Nir Eyal and Product Hunt's Ryan Hoover, the authors of "Hooked, How to Build Habit-Forming Products," discuss the theory and practice of the book as the publish date of a new edition approaches. Nir lays out the four steps integral to any habit-forming product -- trigger, action, reward, investment -- and Ryan describes how those same steps apply to the fast-growing Product Hunt.
Fear really is the mind killer... In our case, it feeds our distraction too. Nireyal explains... Check out our full episode with Nir: https://www.youtube.com/watch?v=fDj4PgaT9Rk #nireyal #mind #distraction #fear #productivity #focus #study #college
Hey you! Stop scrolling. This is a distraction... Come back again when you have done what you said you would do. (here's Nir Eyal on the right metric of success) Check out the full video here: https://www.youtube.com/watch?v=fDj4PgaT9Rk #Focus #Distraction #Timeblocking #Productivity #Time
"The neighborhoods of America used to sing with the song of kids playing every afternoon. You don't hear that anymore. " Kids today are spending more time indoors, and on their phones. But are phones and social media the real culprit? Nir Eyal explains... Check out our full episode with Nir: https://www.youtube.com/watch?v=fDj4PgaT9Rk
“Most people don’t want to acknowledge the uncomfortable truth that distraction is always an unhealthy escape from reality.” My latest guest, Nir Eyal - https://www.nirandfar.com/book-nir-eyal/, writes, consults, and teaches about the intersection of psychology - https://www.nirandfar.com/consumer-psychology-articles/, technology, and business. Nir previously taught as a Lecturer in Marketing - https://www.gsb.stanford.edu/insights/super-power-tomorrow-being-indistractable at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. In our conversation, Nir gives it to us straight. Distraction is killing us, and stopping us from reaching our full potential. In a world that is constantly conspiring to keep us distracted, Nir has made it his mission to provide us a daring alternative: we can take back control. We can regain our agency. All of these ideas are presented in his book, Indistractable: How to Control Your Attention and Choose Your Life - http://geni.us/indistractable (co-authored with Julie Li), which is a clear guide to understanding the psychology behind our impulses and is chock-full of great anecdotes and peer-reviewed studies to help you better manage your time, and your life. Nir’s framework is not only interesting, it is intensely practical, and so I suggest you check out our Substack - https://newsletter.osv.llc/, where you’ll find the episode transcript, and a 1-pager of his framework. I also encourage you to buy Nir’s excellent book and apply his framework to live your most fulfilled life. I hope you enjoy our conversation as much as I did! Important Links: - Nir’s personal blog - https://www.nirandfar.com/best-articles/ - Nir’s LinkedIn - https://www.linkedin.com/in/nireyal/ - Nir’s Twitter - https://www.youtube.com/user/nirandfar - Nir’s YouTube channel - https://www.youtube.com/user/nirandfar - Nir’s Habit Tracking Tool - https://www.nirandfar.com/habit-tracker/ - Nir’s Schedule Maker Tool - https://www.nirandfar.com/schedule-maker/ Show Notes: 0:00:00 Intro 0:00:50 Main podcast 0:02:34 What Being Indistractable Is All About 0:06:08 Etymology of the Word Distraction 0:09:50 The Strong Pull of Internal Triggers 0:12:57 The Tyranny of the To-Do List 0:24:44 The Difference Between High Performers and Low Performers 0:29:42 The Dangers of Labelling Ourselves 0:36:48 Using the Psychology of Identity 0:44:57 Using Self-Determination Theory to Diagnose Distraction 0:52:13 The Perils of Snowplow Parenting 1:02:29 Believe the Good Science 1:05:48 Nir as Emperor of the World Books / Articles Mentioned: - Indistractable - http://geni.us/indistractable; by Nir Eyal (+ bonus content - http://www.nirandfar.com/indistractable/) - Nir’s articles on Timeboxing - https://www.nirandfar.com/timeboxing/, Values - https://www.nirandfar.com/common-values/, FOMO - https://www.nirandfar.com/fomo/ and Wage slavery - https://www.nirandfar.com/wage-slaves/ - Free to Learn: Why Unleashing the Instinct to Play Will Make Our Children Happier, More Self-Reliant, and Better Students for Life; by Peter Gray
Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show. Today, we dig into Nir’s first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI’s use case as our personal Jiminy Cricket and MUCH more! I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack - https://8ca54796.streaklinks.com/CJPd0z7cXCh07hc4JAiMaKTC/https%3A%2F%2Fnewsletter.osv.llc%2F. Important Links: - Nir’s personal blog - https://www.nirandfar.com/best-articles/ - Nir’s LinkedIn - https://www.linkedin.com/in/nireyal/ - Nir’s Twitter - https://www.youtube.com/user/nirandfar - Nir’s YouTube channel - https://www.youtube.com/user/nirandfar - Nir’s Habit Tracking Tool - https://www.nirandfar.com/habit-tracker/ - Nir’s Schedule Maker Tool - https://www.nirandfar.com/schedule-maker/ Show Notes: 0:00:00 Intro 0:01:11 Guest introduction 0:02:53 What Makes Silicon Valley’s Tech Products So Sticky? 0:09:28 The Morality of Manipulation 0:15:09 The Perils of Legalized Gambling 0:19:46 Twitter is for Journalists and Nerds 0:25:03 AI for Behavioural Design 0:34:56 Believing in our own Agency 0:38:29 On Labels and Limiting Identities 0:43:21 Pills Don’t Teach Skills 0:47:34 The Power of an Internal Locus of Control 0:50:05 Escaping Discomfort & Getting Hooked 0:56:52 AI as a Self-Directed Personal Tutor 1:00:47 Nir As Emperor of the World Books Mentioned: - Hooked: How to Build Habit-Forming Products; by Nir Eyal - Influence; by Robert Cialdini - Sick Souls, Healthy Minds: How William James Can Save Your Life; by John Kaag
In this new episode Steven sits down with the American behavioural design expert, Nir Eyal. Topics: 00:00 Intro 02:02 Being indistractable 10:21 4 steps to avoid distractions 17:37 10-minute rule to beat procrastination 27:40 Prevent distraction & improve sex life 34:56 How to become disciplined & have strong willpower 47:33 The power of time allocation 53:33 Stop burnout 01:00:27 Stop blaming social media 01:10:17 Overcoming our traumas and improving confidence 01:20:39 Why is there a rise in ADHD? 01:37:31 Last guest’s question Follow Nir: Twitter: https://bit.ly/3BJR9uv Instagram: https://bit.ly/43dDHuL You can purchase Nir’s books here: Indistractable: https://bit.ly/3pSfiwi Hook: https://bit.ly/42WDgW0 Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Follow me: Instagram: http://bit.ly/3nIkGAZ Twitter: http://bit.ly/3ztHuHm Linkedin: https://bit.ly/41Fl95Q Telegram: http://bit.ly/3nJYxST Sponsors: Huel: https://g2ul0.app.link/G4RjcdKNKsb Bluejeans: https://g2ul0.app.link/NCgpGjVNKsb Zoe: http://joinzoe.com with an exclusive code CEO10 for 10% off
Doctors today have a tendency to overdiagnose our kids. But medication doesn't actually give you the skills to combat distraction. Here's Nir Eyal on why that's such a bad idea, and why we should focus on 'skills before pills'... Check out our full episode with Nir: https://www.youtube.com/watch?v=fDj4PgaT9Rk
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Nir Eyal is the author of two best-selling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He writes, consults, and teaches at the intersection of psychology, technology, and business. His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford’s Graduate School of Business and its Design School; and he has started and sold two startups since 2003. In our conversation, we discuss: • Strategies for becoming less distractible and improving focus • The difference between distraction and “traction”• Reactive work vs. reflexive work and why you should book time in your calendar • The 10-minute rule to overcome internal triggers and stay focused • The problem with to-do lists, and what to do instead • The value of creating a timebox schedule that aligns with personal values and priorities • The use of pacts as a last line of defense against distraction • How to develop a high-agency mindset • Advice for leaders on helping employees improve focus in the workplace — Brought to you by Vanta—Automate compliance. Simplify security: https://vanta.com/lenny | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams: https://atlassian.com/lenny/?utm_source=lennypodcast&utm_medium=paid-audio&utm_campaign=fy24q1-jpd-imc | Teal—Your personal career growth platform: http://tealhq.com/lenny Find the transcript and references at: https://www.lennysnewsletter.com/p/strategies-for-becoming-less-distractible Where to find Nir Eyal: • X: https://twitter.com/nireyal • LinkedIn: https://www.linkedin.com/in/nireyal/ • Website: https://www.nirandfar.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Nir’s background (04:20) How to become less distractible (07:43) Understanding distraction and traction (12:52) The four steps to becoming indistractable (13:53) Mastering internal triggers (18:49) Surfing the urge with a 10-minute timer (23:20) Making time for traction with a timebox schedule (25:02) How to turn your values into time (28:36) Booking deep work time (29:22) Making pacts to prevent distraction (31:00) The problem with to-do lists (34:31) The drawback of deadlines (36:08) Distraction is an emotion regulation problem (39:54) Hacking back external triggers (45:03) Preventing distraction with pacts (48:18) Specific tools to hold you accountable (53:42) Managing emotions and discomfort (56:37) Taking responsibility and being high-agency (01:00:09) Becoming indistractable at work (01:05:04) Schedule syncing to align with managers (01:09:36) We are not as hooked on technology as people think (01:16:00) Life purpose and personal responsibility (01:17:38) Lightning round Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
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When AI becomes your conscience, keeps you in check and sounds like you? ~ Nir Eyal envisions an AI designed not to control you, but to help you become who you want to be. Full video: https://www.youtube.com/watch?v=-mHn8c3IBZ8