Uri Levine is a co-founder of Waze (which was acquired by Google for $1.3 billion in 2013), along with nine other companies (including another company he sold for over $1 billion). He’s also been on 20 boards and has been an advisor to over 50 startups. He recently released a new chapter of his best-selling book Fall in Love with the Problem, Not the Solution, which provides a guide to surviving crises at your company. In this episode, we cover: • The two types of startup crisis and how to handle them • Why speed of action is the most important thing • How to keep your team motivated when things look dire • A framework for deciding whether or not to pivot • What to do when product-market fit disappears • How to approach raising money during a crisis • More — Brought to you by: • WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: https://www.enterprise-ready.com/ • Rippling—Automate HR, IT, and finance so you can scale faster: http://www.rippling.com/lenny • OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny Find the transcript at: https://www.lennysnewsletter.com/p/a-founders-guide-to-crisis-management-uri-levine Where to find Uri Levine: • X: https://twitter.com/urilevine1 • LinkedIn: https://www.linkedin.com/in/uri-levine • Website: https://urilevine.com • Book: https://www.amazon.com/Fall-Love-Problem-Solution-Entrepreneurs/dp/1637746601/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Welcome back, Uri! (05:10) The new chapter: navigating crises (08:15) Types of crises founders face (29:10) Navigating cash crises (38:31) The importance of never giving up (46:26) How to keep people engaged through a crises (47:59) Transparency in crisis management (56:58) Navigating product-market-fit challenges (59:27) Deciding when to pivot or shut down (01:13:34) Real-life startup survival stories (01:17:06) Avoiding and preparing for crises (01:21:21) Final thoughts and book promotion Referenced: • Waze: https://www.waze.com/ • Moovit: https://en.wikipedia.org/wiki/Moovit • Order Chat: https://www.crunchbase.com/organization/order-chat • Fibo: https://finder.startupnationcentral.org/company_page/fibo • Behind the founder: Drew Houston (Dropbox): https://www.lennysnewsletter.com/p/behind-the-founder-drew-houston-dropbox • TomTom: https://www.tomtom.com/ • Khosla Ventures: https://www.khoslaventures.com/ • WeSki: https://www.weski.com/ • Larry Silverstein: https://en.wikipedia.org/wiki/Larry_Silverstein • Oversee: https://oversee.biz/ • Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (Y Combinator, Managing Director): https://www.lennysnewsletter.com/p/lessons-from-1000-yc-startups • Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook • Harley Finkelstein on LinkedIn: https://www.linkedin.com/in/harleyf/ • Zip: https://zip.co/us • Qualcomm: https://www.qualcomm.com/ • Einstein quote: https://www.brainyquote.com/quotes/albert_einstein_148788 Recommended book: • Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs (updated 2025 version): https://urilevine.com/book/#Pre-orde Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
Uri Levine is the co-founder of Waze, the world’s largest community-based traffic and navigation app, acquired by Google for over $1 billion. He’s also founded nine other companies, been on the board of 20 companies, and advised more than 50 companies. He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs, hailed by Steve Wozniak as the “Bible for entrepreneurs.” Uri is dedicated to creating impactful startups that solve real-world problems and has seen everything from failure to moderate success to big success. In our conversation, we dig into: • Why falling in love with the problem is key to startup success • The phases of the startup journey and how to navigate them • Why firing is more important than hiring • How Waze iterated to achieve product-market fit • Tactics for telling a compelling story when fundraising • Much more — Brought to you by: • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny • Mercury—The powerful and intuitive way for ambitious companies to bank: https://mercury.com/ • LinkedIn Ads—Reach professionals and drive results for your business: https://www.linkedin.com/podlenny Find the transcript at: https://www.lennysnewsletter.com/p/lessons-from-uri-levine Where to find Uri Levine: • X: https://twitter.com/urilevine1 • LinkedIn: https://www.linkedin.com/in/uri-levine • Website: https://urilevine.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Uri’s background (02:50) Falling in love with the problem (09:01) Signs this is a big enough problem (10:52) The importance of passion (12:04) A pivot example (13:59) Where to find startup ideas (21:55) Finding product-market fit at Waze (29:43) The different phases of a startup journey (36:45) What investors don’t want to hear (39:51) Fundraising tips (48:00) How to make your presentations stronger (50:30) A wild fundraising story (53:44) Firing and hiring (59:48) The 30-day test (01:04:10) Understanding users (01:12:08) Talking to the right users (01:15:34) Lightning round Referenced: • Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs: https://www.amazon.com/Fall-Love-Problem-Solution-Entrepreneurs/dp/1637741987 • Waze: https://www.waze.com/ • Ben Horowitz on LinkedIn: https://www.linkedin.com/in/behorowitz/ • Ben Horowitz quote: https://quotefancy.com/quote/1635284/Ben-Horowitz-As-a-startup-CEO-I-slept-like-a-baby-I-woke-up-every-2-hours-and-cried • Michael Jordan quote: https://www.forbes.com/quotes/11194/#:~:text=I've%20lost%20almost%20300,that%20is%20why%20I%20succeed. • Steph Curry: https://en.wikipedia.org/wiki/Stephen_Curry • How Airbnb Used Word of Mouth to Change the Travel Industry Forever: https://truested.com/story/airbnb • Space Mountain: https://en.wikipedia.org/wiki/Space_Mountain_(Disneyland) • How Netflix builds a culture of excellence | Elizabeth Stone (CTO): https://www.lennysnewsletter.com/p/how-netflix-builds-a-culture-of-excellence • Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/ • Uri’s post about the conference in Guatemala with Steve Wozniak: https://www.linkedin.com/posts/uri-levine_jewishnewyear-speakers-book-activity-6980089544079486976-0ADa/ • Leonardo da Vinci quote: https://www.goodreads.com/quotes/9010638-simplicity-is-the-ultimate-sophistication-when-once-you-have-tasted • Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead • Nana Korobi Ya Oki: https://ikigaitribe.com/vlog/nana-korobi-ya-oki/ • That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea: https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530204 • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 • 8 Great Chess Apps for Beginners and Grand Masters: https://www.wired.com/story/best-chess-apps/ • Pontera: https://pontera.com/ Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
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