Subscribe: https://goo.gl/2pRvjN Ever heard of Pinterest or Grubhub? Of course you have! Casey Winters takes the stage at HYPERGROWTH17 to share lessons on growth that helped him grow Pinterest and Grubhub. ___ Stay connected with Drift: Twitter: https://twitter.com/Drift Instagram: https://www.instagram.com/heydrift/ Snapchat: Drift_HQ Facebook: https://www.facebook.com/driftcom/ LinkedIn: https://www.linkedin.com/company/drift/
Casey Winters gave this talk " When and How to Create Your Second Product" at Lean Product Meetup on June 18, 2024. About Casey Winters Casey Winters is an experienced operator and advisor helping companies scale. Casey led demand side growth at Grubhub from series A to IPO, led the growth product team at Pinterest from 40 mil to 150 mil MAU, and then worked as Chief Product Officer at Eventbrite during the pandemic. In each of these roles, Casey led major expansion efforts that led to growth (driving Grubhub from 3 cities to 1,000+), user behavior optimization (including increasing sign-up conversion 5x and doubling activation rate at Pinterest), and pivots (refocusing Evenbrite’s strategy to outlast the pandemic difficulties and become cash flow positive). Today, Casey works as a strategic advisor for tech startups, and has worked with companies such as Airbnb, Canva, Faire, Whatnot, reddit, Tinder as well as the venture firm Greylock Partners. If you would like to see more videos like this check out the following talks from past months: ▶ “Product is Hard” by Inspired Author Marty Cagan https://www.youtube.com/watch?v=gCYFmrvPI8Q ▶ "Product Strategy: The Missing Link" by Inspired Author Marty Cagan https://www.youtube.com/watch?v=x4H_gluZI10 ▶ “Jobs to Be Done” by Tony Ulwick: https://www.youtube.com/watch?v=qQFUHapOJsQ ▶ "Crossing the Chasm" by Geoffrey Moore https://www.youtube.com/watch?v=887i04NjDjc ▶ "How to Iterate & Improve Your Product with Rapid User Testing" by Dan Olsen https://www.youtube.com/watch?v=SFpKtu3OgOA ▶ "Mastering the Problem Space to Achieve Product-Market Fit" by Dan Olsen https://www.youtube.com/watch?v=bDUrQlmwox4&t=394s ▶ Jake Knapp about his new book “Make Time” : https://www.youtube.com/watch?v=q4Sx9o85y-s ▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude: https://www.youtube.com/watch?v=H8XQVQy8Xiw ▶ For upcoming videos like this, subscribe to our channel: https://youtube.com/danolsen ▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. ▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product #DanOlsen #LeanProductMeetup #ProductManagement
Chief Product Officer at Eventbrite, Casey Winters gave this talk "How to Make Sure New Features Succeed" at Lean Product Meetup on October 17, 2019 Casey is a well-known growth expert and a teacher at Reforge. Casey has advised many companies on growth. He started the marketing team at Grubhub. He led Pinterest's growth product team. Casey was also Growth Advisor in Residence at Greylock Partners. You can learn more about Casey on his website https://caseyaccidental.com and follow him on Twitter at @onecaseman. If you would like to see more videos like this check out the following talks from past months: ▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018: https://www.youtube.com/watch?v=bDUrQlmwox4 ▶ Jake Knapp about his new book “Make Time” : https://www.youtube.com/watch?v=q4Sx9o85y-s ▶ Box CEO Aaron Levie Interview: https://www.youtube.com/watch?v=cJC_JuxRgIg ▶ “Product is Hard” by Marty Cagan https://www.youtube.com/watch?v=gCYFmrvPI8Q ▶ “Jobs to Be Done” by Tony Ulwick: https://www.youtube.com/watch?v=qQFUHapOJsQ ▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude: https://www.youtube.com/watch?v=H8XQVQy8Xiw ▶ For upcoming videos like this, subscribe to our channel: http://www.youtube.com/c/DanOlsen ▶ This video was produced by Coreography https://coreography.com. ▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. ▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product #DanOlsen #LeanProductMeetup #ProductManagement
The people who rise fastest in product know how to sell their ideas to customers, and also to their coworkers. Casey Winters, the Chief Product Officer at Eventbrite (previously at Grubhub, Pinterest, and advisor to dozens of companies) shares what it takes to be successful as you rise in the ranks within product. In this episode we’ll talk about how to land presentations, how to win over executives with strategic communication, the skill sets that are most in demand in product, and new growth trends. Join us. Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/#transcript — Thank you to our wonderful sponsors for making this episode possible: • Coda: http://coda.io/lenny • Mixpanel: https://mixpanel.com/startups • Whimsical: https://whimsical.com/lenny — Where to find Casey Winters: • Twitter: https://twitter.com/onecaseman • LinkedIn: https://www.linkedin.com/in/caseywinters/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: [00:00] What to expect in this episode with Casey Winters [03:23] An overview of Casey’s career [06:21] A look into the most-fulfilling and challenging roles Casey has energized [06:53] Communicating upward [11:21] How to derisk meetings [13:56] Are you properly preparing for your meetings? [19:12] Striving for perceived simplicity [24:25] Justifying non-sexy product improvements [27:50] Protecting what you’ve built vs continuously scaling [31:06] The downfall of functional ops roles [35:24] The CPO role: what it is and how to get there [40:47] The spectrum of product people [45:14] How to level up your skills [47:04] New growth trends, tactics, and strategies [50:35] Casey’s two stages of growth: kindle strategies and fire strategies [51:54] Under appreciated growth strategies [54:05] Where to find Casey
This week, Dan's out of town so Scott runs with the show and interviews guest Casey Winters, the man behind GrubHub.com. Join them as they discuss GrubHub, go over Which Test Won, and take a look at a very confusing ad for Captain Morgan's. For more on the episode, and a full catalog of our shows at http://www.thisweekin.com/marketing
Fireside Chat Speaker: Casey Winters, Ex-Chief Product Officer at Eventbrite Moderator: Sandy Diao, Director of Growth at Descript Chapters: 00:00:00 - Introduction to Casey Winters´ Professional Journey 00:03:23 - Career Journey at Eventbrite 00:06:43 - Organizing Product Teams at Eventbrite 00:10:07 - Structure and Alignment within Pinterest 00:13:18 - The Product Development Process 00:16:39 - The Rise of Specialized Roles and the Push and Pull of Team Collaboration 00:19:54 - Effective Decision Making in Product Development 00:23:16 - Different Approaches in Product Development 00:26:19 - Skills and Impact in Product Management 00:29:42 - Networking and Learning from Others 00:32:56 - Where to find Casey's content 00:36:30 - Scaling Strategies for Startups 00:39:46 - Scaling from Kindle to Fire Stay connected with us! DECODE : https://decode.build/ LinkedIn: https://www.linkedin.com/company/decodesv Instagram: https://www.instagram.com/decode.build
Casey Winters is a longtime and legendary advisor and operator. He’s worked with companies like Airbnb, Faire, Canva, Whatnot, Thumbtack, Tinder, and Reddit and until recently was the Chief Product Officer at Eventbrite, where he managed the PM, design, research, and growth marketing teams. Before Eventbrite, he led growth and product teams at Pinterest and Grubhub. In today’s episode, we discuss what Casey calls the “zero interest rate phenomenon” product manager and how to avoid becoming one. He provides valuable insights on thinking outside popular frameworks, shipping products efficiently, and avoiding overreliance on user research. We explore the three types of network effects, how to leverage them, and how to break someone else’s network effect. Finally, Casey shares his contrarian approach to interviewing product managers and his thoughts on the future of PM roles with AI. — Brought to you by Amplitude—Build better products | Eppo—Run reliable, impactful experiments | Ahrefs—Improve your website’s SEO for free Find the full transcript at: https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey Where to find Casey Winters: • Twitter: https://twitter.com/onecaseman • LinkedIn: https://www.linkedin.com/in/caseywinters/ • Blog: https://caseyaccidental.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Casey’s background (03:36) What Casey is up to (05:24) Why the CPO position is frequently short-lived (07:26) What Casey learned in his role as CPO of Eventbrite (10:15) The “zero interest rate phenomenon” product manager (12:17) Advice for thinking outside common frameworks (18:35) When to bring in research (21:16) What Whatnot does (21:59) Casey’s approach to interviewing PMs (23:29) Red flags in interview responses (24:27) The future of product management with AI (27:47) Founder intuition vs. team expertise (37:17) Adding the delivery driver app at Grubhub (40:00) Network effects (43:10) Why Zillow is a sticky product (44:05) How Grubhub’s network effect got taken over by DoorDash and Uber Eats (51:47) Don’t underestimate the competition (54:43) SaaS adding marketplace and vice versa (01:02:30) Defining marketplaces (1:05:43) Tips for B2C subscription startups (1:13:15) Lightning round Referenced: • Casey Winters on Lenny’s Podcast previously: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/ • Whatnot: https://www.whatnot.com/ • The 700-calorie breakfast you should eat if you want to live forever, according to futurist Ray Kurzweil: https://www.businessinsider.com/what-ray-kurzweil-eats-to-live-forever-2016-4 • The Way of the Gun on Hulu: https://www.hulu.com/movie/the-way-of-the-gun-0fc9590c-3f85-48ab-96e9-1da1b9695065 • Notion AI: https://www.notion.so/product/ai • Zapier: https://zapier.com/ • Founder intuition vs. team expertise vs. customer expertise: https://caseyaccidental.com/founder-intuition-team-expertise/ • Erika Warren on LinkedIn: https://www.linkedin.com/in/erika-warren/ • Alyssa Ravasio (Hipcamp) on LinkedIn: https://www.linkedin.com/in/alyssa-ravasio-23114717/ • Marketplace supply strategy: comprehensive, exclusive, or curated: https://a16z.com/2021/03/31/marketplace-supply-strategy/ • Nassim Taleb on Twitter: https://twitter.com/nntaleb • The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business: https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244 • OpenTable: https://www.opentable.com/ • Booking.com: https://www.booking.com/ • Faire: https://www.faire.com/ • How to increase your retention: https://www.lennysnewsletter.com/p/how-to-increase-your-retention-issue • The Goal: A Process of Ongoing Improvement: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951 • Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/r • Profit from the Core: A Return to Growth in Turbulent Times: https://www.amazon.com/Profit-Core-Return-Growth-Turbulent/dp/1422131114/ • Party Down on Starz: https://www.starz.com/us/en/series/party-down/2011 • The Last of Us on HBO: https://www.hbo.com/the-last-of-us • Station Eleven on HBO Max: https://www.hbomax.com/series/urn:hbo:series:GYZWoOQ6F9cLDCAEAAABP • Kicking and Screaming on Netflix: https://www.netflix.com/title/70052286 • Raven by Kelela on Spotify: https://open.spotify.com/album/06uhdSmIYrWRkdnAPjcRcT • Optical Delusion by Orbital on Spotify: https://open.spotify.com/album/2jQbFspnSh7erex6RDKQGJ • Stakes Is High by De La Soul on Spotify: https://open.spotify.com/album/3jlC2uhYNrhikZXLviEnpu Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Casey Winters explains why so many product managers are falling short. 🎙️Find the full episode here: https://youtu.be/QMFvz8utx-Q — On Lenny's Podcast, host Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable advice to help you grow your own product. 🔔 For more videos like these, subscribe here: https://www.youtube.com/c/LennysPodcast?sub_confirmation=1 — Where to find Lenny: • Podcast: https://www.lennyspodcast.com/ • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/