Jake Taylor is the CEO of Farnam Street Investments and author of the book ‘The Rebel Allocator’, a book that help readers make better investment and business decisions. You can find Jake on Twitter at https://twitter.com/farnamjake1 and get his book from https://www.amazon.com/Rebel-Allocator-Jacob-Taylor/dp/173268832X Show Notes: - Iron Law of Economic Survival - Trade-offs between profit and brand - Capturing intangible value - Products as signalling devices - Journalytic — Getting better at decision making - Reducing the friction around journalling - Joseph Campbell's Hero's Journey - Shortening the brain’s feedback loop - The Great Reshuffle - The Thinker and The Prover - Cheng versus Ch'i - Plato’s cave analogy for business decision making - What makes a good decision maker? Books Mentioned: - The Rebel Allocator; by Jake Taylor - The Wealthy Barber; by Dave Chilton - The Nature of Value; by Nick Gogerty - The Genius of the Beast; by Howard Bloom - Happy; by Derren Brown