Given that physical retail is expensive, what’s the right distribution mix for startups? In this podcast with Tristan Walker (who is building health and beauty brand Walker & Company from scratch), we hear Ron Johnson's lessons learned from arguably the world’s most successful physical retail outlet: the Apple Store -- as well as a discussion of the challenges of brand and retail in a multichannel world.
Everyone thinks they innovate, but most of the time it's just improvement, shared former Apple Senior Vice President of Retail Operations Ron Johnson at his View From the Top talk at Stanford GSB. "To win in business, you have to let the imagination run." During his conversation with Stanford GSB student Amanda Facelle (MBA '14), Johnson also shared the biggest life lesson he learned from Steve Jobs: "You have to be willing to start again." More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt All View From The Top videos: http://www.youtube.com/course?list=EC5C14B375A7F2FEA8