Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal. Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew’s success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more! Important Links: - Alex’s Twitter - https://x.com/businessbarista?s=20 - Founder’s Journal - https://foundersjournalpod.morningbrew.com/ - Morning Brew - https://www.morningbrew.com/daily - The Great Reshuffle - https://www.youtube.com/watch?v=61inGcokuBk - Will Storr on Infinite Loops - https://www.infiniteloopspodcast.com/will-storrthe-status-game-ep122/ - The Best Stuff | Conscious Leadership Group](https://www.notion.so/192-Alex-Lieberman-29ea716729084f6d9147e7ae53965dfd?pvs=21 Show Notes: 0:00:00 Intro 0:01:01 Main podcast 0:01:43 The Rise of Morning Brew 0:09:51 Finding Morning Brew’s Voice 0:15:11 Finding the Writing Unicorn 0:26:01 Writing Nature vs. Writing Nurture 0:30:16 Corporate Speak vs. Online Speak 0:39:46 The Power of Self-Awareness 0:42:23 Interviews & Talent Spotting 0:53:18 Ideating, Doing & Premeditating 1:07:52 Following the Intrinsics 1:22:23 Finding Your Zone of Genius 1:34:13 Building Storyarb 1:41:54 Alex as Emperor of the World Books Mentioned: - What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy - The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman - The Tao Te Ching; by Laozi - The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp - The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr - Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn