4 questions Shreyas wishes he’d asked himself sooner | Former PM leader at Stripe, Twitter, Google

0:02

Today, I am super excited to bring you a  very special episode with Shreyas Doshi, recorded live at the Lenny and Friends Summit  in front of 1,000 people in San Francisco.

0:07

This is Shreyas' second time on the podcast.

0:12

His first visit is the third most popular episode of all time of this podcast, and  I love that Shreyas was game to try this.

0:20

In our conversation, Shreyas shares three  questions plus a bonus question that he wished he'd asked himself sooner in his career.

0:24

We talk about why product leaders are so busy, why the job is so frustrating, why  it is so central to build good taste, and also why you're probably not listening as  well as you should be.

0:34

This was so much fun, a huge thank you to Shreyas for doing this.

0:38

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0:42

It's the best way to avoid missing future episodes, and  helps the podcast tremendously.

0:46

With that, I bring you Shreyas Doshi.

0:50

Shreyas, thank you so  much for being here, and welcome to the podcast.

1:01

Thanks, Lenny, for having me. This is amazing.

1:04

I was going to ask, we recorded our  first episode, I think two years ago, and I was in a tiny room in my  house.

1:08

I don't know where you were, but it was very not like this.

1:11

Thoughts on the setup of this episode?

1:18

So first, the Lenny Empire keeps growing,  which is amazing to see.

1:18

And second, as I was coming up here, somebody told  me this used to be a car dealership, and I actually realized I purchased my car here. What? So crazy, only in SF.

1:38

What kind of car was this? Say more. It was a Honda CR-V. Okay, wow.

1:42

I am told this venue was also  used for...

1:42

Jimi Hendrix performed here, and Aretha Franklin performed here.

1:50

So it's  like Jimi Hendrix, Aretha Franklin, Shreyas.

1:56

There we go, that's going  up on my Twitter bio soon.

2:02

Okay, so usually, when we talk, you're full  of ideas and you're full of answers.

2:02

When we were preparing for this, you told me, "I have  questions, I have questions I want to ask."

2:15

You know, reflecting on my career  as a PM leader over the years, there are some questions I  wish I had asked myself sooner, but I did not, and I had the great luck of  having a life, a PM life full of suffering, and I have zero complaints about it.

2:42

But as I  look back, I feel like there are some questions that even if I asked myself some questions, those  questions, I wasn't honest to myself about the answers.

2:58

So that's what I thought I'd do, is share  the questions that I wish I'd asked myself sooner. Awesome. Yeah. Love that, okay.

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5:29

What's the first question?

5:39

Right, so let's see, the first question is why am  I so busy? Why am I so busy?

5:39

And the background is that I have spent most of my career just being  completely stressed out, just absolutely stressed out every day.

5:59

And there were many reasons for  it, but one of the core reasons was I was always super busy, and there was always work I felt like  I couldn't do that I wanted to do, and so I would go home at the end of the day, and even if I  had worked hard, I'd just feel dissatisfied.

6:27

And so that was a constant fixture of my life as  a PM, PM leader, and it's only...

6:27

So I did product work for about 20 years before I started this new  chapter of my career.

6:37

And I think I only fixed it in the last three or four years of my career as  a PM leader.

6:44

But that means that there were about 16 or 17 years where I was just incredibly  busy, and because I was incredibly busy, I was extremely stressed, and even though I was  doing a good job, I was not feeling very good inside.

7:02

And then, that showed up in my body,  like all sorts of pains and aches I realized were actually not physical pains and aches.

7:08

They were pains and aches from the stress.

7:14

It's like health issues that you had? Yeah, yeah, minor stuff.

7:16

I mean,  relatively minor stuff, but playing tennis, and you pull your back muscle, and now you are  horizontal for three days, doesn't feel good.

7:30

Who here is very, very busy, and is  just way too busy? Raise your hand. That's it? Yeah, I know. Whoa.

7:38

Everyone's like [inaudible 00:07:39]  everybody.

7:38

Yeah, people were like, "Yeah, yeah.

7:41

I don't have to raise my  hand, I'm busy." Yeah. Okay, keep going.

7:51

Yeah, and so here's the thing, when we talk  about being busy, and managing your time, energy, all of that, I mean, this is a group of  senior product people, so you all know that.

7:58

Take tips and techniques, like maintain a to-do list.

8:04

I found the LNO framework very useful for me, which I've shared before.

8:11

I used to like  working out of a calendar, those types of things.

8:17

And I think you're all familiar with those  things, but what I wanted to call out is that, at some point in our product career, we reach  something, we reach an immovable force that will just overwhelm us, no matter what we do.

8:36

And that force is a scope.

8:36

will just overwhelm us, no matter what we do. And that force is a scope. Okay, so as we grow in our product career, our scope grows, and  we kind of like that, which is all great, but at some point, if you haven't already gotten  there, many of you have, but for those of you who

8:56

haven't, you will get there, where your scope will  be so large, that no matter what you do in terms of efficiency, whatever framework you use for  prioritization, whatever framework or tool you use to manage your to-do list, whatever  tools and techniques you use, whatever prioritization you do, your scope is so large  that you are still going to be incredibly busy. And so that's what I faced, like I  was saying for the first about 16,

9:22

And so that's what I faced, like I  was saying for the first about 16, 17 years of working on products, and only in the  last 3 or 4 years was I able to kind of find some answers on how to deal with that scope.

9:34

And so  perhaps we can talk about that, what do you think?

9:43

Yeah, so you're basically saying  there's all these productivity tricks, ways to do more faster.

9:46

And no matter  how many of these tools you've got, you are just going to take on more and  more work, and they'll peter out?

9:51

I'll say many of my most popular newsletters posts  are, "Here's productivity tricks and tips."

9:59

And so people are always looking for these.

9:59

And I'm curious to hear where you go with this, of just like that is not the answer  long term, there's a different approach?

10:08

Yes, and so the challenge is the following.

10:08

How  many of you are going through some kind of annual planning right now or you're planning on going  through annual planning? Please.

10:15

Everybody loves annual planning, great.

10:20

So let's take annual  planning.

10:20

If you are a high-level manager, leader within a company, what does your month  look like?

10:28

Or in some cases, unfortunately, what do your two or three months look like when you  are going through annual planning?

10:37

It's all these kind of spreadsheets to fill out, and meetings  to have, and dependencies, and priorities, and stakeholders to meet, and so on.

10:49

And so I noticed,  for instance, that at some point, that was making me really busy, and then that was making me  feel guilty now, because I had my team to look after and to support, and then I had product  decisions to make and various other things, and I've gone on some planning retreat or whatever.

11:10

And there you go, you last four, five, six, weeks, does that sound familiar to folks? Yeah?

11:18

Okay,  so I noticed that I needed to change that at some point, and actually found a solution, again,  late in my career, but I found a solution, because I asked myself this question, which is, "Why am  I so busy?

11:33

I'm doing all the efficiency things, I'm managing my to-do list like a champ.

11:38

I have my  calendar set up just right.

11:38

I have my routine set up just right.

11:43

I'm working out so that I'm engaged  at work, I'm productive, I'm doing all of that. Why am I so busy?

11:49

Oh, it's planning season, and  that is supposed to take up four to six weeks."

11:56

And this was at Stripe when I encountered this.

11:56

So that is supposed to take up four to six weeks.

12:03

Well, I realized that you don't have to do that.

12:03

And so at some point in my time at Stripe, what I realized is the following, we go through a whole  all sorts of just rituals around planning for four to six weeks.

12:21

Then, we emerge and we share our  plan with our executives.

12:21

You know the questions they're going to ask, like, "If money were no  concern, what would you do?

12:28

What is your ambitious plan?

12:34

So if we gave you five more engineers, what  would you do?

12:34

What other things would you include in the roadmap?" Right? The standard stuff.

12:39

And so you emerge, you do your presentation, and then you publish the plan, and then you start  the new year with a lot of enthusiasm and a lot of excitement.

12:50

And January goes fine, until you  get three customer escalations for features that were not in your plan.

12:57

And so now, you try to  figure out how you're going to revise resources.

13:03

You go talk to some dependency team that's going  to sort of support these new features from these customer escalations.

13:08

And you go through that  process, and you revise your plan again.

13:08

And then, usually by the time it's last week of February,  everybody's forgotten the actual plan.

13:14

And now, we are executing off of some other list somewhere.

13:20

And by the way, when you mention this at times, politely of course, you might mention like,  "You know, I'm noticing we are not actually really using the plan that we spent four  to six weeks minimum doing."

13:35

And then, some smart person in the room chimes in with,  "Plans are useless, but planning is everything."

13:52

I don't know, Eisenhower, somebody else, I  don't know who said this, "Plans are useless, but planning is everything."

13:57

Nobody knows  what it means.

13:57

Nobody knows what that means, but everybody appreciates, "Ah, plans are useless,  but planning is everything." Right?

14:02

So I went through a few years of this.

14:08

And then I go, "You  know what?

14:08

I'm going to bend some rules here."

14:17

And so what I realized, Lenny, is you don't  have to go through these four to six weeks, and it was an accident.

14:24

Basically, what happened  is around that time, the product I was working on, Stripe Connect, it's like a major product for  Stripe, major, major business for Stripe.

14:28

And I had put together a product strategy, like  a real product strategy for this product.

14:44

And so this must have been earlier in the year.

14:44

And so now, planning season came along.

14:44

And the interesting I found is that because I had a real  product strategy, not one of those fake ones, a real product strategy that I had gotten  alignment on with everybody, my planning for this major product for Stripe took me like  three days.

15:04

Right, so while a lot of my peers, unfortunately, for their own products, were  in this four-to-six week cycle of planning, and meeting, and blah, blah, blah, I just put  it all together in three days, and whatever artifacts were needed, I put them together.

15:24

I did not fill out some templates.

15:24

That's where it's about bending the rules, because  if a template doesn't make sense, why should I fill it out?

15:33

There's no need to fill it out.

15:33

And so that's when I realized that actually, if you have a real product strategy, a  real one that everybody is aligned with, that you have got pre-alignment on, then a lot of  this nonsense we tend to do with annual planning actually goes away.

15:50

Now, you still have to do  some resource allocation and all of that, but even there, you don't need that false precision.

15:55

How many of you have gotten into arguments about, "So should it be eight engineers for this team in  2025, or nine engineers for this team in 2025?" Like, who cares?

16:11

We all know that even those  numbers that we set up, we don't actually follow through on them, as 2025 happens.

16:15

So that's  just an example of where we spend a lot of time on things that we think are strategic,  that we think are important, but actually, we ought to spend that time on other much higher  leverage things.

16:30

Right, now it does require some upfront work, in this case upfront work on a  clear product strategy that everybody understands, that everybody's aligned on.

16:42

But frankly, if  you have that, planning should be a breeze.

16:49

So what would be your kind of tactical tip  for folks that want to do this better?

16:49

I know there's probably a billion examples of these  sorts of things you shared, so planning is an example.

17:00

Folks that want to be less busy, maybe  on that one is it give yourself very little time, and focus on strategy, and let that be the plan,  basically, versus every single person and their roadmap for the next six months.

17:12

What's the piece  of advice you'd share there?

17:12

And then, I want to move on to the next question, because I want to  make sure we get through all these questions.

17:19

Yes, there's definitely a specific tip, which  is if you do have a strategy that will make a lot of your prioritization problems go away,  it will make a lot of planning problems go away.

17:32

And even if you do have some escalation  from sales, which you will, or from support, or somewhere else, you now have at least a more  rigorous framework to figure out what to do with that escalation.

17:44

So there's definitely that.

17:44

But I think other thing I want to share is that, and this was my other realization as I  asked the question, "Why am I so busy?"

17:55

is I realized that I am so busy because I'm  not making good product decisions.

17:55

Okay, now, you have to understand, by this time I'm like  15 years into building products and whatever, 11 years into being a product manager.

18:11

And  so I think I'm pretty good.

18:11

That's my kind of self-image.

18:17

But then, again,  if I'm being honest to myself, I'm not making as good product decisions as  I can.

18:25

So can I share an example of that? Please.

18:34

So what I noticed is that you have a meeting  about some product feature that somehow is requested or is really important, whatever the  case might be.

18:43

And so you have a meeting with some stakeholders and your engineering  team, designers, et cetera.

18:48

And then, you're trying to decide, "Should we build this or  not?"

18:53

And somebody says, "You know what?

18:53

Why are we doing a meeting for this?"

19:04

I read somewhere  or I heard Bezos say that two-way doors, it's a two-way door.

19:12

You quickly make a decision.

19:12

Like,  just quickly make a decision and move on. This is a two-way door.

19:18

And so you say, "Yeah, that's  right."

19:18

And any time we hear something like that, two-way door, you're like, "Oh, that person's  really smart, so I want to be like them."

19:32

So I noticed that myself and my team, we were  making these kinds of decisions without very clearly thinking through customer motivation,  very clearly thinking through differentiation, very clearly thinking through a distribution  approach for whatever this feature is.

19:45

And while it sounds like, "Oh, of course you should  be doing this," I guarantee you this is not how most product teams work.

19:57

They're talking  about, "Well, is Bob the engineer going to be free? And when are they free?

20:01

And if they  are free, then let's build the feature."

20:01

That's kind of how a lot of product decisions happen.

20:07

The challenge here with this kind of approach, and again, this is what happens in practice,  I'm not talking about whatever theory you read, this is what happens in practice.

20:19

So when you  follow this approach and you assume that, "Oh, this is a two-way door, we can kill the feature,"  in reality, it doesn't work out that way, because here's what happens in reality.

20:31

So in reality, you commit to the feature, and it's going to take five, six weeks to do  it, and then a couple more weeks to make sure, to ramp it up, et cetera, right?

20:40

And so now the  feature is out, and now you have your Q1 QBR, right?

20:48

Say two months from now you have your Q1  QBR, and you're going to present your business review, whatever.

20:56

You're going to present  what you did, "What did you do last quarter?

20:59

How are your ships performing from last quarter?"

20:59

And so now, it's time to talk about this feature at the QBR, because you have to share that/  Now as you start talking about this feature, the CEO will ask, "So yeah, we launched  the feature.

21:13

I'm very glad we launched this feature. How is it doing?"

21:17

And you want  to be able to say, you are the PM leader, you want to be able to say something smart, and  something that makes you look competent.

21:22

But the challenge is the feature hasn't had much adoption.

21:28

So I'm not going to ask anybody to raise hands, but I think most PMs are familiar with this  conundrum.

21:37

And of course, we are verbally very agile as product leaders.

21:44

So what we say is we  don't have data, so we use favorable anecdotes.

21:53

And so we say, "Yeah, we launched the feature,  and you know what?

21:53

This customer from this company really loves the feature."

21:58

And we put in an  anecdote, it's like, "Life-changing feature."

22:03

It doesn't matter that they're the only person  using it. That doesn't matter.

22:03

"Life-changing feature," right?

22:08

We use data when it favors us,  we use anecdotes when it favors us.

22:08

So anyway, so we present that. Now.

22:13

we do have  the sales counterpart in the room too, our sales counterpart, and they say, "You know  what, though?

22:18

We are still not winning many deals because of this feature."

22:23

And so of course the CEO  asks, "So what's up?

22:23

Why aren't we winning deals, even though we have the feature?"

22:30

So the people on the customer side usually we respond, "Well, I'm glad we have  the feature, but it's not full featured yet.

22:39

We need all these other bells and whistles to  meet the table stakes." So now, what happens?

22:46

Somebody uttered the word, "Meet the table  stakes."

22:46

Now, it's over for you, because now, the only response you can give is, "Oh, yeah,  that's already part of the plan."

22:52

And now, you put your engineering leader on the spot and  you say, "Alice, isn't it?

22:58

Haven't we allocated engineers to it already?"

23:04

And so now, Alice has to  come up with some response, which is like, "Yeah, yeah, yeah, Carol and David are going to work  on it.

23:09

It's slotted for one of these sprints."

23:18

And so now, you exit the QBR, you high-five  each other.

23:18

Well, "Good job, team, great job," et cetera, et cetera.

23:23

But now, you have signed up  for even more work for a feature you should not have built in the first place. That's why we're  busy.

23:30

And through a product leader's life, what happens is we just accumulate all of this debt,  feature after feature.

23:39

So I guess what I'm saying, Lenny, is one of my other tactical tips would be  sometimes it is useful to pause for two minutes, or two days, or two weeks before making that  decision, right?

23:57

Because frankly, most doors that look like two-way doors are actually one-way  doors.

24:06

They are two-way doors at Bezos' level, but as a PM leader, for you, they are a  one-way door, and that's making you busy. Wow.

24:19

I feel like you're a stand-up  comedian/product manager. That was incredible.

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25:13

I know it's Spotify, I heard one of their core values is, "Talk is cheap," but it's  the virtue version of that.

25:23

It's like, they actually prefer to talk more, and I think  that's exactly what you're saying.

25:27

Basically, spend more time on these things that seemingly  seem just small little ideas and experiments.

25:37

Yep, thinking is cheap, so you  should do more thinking, not less. Amazing.

25:41

Shreyas, what's your second question? Yes.

25:45

So my second question, I  have to get the words right, do I actually have good taste?

25:50

Do I actually  have good taste is my second question.

26:01

And for me, I asked this question after, again,  all of these things...

26:01

By the way, everything I say, I have been that guy, I've made that mistake.

26:09

So that's why I just have to admit to myself that, yes, I have made these mistakes.

26:18

And one of the  mistakes I made, this was when I was at Google, and I was relatively new to product,  about less than five years.

26:24

And at Google, there's some parts of Google where you would  be told as an early career PM that like, "We don't do strategy here.

26:38

Strategy is for  MBAs, okay?

26:38

We are all about execution, okay?"

26:47

So I'm in this environment, I'm naïve, and I  look around me and I'm like, "Google is the most successful company on the planet," at the  time, and they are saying this, and I'm hearing this consistently, so it must be right. It must be  right.

27:00

And so I start saying it.

27:00

I start saying, "Oh, yeah, execution is everything, and we don't  do strategy around here."

27:09

And I even remember there were not that many PMs, but there was a  PM at Google who was kind of like the same level as me, but he just had much more wisdom than me.

27:22

And he was trying to nudge me into...

27:22

Like, I was managing a product.

27:28

And he's like, "Shreyas, what  is your strategy here?"

27:28

And I was like, I told him the same thing.

27:32

Like, "Oh, no, no, what are  you talking strategy? We don't need strategy.

27:32

We just need to get shit done." That was the thing.

27:37

And so I kept repeating that mantra until I got to Twitter.

27:47

So this is Twitter right after their  IPO.

27:47

And I saw Twitter had an incredible asset, which is the product and the network effects.

27:54

It  had other incredible assets, including the brand.

27:59

It had other assets that were great, including  the talent.

27:59

And yet, this company was struggling, the product was struggling.

28:06

And even if  it wasn't struggling, it was making a lot of money.

28:10

But the point is it was not meeting  its potential.

28:10

So that's when I realized, and it wasn't like some sudden realization, it took  me six to nine months of being at Twitter. This is circa 2014.

28:20

That's when I realized that, "Oh,  my gosh, Twitter's biggest problem is a product strategy problem.

28:31

The reason they're struggling  is they don't have a real product strategy."

28:38

Now, of course, attempts were made to create a  product strategy, but it wasn't a real compelling, cohesive product strategy.

28:44

So that's  when I realized the folly of like, "Oh, wait a minute..."

28:52

I was at Google six  years.

28:52

I spent most of those six years saying like, "Ah, strategy's useless.

28:59

There's  no point to strategy.

28:59

Execution is where it's at.

29:03

"I'm like, "No, actually, I was wrong."

29:03

And  that got further solidified as I went to Stripe, and I was kind of now growing earlier stage  products and trying to make them highly, highly successful.

29:18

I saw an even greater value  and importance of having a clear strategy.

29:25

And so that made me realize, basically...

29:25

You know, we talk about taste, we all talk about taste, and it's about the beautiful pixels,  and the perfect product, and the whatever else, the Steve Jobs-esque passion, and all of that,  whatever it is.

29:38

And yes, taste is about that, but I think there is something that we  as product leaders, and certainly I did, needed to recognize about taste as just a factor  in pretty much everything we do, which is like, do we have good taste around the beliefs we choose  to create within ourselves as product leaders?

30:01

And then, those beliefs end up dictating everything we  do, including how we manage, how we lead, how we make decisions.

30:20

And so it's that taste I'm talking  about when I say, "Do I really have good taste?"

30:28

And when I asked myself this question, and again,  I really had to dig deep.

30:28

It wasn't easy, but at some point I realized that no, actually, I don't  have good taste.

30:40

I don't have good taste in how I choose to evaluate things that come my way.

30:48

Again,  not in terms of the product, because by that time I had skills to say, "Well, this should not be a  two-step flow.

30:56

This should be a three-step flow," whatever the case may be.

31:00

But I still did not have  good taste in terms of how I choose what are the things I choose to believe, how do I learn, who  do I learn from, what content I learned from, what content I resonate with?

31:13

And then, I went on  this journey to try to develop that better taste.

31:21

What I'm hearing is people focus maybe too  much on the output, like the experience, these experience design taste versus what they  choose to take in as informing their taste, and what they see as an example of great  and correct.

31:33

Is that what you're saying? Yeah.

31:38

And look, taste is about the ability to  identify what is really good, without needing to see its results, because, look, it requires  zero taste right now for anybody to say, "Oh, that CEO of NVIDIA is a genius, right? Jensen  is a genius."

32:13

If you are saying that in 2024, it actually requires zero taste, because  you can just look up NVIDIA stock price. It requires zero skill.

32:30

But to be able to say  that in 2010, you have to realize Jensen Huang didn't change much between 2010 and 2024.

32:40

So  Lenny, even in sports, there's this saying, "Game recognize game," and that's about taste.

32:53

But what we need to understand is it's game recognize game before the game is called, right?

33:01

Like, game recognize game in the practice session.

33:11

Because it takes no genius right now to say,  "Well, Patrick Mahomes is great quarterback," or, "Virat Kohli is a great cricketer," or  whatever else.

33:20

It requires no genius to do that. It requires zero taste.

33:24

So I also believe  some of us, especially as we get more senior, and we get more successful, and we just get  a lot more scope, and responsibility, and a lot of accolades, we become these tough graders.

33:37

Like, "I don't like anything," right?

33:37

Like, "Ah, this is crap, this is crap, this is crap."

33:43

Again,  that requires zero taste. Anybody can say that.

33:49

Anybody can just say, "Everything is horrible."

33:49

So I do think there is something about being able to understand that, and I think I'll share some  examples.

33:56

This two-way door thing, so let me just share a few observations, if I might.

34:03

So the first  one is we get overly excited about cool metaphors, okay?

34:16

Like, one-way door, two-way doors.

34:16

There's some guy, I don't know who it is, I just read somewhere, there's some guy who  had written a blog post about this idea, but he called it reversible and irreversible  decisions, and it was the same idea.

34:26

And I think somebody was lamenting that that did not catch on,  reversible and irreversible decisions.

34:34

But what caught on is two-way door and one-way door. What's  the difference?

34:40

The only difference is you got attracted to the catchy metaphor, and the other  one is the authority bias, because Bezos said it.

34:58

Take another example, we get very  impressed with alliterations.

34:58

I'm serious, we get very impressed with alliterations.

35:06

Okay,  so how many of us love fail fast?

35:06

Fail fast, okay, nobody's going to raise hands now. Okay,  fine.

35:15

Maybe you truly don't love fail fast. How about fast follow?

35:22

How many of you love fast  follow?

35:22

Let's consider that, like fail fast, "We're going to fail fast."

35:31

What if that thing  were called fail quickly? It's the same meaning.

35:39

Do you think you would be as attracted to  that idea if it were called fail quickly? No.

35:46

Probably not, so what changed?

35:46

The only thing that  changed is one is an alliteration.

35:46

So I see this in everything.

35:56

Like, let's see, the other one is  we also get very impressed with complicated charts and math we don't understand.

36:06

And some of you  product leaders who are at the top of the game, you actually use this as a strategy.

36:15

So as I  realized that here's the outcome of that, asking myself that question, was that what I realized  is everybody says, "Oh, I'm a first principle thinker.

36:37

I am a rigorous thinker," whatever.

36:37

But I realized that if I really want to be that, I have to shed a lot of these just  patterns that were just built in me, and I kind of have to evaluate the idea  separate from all of its social proof, and authority proof, and whatever else.

37:00

And  that ended up being a meaningful change in my growth as a product leader, because the moment  I started shedding these kinds of social proofs, and authority proofs, and all of that,  it just made me a much...

37:18

We all again think we are critical thinkers, but we are not,  right?

37:24

So it made me a more critical thinker.

37:31

I want to move on to the next question,  just so we can get through some of these questions.

37:33

Before I do, can you just  show people your notes real quick, just like show it from a distance?

37:35

This  is how Shreyas plans for something like this.

37:41

There's color coding, I wish I  understood what was going on there.

37:49

People ask me, "What's your favorite  note-taking app?"

37:49

It's a common question I get, and I say this, right? It's a  $5...

37:52

Like I guess the pen costs $3, and I think the Office Depot clipboard costs- Wait, doesn't that pen...

38:00

Does it  have the different color clicky thing? Yes, yes, yeah. A [inaudible 00:38:04]. Yeah, exactly. This is great.

38:06

That's going to be another podcast episode.

38:06

Okay, so we want to try to do two more questions.

38:09

We  have six minutes left.

38:09

The last one's a bonus, so maybe we touch on it briefly.

38:14

Shreyas, what's your third question?

38:18

So my third question is why does my job feel so  frustrating?

38:18

Why does my job feel so frustrating?

38:27

And it goes back to the point that, look,  I loved, loved my PM leadership job.

38:27

I just absolutely loved it.

38:35

And I think looking back,  I would not have exchanged it for anything else, any other experience.

38:41

That said, there were daily  frustrations.

38:41

There were daily frustrations in that job, and a lot of it has to do with the fact  that the PM leader's job is extremely lonely.

38:47

The PM's job, the PM's on your team, their job is  also lonely.

38:54

But a PM leader's job is further lonelier. So there's that.

39:00

There's also what I  learned at the time when I started asking this question is that our jobs get frustrating when we  behave, most of the time, in misalignment with our superpowers and who we truly are at our core.

39:26

Okay, so for me, as I was evaluating that question, it's like, "Why am I getting frustrated  every day?

39:35

I love the job, I love the macro, but I do not like the micro. And so why is that?"

39:40

And that's when I actually...

39:40

There's a simple framework that I've shared, which is you can be  doing your work at three levels.

39:51

Product work happens at three levels.

39:58

There's the impact level,  there's the execution level, and there's the optics level.

40:02

My epiphany as I was exploring this  question was I have a preferred level at which I like to operate, but if most of the day, and most  of the week, and most of the month, I am forcing myself to operate in not my happy place, in my  non-default level, that makes me very frustrated.

40:34

So many product leaders, their happy place is the  execution level.

40:34

In my case, my happy place is the impact level. So that is fine.

40:41

Your happy place  can be whatever level, it doesn't matter.

40:41

But the point is, as you go higher up in the corporate  ladder, no matter what kind of company it is, you are now going to have to spend a lot of  time on optics, at the optics level.

40:57

And I have willpower, I have the skills to do it, I have all  of that.

41:02

So it's not about willpower or skills, but willpower is finite.

41:08

So as I spent day in and  day out, just mostly doing optics work, I realized I was not happy and I was getting frustrated.

41:20

And  so that's when I realized the solution, which is I have to abandon the traditional path, that like,  "Oh, after this level, I'm supposed to do this, and then I'm supposed to do this, and then this  is what society expects.

41:34

This is what my mom expects.

41:39

What will people say on LinkedIn  when they see my LinkedIn profile?"

41:39

Like, "Oh, he has this progression, this, and  then what stopped? Why did it stop?"

41:49

So when I realized this, I said, when a team  grew to a certain size, so when I was at Stripe and I realized this, when the team I was  managing, it had a fan out of about 50 people, so this includes engineers and everything,  I said, "This is enough."

42:00

Because for me, any time a team goes to like 50s, and 100s, and  beyond, it is a law of corporations that you're going to have to spend a lot of time at the optics  level.

42:13

So instead of just pushing, pushing through against who I truly am, what did I do?

42:20

I just  went back to more of an earlier stage product, and then I was fine with like, "You  know what?

42:28

I'm not going to just play the corporate game," as an example.

42:32

So I guess my suggestion would be identify your superpowers, and like Shakespeare said,  "To thine own self be true."

42:39

Just be honest to yourself.

42:48

Operate your career and make your career  decisions not out of expectation, not out of envy, like the LinkedIn envy of like, "Oh,  this person is at a different level.

43:01

We both went to the same grad school, so  I got..."

43:01

No, identify your superpowers, because if you identify your superpowers and work  in accordance with them, you will do the best work of your life.

43:12

You will love it, and you will be  great at it, and you won't have that frustration.

43:24

I wish we had an hour for every  single one of these questions, I feel like there's so much more to get  into. We have 40 seconds.

43:27

Do you want to touch on your last question or do you want  to leave that for a follow-up discussion?

43:35

Let's touch on it, let's touch on it.

43:37

Okay, we got to go though in 30 seconds. All right.

43:38

My last question is am I really  listening?

43:38

Okay, and this is perhaps the hardest one for me, because I thought, of course I'm a  good listener because I listen, then I recap, and I make eye contact, and I tell them, "This is what  I heard," And all of that nonsense.

43:51

I realized there is an entirely other level to listening,  which once you understand that there's an entirely other level to listening, that is what enables  you to be a world-class leader.

44:06

And so that is what I guess my last takeaway is, is ask yourself,  "Am I really listening?"

44:15

If you want resources, there are very few people who actually talk about  what that real listening means.

44:21

I would refer you to what Rick Rubin says about listening, I  would refer you to what [inaudible 00:44:30] said about listening, and what Drucker  said about listening as some pointers. Amazing.

44:36

Shreyas, you said you were  going to hang out for the next hour somewhere.

44:39

You want to share that  real quick, and then we'll get off?

44:42

Yes, I will maybe try to hang  out in the back part of the room.

44:46

Be quiet back there, too. Yes.

44:48

Shreyas, thank you so much for being here. Great, thank you.

44:50

Oh, should we take a picture? Oh, yeah.

44:54

We're going to take a quick selfie.

44:57

We're going to take a picture. There we go.

44:58

They're going  to turn lights on, I think. Oh. Okay. All right, folks.

45:07

Thank you so much for listening.

45:07

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45:11

Also, please consider giving us a rating or leaving a review, as that really helps other  listeners find the podcast.

45:17

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45:22

See you in the next episode.