Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Readwise Reader at https://readwise.io/davidperell/ 00:00:00 Intro 00:00:20 Hormozi’s cave 00:05:35 Discovery process 00:12:32 Fix problems using MECE 00:13:43 Marketing “$100M Leads” 00:20:55 Writing for YouTube vs Books 00:27:13 The pain is the pitch 00:31:37 Break down the world into frameworks 00:34:09 10x more effort = 1000x results 00:38:24 Understanding the table of contents 00:49:27 The only app I use to read articles [Readwise Reader] 00:50:53 How to think about your audience 00:54:22 The #1 creator mistake 00:57:58 The business of Hormozi’s books 01:02:04 The love for writing as a kid 01:04:34 Hormozi’s ideal university writing class Alex Hormozi https://www.youtube.com/@AlexHormozi https://www.instagram.com/hormozi/ https://x.com/alexhormozi/ https://acquisition.com I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Website: https://writeofpassage.com/how-i-write Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell
Every founder is being told to build an AI company. Alex Hormozi says almost all of them will be gone within months, that the best move is the exact opposite of what the market is saying, and that in a world of AI the only moat left will be reality and your reputation. Alex Hormozi is a entrepreneur, investor and author. He is the co-founder of Acquisition.com, a portfolio of 16+ companies generating over $250 million a year, and the author of the $100M series: '$100M Offers', '$100M Leads' and '$100M Money Models', whose 2025 launch sold 2.9 million copies in a single day and broke the Guinness World Record for the fastest-selling non-fiction book in history. He explains: ◼ Why the practical businesses, like plumbing, are the real opportunity, not the ones built on top of AI models ◼ Why delegating your hardest thinking to a machine makes you weak ◼ Why reality and reputation are the only moats AI can't erode ◼ Why revenue retention matters more than marketing or sales ◼ Why marrying his wife Leila was the best financial decision he ever made, and how the right partner changes your odds ◼ He opens up about one of the hardest years of his life, in the same year he made more money than ever The views expressed are those of the guest, and this conversation is intended for general informational purposes only. This podcast and its associated materials should not be used as a substitute for professional financial, legal or business advice. 00:00:00 Intro 00:02:33 How To Use AI As An Entrepreneur 00:05:00 Where Will Value Come From In An AI World? 00:07:12 How To Generate Great Ideas In The Age Of AI 00:08:36 Why Long-Term Thinking Wins In Business 00:13:38 Why Most Businesses Never Reach $10 Million 00:18:30 How To Price Your Product Or Service 00:19:47 The Biggest Hiring Mistakes Founders Make 00:23:22 Why Starting Feels So Hard 00:25:52 What Alex Would Do Differently Starting Again 00:30:49 What To Do When You Feel Uncertain In Business 00:33:53 Why Alex Delayed Starting His Business 00:36:38 The Lessons Alex Learned From His Father 00:39:55 How To Know If Entrepreneurship Is Right For You 00:41:40 How To Beat Decision Fatigue 00:43:08 Is It Easier To Start A Business Today? 00:44:47 Ads 00:46:46 Is Doing Hard Things Always Worth It? 00:47:31 How To Succeed As A Content Creator 00:49:58 How Alex Is Adapting His Content For The Future 00:53:03 Why Credibility Is Your Biggest Competitive Advantage 00:56:21 The Value Equation Explained 01:01:56 Why Delayed Gratification Pays Off 01:04:27 How To Know You're On The Right Path 01:05:14 Does Your Business Need To Be Scalable? 01:09:48 Why Unscalable Businesses Can Be Great Opportunities 01:11:19 How To Know When It's Time To Quit 01:12:14 Ads 01:13:14 Why Self-Awareness Is A Business Superpower 01:17:43 Stop Planning And Start Doing 01:20:34 How To Incentivise People And Find The Right Audience 01:23:39 Business Ideas You Could Start Today 01:26:42 Why You Should Sell To People With More Money 01:32:51 Why Employees And Customers Deserve The Same Treatment 01:38:42 Why Hiring Is Everything 01:39:30 How To Choose The Right Romantic Partner 01:44:57 What If Your Partner Doesn't Support Your Business? 01:47:38 How To Figure Out What You Really Want In Life 01:50:47 Becoming A Dad: How Alex Feels About Fatherhood 01:57:47 How Alex Thinks About Death 02:09:40 Are You Actually Happy? 02:18:59 What Happens If Superintelligence Arrives In Just A Few Years? Alex Hormozi: ◼ Acquisition.com -https://link.thediaryofaceo.com/6QgE53x (https://www.acquisition.com/) ◼ YouTube -https://link.thediaryofaceo.com/BEwaKl4 (https://www.youtube.com/@AlexHormozi) ◼ Instagram -https://link.thediaryofaceo.com/qSyA93 (https://www.instagram.com/hormozi/) ◼ X -https://link.thediaryofaceo.com/6LaEqiX (https://x.com/alexhormozi) ◼ LinkedIn -https://link.thediaryofaceo.com/2Vqmjxe (https://www.linkedin.com/in/alexhormozi/) ◼ Skool -https://link.thediaryofaceo.com/DLi0vBN (https://www.skool.com/) ◼ '$100M Money Models' - https://link.thediaryofaceo.com/4ExripR ◼ 'The Game' podcast - https://link.thediaryofaceo.com/9X40GGc The Diary Of A CEO: ◼ Join DOAC circle here - https://doaccircle.com/ ◼ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼ The Diary Of A CEO Conversation Cards: https://linkly.link/2hm7r ◼ Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Flightcast - Check out https://www.flightcast.com/DOAC7 LinkedIn Marketing - https://www.linkedin.com/DIARY Fiverr - https://fiverr.com/diary and get 10% off your first order when you use code DIARY
Alex Hormozi is an Iranian-American entrepreneur, investor, philanthropist and founder of Acquisition.com. Topics: 00:00 Intro 02:14 What do you do and why? 08:54 Letting your dreams die for others 15:54 The ups and downs of my business journey 34:26 What's your area of expertise? 37:30 What makes a good entrepreneur? 42:46 Self-belief & self-doubt 49:53 What’s your advice to take the leap? 01:02:17 Death: putting things into perspective 01:08:05 Ads 01:09:05 Toxic work or not 01:17:37 The secret to being the best salesperson 01:27:23 How to become a millionaire? 01:36:55 Our biggest debt is ignorance 01:46:35 Are you happy? 01:48:42 The failures you cherish the most 01:52:27 Last guest’s question Alex Hormozi: Instagram: http://bit.ly/40WnLMu Website: http://bit.ly/3UasFTS The conversation cards waitlist is now open, join now: http://bit.ly/3ZzQfKz Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Follow: Instagram: http://bit.ly/3nIkGAZ Twitter: http://bit.ly/3ztHuHm Linkedin: http://bit.ly/3ZFGUku Telegram: http://bit.ly/3nJYxST Sponsors: Whoop: http://bit.ly/3MbapaY Huel: http://bit.ly/40Tn5XT Bluejeans: https://bit.ly/3nutavx
Alex Hormozi is an Iranian-American entrepreneur, investor, philanthropist and founder of Acquisition.com. He is the author of books such as ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’ and $100M Offers: How To Make Offers So Good People Feel Stupid Saying No’. 00:00 Intro 02:19 What Would You Say to the Millions of Entrepreneurs That Follow You? 03:23 What Entrepreneurs Really Need 12:09 Is There a Framework for Knowing When to Quit? 16:10 Fear vs. Logic: How to Think Rationally 19:13 Your Decisions Are Driven by Self-Awareness 23:41 What to Do When You Quit Your Job: The 4 P's 24:47 Pain as a Driver 27:35 Mercenaries and Missionaries in Business 32:36 Just One P Will Make You Succeed! 35:53 What's the Cheat Code to Win at the Game of Attention? 39:39 The Winning Strategy for 2025 49:13 How Important Are People in the Business Journey? 56:52 First-Time Founders Need to Know This About Recruiting 59:14 A-Players Hire A-Players 01:01:46 The Ability to Have Hard Conversations Sooner 01:09:36 Be Kind, Not Nice, as a Manager 01:15:47 How to Not F*ck Up in the Hiring Process 01:23:46 How Do You Know They're Not BSing You in the Interview? 01:24:49 How to Hire Great People If You Don't Have the Money 01:28:03 The Pros and Cons of Experienced vs. Less Experienced Employees 01:30:05 The 4 R's 01:32:24 Ads 01:33:15 How to Be Prepared for the Rollercoaster of Building a Business 01:55:42 What Successful Companies Do 01:58:05 How to Double Your Business Growth 02:10:52 How to Help a Founder Who's About to Quit—They Can't Take It Anymore 02:16:47 The Old Innovators' Dilemma and How to Adapt 02:23:55 Ads 02:25:53 Your Rate of Experimentation Has to Be Higher Than Your Competitors! 02:29:10 Do Mentors Matter in Our Journey? 02:37:25 Parrots vs. Practitioners: The Best Way to Learn 02:42:23 The Founder Mode 02:46:51 Founders and the Competitors Around Them 02:49:14 Work-Life Balance 02:56:35 The Mantra That Helped Me 03:03:43 How to Drive Meaning from Your Life 03:09:51 What Is the Meaning of Life? Follow Alex: Instagram - https://g2ul0.app.link/EBxnhGYpNQb Twitter - https://g2ul0.app.link/wucQ8x0pNQb You can purchase Alex’s book, ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’, here: https://amzn.to/413cH2K My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook Get your hands on the Diary Of A CEO Conversation Cards here: https://appurl.io/iUUJeYn25v Get access to exclusive Diary of a CEO content: https://www.youtube.com/channel/UCGq-a57w-aPwyi3pW7XLiHw/join Sponsors: Adobe - https://www.adobe.com/uk/express/spotlight/stevenbartlett?sdid=5NHJ82ZD&mv=social ZOE - http://joinzoe.com with code STEVEN10 for 10% off Shopify - https://shopify.com/bartlett
Alex Hormozi, Codie Sanchez & Daniel Priestley reveal the $1k→$100k offer blueprint. What if your first $100k is 90 days away? Three of the internet’s most-copied money makers share their exact playbooks: offers that print $20k/mo passive, pricing tricks from $100M+ deals, and the hiring hack that doubles profit. what you’ll learn • the 3-step “$100M offer” formula (works with $1k start-up cash) • flip any skill into a $10k/mo micro-business • rich-buyer psychology: how Codie prices boring businesses • the trait every 9-figure founder shares (science-backed) • hiring A-players that 2× revenue in 6 months 00:00 Intro 02:29 How to Stress Test Your Business Idea 10:47 Selling to the Rich: Are Your Prices Too Low? 16:01 How Pricing Can Save Your Business 22:20 How to Be Confident with Your Prices and Value 27:40 Closing Deals and Communicating with High-Status Individuals 35:17 How to Make Passive Income 43:02 Stacking Skills and Multiplying Your Income 52:01 Is Producing Content Undervalued? 57:12 Going Viral Online and Monetizing It 01:01:33 Ads 01:02:30 Secrets About Content Creation 01:05:27 How to Create Influence 01:14:42 Why the Depth of Your Message Matters More Than the Numbers 01:25:58 The Best Framework to Pitch Ideas 01:36:07 Ads 01:38:24 The Importance of Body Language in Sales and Pitches 01:46:06 Harvard Study Reveals What Makes Women Sell More 01:55:23 How to Invest Your Money to Build a Business 02:06:39 What Most Entrepreneurs Don’t Know You can follow Codie, Alex, and Daniel, here: Codie: ▪️ Instagram - https://bit.ly/4om6aK6 ▪️ YouTube - https://bit.ly/4fqsSwO ▪️ X - https://bit.ly/3HcQick ▪️ ‘BigDeal’ Podcast - https://bit.ly/3H018T3 ▪️ You can purchase Codie’s book, ‘Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses’, here: https://amzn.to/40RM4gR Alex: ▪️ Instagram - https://bit.ly/4frlQHZ ▪️ YouTube - https://bit.ly/3UjUgCS ▪️ X - https://bit.ly/4m3fe54 ▪️ Alex Hormozi's newest book, ‘$100M Money Models’, launches at a live virtual event Saturday August 16th. You can register free, here: https://bit.ly/4m594BG Daniel: ▪️ Instagram - https://bit.ly/4ldmKsY ▪️ X - https://bit.ly/4lWW54O ▪️ Website - https://bit.ly/41uNUEu ▪️ You can purchase Daniel’s book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits’, here: https://amzn.to/3IWKfcv The Diary Of A CEO: ▪️ Join DOAC circle here - https://doaccircle.com/ ▪️ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ▪️ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ▪️ The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ▪️ Get email updates - https://bit.ly/diary-of-a-ceo-yt ▪️ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb ▪️ The Culture Test - https://culturetest.com/ Sponsors: Stan Store - https://stevenbartlett.stan.store/ SimpliSafe - https://simplisafe.com/doac to claim 50% off a new system with a professional monitoring plan and get your first month free. KetoneIQ - Visit https://ketone.com/STEVEN for 30% off your subscription order