one year, you answered 40,000 customer service emails. Is that possibly true?
6:16
If so, what did you learn about humanity doing that?
6:22
NEWMARK: I have the vague memory of being asked and then counting the number of emails I had sent that year.
6:30
It’s hard to believe, but I work every day, so I guess that’s 10 times 365. That’s maybe 4,000.
6:39
I don’t know if I got the number right, but it’s too much.
6:39
The thing is, like I say, a nerd’s got to do what a nerd’s got to do.
6:50
What I learned about people doing customer service at Craigslist was that people everywhere are the same.
7:03
We want to get through the day, which is sometimes tougher than other days.
7:03
One thing I noticed in New York is that New York is a collection of small towns, not so much a big city.
7:22
New Yorkers aren’t all that different than people anywhere.
7:22
For the most part, New Yorkers want to get through the day.
7:28
It may be harder to get an apartment.
7:28
Rent stabilization is a passion.
7:39
Otherwise, people everywhere are similar.
7:39
The amount of bad actors is actually very tiny.
7:47
COWEN: You became more trusting of people, helping them?
7:49
NEWMARK: Oddly enough, I did become more trusting.
7:49
Unfortunately, during those years, at first, I became less prepared to deal with bad actors.
7:56
I learned the hard way that if you’re basically honest, if you believe in the ninth commandment, you will never be able to confront successfully someone who lies for a living.
8:10
That was a painful lesson that took a couple years to sink in.
8:17
It wasn’t a good year or two.
8:25
COWEN: I think much of Craigslist is saying you can trust other people if the incentives and institutions are correct.
8:31
Your nine-second rule—wait for nine seconds and think before clicking on something you get, say, in your email or on a social network site—is a lack of trust.
8:43
Is it that your views have changed, or how does the whole picture fit together?
8:48
NEWMARK: I have learned something and my team has learned something from real life.
8:48
The notion is that a normal, a very common technique of scammers is to rush you into something, to convince you of the scam by making it sound urgent.
9:04
If you wait a little while, stereotypically nine seconds, you can reconsider what they’re doing, and then you can evade certain kinds of scams.
9:20
I screwed up in that respect about 10 years ago, but in a small way, I just lost a credit card number.
9:28
I realized it not long after and changed it, but that’s stupid.
9:36
I’m trying to learn other things as well, working potentially with the AARP because, if nothing else, my wife has to monitor her mom’s credit card purchases because there’s often issues there.
9:52
COWEN: If I do this, what should I be thinking between second eight and second nine?
9:52
I get what I should be thinking in the first few seconds, but at seven, eight rolls around, what am I doing?
10:02
NEWMARK: If something still smells bad to you, I would either not do it or go right to the source.
10:05
If they say they’re pointing you to, let’s say, Amazon for something, I would say type in Amazon directly because a common technique of scammers or phishers is to get a domain name that might look like Amazon but isn’t.
10:30
If you use a font where you use an R followed by an N, some fonts make the RN together look like an M.
10:41
You’ll go to what looks like Amazon, and they will capture your user ID and password.
10:49
Then they’ll get you to Amazon, and you won’t know that they just stole your credentials.
10:55
That’s actually an illustration of a common technique for which solutions exist. A long story.
10:59
There’s a cat-and-mouse game involved, but I’m trying to figure out what institutions to fund to stop that from happening.
11:11
COWEN: What is it that you understand about used goods that others do not?
11:16
NEWMARK: Probably nothing.
11:16
The only thing is I want as few of them as possible because I worry about having too much stuff.
11:25
Whenever I buy technology, knowing that I will replace it eventually, I try to get something that, even used, will be a good acquisition, typically by one of my nephews or nieces.
11:41
My collection is 24 of them and counting.
11:48
COWEN: Missed connections used to be a feature.
11:48
“Oh, I saw you on the subway. You seemed so smart.
11:52
You were reading Catcher in the Rye, whatever. ” What happened to that?
11:57
NEWMARK: I think it’s still there, but in a different category altogether.
11:57
Over the years, over the decades, it does work now and then.
12:04
I’ve been invited to weddings where they met each other through the site or where people had good relations.
12:17
We all have had experiences where we meet someone, and there’s some chemistry, and neither party gets contact data, and it’s sad.
12:22
I’ve thought about that for a long time, but Jim just decided to put it up after he became a CEO sometime in the middle of 2001.
12:40
COWEN: Why don’t dating apps work better?
12:40
If we mostly can trust people, right?
12:40
The first date, you spend more than nine seconds with them.
12:47
There’s many marriages from missed connections where you’ve even officiated, perhaps, yet everyone says dating apps are terrible.
12:57
NEWMARK: I don’t know because to have a gut feeling of them, I’d have to use them.
13:04
Let’s say that they hit their stride after I had gotten involved with the future Mrs. Newmark.
13:09
I sense the opportunity for comedy coming on that will get me in trouble.
13:09
Even alluding to that will probably get me in trouble after Eileen watches this.
13:23
COWEN: You know many smart people who articulate their concerns to you.
13:23
I hear from people all the time, dating apps are terrible.
13:26
Why dating apps are terrible?
13:31
There’s gender imbalance if it’s New York City, or people just want something other than a long-term relationship.
13:36
You don’t have an implicit mental model of what’s going wrong?
13:41
NEWMARK: My gut tells me, with no evidence, that people aren’t genuine, aren’t real on dating apps.
13:47
The only basis for this thought is, about 25 years ago, before Craigslist had dating sections, I met several women who told me they used the roommate ads for dating because, in a roommate ad, a guy would be relatively honest.
14:09
COWEN: Not married, one hoped.
14:11
NEWMARK: Actually, I didn’t think of that, yes. That’s very good.
14:11
I’ll have to steal that for the repertoire. This is serious.
14:21
That’s what women told me way back in the past.
14:21
This had to be, man, right around probably late ’90s. I really am old.
14:36
COWEN: It seems to me Craigslist is especially strong in job ads, services, and automobiles.
14:43
Do you have any sense why those areas, or maybe you think it’s something different? NEWMARK: I don’t know.
14:47
The deal with Craigslist in general is that it’s for real.
14:47
People are really putting stuff up there.
14:53
You generally know what you’re getting.
14:53
You have no illusions about, “Oh, what’s going on?
15:02
” At some point in the past, other sites where you build up a profile, they look like you’re actually dealing with a real person.
15:11
Maybe that was true for a while, but now, it’s very easy to use generative AI to build up a profile which looks real, but it’s fake.
15:25
If you’re going to buy something from that person, having some confidence that they’re real, you may have a problem.
15:31
That’s the kind I think of a great deal these days, and how do we warn people adequately about it?
15:37
We really do need to launch a much bigger public service campaign about problems with scamming, problems with cybersecurity, and what regular people can do to prevent them.
15:52
COWEN: Even before generative AI, you didn’t have seller evaluations the way eBay and Uber have.
15:58
Uber, this driver is a 4. 98.
15:58
You assume it must be okay.
15:58
Craigslist didn’t do that. Why not?
16:05
NEWMARK: I can’t speak for Jim because, at that point, I had given all management to Jim, but even before him, I vaguely speculated on things like user reviews of any sort, like Yelp style.
16:17
I was thinking, it will be really easy to game that kind of thing.
16:17
Frankly, even then, I was reading science fiction, which looked into the future about how online media and the internet would be gamed.
16:34
I’m even thinking back to 1984 William Gibson Neuromancer, which affected me and a lot of people in the field, and I’m hoping will be a really good Apple TV show.
16:50
Yes, I’d like it to be better than Slow Horses.
16:50
Jackson Lamb is now one of my role models.
16:50
I can tell you later why. Not for his hygiene.
16:59
I’ve lost track of the question because I want to say why Jackson Lamb is now my role model, which you can feel free to prompt me when you’re in the mood.
17:14
COWEN: Seller evaluations, right?
17:14
You’ve never involved them.
17:16
Podcasts get evaluated on Apple, right? This gets so many stars.
17:23
NEWMARK: It’s just too easy to game those systems now.
17:23
What I’m hoping for are user authentication systems, not state- or government-instituted ones exclusively, because I worry about governments.
17:42
A lot in life is based on who you trust, and you want to be able to know who you’re talking to.
17:47
I don’t want to turn over a lot of this to the government because of some of my political biases. I’m looking for balance.
17:52
If you can identify yourself to other parties in a way that shows you are who you claim you are, that can be good.
18:07
The credit card companies working together may have a solution.
18:07
Driver’s licenses may be, in part, a solution.
18:13
Ninety percent of Americans have phones with digital wallets.
18:13
Maybe there’s something there, but I need to run this by the Electronic Frontier Foundation, because they think of things that I will not think of, and they may tell me why my idea is terrible.
18:37
COWEN: What do you think of the simple model that institutions get gamed and they deteriorate over time?
18:43
If there’s a new restaurant in New York City, it will be great for the first six to nine months.
18:47
Then, too many people want to come.
18:47
The people who come after that are less informed. They slack on quality.
18:52
There’s always a line out the door.
18:52
Everything becomes a bit worse, and the way to live life is to find the peaks of things in early times and then move on. Correct or not?
19:03
NEWMARK: That sounds like too much work for me.
19:03
I might accidentally go to a hip-hoppening places, happening places, which is not my thing.
19:12
I just look for the mundane, the ordinary.
19:19
COWEN: Say you’re choosing a restaurant. What’s your algorithm?
19:22
NEWMARK: My algorithm is, well, does it look like a hole in the wall?
19:27
COWEN: That’s a good thing.
19:28
NEWMARK: Actually, quite seriously, my deal, in the last year or two, I’ve realized that I have the tastes and attitudes of a peasant.
19:37
I’m a peasant with money.
19:37
Nevertheless, if somebody wants to take me to fine dining, if they’re treating, I’ll try it.
19:46
Otherwise, I’ll not look for an expensive place.
19:56
Yesterday, I had a slice.
19:56
It was actually two small slices. That was $10.
20:10
Two slices, $10 at the place. They liked me. That was lunch.
20:18
COWEN: I like restaurants where there are non-US citizens screaming at each other, and none of them look happy.
20:22
Then I feel the food will be good.
20:26
NEWMARK: That sounds like a comedian speaking.
20:26
I like that, except for the yelling part.
20:35
COWEN: What’s your favorite Tori Amos song?
20:38
NEWMARK: Oh, I used to have a much better idea of what that would be, but I’ve forgotten.
20:38
These days, I focus mostly on my rabbi, Leonard Cohen.
20:46
I dive more into You Want It Darker.
20:46
I’ve also become a Swiftie, but since I haven’t listened to her last album enough, I have to reserve judgment.
21:06
COWEN: I like Silent All These Years by Tori Amos, especially the live version.
21:10
NEWMARK: That’s very good, and I think I did hear it live when I spent a year in Pittsburgh in 1992.
21:19
COWEN: For you, what makes Leonard Cohen deeper or more interesting than Bob Dylan?
21:24
NEWMARK: It’s hard to say, but the bottom line, gut level is that, with Leonard’s help, I feel God speaking to me.
21:37
COWEN: But not from Dylan.
21:39
NEWMARK: I’ve listened to him more, and one problem is sometimes, with my hearing issues, it’s hard for me to make out his words.
21:45
For whatever reason, Leonard just speaks to me more.
21:45
That’s a very individual, idiosyncratic thing, so I don’t know.
21:55
I should say Taylor Swift does not make me feel like God has me on speed dial.
22:04
I do like her stuff, and I do live near Cornelia Street.
22:18
COWEN: What, in science fiction, has influenced you and how?
22:23
NEWMARK: There’s the William Gibson stuff.
22:23
I remember reading in 1984 his seminal work, Neuromancer, which he wrote knowing nothing about computers, and yet it’s influenced a great deal of how the internet has evolved.
22:39
Right now, I’m going through a lot of the stuff by K. J.
22:39
Parker, whose novels are about a different Earth with a different history that parallels ours.
22:46
His novels, a lot of them are about our characters who are faking their way into positions of responsibility, who turn out to be really good at those jobs under pressure.
23:01
They’re confidence porn, much like The Pitt is.
23:10
COWEN: Why was Seinfeld so popular?
23:10
I long have found it puzzling that people who don’t really know New York might even like the show.
23:16
Sometimes they like it without understanding that some of the characters are in New York or perhaps might be Jewish.
23:21
That always struck me as bizarre. NEWMARK: I don’t know.
23:27
I just felt that those characters were, in some respects, version of me despite their exaggerated bad tendencies. Maybe that’s it.
23:44
George Costanza, Jason Alexander, I’ve always felt is one especially attractive man—short, balding, kind of chubby, Jewish.
23:51
I do see a lot of the Larry David coming through there.
24:04
We see more Larry David on Curb, and I do like that a lot, even when I’m cringing.
24:12
COWEN: I think Curb Your Enthusiasm is funnier than Seinfeld.
24:12
It’s more willing to be dark. Jerry is a character.
24:17
I think he’s a good straight man in the old Abbott and Costello sense, but I don’t find him funny, in fact. NEWMARK: It’s mixed.
24:25
I don’t think about the funny part. I just try to enjoy it.
24:25
If you try too hard to understand something—it’s like explaining a joke—doesn’t make it funnier. I just enjoy the thing.
24:45
It only took me a long time to enjoy Monty Python.
24:45
Even on the way here, I saw, I think, a vertical format video from, I think, it’s Monty Python and the Holy Grail.
24:57
A peasant woman was explaining to King Arthur that just because some “tart” threw him a sword, that didn’t make King Arthur divinely appointed.
25:11
That was, in retrospect, really funny, not necessarily topical.
25:21
COWEN: Often, the best parts of Monty Python I’ve never understood.
25:21
You hear Tony Jacklin golf clubs.
25:25
I’m like an 11-year-old.
25:25
I have no idea, and it’s funny.
25:31
NEWMARK: There’s a lot of things I don’t get ever, some things I get years after. That’s, I guess, comedy.
25:38
I wish I was as good at it as Jackson Lamb, who’s one of my role models now, because of something he said in the latest book. COWEN: Which is?
25:52
NEWMARK: He said that small talk is just bullshit leaving the body.
25:52
Speaking as someone with very limited social skills, that’s a way of life for me.
26:02
I don’t quite have the personal hygiene issues he has, although as I get older, I use aging as an excuse for issues.
26:19
COWEN: I want to push back on this to you, that you don’t have social skills. People came to see you. They’re laughing. You started a company.
26:23
You got other talented people to work there. You were meta-rational.
26:30
You knew when to give up control on which issues, but to spend a lot of time doing customer service and respond to all those emails.
26:34
You visited realtors who broke the rules of Craigslist.
26:40
You seem to have extraordinary social skills, albeit unusual ones.
26:46
NEWMARK: That’s a kind way of saying it, and I think I can accept it.
26:46
Let’s say in my naiveté—well, sometimes naiveté, and being honest about it, is a kind of social skill. Maybe I’ll accept that.
27:01
I guess a lot of social awkwardness is a part of my branding.
27:01
I do know that I lack the kind of social skills that you need to be comfortable in Washington, and that’s why I have layers of insulation whenever I go there through consultants, through some of the think tanks I support.
27:26
I’m thinking of one who I recently gave a substantial grant to, who’s doing good work, particularly in protecting US infrastructure, starting, for the most part, with water supplies and sanitation, and going to hospitals.
27:37
They are working with people like the Water Information Security Action Center.
27:45
They can talk to people in ways that I can’t relate.
27:55
Kathy Roth-Douquet from Blue Star Families is really good at Congress and news people, and she’s much better than I ever could.
28:04
She’s much better at it, and so I’m happy that she just does it.
28:11
Sometimes she will trot me out as useful.
28:11
I’ll be doing that again in a few weeks at Bloomberg News for Vets and Tech.
28:20
They train vets in technology jobs, particularly cybersecurity.
28:28
COWEN: When you visited those realtors who broke the Craigslist rules, were you nice to them?
28:33
NEWMARK: Always, because this is like 20, 25 years ago.
28:37
COWEN: That’s the best social skill.
28:39
NEWMARK: I just would wander in.
28:39
I would introduce myself. They would panic.
28:39
Then there would be introductions and photography.
28:47
I wasn’t out there to bust their chops.
28:47
I just figured I needed to learn more about what was going on.
28:58
While those ads were free, at one point, they started posting the same ads over and over and over again, so that those sections were just unusable.
29:10
I spoke to a lot of new apartment brokers, and they said that they didn’t want to have to post the same ads over and over again, and that if we charged a few dollars for those ads, that would solve the problem.
29:33
To charge them $10 or $20 for them is nothing, but it would be a rate limiter, and we settled on $10 because I realized that a new apartment broker would be making maybe $20,000 a year in New York, and if you’re doing that, you have to have one or two other jobs to get through the day.
29:56
COWEN: Is it still true that Craig Newmark Philanthropies has no formal employees? NEWMARK: That’s correct.
30:01
I’m a contractor, and we have others.
30:07
COWEN: Even you are not an employee? NEWMARK: Yes.
30:08
That’s the way Mabel arranges it.
30:08
Mabel is my bookkeeper and financial person. She is very scary. I’ll see her next week.
30:14
I think I’ll tell her I said that.
30:23
She’s also the bookkeeper and so on for Craigslist because she’s very committed, and she’s learned a lot on her own.
30:30
She has a lot more practical legal knowledge than the lawyers, and she’s a refugee from Myanmar, which is pretty impressive.
30:38
She’s taught herself a lot of this stuff, and I don’t know what I’d do without her, but she does frighten me.
30:51
COWEN: As you know, many other foundations have large staffs and multiple layers of decision-making.
30:56
What are they getting wrong?
30:58
NEWMARK: I don’t really know, and I’m trying to judge less.
31:02
COWEN: You have some theory of why you didn’t do that, right?
31:04
NEWMARK: Tangentially, I’ll say, I’m trying to judge less and less.
31:04
I’ve been so wrong and unfair at times.
31:09
What I find problematic is that when they have layers of management and too much spread-out responsibility, there may not be enough accountability, multiple levels of sign-offs slow things down.
31:22
They operate very responsibly with annual budgeting and so on, and they do so in a way often that’s too rigid.
31:35
Plus, when they reach a certain size, like 150, I think it’s Dunbar number, then one part of the nonprofit doesn’t know what the other part is doing.
31:41
Me, I have the advantage of ignorance, not knowing what I’m doing, having limited objectives, but getting a lot of help.
31:54
I rely on the kindness of strangers.
31:54
I’ve made mistakes, but not too bad.
32:01
I’ve never made a really big mistake.
32:01
It’s just sometimes the money hasn’t been used effectively.
32:09
I’m afraid I’ve lost my confidence in Ivy League schools.
32:16
COWEN: How did that happen?
32:18
NEWMARK: Two substantial contributions to Ivies were fairly ineffective, and I should have made those contributions, instead of big checks, I should’ve made them big checks, but given out multiyear based on milestones.
32:34
That’s a lesson, a little painful, but the money wasn’t wasted.
32:45
It just wasn’t used as well as I’d like.
32:49
COWEN: The main initiatives, such as supporting veterans, those are your idea, right?
32:53
NEWMARK: That is an idea I came up with in response to maybe 15 years ago, I was at a luncheon at Colonial Williamsburg put on by PBS News Hour.
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I sat next to a guy from Iraq and Afghanistan, Vets of America.
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They explained to me what the situation of vets was in America.
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They were not treated very well.
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Veterans Affairs needed work.
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I figured this is something I can understand.
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Having grown up in the capital of the revolution, Morristown, New Jersey, and growing up during the Vietnam War, when returning soldiers were treated badly, I had some idea of the need to help out.
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Several years ago, the need to help out military families, active service, sank in when I was doing a photo op at God’s Love We Deliver.
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I didn’t know I would be packaging food.
33:52
That’s been the first and only time I’ve had to wear a hairnet.
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They told me I didn’t need to wear one, but I thought it was funnier to wear one.
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Talking to Kathy from Blue Star, I understood that active service military families get moved around a lot every year.
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When you’re moved around, you lose all your connection to community.
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You don’t know where good childcare is.
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You don’t know the schools or places to buy food.
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Given the current payment model for families, you may not have enough money to feed your family.
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That’s one reason why we sponsored a food pantry at Fort Wadsworth in Staten Island.
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I was there for the inauguration, which was the only time I’ve ever been in Staten Island.
34:54
My image of it was based on that story arc in Sex and the City.
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I didn’t like the sequel very much, by the way, but I still watched it.
35:05
COWEN: Have you become somewhat disillusioned with journalism, the way you’ve become disillusioned with the Ivy League?
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NEWMARK: Let’s say that I’ve gotten a lot of training in journalism ethics. COWEN: The hard way.
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NEWMARK: Let’s say a mix of ways, because I’ve met people who do it great and I’ve met people who say they do it great and don’t, and some people don’t even try.
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Let’s say that, in some cases, I’m not trying anymore in most respects because it’s just too frustrating.
35:42
I do have a lot of confidence in the CUNY Journalism School, and that’s the one other people put my name on, and I like it a lot because CUNY, the whole school, has been about opportunities for New Yorkers who are growing up with no opportunities.
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They’re growing up with little or no money.
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The graduates are being trained in trustworthy journalism.
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They’re actually getting journalism jobs that pay okay, and they’re graduating with little or no student debt.
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The other journalism thing I support is Wikipedia because they’re learning over time, and with a lot of pain sometimes, how to get it right, knowing that sometimes articles will get things wrong, but they get corrected.
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They’re still learning, but I realize that when they have an article up there, it will get corrected over time.
36:52
When something is in the New York Times, they make a good-faith effort to get things right, but they still get things wrong now and then, and they generally don’t fix them.
37:02
COWEN: Why rescue pigeons?
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NEWMARK: I love birds, and I admire pigeons, and I guess I need a pet.
37:04
I need a comfort animal, and hatbird or other hatbird aren’t enough, but I’ll hang out in front of the coffee shop, and then they’ll see me wave around my bag of bird seed, the good stuff, and then they’ll come and they’ll rest on my arm or this arm, and then they’ll eat right from there, and that makes me happy.
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The people walking by will look at me, and some find it entertaining, and I really should get a dog.
37:41
I travel a bit much, but if I got a nice portable lap dog, maybe a doxie, or I’ve now read about Dachshund-Corgi hybrids called Dorgies, which sound like my speed, and I could call mine a dorky, and we would be happy.
38:06
COWEN: One big question I have about your career.
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You worked, I think, 17 years at IBM, which we all think of as the establishment in some way.
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This is a while back, of course.
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Then you become a highly successful entrepreneur.
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What is it that changed in you or snapped or something gave you more ambition, or it was all just accident?
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Seventeen years is a long time.
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How is it you’re such a late bloomer?
38:29
What’s your account of that?
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NEWMARK: It’s a combination of an accident and realizing that things were not right.
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I realized around age 40 that I really had problems with socialization.
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COWEN: You weren’t funny back then? NEWMARK: Not at all.
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I got Charles Schwab to move me out to San Francisco.
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I started using the internet.
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A lot of people like me helped me settle in.
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I saw a lot of people who were my people and learned that I had to meet people halfway or more.
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I started realizing, for example, that a lot of my behavior, particularly in the IBM field, frequently I was a jerk, by which I mean asshole, and that I needed to listen to people more and to be somewhat empathetic.
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It was needed for me to change.
39:39
Doing customer service, when I reached San Francisco and started doing Craigslist, doing that kind of customer service where you’re directly interacting with people on a grassroots level, that can change a guy for the better. That worked out for me.
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COWEN: What did you learn about yourself doing that?
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NEWMARK: I learned that I didn’t have to be a jerk.
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I just had to think, “Am I being a good person for the other person?
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” Sometimes when you’re stressed or impatient or the person just isn’t listening, you strain it.
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When you’re talking to someone else’s customer service, and you tell them something, explain it, and then later on they ask you to tell them the same thing, that will tax my patience.
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Or I will ask some questions, and then they answer half of them, and then I have to repeat that; that will irritate me a little, and yet I have to realize that they’re just another person struggling to get through the day, and I should be the nice Craig.
41:00
COWEN: Do you think the personal philosophy you’ve brought to philanthropy is simply copying the philosophy you had at Craigslist or still have, or it’s somehow a transformation or evolution of it?
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NEWMARK: On a gut level, it’s the same as Craigslist because, again, Craigslist is just about helping people get through the day, and as a byproduct, showing people that the internet can be useful and relatively easy to use.
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In terms of the philanthropy there that I’ve done, I look for the mundane, for the down-to-earth stuff that people need that may not be addressed well enough.
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For example, vets and active service military are treated better after 9/11 than they were before.
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The VA has gotten its act better together somewhat.
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Still, vets and families need to be treated better.
41:59
Meanwhile, someone needs to take a stand against scams on an ongoing basis forever, to make suggestions for regular people as to what they could do.
42:07
A lot of what we all can do also prevents cybersecurity incidents, like where you work.
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Everyone is responsible for keeping it safe because if a bad actor, say, stereotypically in North Korea, manages to crack your company’s system, if they manage to install ransomware, grabbing your mission-critical data and encrypting it, scrambling it, that can bring your whole thing down.
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That’s like in recent episodes of The Pitt, where another hospital was brought down by ransomware, and they prematurely brought down all their own computer systems.
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This is a big, serious national security issue, which I’m working with on the civilian side.
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You’ll hear people like me talk about resilience.
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I’ve funded something called the Cyber Resilience Corps, which is volunteers.
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Again, starting by helping small water suppliers get their act together because very few of them have the staffing to protect their systems.
43:29
The new breed of AI systems are going to be really good at bringing down, stopping water supplies in a lot of our country, which is something that the Chinese military are actively working on already.
43:44
COWEN: Do you have any major regrets from your Craigslist efforts?
43:48
NEWMARK: Well, I really needed to learn that lesson I mentioned earlier about knowing that, as a ninth commandment kind of guy, I will never be a match for someone who’s lying about things.
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For various reasons, in some arrogance, thought I could constructively confront a person like that.
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I don’t have the skills, and even more so, they were trying to get me to spill the beans on ongoing criminal investigations.
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The cops had told me, because I was helping support a whole bunch of investigations across the country, led by the FBI.
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They told me, “Don’t spill the beans.
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Don’t talk about actually anything going on. ” They were right.
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After the whole thing was over, I could have spoken about that, but I was still being paranoid because I’m such a rule follower.
44:52
That provided an opportunity for bad people to run their own kind of scams.
44:58
It’s all very painful, and I’m still under doctor’s care.
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That’s the big mistake I made.
45:06
Acting in some arrogance, not listening to people who said, “Okay, now,” and then getting professional help in terms of being a much less bad communicator.
45:24
The downside of this is that if you’re applying for a grant from me, I will be really annoying about how well you’re doing in communications. I’ll be very annoying.
45:38
COWEN: This brings us to our audience questions.
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The first one is, how helpful is the FBI, and how can we scale law enforcement?
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NEWMARK: The FBI, when it comes to these areas that I’m talking about, fighting scams and so on, is actually pretty good about it.
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I’ve actually been chatting with them for some years about various efforts, sometimes supported by nonprofits, which actually go after bad guys and scan the internet looking for sites which are trying to do things like download malware onto your systems when you visit them.
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I got their advice when it came to funding something called Shadowserver.
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It’s not as exotic as it sounds, but they actually scan the net, and they run honeypots, which are sites that look like vulnerable companies that the bad guys will try to load ransomware on.
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In the whole process, the Shadowserver people can figure out what’s going on.
46:45
The FBI also needs to launch a new program alerting people to the dangers of scams, but that’s a program that’s not fully announced yet.
46:57
COWEN: What propelled you to become a Swiftie? NEWMARK: Oh.
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For some reason, her music is very accessible.
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There are unexpected depths to it.
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It’s snappy in a way that no one else’s music is otherwise.
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I just generally have a sense that I have to like more than just Leonard Cohen.
47:18
COWEN: You once sold part of Craigslist to eBay and then bought it back.
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Will you ever sell it all?
47:23
What will Craigslist be in 50 years?
47:27
NEWMARK: Personally speaking, I’ve put all of my Craigslist ownership into a nonprofit foundation, a 501(c)(4).
47:36
All dividends, all sales of equity go in there.
47:36
The way Craigslist runs is very unconventional. Jim’s the boss.
47:47
Now and then, if I say something smart, I can influence things.
47:52
Basically, I’m at that phase in my life where I’m giving away money.
48:03
That act of putting all the equity into that 501(c)(4), I call it a septagenarian fund because I turned 70 then, and that’s where the money has gone. I had to run it by Mrs. Newmark, of course.
48:21
She might have liked me to tell her that I was calling it the septagenarian fund because that’s when I turned 70.
48:27
Oddly, I made the decision to do that just after I think it was the Patagonia guy decided to do the same thing.
48:40
He announced it on the day that I made the decision, which was funny.
48:48
COWEN: Why is strong water pressure so important in a shower? It is.
48:51
I fully agree with you on that.
48:56
NEWMARK: Let’s say that there are some luxuries I enjoy, all the books I want, all the streaming TV I want.
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My real idea of luxury is a really good shower.
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For me, a really good shower has good pressure.
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It doesn’t have to be strong, but it needs to be strong enough.
49:15
It has to be a walk-in shower because of my previously mentioned decrepitude.
49:15
I don’t want to fall, and also not wanting to fall, I want a grab bar.
49:24
I’m afraid having grab bars everywhere is now becoming a household design criteria for me, and I wish that was a joke.
49:39
COWEN: What’s something you try to do every day that you really love?
49:44
NEWMARK: That I really love, I’m afraid, is some combination of getting stuff done, food, and, unfortunately, I practice the “see food” diet.
49:53
Then I’ll do some reading, generally a trashy science fiction or spy novel.
50:00
Then I’ll watch some TV, sometimes TV that I’m not proud of watching.
50:08
COWEN: Here’s one for both of us. I’ll try it first.
50:08
What are your favorite movies and why?
50:13
I love Bergman films, Smiles of a Summer Night.
50:13
Scenes from a Marriage, Devil’s Eye, many others.
50:18
Hitchcock films, maybe my favorites, are Rear Window and Vertigo.
50:18
Most recently, I liked the movie Sirat and The Drama.
50:24
Craig, what are your favorite movies and why? NEWMARK: Blade Runner.
50:32
COWEN: The director’s cut, right?
50:34
NEWMARK: I’m not sure which because I do like voiceovers.
50:34
It’s the hard-boiled tradition.
50:41
Beyond that, I like long-form TV.
50:41
Again, there’s For All Mankind on Apple TV now, Severance, Slow Horses with my role model, except for the hygiene part.
50:56
COWEN: Do you like Westworld?
50:58
NEWMARK: I loved Westworld, particularly the first season, since, in decades of reading science fiction, it offered the first reasonable explanation of how artificial consciousness could come about, and that’s a big deal for me. There’s so many others.
51:16
It’s hard to think of them because once I finish watching a series, I move on to the next one.
51:22
I loved My Mother the Car, but that was about 60 years ago, and I have no idea why that occurred to me.
51:31
That may have been before your time. COWEN: It was.
51:35
Since you’re from Morristown, New Jersey, is The Sopranos too foreign to you or too close, or does it make sense?
51:43
NEWMARK: It made vague sense in terms of milieu, but my brother lived in that milieu, and we drove through it a few times, and The Sopranos perfectly captures it.
51:49
Also, in the same milieu, there’s The Real Housewives of New Jersey, and he says it is perfect. I’ve never watched it.
52:05
Just last week, the New Jersey state guy in charge of computer security said that he loves The Sopranos intro because, as Tony drives out of New York, he passes by a lot of critical infrastructure, even refineries, all of which it is his job to worry about.
52:35
COWEN: Very last question.
52:35
What is it you want to learn about next?
52:40
NEWMARK: Basically, I need to learn better skills in terms of understanding the social impact, or not, of the people I provide grants to.
52:49
This is a big problem in philanthropy.
52:56
It’s related to the whole giving pledge thing because there’s a lot of stuff that’s not effective at all.
53:00
There’s a lot of stuff that’s so-so, and then there’s stuff which actually does make a difference.
53:09
I need to better learn to tell the difference.
53:16
A lot of this revolves around communications because a lot of people who do great work, because they’re skilled in the work, are not skilled in terms of communications.
53:33
I’m now considering two big grants, both at the same major university in the neighborhood, and I need to help them understand that they can’t rely on university marketing communications to do a good job.
53:50
They’ll have to do it themselves.
53:50
I should add that neither of them are Ivy League.
53:58
COWEN: Craig Newmark, thank you very much.