During the heady days of the space race, President Kennedy visited NASA headquarters. There, he bumped into a janitor. Ever mindful of a PR opportunity, the President started chatting with the broom-wielding worker. “What’s your job here?” JFK inquired. Without missing a beat, the janitor responded: “I'm helping put a man on the moon.” Inspiring, right? A heartwarming tale of how people in all parts of an organization can unite in service of a common purpose. Well, not according to Luca Dellanna. In fact, Luca hates this story. Here's why... Full episode: https://www.youtube.com/watch?v=kjKLWUvcvYk For the full transcript, and bucketloads of other stuff designed to make you go; “Hmm, that’s interesting!” check out our Substack: https://newsletter.osv.llc/p/what-everyone-gets-wrong-about-this