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I felt like I had to protect myself from being hurt from people that I love.
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a special guest in the building. 90 million records sold.
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16-time Grammy winning musician. Alicia Keys.
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You're going to get to that pole. You see that light?
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After the pole, you're going to get to that light.
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You see that tree after the light?
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You're going to get to that tree.
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And I discovered that that is how we get where we're going.
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If there's something that you love, go after it cuz it's meant for you.
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The number one health and wellness podcast. Jay Shetty. Jay Shetty.
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The one, the only, Jay Shetty.
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Hey everyone, welcome back to On Purpose, the place you come to become happier, healthier, and more healed.
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I'm so grateful for the amazing conversations that I get to have, which are all about human evolution, growth, purification, and cleansing.
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Today's guest is someone who has talked about this at length in her amazing memoir, in her documentaries, in so many forms.
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And today I'm so excited that we finally have her on the podcast in the flesh, in person.
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Although her voice and her energy speaks through the microphone at any time.
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Today's guest is the one, the only, Alicia Keys.
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A 16-time Grammy Award winning singer. Let me say that again.
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16-time Grammy Award winning singer, songwriter, musician, producer, founder of Keys Soulcare, which you'll be hearing about today, New York Times best-selling author, film, television, and Broadway producer as well, accomplished actress, entrepreneur, and a powerful force in the world of activism.
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Alicia is one of the original founders of She Is the Music, an initiative to create change for women and build an equal future for music.
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Alicia sold over 65 million records, over 5 billion streams, and built an unparalleled repertoire of hits and accomplishments.
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Hell's Kitchen, the 13-time Tony Award nominated original stage musical, Alicia diligently worked for 13 years to create.
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Opened on Broadway at the Shubert Theatre on April 20th, 2024.
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Today we're talking about Alicia's holistic beauty and skin care line, Keys Soulcare, which I can't wait for you all to try.
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Welcome to On Purpose, Alicia Keys. That's so weird.
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Like when you do all of that, there's something about it that's just so fascinating. And just wow.
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And thank you for having me and I can't believe we're in the flesh for the first time on this show. On this show. what I mean?
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This is so good and I love your show and I love your your your life's purpose. It's so beautiful.
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So thank you for having me in your space. I'm loving this.
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You've been so wonderful to me over the years, honestly.
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We've had such a sweet relationship whenever we've collaborated. Right.
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And from day one, you've always been so giving, but seeing as you reacted to that in that way, I wonder whether little Alicia, if she saw that that was her life ahead, what would have been her reaction if she heard all of those things were going to happen in her life? Like you're lying.
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Like you're lying, right?
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I mean, you know, as a kid, I really do remember having these dreams and and and and visions and desires and wishes, but you just don't know what is going to come for you.
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You don't know what's in your world or what's going to come into your world and I think a lot of times we are built to doubt the possibilities for ourselves.
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And so if for self-preservation and protection, we say, "I mean, it's probably not going to be that way for me."
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Or, you know, you know how it goes for me.
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You do these things and I remember doing these things, and it wasn't until I stopped doing those things that things really started change.
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So, I still have a piece of inside of me that that is that little girl that's kind of like you know, you protect you want to protect what might go wrong.
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And and so, I find that I I do that sometimes, which maybe is what happened when you just rattled off all those things, and I was a little bit like, "That is so crazy and weird and strange and amazing at the same time."
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Yeah, well, that's very relatable, I think, for people to hear that right now, to think that there was a time in your life where doubts and anxiety and fear would creep in.
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Further, it always exists for all of us, but that it controlled a part of your life.
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What were some of the doubts and fears and anxieties you had growing up, whether it was to your dreams or whether it was to life in general?
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Yeah, what do you mean about what when you were on a How about yesterday? You know what I mean?
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How about like 3 days ago?
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Like Um as a kid growing up, I think some of my fears really circulated around um I remember I felt I felt fearful that I wouldn't or I felt like I had to protect myself from being hurt from people that I loved.
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I remember that that that was a that was a thing, and I had to figure my my way through that.
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There was a sense of of lack that I was worried about.
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I was worried about this state of lack or not having enough money or not having enough not being able to hold on to what you started to get or things like that.
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I I had to do a lot of work around that.
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That was a lot That was a big one because I mean, you really can perpetuate that cycle just simply by the fact that you believe it can happen.
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You know, and so, that was a big one.
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Um I think that, you know, there's a there's a lot of there There a lot of fear or or anxiety or worry around rejection, you know, there was a lot of that.
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Especially as I started to become more some a public figure where people, you know, could kind of choose to like or dislike.
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There was a It was a difficult journey to understand that you you're never going to please everyone, period.
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And you're going to spend your you're going to tear yourself apart trying to like make sure every single thing is the way someone else wants it to be.
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But I had a lot of fear about that, and I really it was it was a struggle for me, and I, you know, I wanted to be accepted. I wanted to be liked.
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I wanted to be, you know, I wanted to hear a positive reflection back to me, you know?
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And so it took a long time to kind of be like, yeah, I don't I can't depend on that, you know, I have to find my own stability.
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I have to find my own intuition.
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I have to find what I believe in.
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And at least I can stand on that.
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At least I can say, "I really believe that one, you know?"
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If it didn't work out, but I really believed it, and I'm proud of it, you know what I mean?
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And that's a big one, you know, if talk about even yesterday, I mean, Hell's Kitchen, where we talked about Hell's Kitchen, which is my musical, which has been a big dream in the making.
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There were moments where I'm like, is this going to work?
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Like, what if the whole I have this whole vision.
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I know what I want, but what if for some reason the whole thing doesn't go the way I want? What does that mean?
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I mean, you have many, many, many dollars.
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You have investors that you promised them to trust you. Can I carry this? Can I hold this? Can I manifest this? Terrifying.
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I mean, I would speak to my kids about it just because I wanted them to know that it's scary, you know, it's scary to dream.
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And but does that mean I'm not going to dream it or not going to try it? No, I have to.
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So, tons of things have been that.
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I I feel like so many people are listening right now would say, "Alicia, I feel the same way.
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I talk to myself in my head and I think I can't do it. I'm not meant for it.
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It's it's not going to happen for me."
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And at the same time they have this voice inside of them that says, "You're made for more. You're made of more.
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I know I need to believe in myself."
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And we kind of feel this internal battle.
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How did you What was the work you had to do in order to go from someone who was anxious, doubtful, to become someone who manifested this beautiful, incredible, full life.
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Not that it's easy, not that it came immediately, but what was the work in the beginning stages that you had to reorient your mind? That's a great question.
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I think one of the things that I had to come to terms with is that pretty much nothing is going to come in the time frame that you think it's going to come.
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So, that's And that's helpful cuz I think a lot of us are you know, I mean, we're in such a digital space and we see all these things and we're bombarded with all these images and we're bombarded with all these kind of like carefully crafted posts of perfection and you get freaked out about it.
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You're like, "But I'm You know, and unfortunately, I didn't really have to grow up looking at that."
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So, I empathize deeply with this generation.
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We have to We have to evolve as young people on a whole other level than I even had to navigate.
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But, what I mean by and why why it relates is um I did I felt like I've grew up in New York City. Everybody's a hustler. You got to go fast.
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You got to make it happen.
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You got to stay up all night and get up crack of dawn and it's not going to happen if you don't and I realized, "Wait, you know, as as hard as I try to push the thing forward, when it's time, it's time.
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And if it's not time, it don't matter what I do.
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It doesn't matter how much sleep I don't get.
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It's not going to be time until it's time.
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And so, I think that that steadiness of like kind of you just have to put one foot in front of the other.
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It's just as simple as that.
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And I remember when I did my first marathon, I ran in Greece and I figured I'd never do another marathon, so I might as well do something unforgettable.
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But I could I couldn't figure out how I was going to make it. Everything hurt.
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My feet hurt, my back hurt, my lower back hurt, my abs hurt, my body ached, and I couldn't figure out how am I going to get there?
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And I remember I was running with my friend who was to train with me and helped me and and he said, "You see that pole?
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You're going to get to that pole. You see that light?
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After the pole, you're going to get to that light.
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You see that tree after the light?
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You're going to get to that tree."
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And I It was literally that step-by-step.
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And so, I I discovered that that is how we get where we're going.
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Like this increment of small, determined moments.
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And And so, I think that as well as coupled with taking that negative talk out of your space.
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Like being very conscious. It happens. It's in your head. You hear it.
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You're like, tell yourself the opposite thing.
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I mean, that's how I started to really get into affirmations, which I I I realized that I had to create what I wanted to hear.
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And oftentimes it's so many times it's the barrage of everyone else's doubts and fears and your parents, you inherited theirs, and you inherited all your peers' things, and you you got all these things inside you that are not even yours.
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And so, I had to create this connection with affirmations that allowed me to say what I wanted to hear.
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And so, I had to become very mindful to notice the negative so that I could replace it.
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And when I did that, it really changed everything.
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It changed a bunch and I had to stop saying things that I heard my mother say.
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I had to stop saying things that I heard whoever else I trusted say because it wasn't serving me.
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Cuz she had picked up some stuff that I didn't need to pick up.
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I didn't need to hold it.
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Stuff like that has been how. Yeah.
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How many marathons have you done now?
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I've done two and I did Greece and I did New York. Yeah, wow.
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And I realized the craziest thing, I realized that what I was experiencing, that ache, that pain, that lower back, the thing, was childbirth. Oh.
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I didn't know that cuz the first time I hadn't given birth, but when I gave birth, I recognized the sensations and it was similar to a marathon. Wow.
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kind of crazy, but there was a strength there that, you know, was really empowering. So, only two.
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My brother's trying to get me to do another one. I'm like, "Nah, B. I'm not doing it."
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My wife's doing London this year, I think, for the first time. She's been training. It's cool. Yeah, it's cool.
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it, it's phenomenal and you really you really discover that it's that your mind is stronger than your your physical being.
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And you really can find this place that you didn't know you could. Absolutely.
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What was your affirmation this morning?
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My affirmation depends on the day, right?
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So, today my affirmation is just I'm going to be on time.
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Because I struggle to get my kids to school on time. It's killing me.
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My my youngest son has just changed schools and he's going to another school.
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So, now I'm taking both kids to two separate places. Oh, god. I'm struggling.
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And my second affirmation is I forgive myself. Mhm. It's okay. Like grace.
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Have grace with yourself. You're trying your best.
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It's not like you're messing around and doing whatever.
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You're really trying your best and you're going to figure out the rhythm of this thing. Have some grace. I love those. They're so practical.
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I think all of us could do all of them. Right? They're great.
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Yeah, and the time one's funny cuz that reminds me of my mom.
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My mom had to do the same for me and my sister.
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Cuz I went to an all boys school and she went to an all girls school.
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And so my mom would have to drop her and then drop me or the other way around sometimes.
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It is it's it's more than a notion.
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You think I could do this if I just leave by this time and for whatever reason that time comes and goes over and over. Yeah. So, it's all good.
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But I love how simple that is.
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Like I think a lot of people also think affirmations always have to be this profound like incredible statement and you're like it's just to be on time.
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And it's to forgive myself.
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And that's so real because we need to forgive ourselves every day. Yeah, it's okay. It's okay. It's really okay.
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So, you know, cuz you want the best.
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You want the best for yourself.
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You want the best for your family.
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You You want the best outcome, you know, and and it all comes from a good place, but I think sometimes we can beat ourselves up so badly about things that, you know, we can just give ourselves a little bit of a break and it's we can start again and try again and it's okay.
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was the last thing you beat yourself up about really badly where you were like I really made myself feel uncomfortable?
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You know, I really try not to do that. I really do.
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Like I really I feel like I have a pretty good sense of self.
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And I feel like I have a pretty good sense also of like reality.
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And so I I don't over obsess and I don't over kind of like I'm not overly mean to myself, but I did think about that the other day.
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And I did I did this I didn't put it up yet, but I did this I do these things called piece of peace.
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And and I call this speak to me nice.
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Cuz you not going to let someone else talk to you just any type of way. You're like, "Excuse me?
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How did you just You just speak to me nice."
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But you yourself will speak to yourself in these crazy ways.
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And so I kind of was like just reflecting on you telling yourself, me telling myself, "Speak to me nice.
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Like talk to me with kindness and love."
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I learned that from my son a lot because my youngest, he is he's he's like he's a little tough on himself and I'm like, "Hey, speak to yourself nice."
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And so I think that is something that I've that I've learned how to embody and I really try not to spin out too much.
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But um you know, there are times, of course.
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You just you know, you But I'm like, "This is really doing no good.
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I'm really freaking out." And I'm just like, "Why?
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What are we doing in this space in this cycle?" Yeah.
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Sometimes you got to freak out though. Yeah.
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Cuz you got to learn something from it.
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You have to like take away whatever that is or that energy or that person who's spinning you like that or or that trigger that's triggering you like that.
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And you do have to kind of spin out just to be like, "Whoa, that actually gets to me a lot. Why?"
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I've been learning a lot of that, too.
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If I don't make sure I'm good, how can I make sure anybody is good ever?
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And so spending time with myself was a I fought against it so much.
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But when I started to do it, I realized that I was more powerful than I'd ever been.
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You really have to take care of your soul.
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No one's going to do it for me.
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There is an addiction that I think comes with this idea of having to fill every minute and fill every second.
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If we stay as busy as possible, we are like literally we don't even have time to think about those things.
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I always like to remind people that guilt blocks growth. Mhm. doesn't help you shift.
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And judgment doesn't help you transform.
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Guilt blocks growth completely.
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It makes you wallow more in your guilt and shame makes you feel stuck and shackled by it. Yes.
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And transformation is stunted when we're not able to be nice, kind, give ourselves grace.
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And it's funny because we almost think we can guilt ourselves into moving.
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We're like, "Oh, if I guilt myself enough, then maybe I'll change." motivated. Maybe I'll be motivated.
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Maybe you will for like a couple of days.
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But over time it runs out.
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If you shame yourself into change, maybe for a couple of days you'll eat better, work out more, whatever it is that you have your personal challenges with, but it's not sustainable.
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Like shame and guilt are not sustainable emotions and they run out of steam very quickly. Right.
17:59
And I was thinking about something that you've spoken about before is your journey with your own skin.
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And like how you've had skin anxiety.
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And I know at one point you went completely like no makeup at one period of time in your life and then now of course you have this, you know, you're in the beauty industry now as well and you really care about how people care about their internal and the casing that we all have. Yeah.
18:22
And I know that you, you know, live a conscious, spirited life, which I really want to dive into, but I think often those of us who live spiritual lives, we can be quite negligent of our casing Mhm.
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and you can you can kind of disconnect from it, maybe. disconnect from it.
18:40
Yeah, disconnect from it. Right. Right.
18:42
And so I wanted to ask you, how is your relationship changed with your skin that was something that brought you anxiety? Oh my gosh. I mean in your skin?
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I mean it I it was forever.
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It was literally forever um that I really struggled with my with my skin.
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And and you know, you're a teenager and your hormones and you get it and it's cool.
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And then all of a sudden I was like 18 and then I was 23 and then I was 28 and then I was 30, and then I was like 35, and I'm like, "Whoa, when does this thing stop? Like, when?"
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I thought like 16, 18, 21, maybe. Why is it continuing?
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And it was really hard to, especially to be in spaces where you would present yourself, and you would feel just so self-conscious.
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I just felt so self-conscious, and I'm like, "But there's a big bump right here."
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And then most people are like, "I don't even see the damn bump."
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But I see the bump right here, and it's huge.
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And it feels really uncomfortable, you know?
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You You just feel uncomfortable.
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You want to know why, too.
19:47
You want to know what's the matter. Is something wrong?
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Why What am I thought I'm What What can I do to help this?
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And um And so, that definitely caused me a lot of anxiety.
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I I started in the music world when I was uh 18.
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And so, that was right at kind of at the precipice, and then the the stress of the whole universe of music was just so much, and I was trying my best to play it cool.
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I'm like, "I can handle it. I can do it." But it was stressful.
20:19
It was a whole new world.
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I had to carry a a new weight on my shoulders, and and try to, you know, kind of like be calm while or cool while doing it.
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And it And it was tricky.
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And my skin I I learned that my body reacts to stress.
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Our bodies react to stress.
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My personal body physically reacts to stress.
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Many of our personal bodies do this, which is obviously why even many diseases come to us from stress, because physically it's a physical manifestation of this feeling, um which is why it is so important for us to figure out like what gives you peace, what calms you down, what makes you feel safe, and like you're in your skin, and you're yourself, and these type of things.
21:05
And so, of course I didn't know what that was for a long time, but I realized that it was these relationships I was attracting and it was the you know the level of commitment I was agreeing to that left no space for me to reflect or to sleep or to be with my friends and you know do those have those outlets that do give you a sense of of calm.
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And and so my skin was so reactive that I said one day to myself if if I one day I'm going to make something that fixes this this.
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I'm going to do something about this because I know I'm not the only one and I realized as I began to you know live and experience so many different parts of my life, motherhood and you know raising young kids and finding time for yourself I real and getting rid of those toxic energies that were attacking me in real life I realized that you really have to take care of your soul.
22:13
Like like you have to take care of your soul.
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So this philosophy of soul care really came from all of these understandings and all of these realizings that no one's going to do it for me.
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Like no as much as I really really wish someone would stand up and be like you, you're not good for her get out of here.
22:31
That thing you you need to stop.
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No, I have to be the judge of that and therefore have to find my way to the understanding of how do I hear myself to know what is good and what is not or what is real or what is true or and so there were many things that brought me to that place.
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Some of them were meditations that brought me there and really brought me to a more intuitive space.
22:51
Some of them were just practicing the art of like no, what do you think?
22:58
No, I know six friends said this.
23:02
Or I know that very strong energy that always tells everybody what they think said this, but what do you think?
23:08
And that became the practice of soul care and and also these ideas of ancient rituals and what are some special ways that we can have peace and calm and I was attracted to crystals and their powers and their meanings.
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I was attracted to journaling and I have a very difficult time as a kid I had a difficult time expressing my truth.
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And I realized that when I would journal or do these stream of consciousness, I could I could actually just release it.
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I could let it go and if I'm not good at doing that to someone else cuz I didn't trust as fully um I can do it with myself, you know?
23:43
And so these these practices of how do you kind of like depend on yourself to find your own grounding became my idea of what soul care is, which eventually became how I said I'm going to make that thing to fix that thing.
23:57
Became this key soul care and and the idea was to me it's a philosophy. It's a way of life. It's a lifestyle.
24:02
To me, you know, um you know, the beauty industry or skin care industry, just like the music industry, all of it is kind of creating how to live within the chaos. And so how do we do it?
24:16
Nobody teaches us normally.
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It's a blessing if someone does, but normally it's not.
24:21
So finding these ways through affirmations, through the idea of really connecting to yourself and using the affirmations are on every bottle because the idea is you wash your face, you do that every day with the golden cleanser, you can also think about how I'm devoted to this moment because so many times we're over here, over there, back there, over there.
24:44
How can you just be right here with yourself right now?
24:45
And so the idea is like creating this mixture of ancient rituals and where skin meets soul and soul care cuz we have air care, hair care, nail care, body care, home care, but we never had soul care. Why?
25:01
So, we want to I want to start it.
25:01
Yeah, that's so beautiful.
25:04
I mean, I I couldn't agree more as someone who was very negligent of a lot of this stuff like growing up and not really thinking about it.
25:12
I've seen the value of I'm a big fan of affirmations.
25:17
I think even when it comes to cleansing my face, what that means, what that feels like, how different I feel internally because of it, how it can be a reminder to continue to cleanse and detox the soul as well as that which is around me.
25:33
There's there's so much of that connection from body, mind, spirit, and soul that that I think we we lose and we don't realize how interconnected they all are.
25:42
What you were saying about stress I found really powerful because so for me, my stress shows up as tightness in my body.
25:50
Like I feel my stress is like it gets stored in my neck or my shoulders.
25:55
And then I'm just feeling tight even though I was like, I didn't know I was stressed.
25:59
I didn't know what I was going through.
26:00
And as you were saying, for some people it shows up in their skin.
26:03
I was going to ask you, there's a bit of an addiction we also have to stress and drama.
26:10
And there's this feeling sometimes where we prefer it when we have stress and busyness and we're workaholics and we like the drama and almost when there's peace, we almost get confused and lost because scared even. Exactly, we get scared.
26:22
All right, so what would you say to someone who's actually they're listening to us right now and they're like, "Wow, I just realized that's that's who I am.
26:30
I I actually like I choose stress Do you think people come to that realization?
26:39
think people do it consciously, but I think unconsciously when I sit with people, they'll find that their inherited choice is to naturally stay busy, work a lot, uh create drama in their relationship, whatever it is, because we're more used to it.
26:56
Not because we're bad people or because we're wrong, but because we kind of feel familiar.
27:03
And and I'll give you the opposite example.
27:05
I have lots of friends who'll be like, "Oh, I'm dating this guy and it's really peaceful. I'm bored."
27:09
And so there's that, right?
27:09
Where people actually have like peace and stillness and connection, we're like, Yeah.
27:17
Because there's nothing to talk about.
27:18
So So I don't think it's something that people do on purpose and I don't think it's something that people even do it consciously.
27:23
But I think we do like to stay busy and stressed to some degree.
27:25
I I I am familiar with that as well and I kind of was just telling you that I had the best summer and it was my first summer where, you know, the last two summers I was on tour and obviously those are just such a monster universe to try to like harness.
27:43
And this summer was just like I was like, "I am creating peace this summer.
27:46
I am doing the things that everything I can imagine I want to do, I'm doing it this summer."
27:51
And it was really liberating, really liberating.
27:53
But it also does reflect to myself, back to your point, the connection to the busyness equaling success or that busyness equaling, um, you know, uh, something positive.
28:08
When surely there's positivity there for sure, but there is an addiction that I think comes with this idea of having to fill every minute and fill every second.
28:20
And also there's the avoidance that we're all likely experiencing where we don't really want to face all the things underneath things.
28:28
So if we stay as busy as possible, we are like, literally, we don't even have time to think about those things or to reflect on those things.
28:37
And so I do understand that lifestyle because I I feel like for quite a while I didn't even I I would just say yes because I'm used to saying yes. Yes. Right?
28:50
And I've And I realized, wait, okay, you don't have to say yes.
28:54
So, do you want to say yes?
28:57
Do you actually want to say yes, or do you just feel obligated to say yes for any number of reasons?
29:02
So, I think it's very powerful. I think you're right.
29:06
There There's totally the drama that we are we're we've been conditioned.
29:16
Mhm, that's the right word.
29:16
Right, to um to it's it's around us.
29:19
It's what we see every day.
29:23
We've seen our parents experience it in different ways.
29:26
We've seen our friends go through it in different ways, and therefore, that becomes the normal for us.
29:36
And and we kind of crave it.
29:36
We become addicted to it.
29:40
Um even without knowing it.
29:40
So, I think that practice of like that that perhaps is one of the opening when you said, how did you get to a place where you could, you know, find yourself in a where you are.
29:51
I think part of that practice really did have to come to spending time with myself.
29:55
And I made every excuse why I couldn't spend time with myself. My kids, I can't do it.
29:59
My kids, you know, I can't leave them by themselves.
30:02
I can't do it cuz I got to, you know, and who else is going to do I got to feed the family, the you know, we got to do And they all seemed valid.
30:09
Seemed makes sense to me. Yeah, that's true.
30:11
Your kids, you should probably make sure your kids are good.
30:15
And if I don't make sure I'm good, how can I make sure anybody is good, ever?
30:22
And so, spending time with myself was a I fought against it so much.
30:25
But when I started to do it, I realized that I was more powerful than I'd ever been. And I was faster.
30:33
I was able to do things quicker and more efficiently because I I wasn't so cloudy, you know? And that was cool. That was cool.
30:42
When you start to feel that way, you're like, "Ooh, I don't have to spend so much time doing whatever action because I actually know what I want to do, ba ba ba ba ba, and I'm decisive." Man, that felt so good.
30:56
I had never felt decisive before in my life.
30:58
I had never felt clear without thousands of other opinions.
31:04
I I never felt like my own self. So, that was big.
31:06
But, spending time with myself was, I believe, one of the keys to that. Can we open every door? Yes.
31:14
We actually can open every door, but is it always going to be easy or the simplest?
31:21
No, it's going to take time, and you're going to have to figure it out and work your way through it.
31:24
This idea of not dimming your light.
31:30
Like, don't dial it back if there's something that you love, go after it cuz it's meant for you.
31:39
It might not be the way that you thought it was going to be, or the length of time you thought it was going to take, or whatever all the other things are, but man, is I know it's meant for you if you love it.
31:48
When I'm hearing you talk about how much we have to filter from the outside world, you mentioned a few times your parents, people's parents.
31:56
Like, a lot of a lot comes from our parents, and I know you spoke about it so beautifully in your book that I got to interview about, which I loved that it was such a it was such a beautiful memoir that you wrote Thank you.
32:08
back, and I was wondering what I always think about our parents giving us gifts and gaps. Mhm.
32:12
Like, they give us certain gifts, and they leave certain gaps.
32:17
And we end up spending our whole life trying to get other people to fill those gaps and give us the same gifts, and and it creates a lot of good things and issues.
32:25
So, I was going to ask you, what would you say are the gifts you got from your mother and father, and what were the gaps that they left, and how did they affect you? Ooh.
32:33
Okay, let Let sit up for a sec.
32:37
Takes my shirt real quick.
32:39
Um the gifts the gift one of the gifts that I got from my mother I would say is her um is her strength.
32:48
I feel like I really I really bore witness to a woman who was like not to be with.
32:56
Like she just really and I don't know if she wore that as an armor you know or what that was but I found her to be quite like like straight and clear and strong and there was kind of no getting around it.
33:16
And you kind of just knew okay this is what it is and I feel like I I really received a lot from that as a woman as a young woman as a woman who would have to be at the forefront of her own life and career and really have to be in my space of power be around a lot of people that want to take your power steal your light you know lead you in the wrong spaces I had to kind of be in my strength and I did receive that from her.
33:42
What I received from my father was I think I think I think I also received a level of um self-determination.
33:59
Because I had a unique relationship my mother and my father were not married or together and so one I had to learn that that's actually not unique or different.
34:08
You know there's not some kind of like family structure that's like the main one I think we get the paint of that picture so much and then we feel So true.
34:15
we feel uncomfortable that ours doesn't look like that.
34:18
Um but so I had to kind of know who I was also even in our relationship and so I got a sense of self as well. Sense of self.
34:29
The gap from the sense of self that I received from my father was probably maybe um some feelings of not being worthy.
34:42
So, I received some of that I had restructure my brain around.
34:48
And from my mother, I think I got a sense of fixing.
34:52
I had to fix everything because in a lot of ways if she was strong and angry, I had to be like soft and accommodating and kind of fix the situation.
35:06
And so, I think I received some of that which I also had to rewire.
35:09
No, no, no, I can't fix everything.
35:13
I just can't and I can't be in my relationships like that cuz that's not going to work. Man, took lots of time.
35:19
But, those are my gifts and my gaps.
35:21
Um I'm asking that to many people.
35:24
This is a great question.
35:26
Yeah, I think it I think it has such a we don't realize how much of an impact it has on every relationship that comes after those relationships with our parents.
35:37
And how it becomes like the guiding map of our whole life.
35:39
And then you look back and you go, "Why am I expecting someone to give me this gift?"
35:42
It's like cuz my parents gave me it now I want everyone that loves me It's a gift and a gap. love me in this way.
35:48
And I want them to fill this exact gap and if they don't fill this gap, then they don't love me.
35:54
And because that was where that self-worth you were saying of like Right.
35:58
because if you were made to feel unworthy in a certain way, Right.
36:01
then you think anyone who doesn't show you love in that way, then they don't think you're worthy. But, they may not. They're not aware Right.
36:08
gift and the gap and they're and they've got their own as well.
36:10
So, that's the complex part. Yeah, it's a lot.
36:12
It's a lot and I mean obviously you've been married for what? 14 years now?
36:15
I think it's like congratulations. Thank you. That's that's beautiful.
36:21
We're like, "Whoa, that's crazy." We love it. We love it.
36:23
Yeah, you look I I whenever I see you, both of you seem so happy and joyous and you know, complimentary to each other.
36:30
I think what I find really fascinating in relationships is what people end up teaching each other.
36:35
What would you say Swizz has been able to teach you and what have you taught him?
36:39
He's definitely taught me how to be like much more in the flow. Mhm.
36:45
Like it's all about kind of the magic of the moment and allowing the flow.
36:47
Like just slide into the slipstream. Let it happen. Like let it happen.
36:56
Um that's been a big lesson he's given me and what I've been able to give him is probably a little bit more of like let's design what we want to have. Yeah, yeah.
37:09
You know, as we're letting it happen, let's also like design it and craft it and strategize it and create it and schedule it so that it can really, really happen.
37:18
And I love how we balance each other like that.
37:20
There's been just so much growth between us and so in such a positive way because we really do compliment each other.
37:27
So it feels natural in those ways.
37:28
So I'm you and my wife Swizz. So I'm like that.
37:33
He's in like a grand plan.
37:34
very like I'm like strategy, designed, intentional life. Right.
37:40
And she's just like this ball of energy, yeah. Stream.
37:42
And and I but I wanted to ask you because those things seem like they're at loggerheads with each other. Right?
37:49
Like they seem like on the outside that would seem like well, if he's like go with the flow and you're like, yeah, but we need to know what we're doing.
37:56
That sounds like a a terrible match up.
37:58
Like that sounds like a fight ready to, you know, waiting to happen.
38:02
Yeah, an explosion because that's completely contradictory in terms of him being in flow and same with Rady like being completely this bundle and ball of energy and joy and then we're both trying to be more thoughtful and strategic.
38:17
So how does that how have you allowed each other to operate as who you are and take without feeling like someone's trying to change you or that you've got to be someone else or they've got to be someone else.
38:30
Yeah, no, I think it's a I think it's a good point.
38:32
Well, first of all, I don't think I think actually it tends to work better when there's two different perspectives, right?
38:38
Cuz if you think exactly what I think and I think exactly what you think, then we might get to that place of boredom that we discussed.
38:45
But what I what I took from what you said on board I took almost like there's not a stimuli, right?
38:51
There's not like the stimulation that comes sometimes and I think that might happen if you're almost too similar.
38:58
There's a stimulation from meeting an opposition and meeting like a different way of thinking and then having to think about it and put it into your your world.
39:06
So, um so yeah, I think that that the flow is just because I love how he thinks and how he thinks is so uniquely him and it does inspire me.
39:19
And yet I can still be connected to my own.
39:22
And similarly, I think how I think does inspire him.
39:25
He says, "Let me think about that more.
39:26
Let me put a little more thought into how we're doing this."
39:30
And yet doesn't have to take him from his own.
39:32
So, we've we've ever since the day our vows were about this idea of loving with an open hand.
39:38
There's a beautiful thought of my loving with an open hand and you know, that everyone should be free to fly as they want to fly.
39:46
It should never be a closed hand over around someone.
39:52
Yeah, I really like that.
39:53
You know, it should be this open hand.
39:55
And so, we we really have always looked at it like that.
39:58
He'll always say, "She's she's her own boss.
40:01
I don't have anything to do with whatever she's choosing.
40:02
Don't call me and ask me to try to get her. I can't.
40:08
She's her own boss, so talk to her about whatever that might be."
40:11
And and and so, there's always been that respect there that we each have our own way of flowing and it works. It works.
40:18
Yeah, that's beautiful to hear and I love that.
40:22
That's Did you write that or was that a poem that you came across with?
40:25
to remember where that came from but I wrote a song about it that never came out. No way.
40:30
Yeah, and I and I always loved that metaphor. So do I.
40:32
Just as when you were moving your hands for anyone who's not watching. Right.
40:37
you were moving your hands from being open to like holding one of our hands closed like And we do that.
40:40
We like we like stifle each other and hold each other and demand these things and don't want people to be free to express and feel fear and worry when people are bright and shining and we feel, you know, sometimes afraid of that that they would somehow not need us anymore or not want us anymore and, you know, but there's this beautiful thing of just being this equanimity.
41:05
That's what I've always experienced with him.
41:07
There's like this the equanimity between us that I've never felt anywhere else and it's natural.
41:13
There's we just have a similar frequency that we vibrate on and it just works and I've been in situations where it's like, man, I kind of have to keep Can you come up here with me or I have to go, you know, find that but it's like we're we're not quite on the same level and so that means something, you know, finding that frequency that vibrates with you is is a thing. Yeah, no, I I love that.
41:36
I wrote a chapter in my last book called Your Partner is Your Guru. Ooh.
41:40
And it was and it and it's that I I feel that way like, you know, and and I think that the quality that's required so much in long-term relationships is humility. Mhm.
41:54
And it's the hardest quality to have with your partner often where we have our biggest egos.
42:00
And we say this the person we love the most but they're the person we have the least humility with.
42:03
Like if they don't like what we're wearing or if they give us feedback or there's that's that it hurts the most because Cuz the love is so so so pure. Yeah. Yes, good point.
42:17
us sometimes from opening up as as you're talking about, as you have been able to.
42:22
Like, it stops you from sometimes learning from that person because you think your way's the right way or that what you learned and what you inherited was the right way to solve a problem.
42:32
Especially, I'm imagining when you have kids.
42:33
That that that that's what just hit me like a ton of ton of bricks because we do find ourselves in those circumstances where naturally something that he might feel is quite different from what I might feel in regards to the kids.
42:46
And you know, I think that anytime that's happened, I can reflect that there surely has is a better way of communicating what it is.
42:59
And I find that that is the most powerful part.
43:01
How do you choose to communicate with the people that you love?
43:06
It's really the key to kind of life.
43:08
Like, literally that that energy that you're giving and how you're choosing to communicate will make the difference between, you know, something where you both can evolve and both can say, "I get it. I see what you mean."
43:21
And you can see what I mean, and we can kind of find our way through it or a big argument. Which is just a pain.
43:28
Cuz then you got to, you know, you got to do all that.
43:31
Which we actually don't argue.
43:31
We have a We don't We don't argue.
43:33
Surely, we get upset or we disagree, but but there's not like a yelling and screaming and an arguing and a and a chaos and a slamming and a throwing.
43:45
There's not that like we respect each other too much for that, and I really appreciate that that that's the energy cuz I do also appreciate that many people have to or choose to or find themselves in the place of experiencing that type of Yeah. you know, interaction.
44:00
And man, I mean, that is just so stressful and hard all around.
44:07
So, I'm proud that we can like find that that place and it is possible. Yeah. It is possible.
44:12
Well, it sounds like you've both been quite intentional about your relationship from your vows from the beginning of like what does this look like? Right.
44:19
And what are the barriers around disagreements? Right. allowed to disagree.
44:23
We're allowed to And the same with me and my wife, we have a rule as well like no yelling, no raising the voice, no obviously nothing physical, but like Right.
44:31
there there has to be a very clear way of solving this and we're allowed to disagree.
44:36
We're allowed to end on completely two different sides of a conversation.
44:40
We don't have to end with the perfect resolution.
44:43
It may or may not be the way. Right.
44:44
But we don't have to get there in a violent, aggressive, or tension-filled way through our words or our actions or our how loud we are because that pushes the person away so much.
44:56
I've read this poem that was talking about when people argue they have to shout and scream because that's how distant their souls are.
45:07
And so even though you're standing right in front of them That's what I wrote right there.
45:11
is so far away from you that you have to shout in order to communicate, but you don't realize that that just pushes them further away.
45:18
And that actually if you whispered and you were quiet and You would draw them closer.
45:22
actually draw them closer. Ooh, that's a bar.
45:25
Yeah, and so it you know, I love that I love that metaphor and I got I need to hear this song that you've I know.
45:30
Written about the hands that are I'll find it. I'll find it.
45:31
At least I'll send it to you. But I'll I'll find it. I I really like it. Special. It's a special song.
45:37
I wrote it when I came back from Egypt.
45:39
And so it was a while ago, but I took that a special trip to Egypt and I did a lot of songwriting right after that and that was kind of one of them.
45:46
It was actually in honor of my godmother who did experience quite an abusive relationship.
45:51
And so the the the line was the tightest grip is an open hand. Mhm, I love that. That's a bomb. That's beautiful. That's beautiful. Yeah.
46:04
How How do you decide that a song doesn't come out?
46:08
Like how does How does Because how many songs does an artist make that never So many.
46:13
Like in your In your lifetime, like how many songs never would would someone have never heard? Two, 300. Wow. Yeah.
46:20
So that's like 20 albums worth. So many.
46:22
So many that just, you know, half done or, you know, didn't quite just come together or just didn't have that special thing enough to go to the next level or time passes and your relationship to yourself is changing.
46:38
So what you were what you were expressing at one point just doesn't represent where you are now.
46:42
And so then that kind of has its own In fact, one of my albums, Keys, has a song on it called Is It Insane?
46:52
And Keys came out in like 2023.
46:56
And Is It Insane was written in like 2000.
46:59
It's like is It was But it was not ready until that moment. And then it was ready.
47:06
So back to that whole thing where nothing's ever ready when you think it's time.
47:10
And then finally you're like, "Oh, it's time. I get it." Yeah.
47:12
And time's usually you're so When you said that earlier, I thought of it.
47:15
I was like, "Time is actually what puts anxiety onto everything."
47:19
If we say, "I have to have achieved this by this age."
47:24
That's now the anxiety because if it took 23 years, it took 23 years and you got there in the end.
47:28
But if you said this has to be ready this year, that's what put anxiety on everything.
47:35
And I I was thinking about that.
47:35
I was like, "You're so right that when I make something not on the universe's time and not on divine timing and it's on my timing, that's when You're stressed about it.
47:47
That's what I'm stressed about it. out. Yeah.
47:49
And of course there are things you have to like if you have contracts and commitments and You have to get it in the time. Yeah. do your best. Yeah.
47:55
But, it's when we're asking or trying to manifest things that we put time on it changes.
48:02
What's your Are you saying you love crystals earlier?
48:04
I was wondering, what's your favorite crystal and and where did you find it?
48:06
How did you learn about them?
48:09
I feel like you have such a deeply spiritual side and I I don't want to hear about it cuz I don't think we've dived into this before.
48:16
I love That's a good one. Man, okay.
48:16
So, where did my love for crystals come?
48:20
First, I think that I would learn that going to these crystal shops, there's something so beautiful about the process.
48:30
And I remember doing a beautiful book called The Artist's Way.
48:36
Um Julia Cameron, I believe her name is.
48:38
It's like tried and true book, like classic.
48:40
And one of the things that was beautiful about it is she says, "Take yourself on an artist date."
48:45
So, once a week you were meant to take yourself on an artist date, which meant you couldn't go with no one except yourself and you had to think of what would serve you on that date, which is quite hard for many of us.
48:58
Like, "Well, what will make me happy?
48:59
What would I like to go?"
48:59
And crystal shops is what I discovered was one of the things I loved it.
49:05
I loved the peace and the serenity.
49:07
I loved exploring every name.
49:09
I found that if I went to one, it would be exactly the one I needed.
49:13
I would just look at the way it looked and I would pick it up and be like, "That's what I need right now. I need more courage.
49:22
I need more I need more manifestation. More clarity."
49:24
Uh when I did take my trip to Egypt that we talked about, I learned that the native it was native to where we were was the lapis lazuli, that blue powerful stone.
49:34
And I just became fascinated with it.
49:37
So, the more that I discovered, the more that crystals became a part of my life.
49:42
Even in my son's pocket, I'll put a crystal if he's feeling worried or if he's feeling like or if he needs a little grounding, I'll put a crystal in his pocket or I'll tell him hold it just because I do know there is something about the power of crystals and that in fact is one of the most kind of secret parts of Keys Soul Care because the crystals are infused into the offerings.
50:06
And we have these these beautiful offerings called Illuminating Serum which I just love cuz we need to illuminate as much as possible and they are really based on these crystals.
50:17
So one's the Moonstone Aura and that is so good manifestation.
50:20
One is the Bronzite Aura and that is all about courage and one is the the the the Quartz the the Golden Quartz Aura and that's and that is So each one has these powers that even you should put on your body in your universe and I just love that because there is such a this there is a strength, there is a power, there is a mysticism, there is a there are these ancient rituals.
50:45
Like our ancestors did these things hundreds and hundreds of years ago and we've somehow sometimes lost touch with those rituals and those ancient ways.
50:57
And so I love discovering them and they really give me a sense of like I feel like I have something in my pocket that like is going to help me and I really really love it or on my on my body.
51:11
Yeah, now you can put it on your body. That's good. like Keys Soul Care.
51:14
And it illuminates you so it also gives you that glow that's just really already been within you. Yeah. That's the point.
51:20
No, I I love that you've infused it in the offerings because I feel like I I I too love that.
51:25
Like I sometimes you see a crystal and you're just drawn to it or you see a gem and you're just drawn to it and it's and you can't explain it because it's not like you were into that color or you were into that shape and all of a sudden you're just like why am I attracted to this thing? Cuz you need it. Cuz you need it.
51:42
Exactly and and I think we've lost the ability to trust ourselves on what we need because everything's become didactic and tactical and kind of too formulated.
51:57
I don't I I I'm very moved by this because as we were just talking about kids and you know, as a parent you think about we do take we can we have the power to take the trust from people when they feel like they can't trust themselves because we judge them on something that they've decided and we
52:27
do this as adults to each other, we do this as parents to kids, we do this as friends, you know, and we do this thing where we judge a person and now we've taken away a bit of their trust in themselves because they feel like this person made fun of me when I did this. I won't do that but your instinct
52:44
I won't do that but your instinct was to do this and you would loved it when you did it.
52:49
You were happy, you were excited, you were giddy.
52:52
And and and and perhaps we allow people to steal that from us but many times we're not in a position of awareness so we just find that we then distrust ourselves and I think that's a big one because how can we start to trust ourselves again?
53:06
How can we practice like no no, this is good for me.
53:10
You might not like it, it's cool. You don't have to do it. Yeah.
53:14
I'm not telling you to do it, I'm telling you I'm doing it.
53:16
And I think that's really important and I hope that we can first be a little bit more conscious of always injecting our opinion on everybody as parents as friends, as you know, elders and secondly to as as the people who have to navigate our way through that remembering that if that was our first instinct and we felt joy with it you know?
53:43
Then there's something in there to learn or explore or find the coloring or curiosity and and and I and I want us to do I want us to not forget that. Yeah.
53:52
That's a big one you just said.
53:52
No, you that's so well said.
53:54
I I couldn't agree with you more.
53:56
And I I remember I I when I first trained to be a coach, the number one training was how you don't project your life and your limits onto anyone.
54:05
Like that's the core skill because that's all we do all day.
54:09
Like someone says their idea and we project our view to them straight away, right?
54:12
Like someone's like, "Hey, I want to be a singer like Alicia Keys."
54:15
And you're like, "Nah, it's not going to happen."
54:17
Yeah, but that's probably not, so you might as well Yeah, and it's like, but you have no idea what they're saying.
54:22
You don't you're not listening to them.
54:23
There's no there's no learning and you're just projecting what you feel.
54:25
Or someone says, "I think I'm quitting my job and pursuing my passion on this thing."
54:30
You're like, "No, no, no, don't do that. Like that's risky."
54:31
And it's like, "Well, maybe it's maybe they need it." Yeah, maybe it's needed.
54:34
Maybe risk is okay for them.
54:36
And but we're so quick and you're so right that our friends, our family, and we we do that to others.
54:43
And we do to our partners as well.
54:43
Like when they're just saying, "Hey, you know what?
54:47
I think I need a weekend off this weekend."
54:48
And you're like, "No, maybe it there's a few things you need to get done."
54:51
And they're like, No, actually you should run.
54:52
Yeah, and you're so what you said so beautifully is we stop people from trusting themselves.
54:57
Like I think that really resonated with me.
54:59
And I I think that's why I feel the fact that you've infused all these crystals into your offerings, I I love that because it's it it's a daily reminder of trusting Yes.
55:13
that when you I I always say this to people.
55:15
I'm like, we don't use our senses enough.
55:20
Like the pow- scent is so powerful. Right?
55:24
Your products smell amazing. So good.
55:26
Uh and the scent's amazing.
55:26
And it's like we underestimate how much we know what we need by scent. Like I love it.
55:31
I remember when I first got a massage and they brought out all the different oils. And they said, "Smell. Which one do you want?"
55:37
And they were like, "You know by smelling."
55:38
And I was like, "What does that mean?"
55:40
And then you do it and then you're like, "Oh, wait a minute. I do know." I do know.
55:44
Like, I do know that I need number three, which has lavender and eucalyptus or whatever it is, because I'm seeking rest and relaxation. Oh, I see.
55:53
Or I do need citrus because I'm seeking energy. Oh. And and you know, right?
55:54
But but we don't use that scent.
55:57
We don't use our power of scent, of sight, of sound to know what we need.
56:01
And the part that I love about what you said in in the knowing, the affirmation on the illuminating serum is I give myself permission to glow. Ooh.
56:13
Because I just so many times we just or we stunt the growth or we stunt the glow or we feel embarrassed by the fact that we are, you know, bright and or we to your point about the addiction to the negative.
56:29
Like, if we are feeling good, how many times have you felt good, but your friend wasn't feeling so good.
56:35
So, you kind of They might say, "Well, how are you feeling?"
56:37
You're like, "I'm all right."
56:39
But you're really actually great and you're actually glowing.
56:42
And I think sometimes we dim, you know, I know we dim our light, which is another affirmation on the on the candle, is is um you know, this idea of not dimming your light.
56:57
Like, don't dial it back, you know? Because we do it.
57:00
And we And it's only because we don't we want to be kind to the people that we're around, but I think we There's an inspiration that comes from giving yourself permission to glow.
57:10
There's the empowerment that a person looks at you and says, "They don't They look like And I want to feel like that.
57:17
Like, I'm going to do more of that."
57:20
You know, giving yourself that permission. I love that.
57:22
I really It's a really special reminder. Mhm.
57:27
What are your go-to rituals when you are having a day that is just hard, stressful, tough, demanding.
57:31
What what's your go-to non-negotiable set of rituals that at least your kids turns to when When it's really really crazy. tough.
57:41
I definitely find that I I my one of my go-to's is for sure a meditation.
57:48
I just find that I try my best to meditate frequently so that I do find that that balances you.
57:53
You don't have to kind of fix what's happening.
57:56
You you find a continuity with the the the balance, but I do find that when I need it I really I really relate to a meditation.
58:07
It it kind of just brings me back to the center.
58:09
It brings me back to again that quietness. I get a second of quiet.
58:13
Even if I have to wake up before the kids, I'm going to wake up at 5:30 so I can have 20 minutes of just like or I'm going to wake up at 5:45, whatever it is, and I really find that settles my spirit cuz usually if I'm having a tough one, I'm not sleeping well either because it's just like the internal noise and all those things.
58:32
So I really I really love to ground there. I will journal.
58:38
I find that the journaling is also really again, I've always had to just kind of release things more freely than I find I can do with other people. So that really helps.
58:52
A really good workout, key.
58:55
Key, get me sweating, get me kind of like, you know, just like feeling your power of your body. That helps me a lot.
59:03
Um then of course I'm going to wash my face.
59:05
I'm going to release as we talked about the golden cleanser is going to let me like let it go.
59:08
I have this beautiful rich transformation cream and on it it says I welcome all circumstances as a catalyst for change. Wow.
59:18
And so I can probably reflect on the fact that this does this isn't bad or good.
59:22
This is just a catalyst to change something.
59:29
And then I get my illuminating serum on because I'm going to be glowing.
59:33
And I'm giving myself the permission. And I do love a bath. I do love a bath.
59:38
I do love, you know, back to the oils or the herbs.
59:40
I find that even the crystals can come into play if I need to just kind of like release something.
59:46
And definitely and the intentions and the affirmations come into play because I find that whatever's bothering me, I'll kind of it's something that's challenging me.
59:54
Maybe I don't want to fail at something or I don't want to I don't want something to go wrong or and I kind of use that to say whatever it is that I might need.
1:00:05
And you know, hey, sometimes it's just going to be a hard day.
1:00:09
Maybe it'll be a hard week.
1:00:11
Maybe it'll be a hard month, but doing that consistently, I know I'm fueling myself and I'm pouring in there and I feel better. Mhm. What works for kids?
1:00:22
Like what rituals do you feel you've actually been able to pass on because they're young and I always feel like a lot of parents want their kids to do things, but I feel like you may be mindful in knowing what works and what doesn't and Yeah.
1:00:34
them having their balance.
1:00:34
What what what do they like and what what do they not like?
1:00:37
Well, I used to force Egypt to meditate and I was like, you want whatever you want, come meditate with me. That worked for a while.
1:00:44
He's really big now and and he's 13.
1:00:46
So, I feel like I could still kind of push him into it, but it was cool because he I think when I do my meditation, he can say every word. It's Ocean Genesis.
1:00:57
And even though they don't necessarily do it with me all the time, they know it and they feel it and they hear it.
1:01:01
And so I do think that idea of kind of like just sitting with yourself again is a great practice for kids because you know, it doesn't have to be long. 5 minutes, cool. Really quick.
1:01:12
Um a lot of the times I'm also I'm also talking to my kids a lot about gratitude.
1:01:17
I I gratitude is the key, key, it's the most simple but potent key to changing the energy.
1:01:28
I know I felt times before where I'm like, I'm just pissed off because someone did something and I'm like, you and I'm sick of them trying to and I am steaming.
1:01:38
And I'll just like start to list what I'm grateful for.
1:01:44
It changes everything, everything.
1:01:44
And I tried to also share with my kids that you know, it's give thanks.
1:01:52
Give thanks and also pray.
1:01:52
Make a prayer for what it is you're thankful for and what it is you're looking for.
1:01:57
And I promise you you will open every door for yourself. I promise.
1:02:03
Every time I leave the room, my older one, sometimes I'll pray with him, sometimes I let him, you know, be in his own zone and I say, "Don't forget to pray.
1:02:09
Like don't forget to just be grateful and pray because the gratitude is like is is key.
1:02:14
I really do feel that it's a it's a key ingredient to settling and definitely to joy.
1:02:23
Um which I think is the what we're all looking for. Absolutely. Right? It's joy.
1:02:27
I love hearing what you're passing on to the kids and I I think so much of it is them watching you do it or them doing it with you.
1:02:32
And I think you're setting a good example and that makes it easier because there's only so much you can tell a kid to do something but if you're there doing it, showing up, turning up Right. And they get used to it. They get used to it.
1:02:44
Yeah, they get used to it and they and they see that at least mom values it and you know Right.
1:02:48
Even their names they're like Egypt and Genesis.
1:02:50
Like I feel like those names are so powerful. Man, I love those names.
1:02:55
Yeah, they're really powerful.
1:02:55
Woof, I mean, yeah, Egypt has been so cool because like even just as watching him grow and he's always been super into architecture and math and I'm like, man, maybe that I feel like the name connection really brought that to him in so many ways and and Genesis is like, woah, I'm like, we might have needed to rethink naming that boy Genesis. But it's so good.
1:03:20
He's so like kind of strong and clear and you know, he's he's he's he's he doesn't you know, he doesn't bend.
1:03:28
And I really appreciate that for him because I spent so much of my life bending and contorting and shifting and changing and trying to please, but I love that he's like, no. Mhm. And he won't. And that's it.
1:03:43
I'm like, Okay, I'm going to need you to try to be a little bit fluid.
1:03:48
Like a little fluid on occasion.
1:03:51
Not every time, just once in a while. But I love that for him. I love that he's clear.
1:03:55
He's clear and that's it. Mhm.
1:03:57
What's something you've been trying to learn recently or work on recently internally for yourself? The kids are working. What have you been?
1:04:06
I think I've just been working on just listening. Mhm.
1:04:12
Yeah, I think that we all have such big personalities.
1:04:15
I think I feel for the kids sometimes.
1:04:17
Like the dad is this huge personality and we have this big personality and I I I I I answer every question and I react to everything and I'm always saying, yeah, oh, yeah.
1:04:30
And sometimes I'm like, I think I can just be more silent.
1:04:32
And I think I can just actually let me allow them the space to and everybody the space to just kind of feel, share, say what they're saying without neither encouragement nor discouragement.
1:04:47
Just like receive what they're saying saying and let them just speak.
1:04:53
So, I think the listening is is really cool.
1:04:55
Not always reacting, not always sharing, not always saying something.
1:05:00
Just like being more more more silent, more taking the space to just Yeah.
1:05:07
That's what I'm working on. Yeah, I love that.
1:05:08
I can't agree with you more.
1:05:08
I think it's like it's such a rare thing actually for someone to actually just listen and not have a reaction. Right.
1:05:17
And and for them to know that they can keep I feel like when you listen that way people feel like they can actually speak from a deeper place.
1:05:25
They're not just thinking and speaking, they're feeling and speaking because you're listening from a from a feeling space as well. Yes.
1:05:33
And I wonder how do how do you explain fame to them or explain or or do they how do they how do they interact with you said you're big personalities but both of you have big lives.
1:05:42
Like how did they make sense of it or are they still too young and they don't I mean they're pretty present, you know, they're pretty present.
1:05:50
I think about that often.
1:05:53
I mean I'm I'm very much about I want us all in spaces that feel very very normal.
1:06:01
Like I am very very like about that.
1:06:05
I love to take them to their classes and I love to drop them off at school and I love to like we go and we go to the you know, we go hang out at the park or we go somewhere, we do what we do.
1:06:17
And I really love that ease.
1:06:17
So I really want to put them in environments that feel like that.
1:06:22
So of course, you know, on the other side they're on the tour bus for 3 months and that's also different.
1:06:29
So they I think but I do think they have a pretty good balance about it all and they're pretty like everyday kids, you know, and I love that about them too.
1:06:38
I wonder how it feels or how they affect them.
1:06:41
They're they're both very empathetic.
1:06:44
Like I know sometimes if we're out and someone, you know, they might have caught someone who wants to take a picture.
1:06:48
But mom, just take a picture, mom.
1:06:51
And you know, when it's the right time I'm like, okay, cool.
1:06:52
But if it's the wrong time, then it's also but I'll go say hello. So happy to see you. Hope you're great. Thanks for saying hi.
1:07:00
And it just might not be the right time and that's okay, too. Yeah.
1:07:01
and that's okay, too. Yeah. So just showing them the boundaries too and um and but I think that you know sometimes sometimes I'll say Genesis will be like mom you know in school they they they they like that's Alicia
1:07:17
Keys song it's like so annoying mom and I'm like that is annoying I feel you that's annoying but you could just tell them that your mom like you could just tell them I know that's I see what you mean but that's actually just my mom so you could tell
1:07:31
them I'm mad and then and then Egypt you know he's he's getting big and really strong in basketball and he's like doing so many amazing things he has a great instinct and you know really like when we're walking to a room it'll be me and
1:07:45
Swiss and and it's if it's in the basketball universe they'll be like there's Egypt like they actually are starting to know Egypt's talent and so it's really good and it's wonderful that he has all of his own space and I think sometimes he might feel like that's what
1:07:58
I want I want to make sure that it's not because of whatever else you know and so I I I feel for them but I think that they they're pretty cool about everything they have a good head on their shoulders you know they're they're kind they're loving they're thoughtful that's
1:08:13
beautiful I'm really I'm really proud of them for all of them you know we have a beautiful big blended family and I'm proud of all of them because it's like each has such a special unique cool personality and I'm just like y'all are like really cool
1:08:27
I love it I feel like you've been able to you know you've been in the music industry for so long I mean I want to know how Hell's Kitchen felt like to be able to take parts of your story inspire you know to see your music on Broadway I mean that feels like was it was it a
1:08:48
different challenge like what what was what was the what was that like for you to have to go from recording in studios making music traveling to then doing Broadway like what did that look like for you how were you creatively involved? It was definitely as you said,
1:09:02
It was definitely as you said, it's been a 13-year process.
1:09:07
And I think that's made it very cool.
1:09:09
Like really almost enjoyable because whereas maybe sometimes with because it was such a passion project, I knew it wasn't all going to happen quickly or at once.
1:09:24
And so I would be able to kind of take myself out of my like quote-unquote normal life and go into this workshop phase with Hell's Kitchen and and I'd be able to figure out like what a you know, what's the story lines me and the writer, the book writer would get to it and we'd say here's the themes and here's the characters and here's the stories and let's start to build this universe.
1:09:44
And then when the director came in Michael Greif, you know, he was really instrumental.
1:09:48
He's kind of like that me and Chris Diaz who's the book writer are a little bit more than newbies and then Michael Greif is like the like the parental figure.
1:09:56
He's like this is what we do.
1:09:59
We do this, we do this, we do this. We're good.
1:10:01
And sure enough we'd be like wow, we we needed that.
1:10:06
We didn't really know where we were going. Yeah.
1:10:07
So he was like a beautiful guiding light.
1:10:09
And then as time passed, you know, being able to connect with the Public Theater who's the who's the theater who did, you know, Hamilton and Chorus Line and all of these incredible credible shows even the softs they did and you know, there's so many beautiful things that they that created another level of like clarity and just like refinement and really being able to bring it to life.
1:10:33
So all these things kind of happen in pockets.
1:10:35
Like you know, it'll be a three-week process and then we'll hold tight for a minute.
1:10:41
It'll be a two-month process and then we'll hold tight a minute and then it'll be six months of just heavy and then we'll hold tight a minute.
1:10:47
And so it really gave me the capacity to hold the container for the story and and for the meaning.
1:10:53
And I would always be able to come back to it and say, this feels right.
1:10:58
Or something's wrong about that, we have to figure that out.
1:11:00
we have to figure that out. And then when we brought in the choreographer, she became another part of this beautiful tapestry and she was creating movement around the songs in a way that I just never heard it before in my uh the the orchestrator who's also been a
1:11:16
partner from to me in many ways musically, Adam Blackstone, you know, we would create different versions and instrumentals and I wrote new songs and so it was all these pieces and parts and you could start to feel little by little how it was all the right timing. But I
1:11:28
But I feel like the biggest I wouldn't call it a challenge, I'm looking for the right word, the biggest growth or Yeah, maybe the biggest the biggest growth or the biggest awakening that I had with it was realizing that I could take this moment and I could almost take everything that I ever didn't do right. Mhm. And I could fix it. I could learn from it.
1:11:59
I could take it, the knowledge, and I could put it into this process and I can fix it.
1:12:07
I could do it right because I actually had the the the experience.
1:12:10
And so my the intellectual experience that I had gave me the ability to really look at it in a way that I had truly never had before.
1:12:22
And then because of that knowledge, really cultivating the strongest team of really awesome people in this particular universe to assist me as a newbie, you know, as a person who hadn't quite traversed this path yet, was so inspiring and enlightening and empowering to really see that when everybody is the best at their field, you really can create something that truly is magical.
1:12:57
And so I learned so much from it and obviously that's been years and years and years and years and years and and even just seeing it off-Broadway and having to navigate our way through how can we perfect the story and there's still more to perfect, there's still more to craft and doing that and being open and listening and really just being open to was tremendously rewarding. So Wow.
1:13:21
So that day when we got that announcement that we had been nominated for 13 Tonys. Yeah. It was freaky.
1:13:27
The 13, the 13, it was just all like something's really divine here. Wow. And it was unbelievable.
1:13:36
So it's been such a hands-on.
1:13:38
I mean I I am notoriously anal.
1:13:44
But in the best most loving way. Yeah.
1:13:47
Because I just I know what it's supposed to be and I'm not going to let it go until it's right what it's meant to be.
1:13:52
Have you always been like that with all your music since day one and everything? Yeah. Yeah. It takes that. Yeah. It's what it takes. Yeah.
1:13:57
And I've also learned how to like back off too. Like, you know what?
1:14:01
Let it let it flow, let it vibe, it's okay.
1:14:03
You got to back off of it sometimes, but I am definitely smidge of a control freak.
1:14:10
How have you Yeah, walk me through how you've refined that perfectionism because in one sense the reason why you have 16 Grammys and you know all the rest of it is because all the success has come from that level of work and ethic and effort and perfection and you know all of that like tinkering and iterations and and everything.
1:14:29
And then where have you learned to let go?
1:14:34
Or where have you What what is it that you've done to flow?
1:14:37
At what point do you allow it to flow?
1:14:39
If someone's listening they're like Alicia I'm a perfectionist too and I don't I don't Yeah.
1:14:44
I think that you know definitely having the vision for what you want to create is wonderful and you likely are the only person that has that vision.
1:14:53
If you, you know, pass that off to somebody, the vision will shift, right?
1:14:58
So, which might be needed at a certain point.
1:15:00
But, I think being comfortable saying I I really have this vision, I'm very clear about it, and following that is wonderful.
1:15:10
Then, I think starting to let other special, not just anybody, but special folks who you realize they they're additive, you know, that what you create together or what they bring to the table can enhance the vision, it is important to let that in cuz if you don't let it in, you're going to actually steal from the vision, ultimately.
1:15:37
So, I think that has been a beautiful process when when you and when you know that feels right, you know.
1:15:44
When it doesn't feel right and it's super hard and it's like a struggle and you're arguing and everything, okay, it's not the right person. You can let that go.
1:15:51
But, when you do see that things or people are becoming additive, it's really good to allow that in, allow that to to come in.
1:16:03
And then, you get inspired more and you're like, "Ooh, I didn't know that we could do that.
1:16:08
Now, I could take that and make it even better because we've brought that part into it."
1:16:13
So, I think that's a really special part of the creative process is and I have learned that with even songwriting, like, so fun when you start to bring additional energies into the space.
1:16:24
Not all the time so you lose sight of your vision or of your center.
1:16:29
That's happened to me, too.
1:16:29
I'm like, "Wait, let me go back to the simplest because I've made this a bit complicated or, you know, overly done."
1:16:36
But, I I there's something really great about that and then you keep seeing that it's growing and it's adding.
1:16:42
And then you you can still hold space for the vision, but allow what helps it in and what makes it grow in and what makes it better in.
1:16:55
And I don't think you have to be worried about that. It's a beautiful thing.
1:16:58
Yeah, I've definitely developed so much more respect and appreciation, even more than I already had for artists, the closer I've got to the industry, just from watching.
1:17:08
Because you forget that that's so many projects are truly pure passion.
1:17:11
And that they took 10, 15, 20 years.
1:17:15
And when you hear about something like that that you're saying, for someone like yourself who's already successful, already has tons of accolades in an in an area that's directly related, but then to think you had to wait 13 years and work for 13 years to pull that off. Right.
1:17:33
You you start recognizing that it takes so much patience and love, even when you have already proved yourself.
1:17:42
Because I think there's this feeling that you people can get tired of proving themselves or having to prove themselves. That's right.
1:17:50
And it can feel exhausting sometimes. Yeah.
1:17:51
But the truth is that if you're growing and you're building and you have something you care about, Right.
1:17:56
you're constantly having to Right.
1:17:59
prove yourself in a new space. Right.
1:18:00
And I think there's there's something really exciting about that, too.
1:18:05
Cuz I think if you could open every door, you you would take it for granted.
1:18:12
You know, you're like, "Oh, I could open that door, too.
1:18:15
And I'll open that door, and oh."
1:18:16
And yes, can we open every door?
1:18:17
Yes, we actually can open every door, but is it always going to be easy or the simplest?
1:18:24
No, it's going to take time, and you're going to have to figure it out and work your way through it and come back to those places that you're like, "Oh, I got to dredge up this confidence again.
1:18:33
Like I thought I was good in this department, here it goes again.
1:18:37
And all those learnings and challenges that kind of takes you through just being a human being um is I think the beautiful part and and the excitement and the thrill and the stimulus.
1:18:48
And and then you're like, I I'm I am willing to work for this.
1:18:50
I'm willing to put in the time for this.
1:18:53
I'm willing to even fail.
1:18:58
And even when And what does that mean? What does it even mean?
1:19:03
Actually, I don't know what that means.
1:19:05
I'm willing to work and to try, and whatever comes from it is going to be what I need.
1:19:10
It's going to be exactly what's needed. Yeah.
1:19:12
So, it's it's it's beautiful.
1:19:15
I really I really enjoy it, and I really find that I'm more grateful than ever for sure for being able to spread my wings and be um ceilingless or be edgeless because I really want to be able to explore as much as I can.
1:19:29
And it feels really good to keep trying.
1:19:33
And And but most important, I think the seed of what you said is the love.
1:19:39
So, that matter If you If If there's something that you love go after it. Cuz it's meant for you.
1:19:48
It might not be the way that you thought it was going to be or the length of time you thought it was going to take or whatever all the other things are.
1:19:53
But man, is I know it's meant for you if you love it. Yeah.
1:19:58
Yeah, you'll get to where you want in life, just not in the way you imagined it.
1:20:01
The timeline will be different.
1:20:04
The way it looks will be different.
1:20:05
The way it feels might be different.
1:20:08
Even how you visioned it may be completely different, but you get there. Right.
1:20:11
And the journey will probably be better and a better story than you imagined it to be. Ever.
1:20:17
And hearing you say that is so so fulfilling.
1:20:20
I want to ask you um one more question before we end with a final five.
1:20:25
end with a final five. And this question's more just just the way I've experienced you even today, I'm like you've been in the industry for so long since you're 18 you said you know so much success moved around and so many different things and I feel like anytime I've been with you your energy is always
1:20:40
like upbeat you've always been positive you've always been giving like there's always been a a really nice spirit and way about you that you have and I feel like you you've never become jaded by the industry or jaded by things around you and you see that a lot for people and
1:20:56
not in a judgmental way you observe it but it seems like you've protected and carved out your space and your like happy place and your safe space and I was wondering how have you done that when so many people can look at something and be like oh well I don't want to you know
1:21:11
people be like I don't want to be too Hollywood I don't want to do too this I don't want to too go to that but it feels like you've been able to protect yourself regardless you know being in a big thing and I I wonder how you've been able to do that and how you've been able to craft that Ah. Man. Man.
1:21:28
This is I love this question.
1:21:31
I think that one of the back to the gifts of what I got from my mother you know she was always really kind of somehow she made me think about how I made people feel.
1:21:46
And I remember that I remember you know it would be simple things I changed my mind about going to a birthday party and she would be like but how would that make you feel?
1:21:56
And so somehow she helped me to find my empathy and I can put myself into other people's shoes.
1:22:05
And I really appreciate that was a gift.
1:22:09
And so I can look around me and I can feel empathy for other people like I want to connect with people I care about that.
1:22:18
I love bringing good I want people to bring me good energy.
1:22:21
I don't want to bring someone else anything else but good energy like I I care about the energy that I cultivate in a space.
1:22:28
And I also have learned that if I can't bring that energy, then I can remove myself from that space.
1:22:35
Like I don't have to be in a space if I'm not feeling good.
1:22:40
You know, cuz I can also not feel good.
1:22:42
I don't have to always feel good either.
1:22:44
That part was a a lesson.
1:22:45
Took me a while to get there, too.
1:22:47
You know, but um but I appreciate that I can I want to bring that.
1:22:53
I'm conscious of what I'm bringing into a space and into a room.
1:22:57
And I want what I bring into a space to be something that feels good.
1:23:02
And and so I think that that's kind of that's it.
1:23:07
I think that's really it.
1:23:07
And so just the distinction between the two, giving myself permission to maybe not feel like I can fill that space is great.
1:23:14
And then when I can and when I'm ready, I do.
1:23:19
And that's what I want to do. I want to bring that.
1:23:22
And I hold other people to that.
1:23:23
I'm like, "Hey, I don't bring you that energy.
1:23:25
I don't I don't I don't want you to bring me that energy, you know, because my energy is precious and it's important and it's special and and it's just not free.
1:23:35
I don't just give it to those who don't deserve it."
1:23:39
So I also had to learn the value back to one of my gaps of who I am and what what my energy is and what a gift it is to be able all of our energy is a gift.
1:23:50
And we can kind of choose how do how do we want to give it.
1:23:57
Um and so I love that and and learning when it's when to give it and when not to give it is also been a part of the journey, too.
1:24:06
I think I'm doing better with that.
1:24:09
I think I'm doing better.
1:24:09
Man, a lot of undeserving people got a lot of good Alicia energy and and it's like man, no more of that. No more of that.
1:24:16
Like you got to know your limits, you know? Like okay, cool.
1:24:18
That doesn't mean I have to be unkind to that person, but they don't have to get my best beautiful energy. They can kind of Yeah. hold tight over there.
1:24:27
Yeah, and you only realize that by giving it and knowing that you over gave or under gave. Right. Right. Right. Right.
1:24:34
And you only know that by trying it out.
1:24:35
Like I I know there are people in my life who I believe deserve way more Right.
1:24:40
energy from me because they always have that for me and Right.
1:24:43
over spent in this area and it's like looking at your bank balance at the end of the month and going where did I over spend and where did I under spend and energy is the same thing.
1:24:51
Where did I over spend my energy and who did I over spend my energy with and who did I under spend with? Facts.
1:24:57
And and let me reflect on that. I love that. that. Thank you.
1:24:59
Alicia, I I I've met the first time we ever did the interview was only audio during the pandemic. Right.
1:25:06
And I remember like obviously I mean it's a no brainer that you have the most beautiful voice, but I remember just listening to you because we were so present cuz I could just hear you. was a time.
1:25:14
Yeah, and it was a and it was a time. Exactly. It was a time.
1:25:16
Uh but I'm so grateful to be able to see all your expressions and just you know, see you come to life and we end every On Purpose interview with what we call a final five.
1:25:28
Every question has to be answered in one word to one sentence maximum.
1:25:31
One word or one sentence.
1:25:33
Yeah, but I'll probably ask you for more because I always break my own rules. All right. Uh I'll try to be swift. I'm not good at that. It doesn't matter. It's fine.
1:25:39
Uh Alicia Keys, these are your final five.
1:25:41
So, question number one, what is the best advice you've ever heard or received?
1:25:48
Nothing before it's time.
1:25:48
My grandmother, nothing before it's time. I love that one.
1:25:52
Uh question number two, what is the worst advice you've ever heard or received?
1:25:58
The worst The worst advice that I ever received was that I had to kind of change myself to be accepted or that I was had to even if I felt uncomfortable, I should do a thing because it's what, you know, was going to be Mhm. best received. Mhm.
1:26:16
Yeah, that's It's good to hear.
1:26:19
I always like to make a list of all the worst advice everyone's had because people are going to hear it again and hopefully they'll remember this moment when they hear it. good book. Yeah.
1:26:27
Question number three, what was it like to perform at the Super Bowl? Oh, man, it was crazy. It was totally insane.
1:26:34
This is a longer than a sentence Yeah, do it. It's all right.
1:26:37
It was I found it so fascinating because it had to be built.
1:26:42
The whole thing had to be built and they had to time it in under three minutes it could be built and then we had to have our performance in the amount and it had to be tick tick tick tick tick tick. And so and it was live.
1:26:54
So it's crazy to see a live thing have to like operate in that level of like finite detail.
1:27:00
I was like in awe and then obviously the place and the people and the vibe and the energy and it was just like really fun.
1:27:07
Yeah, it was like your dress and the piano and it was it was insane.
1:27:13
That was and the the the Underneath the dress was the world's best puppeteers.
1:27:16
So they were actually puppeteers underneath the dress to make it fly like that. That was fantastic, too.
1:27:25
Well, how did your control freak nature deal with that?
1:27:27
Like three minutes and like the puppeteers and You know, I just we had practiced so distinctly that I knew everything that was going to happen and it was perfect and I just kind of, you know, control freak until you can't. Yeah, yeah.
1:27:41
And and as an artist I just at a certain point when you're when you're flowing and creating and writing and singing, you do just have to like be in the moment.
1:27:49
So the control freak part comes when I'm designing or creating the thing.
1:27:54
But once I'm in the thing, you have to just go. Oh, so that's beautiful. I love that.
1:27:58
That makes so much sense.
1:28:00
That's a great clarification on the earlier point, too.
1:28:02
I love that and that completely makes sense.
1:28:03
In the architecture of the design, that's where the perfectionist kicks in. Mhm.
1:28:08
Otherwise, though, it's like magic.
1:28:10
Whatever happens, whatever happens is just perfect for that moment. Yeah, that's beautiful.
1:28:14
Question number four, what's the first offering you want me to use and the first offering you want Rani to use? Oh my gosh.
1:28:20
And I want you to give them to you now. You can share them.
1:28:22
Okay, okay, okay, okay, okay.
1:28:23
All right, well, I want you both to wash your face with the golden cleanser.
1:28:28
But I want you to use the aura mist.
1:28:32
Ooh, I'm going to spray this on my pillow and me. It has rose. It has rose.
1:28:36
I think we might start spraying this in the studio every time now someone comes in.
1:28:40
And literally it just calms you instantly.
1:28:44
Yeah, the scent's beautiful.
1:28:45
And it's I'm as free as the air. Ooh. So you are free. That's the affirmation. as the air.
1:28:50
And you always are as free as the air.
1:28:52
But that's just a beautiful reminder.
1:28:54
And Rani, my best friend, Yeah, that's beautiful.
1:28:57
is these are the let me glow serums and this one I think is the bronzeite.
1:29:00
I give myself self permission to grow. The bronze aura.
1:29:05
So she's going to get all three of these because she's glowing.
1:29:08
She's so spectacularly authentic. I just adore her.
1:29:14
So let me glow in all of the shades so that she can just like ching ching ching ching ching cuz she already glows.
1:29:22
So we'll give that to her. I can't wait to see her. I love it.
1:29:23
I can't wait for you to see her as well. That's beautiful. Thank you so much.
1:29:26
We're so excited and thank you for sending so much for my team as well.
1:29:29
They're all excited to use them as well. glow up. it. Appreciate it so much.
1:29:35
Fifth and final question, if you could We ask this every guest who's ever been on the show, if you could create one law that everyone in the world had to follow, what would it be?
1:29:46
I think my law would be that you you you you cannot hurt another being.
1:29:54
You cannot hurt them physically.
1:29:54
You cannot hurt them emotionally. You cannot hurt them.
1:30:00
You cannot hurt another another being. There's no reason. There's no difference.
1:30:07
There's nothing that allows the physical or emotional or spiritual you know, negligence or hurting of another being.
1:30:21
I think that's a great law.
1:30:23
It's a great law and then we'd actually have to look at why we'd want to hurt others and where that comes from and then actually heal our own hurt as well.
1:30:30
That's that's incredible. I love that. Yeah.
1:30:32
That would be really amazing if we could look to that. It's beautiful.
1:30:42
Alicia Keys, thank you so much.
1:30:42
I am always happy when I'm with you.
1:30:44
I've I've always enjoyed collaborating and uh if only I could sing, you know?
1:30:50
It's like We'd be doing a song. But this is our song. You know?
1:30:58
I'm so excited for people to use Keys Soulcare and have access to it and to transform their heart, their soul, their mind and their body Yes.
1:31:07
through this beautiful new offering and even the intentionality I was looking at how everything's called an offering, there's no products, it's called rituals not just routines.
1:31:15
Like I love all of that to it and I think I I do believe that physical and I'll call them products just for what I'm trying to say, but I think physical products are so important to remind us of what to do internally.
1:31:26
Yes and we we do call them product like gel the two together, but you're right.
1:31:34
It's like the physical embodiment the embodying of the philosophy or the practice and I love that and you live that. You guys live that.
1:31:44
And thank you for this such such for these questions that also made me pause and think about how I wanted to share them and I love this show. This show is so good.
1:32:00
But you know that already because it's like a smash, so what? No, you're the best. Means the world.
1:32:05
Thank you for trusting me. Absolutely. You too.
1:32:07
Thank you for trusting me. You too. Thank you. Big love. Amazing.
1:32:10
If this is the year that you're trying to get creative, you're trying to build more, I need you to listen to this episode with Rick Rubin on how to break into your most creative self, how to use unconventional methods that lead to success, and the secret to genuinely loving what you do.
1:32:27
If you're trying to find your passion and your lane, Rick Rubin's episode is the one for you.
1:32:31
Just because I like it, that doesn't give it any value.
1:32:35
Like, as an artist, if you like it, that's all of the value.
1:32:38
That's the success comes when you say, "I like this enough for other people to see it."