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David Zucker

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The 15 Comedy Rules Every Writer Should Understand

I interviewed David Zucker, the director behind Airplane!, Naked Gun, and some of the funniest movies ever made. What makes this conversation fascinating isn't just the behind the scenes stories, but how he breaks down comedy writing like a science. We talked about his specific rules for making people laugh, his "flywheel theory" of pacing that keeps audiences laughing non-stop, and why they test-screened Airplane! so many times. If you want to understand what actually makes something funny, whether you're writing, performing, or just curious about the craft, this conversation will show you the discipline and technique behind comedy that looks effortless. Enjoy! 00:00:00 What Makes a Comedy Actually Funny 00:06:28 Joke on a Joke 00:11:44 Why Story Beats Jokes Every Time 00:17:41 How to Build Character in the First Act 00:22:41 When Running Gags Go Too Far 00:27:04 How to Get Better at Comedy Writing 00:32:50 How "Prohibited Jokes" Have Changed Over Time 00:38:20 Why Death and Sickness Are Comedy Gold 00:47:51 Why Hollywood Has Stopped Taking Creative Risks 00:55:09 Making Movies That Last 50 Years 01:00:10 What Made Our Comedy Different 01:08:44 Why Write Comedy in Groups 01:12:12 How You Can Learn to Be Funny Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell