The five-year anniversary segment with a16z founders Ben Horowitz and Marc Andreessen picks up with a discussion of Clayton Christensen's theories around disruption. Why Christensen's thinking is very much on the mark today, and how his theories help guide the firm in making decisions about what NOT to invest in. Ben offers one of the things he wished he had known as a young CEO, and Marc describes a trait that every great entrepreneur possesses. Part two of two.
In business, mistakes of omission may be just as bad as (if not worse than) mistakes of commission -- simply because of the loss in potential upside: new companies, new products, new opportunities for growth. Or even in the ability to respond to the disruption coming to one's industry and company... if it hasn't already. Sometimes, and in certain industries (such as hospitality and education), it just takes longer to pull off. But it's not like people and companies are dumbly sitting around waiting for disruption to happen. In fact, having read the book on disruption for years -- 20 years, to be precise, given the anniversary of The Innovator's Dilemma this year -- many smart business leaders know it could happen, yet fully determine that it's not going to happen to them... and then, of course, it still happens, observes a16z's Marc Andreessen. Why? Part of the answer, shares father of disruption theory and Harvard Business School professor Clayton Christensen, is they don't have a common language, logic, architecture, way to frame the problem. And that's where other theories and frameworks -- like jobs-to-be-done and modularity -- come in. A theory, after all, though never perfect can help. So in this episode of the podcast -- from our inaugural a16z Summit event -- Christensen and Andreessen (in conversation with longtime tech writer and Backchannel editor-in-chief Steven Levy) share their thoughts for how such theories can play out practically in both managing business, and managing priorities in life.
It's not incompetence, but competence, that causes companies to be disrupted. That applies to big companies and small, as well as people too. Or so argue Clayton Christensen and Marc Andreessen in this podcast, based on a conversation at Startup Grind (moderated by Derek Anderson) between the a16z co-founder and Harvard Business School professor Christensen -- aka the "father of disruption theory" (also known to his wife as "the Jewish mother of business"). This podcast shares everything from their views on managing innovation in companies like Apple, Google, and Twitter (including how to apply the jobs-to-be-done framework there); what the abundance of capital means for innovation; and how to truly measure success and strike work-life balance.
Disruption is such an overused buzzword. But the word itself does have meaning: As defined by the Oxford and Merriam-Webster dictionaries, it is a "disturbance...that interrupts an event, activity, or process" and that causes something "to be unable to continue in the normal way". It's also the name for an influential theory about innovation first coined by Clayton Christensen in a 1995 article and later publicized through his 1997 book, The Innovator's Dilemma. But that was nearly two decades ago! Not only has the concept been much misunderstood and mangled since then, surely it's changed given the advent of new tech and business models today? Is it still relevant, given cases that seemingly defy the theory and its application? Are we at risk of overfitting this "verbally inflated" term to everything, and in doing so, are we missing what disruption theory really says -- and doesn't? Michael Raynor, co-author of the followup book on disruptive innovation with Christensen -- and author of another book that later tested the predictive power of the theory -- joins this episode of the a16z Podcast to answer these questions and more. He also hints at some nuggets from an upcoming article in Harvard Business Review with Christensen and others that addresses the latest formulations of this theory of innovation.
One of the highlights of the entire http://StartupGrind.com/2013 global event. Mark Suster interviews the Kim B. Clark Professor of Business Administration at the Harvard Business School and world renown author Clayton Christensen. http://startupgrind.com/event/startup-grind-silicon-valley-hosts-clayton-christensen-interview-w-mark-suster-how-will-you-measure-your-life-grp-partners/